As the general manager of Shancheng Beer, Huang Mingui, like Guo Yiming, felt very uneasy after learning that Tsingtao Beer was about to enter the Sichuan market with new products and heavy investment.
During this period of fighting, although Lan Jian was slightly better, Huang Mingui did not think he had lost.
Judging from the sales data in various places, Shancheng Beer's market share in Sichuan Province has increased instead of falling, rising by five points to 30%.
The two beer companies together account for 75% of the market share in Sichuan Province. It is not surprising.
Of course, these captured markets naturally come from those small and medium-sized breweries that are losing ground.
For Shancheng Beer, it is only a 5% increase in market share, but in any city, this is enough to cause countless small breweries to declare bankruptcy.
Jingle Bell!
The phone on the desk rang.
Huang Mingui reached out and picked up the phone, and a milky voice came from the other end of the phone.
"Dad, I want to see giant pandas, giant pandas..."
The caller was Huang Mingui's four-year-old daughter. As a middle-aged man who had a daughter, he doted on the daughter of his family.
"Okay, okay, when dad has a holiday, I will take you to the zoo to see the giant pandas."
Although he didn't know why his daughter suddenly fell in love with giant pandas, Huang Mingui still agreed with a doting look on his face.
"No, no, I want to see the giant pandas on TV..."
After hearing Huang Mingui's answer, the little girl quickly refused.
At this time, Huang Mingui's wife answered the phone and explained to him.
It turned out that it was a piece of news about wild giant pandas recently broadcast by Shancheng TV station that aroused the little girl's curiosity.
"Wild panda?"
Huang Mingui was stunned for a moment, then picked up the remote control and turned on the TV in the office.
The news about the discovery of wild giant pandas in Dazhu Township has spread throughout Sichuan Province in the past few days through news programs on major TV stations, as well as newspapers, magazines and other publications, attracting the attention of tens of millions of people.
The news about the wild giant pandas in Dazhu Township has even become a touching story about finding a mother for the baby pandas, driven by many media.
Some magazines have even begun to publicly hold activities to collect names for panda cubs.
In short, Chu Tianyao doesn't even need to pay for anything, and they will definitely not fall behind on anything that can gain popularity.
November 23rd.
On the fifth day after wild giant pandas were discovered in Dazhu Township, a strange-looking car drove into Hanlin Village.
Huang Wei rarely put on a new shirt and waited at the entrance of the village early with the leadership team of the township government.
In the crowd, there were not only curious villagers, but also Chu Tianyao and Lu Qiuyu.
In the distance, everyone saw a white car.
"What kind of car is this? Why is it still carrying a big pot lid?"
"Yeah, why does this truck look so weird?"
…
In the crowd, everyone stared at the white car driving into the village and started talking.
And when Chu Tianyao saw the letters logo on the car, he couldn't help but show a bit of surprise on his face.
What kind of truck is this? It's clearly a CCTV news broadcast truck, and what's on the truck is not a pot lid, but a satellite receiver.
"I'll be a good boy!"
Next to Chu Tianyao, Huang Sanshui also showed a dumbfounded expression.
Few people could have imagined that this incident would alarm CCTV.
When Huang Wei told Chu Tianyao the news this morning, even Chu Tianyao still couldn't believe it. Now when he saw this battle, he was somewhat shocked.
Lu Qiuyu, on the other hand, was the calmest at this time, as if she had already known that the CCTV broadcast truck would come.
It's noon.
Before Huang Wei and others could receive the CCTV reporter team, the first thing they did after getting off the bus was to set up cameras and go up the mountain.
It has to be said that CCTV’s camera team is much more professional than the reporters at local TV stations, and the equipment they bring is also the most advanced in the country.
Even from a distance of more than ten meters, the highest-definition images can be captured.
After spending several hours adjusting the equipment, CCTV's reporter team has begun preparing to connect to the main station studio for live broadcast in real time.
At six o'clock in the afternoon, when the 30-minute news program reached the last five minutes, the host in the studio began to broadcast the news about the discovery of wild pandas in Dazhu Township, and started a live connection.
The satellite signal technology of this era was somewhat unsatisfactory, and it took more than ten seconds for the host to hear the news from the studio.
"Hello, viewers, I am the host Bingbing. This is Hanlin Village, Dazhu Township, southern Sichuan Province. It is also the place where wild giant pandas were discovered five days ago. It is understood that this is the first time that such a large number of wild giant pandas have been found in the wild in my country. panda……"
The location host holding the microphone in her hand was a sweet-looking young girl. As she spoke, the camera switched to the lively giant pandas in the bamboo forest not far away.
At the same time, as the live broadcast screen changed, countless viewers who were watching the news column at this moment also opened their eyes wide.
No matter men, women or children, anyone who sees the chubby little guys in the picture will be so fond of them that they can't take their eyes away.
"According to animal protection experts, giant pandas are not social animals. Panda cubs will not live independently from their mothers until they are one and a half years old. These pandas are still in their infancy and do not have the ability to survive on their own."
"In addition, as for the panda mother that everyone is paying attention to, we have not found any traces of adult female giant pandas nearby..."
Following the host Bingbing's words, the audience in front of the TV suddenly couldn't help but worry. Several cute little guys are still in their infancy. How can they do this without their mother pandas by their side?
Moreover, will this missing panda mother be in danger?
You know, this is a national treasure, not to mention unique in the hearts of ordinary people. Even the superiors are paying special attention to it. Not only CCTV reporters follow up and interview, but also send animal protection experts to investigate.
For a time, this missing panda mother touched the hearts of tens of millions of people.
And with this five-minute continuous CCTV news report, not only the giant pandas, but also Dazhu Township became well known to people across the country.
Chu Tianyao knew that the opportunity he had been waiting for had finally arrived!
Feeling Chu Tianyao's hot eyes, Lu Qiuyu also knew that the opportunity had finally come.
Being able to be featured on CCTV news, and with continuous follow-up reports, the popularity is almost as high as that of the upcoming World Cup preliminaries.
However, she was more curious about what Chu Tianyao planned to do in order to make profits from this matter.
Because until now, the entire news has nothing to do with Xingyao Winery, and Chu Tianyao has nothing to do with it at all.