Just as Lu Qiuyu said, after hearing the news from his subordinates, Guo Yiming had already slapped the table in the office and started to curse.
"What on earth does that guy Wang Zhongda want to do? It's not enough to swallow up a Dongning brewery, but he also wants to compete with me for the Qiong City and Ya'u markets?"
Guo Yiming was very angry. Wang Zhongda sent two negotiation teams to Qiong City and Yayu City. Just by sending a signal, the two breweries became somewhat ambiguous in their attitudes towards the Blue Sword Group.
Obviously, this wave of Wang Zhongda's entry has given the two breweries the opportunity to sell at a high price.
Even though he knew that Wang Zhongda was planning an empty city plan, Guo Yiming did not dare to gamble. Once Tsingtao Beer actually acquired these two factories, it would be a big loss for Lan Jian.
"Mr. Guo, don't be too quick to get angry. The acquisition is a small matter. Tsingtao Beer's entry into the Sichuan market is very aggressive. We have lost a lot of market this month."
In the office, Su Zhanming, the director of the marketing department, said with a sad look on his face.
Although Lan Jian is still the leading company in the beer market in Sichuan Province, the market it finally won from the battle with Shancheng this time was lost to the dual impact of Tsingtao Beer and Xingyao Brewery before it had time to stabilize.
First, riding on the popularity of the World Cup preliminaries, the sales of Tsingtao Beer's Yuedong Beer launched in Sichuan Province surged. With sufficient supply capacity, Tsingtao Beer successfully seized a lot of markets from Lan Jian and Shancheng.
Before the two companies could breathe a sigh of relief, Chu Tianyao's Panda Bamboo Beer came out again, branding it as a new type of health beer. It successfully entered the market with its unique TV marketing and the popularity of Dazhuxiang news.
A rough estimate is that this month, the two major beer companies, Lanjian and Shancheng, have seen their order volume drop by nearly 20%.
Looking at the data given by the marketing department, Guo Yiming, as the general manager, was not annoyed.
"How are the market conditions in Yunnan and Guizhou provinces?"
Sitting on the sofa chair, Guo Yiming asked the person in front of him.
Su Zhanming responded: "The market in Yunnan Province and Guizhou Province remains stable, but it is the off-season, and the sales data are generally not much different from previous years."
Hearing this, Guo Yiming breathed a sigh of relief again.
I bet only Sichuan Province has such fierce market competition.
"Lao Su, do you have any suggestions?"
Guo Yiming loosened his tie. Although it was winter, he only felt a little hot.
"Mr. Guo, to be honest, this wave of Tsingtao Beer entering Sichuan is determined. Now that Tsingtao Beer is listed, they have hundreds of millions of funds. Even if they are fighting a price war in the province, we are no match." Su Zhanming calmly said
road.
After hearing this, Guo Yiming looked ugly.
"Could we just let him gain a foothold in Sichuan Province?"
In the past, Tsingtao Beer was only a small player in Sichuan Province. Even though it had offices throughout Sichuan Province, its market share was not large.
But things are different now. After Tsingtao Brewery went public, it raised a lot of capital and became a nouveau riche. Now no one dares to take the initiative to get into trouble.
Su Zhanming pondered for a moment and then said: "Mr. Guo, I suggest you stay put for now. Tsingtao Beer has just been listed on the market and it has acquired Dongning Brewery. There will definitely be big moves. We can avoid its sharp edges first and wait for the market to pick up next year.
Then grab back the market.”
After hearing this, Guo Yiming nodded in agreement. It would be extremely unwise to compete head-on with Tsingtao Beer at the moment.
Furthermore, his opponent is Shancheng Beer, which is also a tough opponent.
…
December 25th.
After the winter solstice, the weather in the south has dropped significantly, and there are many people wearing cotton-padded clothes on the streets.
This winter seems to be a bit colder than previous years, and it has been a bit miserable for major beer distributors in Sichuan Province recently.
After winter, we entered the off-season for beer sales. Beer sales in retail, catering, and even nightclubs all saw a significant decline.
Many low-level small breweries have stopped their production lines and closed their doors as early as half a month ago, waiting for next year's peak season to restart.
Even large breweries such as Lanjian and Shancheng have been reducing production recently.
The beer market is shrinking across the board, but a health-friendly beer called Panda Bamboo Beer has unknowingly swept across Sichuan Province.
In the office of Xingyao No.3 Factory.
Chu Tianyao, Lu Qiuyu, and Jiang Hao were gathered around a square stove. There was a pot of boiling mutton soup in the middle. With this pot of mutton soup, the three of them actually started cooking it in the office.
hot pot.
"If you ask me, it's best to drink mutton soup after the winter solstice."
Jiang Hao drank a large bowl of mutton soup and couldn't help but exclaimed.
Even Lu Qiuyu kept putting chopsticks in the pot.
Chu Tianyao was seven to eight times full after eating, then wiped his mouth and turned his gaze to Lu Qiuyu.
"How is the sales of bamboo beer these two days?"
Lu Qiuyu paused for a moment, and then said: "It's okay. At present, nearly fifteen provinces and municipalities in the province can provide stable supply, and even dealers in Guizhou and Yunnan provinces have sent orders, but ours
Production capacity is limited, and large-scale exports to other provinces are temporarily unavailable."
"The people dispatched from Yongning have arrived in Dongning. Production can almost start in the next two days. If we wait up to half a month, our shortage of supply can be slightly alleviated." Chu Tianyao nodded.
The two factories in Dongning are almost ready. Chu Tianyao plans to separate the production line of one of the factories for the production of bamboo beer, which can effectively increase the production of bamboo beer.
After thinking for a while, Chu Tianyao continued to ask: "Are there any actions from Lan Jian and Shancheng?"
Lu Qiuyu shook her head.
"There was a price war for a month before. The market that these two companies managed to capture with great difficulty is probably spitting out a lot this time. In addition, it is said that the Blue Sword Group's acquisition of the two major breweries, Qiong City and Yayu, has not happened recently.
Got the news.”
When mentioning these two leading companies in the province, Lu Qiuyu couldn't help but sympathize with them.
"It seems that our next main competitor is Tsingtao Beer." Chu Tianyao said.
He didn't think that Lan Jian and Shan Cheng stopped taking action because they were afraid of him. The reason why the two families chose to wait and see what happened was to observe Tsingtao Beer's next move.
It is estimated that when the market picks up next year, it will be the time when these three major manufacturers will really start fighting.
Jingle Bell!
In the office, the landline rang.
Just as Lu Qiuyu was about to put down the bowl and stand up, Chu Tianyao smiled and pushed her back onto the chair. He walked to the desk nearby and connected the phone, then pressed the hands-free button.
"Brother Yao, there is a problem here in Dongning, and our factory has been shut down!"
When the call was connected, Zhou Yi's anxious voice suddenly came out.
At the same time, the faces of Chu Tianyao and the three people in the office all changed drastically.