In the hotel room, Chu Tianyao used the phone to send a message to Chen Feipeng's pager.
When he was in the office before, he noticed that this guy hesitated to speak several times, as if he was hiding something on his mind. It was probably due to the presence of Zhou Yi and Lu Qiuyu that he couldn't open his mouth to him.
So as soon as he arrived at the hotel, Chu Tianyao contacted Chen Feipeng.
Half an hour later, Chen Feipeng knocked on the door of Chu Tianyao's room.
in the room.
Chu Tianyao was sitting at the table smoking a cigarette.
"Come in and sit down!"
The hotel room was pretty well decorated, with a desk. Chen Feipeng took a look at it and sat down in front of Chu Tianyao.
"Tell me, you asked me to come to Zishui City as soon as possible. I think it's not just for acquisitions."
Chu Tianyao took out a cigarette from the cigarette case and handed it to Chen Feipeng.
Seeing this, Chen Feipeng was stunned, but still reached out and took it.
He didn't expect that Chu Tianyao would even guess this.
Crack!
There was a burst of sparks from the lighter, and Chen Feipeng lit the cigarette. Then he raised his head and looked at Chu Tianyao, with a rare seriousness on his face.
"Are the things you told me before true?"
Chen Feipeng took a puff of smoke and asked in a deep tone.
Hearing this, Chu Tianyao was a little surprised. He naturally knew what Chen Feipeng was referring to.
Make Xingyao Brewery bigger and stronger, and even replace Blue Sword Beer as the king of southwest China.
The blueprint outlined by Chu Tianyao was also the reason why Chen Feipeng chose to join Xingyao Winery.
"You think I'm lying to you?"
His eyes fell on Chen Feipeng's face. Chu Tianyao put out the cigarette butt in the ashtray and stood up straight away.
"Perhaps this goal seems a little unattainable to you, but what I want to tell you is that replacing Lanjian is only part of my plan. The future of Xingyao Distillery does not lie in Sichuan Province, nor in Southwest China."
"Are you targeting the national market? That's not an easy task."
Upon hearing this, Chen Feipeng also frowned.
Even Tsingtao Beer, the leading domestic beer company, currently cannot claim to be able to cover the national market.
With a half-smile on his face, Chu Tianyao walked up to Chen Feipeng, reached out and patted the latter's shoulder, and said softly:
"Take a longer-term view. With such a good opportunity, wouldn't it be a pity to only focus on the domestic market?"
Chu Tianyao's voice was not loud, but just these words instantly made Chen Feipeng, who was sitting where he was, shake up.
"How far can we go?"
Chen Feipeng couldn't help but asked excitedly. Currently, there are no more than three companies in the country that can expand their beer business abroad.
Even Tsingtao Beer has not made any waves in foreign markets.
"Half a year ago, who would have believed that Xingyao Winery could emerge from the small town of Yongning."
Chu Tianyao said with a smile.
When Chen Feipeng heard this, he suddenly fell silent.
Indeed, in less than a year, Chu Tianyao, who was empty-handed, managed to build Xingyao Brewery into a leading enterprise in the Lucheng beer industry.
This ability alone is beyond the reach of many people.
If someone else said these words, Chen Feipeng wouldn't believe even half a word of them, but when they came out of Chu Tianyao's mouth, they seemed to be full of magic, making people unable to believe them.
"Well, I didn't expect that I still underestimated your ambition."
Finally, Chen Feipeng, who was silent for a moment, took out a piece of information from his briefcase.
"This is?"
Chu Tianyao took the information, just glanced at it, and the expression on his face sank.
"Blue Sword Beer has been making continuous moves recently and has started a local acquisition plan. This month it has acquired two provincial breweries. If the entire acquisition plan is completed, it is expected that the annual production capacity will even exceed 300,000 tons next year."
Chen Feipeng said from the side.
The information records the acquisition plan of Blue Sword Beer, among which four local breweries from Sichuan Province are on the list.
Unlike Chu Tianyao's acquisition targets, most of the breweries acquired by Lan Jian have certain local market channels, so they don't have to worry about sales after taking over.
"Once Lan Jian is allowed to increase production capacity on a large scale, you can imagine the pressure on us." Chen Feipeng said in a deep tone.
Chu Tianyao raised his head and looked at the person in front of him: "What do you think?"
Chen Feipeng hesitated for a moment, and finally pointed to several breweries on the information and said: "Be the first to take action and destroy Lan Jian's acquisition plan."
After finishing speaking, Chen Feipeng sighed as if he had no confidence: "It's a pity that these breweries have a certain market share in the local area, and the purchase price is not likely to be cheap."
What Chen Feipeng meant was naturally referring to the problem of insufficient funds of Xingyao Winery.
"Tell me what you think first." Chu Tianyao asked.
After thinking for a moment, Chen Feipeng picked up a pen and circled the names of the two breweries on the information.
"The annual output of Qiong City Brewery is 30,000 tons. Its Star Beer has good sales in Qiong City and surrounding cities and counties. In addition, the annual output of Yayu Brewery is close to 40,000 tons. Its flagship Black Eagle Beer has a leading market share in the local market.
It can account for more than 30%."
"If we can win these two breweries, and take advantage of their local brand advantages and existing channels, we can successfully open up the markets around Chengdu, but..."
Having said this, Chen Feipeng hesitated for a moment, looked at Chu Tianyao and said:
"It's just that the valuations of these two breweries are not low. If we want to negotiate an acquisition, we must prepare at least tens of millions of funds."
Different from the three small breweries currently being acquired that are about to go bankrupt, these two breweries are representatives of local brands in the local area, so the acquisition price will naturally not be low.
Chu Tianyao naturally understood what Chen Feipeng was thinking.
Sabotaging Lan Jian's acquisition plan can certainly play a role in attacking its opponents, but at the moment, Xingyao Winery simply does not have this strength.
"If we can win these two breweries, relying on their original channels, it will easily help us open up surrounding markets."
Although he knew it was a bit unrealistic, Chen Feipeng couldn't help but persuade him.
"The plan is good, but why do you think we can negotiate the purchase contract for these two factories?"
After Chen Feipeng's words, Chu Tianyao, who was sitting in his seat, shook his head.
"Since these two companies have been included as acquisition targets by Lan Jian, they will definitely send people to contact them as soon as possible. Even if we are the first to negotiate, what would you choose if you were a business owner?"
Chu Tianyao's words stopped Chen Feipeng.
"Of course we are raising the price... If we want to seize these two breweries from Lan Jian, we will inevitably pay a higher price. This price is unbearable for us."
In the room, Chu Tianyao's light words instantly made Chen Feipeng break into a cold sweat.
Yes, if he goes according to his idea, Xingyao Winery will win but also miserably. Not to mention that it will be burdened with huge debts, and the factory's subsequent operating funds will also have problems.
Chen Feipeng seemed a little disappointed. It was obvious that his confident plan was a fatal move in Chu Tianyao's eyes.
"However, naturally we can't just let it go."
Chu Tianyao smiled slightly.
Chen Feipeng raised his head, with a trace of doubt in his eyes.
"Send two teams over to negotiate. If the price goes up, it doesn't matter whether the negotiation is successful or not. The important thing is that Lan Jian's acquisition plan cannot be allowed to go so smoothly."
Upon hearing Chu Tianyao's words, Chen Feipeng's eyes also shone with a spark of light.
"In addition, our acquisition targets are still targeting small breweries that are about to go bankrupt." Chu Tianyao glanced at Chen Feipeng and continued: "The more actions Lan Jian and Shancheng make, the harder life will be for these small breweries.
"
From the perspective of large beer breweries such as Lanjian and Shancheng, they naturally look down on these unknown small breweries, so the purchase price of these breweries that no one has taken over is often not too high.
As for how to open the market, this is not a problem for Chu Tianyao.