As the weather gets colder, the beer market enters the off-season, and the Rongcheng breweries are not having a good time either.
In the factory director's office, Zhang Mingyuan, who is over forty years old, has a lot of gray hair on his head recently.
As it was a state-owned enterprise in the past, the Rongcheng Brewery enjoyed a period of prosperity. At that time, Zhang Mingyuan, the director of the factory, was very high-spirited. However, since major beer companies have sprung up like mushrooms after a rain in the past two years, the Rongcheng Brewery has been having a hard time.
Woke up.
Some time ago, Lan Jian and Shancheng fought a tough battle, which caused many second-tier beer companies to lose a lot of market. But before Zhang Mingyuan could breathe a sigh of relief, relying on the publicity of the World Cup sponsors, Tsingtao Brewery won a lot of money in Chengdu.
Due to the lack of market, the sales volume of Rongcheng Brewery dropped to less than 40% of the usual level.
In the office, Zhang Mingyuan held a cigarette in his hand and frowned tightly together.
"Lao Zhang, let's get ready for restructuring. It won't be long before it's our turn."
Chang Danian, the deputy director, wore a cotton hat, sat aside and sighed.
Life in the factory is getting harder and harder, and I guess I won't be able to survive this winter.
Not only Rongcheng Brewery, many state-owned units are also facing reforms, and the entire country is undergoing a massive wave of layoffs.
Even they, old employees of state-owned units, may not be able to escape this outcome.
"I hope there will be a good outcome. I heard from someone above that we might merge with Xindu Brewery. If this is the case, it can be considered a good ending."
Zhang Mingyuan blew out a puff of smoke and sighed as well.
They have been working in this brewery for most of their lives. If they really have to face the reform and layoffs, not only them, but also many old employees in the factory will be unwilling to do so.
"Merger is not necessarily a good thing. I heard before that the cotton spinning factory next door was sold to a private party, and the welfare benefits seemed to be quite good. Now the authorities are advocating the privatization of state-owned enterprises. If our factory can also be sold, at least the employees in the factory will be
Workers will not all be laid off."
On the side, Chang Danian said loudly.
As soon as these words came out, Zhang Mingyuan's eyes lit up, but soon his eyes dimmed again.
Selling a factory is not difficult, but who can buy it is difficult.
The scale of Rongcheng Brewery is not small, covering an area of nearly 70 acres, with more than 400 employees and fixed assets of up to 20 million.
Even if the factory is sold, the price will start at least 20 million. Looking at this sky-high price, how many people in the province can afford it?
…
In the afternoon of the next day, Yunqi went to the restaurant.
Lu Liqiang, Lu Yuan and Lu Yao have been waiting in the private room for a long time.
It was dinner time, and Chu Tianyao was late.
"Sorry, there was a traffic jam on the road!"
As soon as Chu Tianyao entered the door and saw Lu Liqiang and others, he explained with a smile.
Hearing this, Lu Yuan's face showed a little displeasure.
Chu Tianyao's excuse was naturally a bit perfunctory. Nowadays, even in the provincial capital Rongcheng, there are not many people who can afford to drive. Traffic jams on the roads are not common.
"Boss Chu, I have long admired your name. To be able to create Xingyao Winery at such a young age can be said to be a young hero in the business community of Sichuan Province."
During the dinner, Lu Liqiang smiled enthusiastically and looked at Lu Yuan beside him with a straight face.
"This is the dog Lu Yuan. You can't compare with Boss Chu. You have to let him learn more from you in the future."
As expected of a shopping mall old man, Lu Liqiang’s attitude is impeccable.
After a few people sat down, Lu Liqiang immediately raised his glass to Chu Tianyao and said: "I have read the previous marketing plan, and I have to say that Boss Chu is very capable. I, Mr. Lu, would like to toast you with this glass of wine, and I also wish us happy future cooperation."
.”
Seeing Lu Liqiang raising his glass, Chu Tianyao didn't want to be rude and raised his glass in the same way.
"Mr. Lu, you're welcome."
The protagonists at this table were obviously Lu Liqiang and Chu Tianyao. The two brothers and sisters, Lu Yuan and Lu Yao, just picked up their wine glasses and toasted with them.
"I think Boss Chu should also know why I came here this time."
Putting down his wine glass, Lu Liqiang raised his eyes and looked at Chu Tianyao.
Hearing this, Chu Tianyao just smiled but did not take the initiative to talk.
"He Yang, the idea king behind Rongda Shopping Mall, has taken action one after another. It is clear that he wants to fight me to the end. So I invited Boss Chu here this time because I want you to help me more."
When Lu Yao stood up to pour wine for Chu Tianyao, Lu Liqiang continued to speak.
"help?"
Upon hearing Lu Liqiang's words, Chu Tianyao reached out to cover the wine glass in front of him and motioned for Lu Yao to sit back.
"Mr. Lu, I think you may have overestimated me. I am just a businessman selling beer. Let's not talk about the struggle between you and Chen Donglin. I don't even know the ropes in the department store industry. I can't help you with this.
superior."
As soon as Chu Tianyao said these words, his attitude was firm, which surprised Lu Liqiang.
Even Lu Yao on the side was stunned, never expecting that Chu Tianyao would refuse so quickly.
"Can't help? Don't forget, your Panda Bamboo Beer is selling so well, thanks to the marketing in our mall, and you don't forget to dig the well when you drink water. Now that your product is being produced, turn around
Just forget about us, right?”
Chu Tianyao's refusal made Lu Yuan unable to hold back his anger. In his opinion, the reason why Panda Bamboo Beer can cooperate with so many dealers now is entirely because of his contribution to Baile Mall.
"Shut up!"
As soon as Lu Yuan finished speaking, Lu Liqiang suddenly turned cold and shouted.
Next to Chu Tianyao, Lu Yao's face also looked a little embarrassed.
Chu Tianyao, who was sitting in his original position, was smiling instead of angry.
"I think you must have misunderstood something. I only have a cooperative relationship with you. To put it bluntly, your life and death have nothing to do with me."
After saying this, Chu Tianyao slowly looked at Lu Yuan and said with a bit of a sneer:
"Besides, why don't you come out and thank me when Baile Mall makes money from my marketing?"
"you!"
Lu Yuan's face turned red when he heard this. His father, Lu Liqiang, glared at him and asked Lu Yuan to swallow his words again and sit down in his original position with a look of reluctance.
"Boss Chu is right, the relationship between us is just a cooperative relationship."
A bit of a smile returned to his face. Lu Liqiang looked at Chu Tianyao, then turned to give Lu Yao a look.
Feeling her father's eyes, Lu Yao quickly took out a piece of information from her bag.
"This is a new cooperation plan, and we, Baile Mall, will be responsible for the funding, but I hope Boss Chu can also show some sincerity." Lu Liqiang said with a smile.
Chu Tianyao didn't say anything, he just took the plan and took a look.
Lu Liqiang's cooperation this time is quite sincere. All the promotional funds will be provided by Baile Shopping Mall, but he requires Shining Star Distillery to increase the supply of Panda Bamboo Beer, and put it into the event product category, conduct a price reduction, and be responsible for the profits and losses.
.
Lu Liqiang has a good eye. The recent popularity of Panda Bamboo Beer has made many dealers jealous. If he can control a large amount of stock at the retail end and promote it at a price far lower than the market price, he will naturally attract many customers.
Less passenger flow.
This is an advantage that even Rongda Shopping Mall cannot achieve.
Of course, Chu Tianyao can also benefit from it. The funds provided by Lu Liqiang will not be small. As long as the publicity is strong enough, it can further enhance the reputation of Panda Bamboo Beer.
Just when Lu Liqiang thought that Chu Tianyao would not refuse after seeing his conditions, Chu Tianyao, who was sitting in front of him, shook his head.
"I'm sorry, but these conditions don't attract me."
Chu Tianyao put down the plan in his hand.
"First of all, I think you have to figure out one thing. My products are not lacking in sales. It doesn't matter whether I have the help of Baile Mall. Secondly, the conditions offered by Mr. Lu are not enough for me to help you defeat Rongda.
shopping mall."
"You brat, don't push yourself too far!"
As soon as Chu Tianyao finished speaking, Lu Yuan slammed the table and shouted angrily.
He couldn't stand Chu Tianyao's condescending attitude. His father's offer of such conditions was definitely not low in his opinion.
"Okay, aren't you embarrassed enough?"
Lu Liqiang glanced coldly at Lu Yuan beside him, and then looked at Chu Tianyao again, but there was something strange in his eyes.
Only he noticed just now that Chu Tianyao was talking about defeating Rongda Shopping Mall, not simply cooperation.
Does this guy really have this ability?
"Boss Chu, how confident are you in dealing with Rongda Shopping Mall?"
Lu Liqiang asked in a deep voice.
"If everything goes well, at least 60%!"
Chu Tianyao said calmly, but even with this calm look, people couldn't help but feel his confidence.
"snort!"
When Lu Yuan heard this, there was a bit of disdain in his eyes. Obviously he didn't think Chu Tianyao had this ability.
You must know that Rongda Mall is second only to Baile Mall in the department store industry in Chengdu. It is not an easy task to defeat such a large shopping mall.
Just when Lu Yuan was about to persuade his father not to listen to Chu Tianyao's nonsense, Lu Liqiang just pondered for a moment, but then asked Chu Tianyao: "Tell me your conditions!"
Obviously, Lu Liqiang believed what Chu Tianyao said.
Sixty percent certainty, this is already a lot in his opinion. Nothing is absolute in the shopping mall. Twenty-three percent certainty is enough for people to take the risk. If he hadn't seen Chu Tianyao's methods, I'm afraid he would never do it.
will believe it.
"My condition is very simple. I just hope that Chairman Lu can use his connections to help spread my products. As far as I know, there are more than 30 large and small supermarkets that have joined the Chengdu Department Store Industry Association. With Chairman Lu's connections,
It shouldn’t be difficult to do.”
In the private room, when Chu Tianyao said these words, everyone in the room was shocked.
Chu Tianyao did not call Lu Liqiang President Lu, but changed his name to President Lu. Apparently, he had already investigated Lu Liqiang's identity.
And what few people even in Chengdu know is that Lu Liqiang is now the president of the Chengdu Department Store Industry Association.
"Rongcheng is not Lucheng. Are you sure you can feed such a big market?"
During the dinner, Lu Liqiang's eyes darkened and he stared at Chu Tianyao.
When he said these words, it was obvious that he had also investigated Chu Tianyao's background.
"How will you know if you don't try?"
Meeting Lu Liqiang's gaze, Chu Tianyao grinned, and there was an imperceptible calmness in his smile.
As for Lu Yuan, who was sitting next to Lu Liqiang with a dissatisfied look on his face, Chu Tianyao had long ignored this rich second generation.