No one expected that the ratings of a mere five-minute commercial would exceed the ratings of the evening news that night.
No, to be precise, many viewers have not even discovered that it is not a health program at all, but a real brainwashing advertisement.
Of course, this kind of advertising would probably be out of fashion thirty years later, but in the early 1990s, such advertising was undoubtedly extremely attractive.
In the office of Xingyao Factory No. 2, when Chu Tianyao looked at the advertisement he had personally planned, he couldn't help but sigh.
This era is so good!
As early as two days ago, the new product Panda Bamboo Beer with the panda logo was quietly launched on the market.
First in Lucheng, and then in various places along the route from Lucheng to Zishui City, the volume of goods distributed reached 50,000 boxes.
Tap tap tap!
There was a sound of rapid footsteps.
Lu Qiuyu walked into the office with a bunch of reports in his arms. Looking at Chu Tianyao who was smoking leisurely, he couldn't help but said angrily: "It's good to be the boss, but we are the little fishes who are busy.
"
"Okay, tell me if you have anything to do." Chu Tianyao stretched out his hand and put out the cigarette butt.
Lu Qiuyu threw everything in his arms onto Chu Tianyao's table: "You made a mistake this time. All 50,000 boxes of bamboo beer were sold out in two days."
"What?"
Chu Tianyao was also surprised when he heard this. He didn't expect the market enthusiasm to be so high.
He used to be a little worried about consumers' acceptance of health beer, but now it seems that he has thought too much.
"Hurry up and spread the goods, don't run out of stock!"
"It doesn't matter what you say, I have asked Luo Jin to dispatch it, and the remaining 100,000 boxes are being sent to markets in various places."
After giving Chu Tianyao a blank look, Lu Qiuyu said.
Hearing this, Chu Tianyao nodded.
"The market feedback is good, which is beyond my expectation. It seems that the two factories in Yongning are not enough. I informed Deng Qiang to separate part of the production line of the third factory of Xingyao. Anyway, Xingyao beer has also been sold recently.
Stop moving."
Hearing Chu Tianyao's words, Lu Qiuyu picked up the phone on the table and prepared to call Deng Qiang, who was in charge of Xingyao No. 3 Factory in Lucheng.
At this time, Chu Tianyao's cell phone rang.
"Brother Yao, our bamboo beer is selling well in Dongning City, thanks to your advertising, it's amazing."
As soon as the phone rang, Zhou Yi's excited voice came.
"Stop talking nonsense, how is the situation in Dongning City? How far is the acquisition?"
Chu Tianyao asked into the phone.
And just a few hundred kilometers away in Dongning City.
In the office, Zhou Yi smiled and handed the phone to Chen Feipeng beside him.
"The situation in Dongning City is as you expected. The sales volume of Jingning Beer has plummeted, and the Dongning Brewery is also having a hard time. Several local breweries have also stopped production. Judging from this situation, they are more likely to go bankrupt.
"
Chen Feipeng took the call and after some explanation, he said: "I am still discussing the specific acquisition intention, but it is estimated that it will require more than 4 million in funds. The money we have..."
"Money is not a problem. The loan from Zishui City has already been obtained. You can use it to discuss the acquisition first. Remember, it must be done quickly."
Chu Tianyao said in a serious tone.
After hearing this, Chen Feipeng felt as if he had taken a reassurance.
A few minutes later, the call was hung up, and Lu Qiuyu looked at Chu Tianyao with some worry.
"Including the unsettled acquisition money from Zishui City, you are now burdened with a debt of seven to eight million..."
Chu Tianyao waved his hand and said: "A few million is nothing. Whoever does business doesn't owe some money. Besides, as long as the bamboo beer is successful, this winter is an excellent opportunity for us to occupy the Sichuan Province market."
Lu Qiuyu didn't know where Chu Tianyao got his confidence, but facts proved that this guy always seemed to have a way to fulfill his promises.
…
Time flies and November, the beginning of winter, has passed.
As soon as December arrived, various parts of Sichuan Province experienced a large area of cooling. Only then did the people of Sichuan Province realize that winter had arrived without them noticing.
This season is what most beer companies are least willing to face.
The arrival of winter means that the off-season for beer sales has arrived, not only in Sichuan Province, but also in the beer market across the country.
However, with the broadcast of a novel advertisement, the concept of drinking bamboo beer to maintain health in winter has unknowingly become popular among people.
Combined with the popularity of wild giant pandas in Dazhu Township some time ago, a new type of health beer Panda Bamboo Beer has made a splash in the recent beer market.
The trademark with the cute panda pattern is highly recognizable, and this Panda Bamboo Beer has become a popular product on the shelves of many supermarkets and retail stores.
Winter is suitable for tonic. This is a custom left by our ancestors. Especially recently, major newspapers and magazines have launched bamboo beer columns to popularize the concept of bamboo beer for health.
No one thought that just a beer could have so many health benefits.
Rongcheng, Tsingtao Beer Rongcheng Branch.
Bang!
With a crisp sound.
In the office, Wang Zhongda threw the water glass on the table far away.
"How could it be that we have invested so much money in research and development and publicity, but it is not as good as a health beer?"
Wang Zhongda said angrily with a livid face.
And right in front of him, all the managers from the sales and marketing departments stood there, not daring to say a word.
In just one week, the sales volume of Yuedong Beer in many places was overtaken by Panda Bamboo Beer, and the sales growth rate of the other party was so fast that Panda Beer has even appeared on the market in Chengdu.
In a few days, the World Cup preliminaries will come to an end. Without the popularity of the World Cup preliminaries, Yuedong Beer's sales will inevitably decline. If it cannot occupy the market, all Tsingtao Beer's efforts for new products will be in vain.
"Mr. Wang, please don't be angry. The comeback of Xingyao Winery is purely due to good luck. This is something none of us could have imagined."
Sales manager Liu Yi spoke out to comfort him.
But as soon as these words came out, Wang Zhongda slapped the table and angrily said: "Good luck? Can you explain to me that these things are all luck?"
Wang Zhongda threw the Panda Bamboo Beer market research report on him, and his eyes fell on a pile of newspapers and magazines.
Recently, Chu Tianyao has opened a column in major newspapers and magazines to popularize the concept of bamboo beer for health care, and mentioned the many benefits of drinking Panda Bamboo Beer.
Compared to their Yuedong beer, the Bamboo beer of Xingyao Brewery is far superior to theirs.
"Find a way, find a way for me immediately, we must win this battle no matter what!"
In anger, Wang Zhongda said furiously.
Although everyone was panic-stricken, they had no choice but to start discussing countermeasures.