The so-called hotness means that even if you can't get it, you have to do it hard.
Such hot news was happening right in front of him. If Chu Tianyao didn't take advantage of it, how could he live up to his status as an Internet entrepreneur?
There is no story, even if you make it up you have to make it up for me.
November 24th.
As news about tracking wild giant pandas continues to ferment, the World Cup preliminaries at the Chengdu Sports Center have finally begun.
The Chengdu Sports Center, which can accommodate 30,000 people, is almost full. The attendance rate is 100%, making Chengdu worthy of the title of gold medal football city.
Although the performance in the first stage was poor, the national football team came to the home court and won the first game, easily winning against the Jordan team. After the game, the fans went crazy.
As the main sponsor, Tsingtao Beer has also become more popular for a while.
Amidst the overwhelming advertising and marketing outside, Tsingtao Beer’s new product Yuedong Beer was first launched in Sichuan Province.
With the enthusiasm of the start of the World Cup preliminaries and the victory of the national football team in the first game, Tsingtao Beer achieved a lot of success on the first day of listing, and many terminal channels were almost sold out.
Tsingtao Beer Rongcheng Branch.
Looking at the sales data of the day, Wang Zhongda also had a rare smile of satisfaction on his face.
"We have sufficient supplies this time. If we want to fight, we will fight a complete victory!"
Wang Zhongda looked at the sales manager in front of him and said: "Starting from tomorrow, we will increase our distribution volume. With our current publicity efforts, we can easily occupy the markets in various places."
After saying that, Wang Zhongda seemed to have remembered something and asked casually: "What's the situation in Lucheng? Is the person in charge of the office ready?"
"The market report of Lucheng has been sent. Although Xingyao Brewery's market share has declined, it is still the leader in the Lucheng beer market."
The sales manager sitting in front of Wang Zhongda hesitated for a moment and continued: "As for the Lucheng office, I have already dispatched management personnel from Rongcheng. I think I can take over in a few days."
Hearing these words, Wang Zhongda was also a little surprised.
He didn't expect that Xingyao Winery could still hold the top spot in the Lucheng market despite Lan Jian and Shancheng's fierce competition regardless of cost.
"It seems that the people behind this small business really have a lot of skills."
Wang Zhongda groaned, and then said to the person in front of him: "Investigate the background of Xingyao Winery, and if conditions permit, send someone to discuss the acquisition. Don't rush to make an offer first, and explore their tone."
Wang Zhongda's words made the sales manager a little surprised.
It's just a small local factory in Lucheng. How can it deserve the attention of the boss of its own branch?
Although he was murmuring in his heart, he did not dare to question it and could only nod in agreement.
Yongning, the factory office of Xingyao No. 2 Factory.
"How much stock do you have?"
Chu Tianyao glanced at Luo Jin and asked.
"150,000 boxes. With the subsequent expansion of the production line, our daily output from the two factories in Yongning alone will be more than 20,000 boxes."
Luo Jin replied carefully that this time the bamboo beer was packaged in small bottles and cans, which greatly reduced the net content. Although the production capacity remained unchanged, the quantity was doubled.
"Brother Yao, now that we are in full production, the pressure on us to continue to sell goods is too great. I think we should let Bamboo Beer go on the market?"
With a backlog of 150,000 boxes of goods, Luo Jin's tube production department is naturally under great pressure. Once the goods cannot be sold, it will greatly affect the subsequent production of the factory.
"No rush, how are the publicity arrangements going?"
After Chu Tianyao finished speaking, he turned to look at Lu Qiuyu beside him.
"I've said hello to several major magazines, and the provincial commercial newspaper has also approved our column application, but we need to pay an advertising fee." At this point, Lu Qiuyu said a little uneasy: "It's just you.
The person I found in Dazhu Township can't even speak Mandarin, how reliable is he?"
"Don't worry, the more it is like this, the more trustworthy it is. I spent a lot of money this time for the Shangchuan TV station advertisement."
Mentioning this, Chu Tianyao couldn't help but feel a little painful.
These days, it is not cheap to advertise on provincial TV stations, not to mention that Chu Tianyao also needs a full five minutes of evening advertising time, and the advertising fee for one day alone is as high as tens of thousands of yuan.
Even so, Chu Tianyao believed that this advertisement must be run, so he designed the content of the advertisement himself.
…
Two days in a row.
The whole Sichuan Province has been very lively recently.
On the one hand, the World Cup preliminaries in Chengdu have begun, and the national football team has performed bravely. On the other hand, the news in Dazhu Township has made breakthrough progress.
The missing panda mother has been found, which makes people across the country sitting in front of the TV heave a huge sigh of relief.
The beer industry in Sichuan Province has been in turmoil recently.
In the past, blue swords and mountain gods fought and mortals suffered, and major, medium and small-sized beer companies struggled to survive. Now Tsingtao Beer has stepped in. Taking advantage of the limelight of the World Cup preliminaries, the new product stole the show as soon as it was launched.
The sports function beer, which is claimed to be low in calories and high in energy, has made many consumers curious. Although the retail price is slightly more expensive than ordinary beer, taking advantage of the popularity of the World Cup preliminaries, the sales volume of Yuedong Beer has been pretty good when it was first launched.
In just a few days, Lan Jian and Shancheng suddenly discovered that their beer sales had begun to decline.
However, in these turbulent days.
November 26th.
The Sichuan Provincial TV station's evening news had just finished broadcasting the wild giant pandas in Dazhu Township, and a novel advertisement in the form of a health column appeared on the TV.
"Welcome to the Bamboo Beer Health column. Today we are inviting a hundred-year-old Miao medicine inheritor from Hanlin Village, Dazhu Township..."
Following the words of the beautiful female host, the camera cut to a white-haired old man wearing Miao costume.
Although the old man has white hair, he looks very energetic.
The entire program is different from previous advertising formats. There is no trace of advertising at all, and it just feels like an ordinary news program.
As the hostess talked about the advertisement with the old Miao doctor, the audience realized that there was a new type of health beer on the market, Panda Bamboo Beer.
After hearing this name and learning the identity of the old man, everyone unconsciously connected this panda bamboo beer with the news about wild pandas in Dazhu Township that has been very popular these days.
Especially when the 100-year-old Miao medicine inheritor spread the word about the health benefits of bamboo leaf extract, everyone became even more interested in the health beer brewed with the so-called secret recipe of Miao medicine.
"After a month of mental struggle, I made a decision that went against my ancestors and made our secret ancient Miao medicine formula fully public and made it into a health-care bamboo beer to benefit the people."
The old Miao doctor wearing Miao costume stood up, brought his not very familiar Trump, and said excitedly to the camera.
It was this sentence that made many audience members applaud.