The temperature is gradually getting warmer, and the beer market is beginning to show signs of recovery towards the peak season.
Many small breweries in various places that were closed during the off-season have opened and resumed operations in the past two days.
Fang City, in the office building of Lanjian Group.
The work meeting has just ended, and General Manager Guo Yiming issued the work plan for the next quarter. The Blue Sword Group, which has been dormant for nearly three months, is ready to go.
In the conference room, Deputy General Manager Ren Hu handed a piece of information into Guo Yiming's hands.
"This is the acquisition plan for Dongxihu Brewery. We are already looking for the team to discuss it, but we seem to have run into some trouble recently."
"trouble?"
Guo Yiming frowned slightly and glanced at the deputy who had been following him for many years.
"Hanwu Dongxihu Brewery is of great significance to our entry into the Hubei Province market. You should know this. No matter what trouble you encounter, you have to solve it for me."
Guo Yiming seemed a little angry, and after nearly three months of silence, Blue Sword Group's beer business sales dropped more seriously than in previous years during the off-season, and dealers in some places even began to violate Blue Sword Group's plans.
This time, Guo Yiming spent a lot of money to take over the Dongxihu Brewery in Hanwu City, in order to break the deadlock in the southwest and take the initiative.
"It's not a big trouble. There is a company that got ahead of us and has already been in contact with people from Dongxihu Brewery. The other party seems to be interested in acquiring it." Ren Hu felt a little confused.
"What? Someone also wants to buy Dongxihu Brewery?" Guo Yiming was also surprised when he heard this, and asked: "Qingdao or Yanjing?"
"neither!"
Ren Hu shook his head and then spit out two words.
"China Resources!"
"China Resources? You mean Shenyang China Resources Snowflake?"
Guo Yiming blurted out, his eyes full of surprise.
How could he not know about China Resources Snowflake? This is a new factory established after the Hong Kong China Resources Group spent a lot of money to acquire Shenyang Snowflake Brewery last year.
What is the origin of China Resources Group? Its predecessor was an underground transportation station in the port city. In 1948, it was renamed China Resources Corporation. Later, it was taken over by the Central Ministry of Trade and became China Resources Group.
To put it bluntly, although China Resources was founded in Hong Kong City, it is a genuine central enterprise and a general under the central brand. It owns many listed companies in Hong Kong City alone.
"How long has it been since then that they have expanded their business to Hubei Province?"
Guo Yiming was also surprised. Although it has the foundation of Shenyang Snow Brewery, China Resources Snow is developing too fast.
Initially, he thought that the other party was playing tricks in the northeast, but in the blink of an eye, the other party's hands were already in the central region.
"With the backing of China Resources Group, we have sufficient funds to go north, and China Resources Group has relied on the C'estbon series of purified water in the mainland and has mature channels in the mainland, so it is much easier for Snow Beer to go south than before."
Deputy General Manager Ren Hu made a clear and logical analysis.
Although it is known as the King of the Southwest, to be honest, compared with state-owned enterprises with strong backgrounds such as China Resources Group, it is still much weaker.
China Resources has always liked low-price dumping. Once the sales channels are opened, the speed of occupying the market is unimaginable.
"What's going on over there in the mountain city?"
Facing such an opponent, Guo Yiming no longer had much hope. He immediately changed the subject and asked about his old rival Shancheng Beer Group.
"There hasn't been much action in Shancheng for the time being. It is estimated that the market will pick up next month, and we should be able to occupy the market ahead of Shancheng."
Ren Hu said.
Currently, their main competitor in the southwest region is Shancheng Beer. As for other foreign beer brands, they are still unable to shake their position as the king of the southwest.
"By the way, what's going on with the Xingyao Brewery? I heard that last month they acquired the Rongcheng Brewery, which gives them some influence in Sichuan Province."
Guo Yiming seemed to have remembered something, and then asked again.
In contrast, when he mentioned Xingyao Winery, his tone was a bit more relaxed.
Ren Hu also smiled when he heard this.
"I haven't heard much news in the past two days, but it is said that it became popular thanks to a health beer. Although it is a deviant approach, it can be regarded as a bit courageous."
Although there was some praise in his words, Ren Hu still shook his head and said: "It is said that they were able to acquire the Rongcheng Brewery with a large loan. The small factory was only established for a year. With such a radical move, it is estimated that it will fall into trouble soon.
.”
Obviously, Ren Hu did not regard Shining Star Winery as a threat to himself.
In his eyes, Xingyao Winery is popular for two reasons.
First, they were lucky. There was a gap in the health wine market in southwest China, allowing them to take advantage of it.
Another reason is that due to local protectionism, the higher-ups have given Xingyao Brewery enough policy dividends. Otherwise, he would not believe that this small business, which had been established for only a year, could spend a lot of money to acquire Rongcheng Brewery.
…
At the same time, Shancheng City.
Huang Mingui, the general manager of Shancheng Beer Group, seemed a little worried.
"Who can give me an explanation?"
Looking at the market report sent by his subordinates, Huang Mingui, who was always known for his stability, rarely became angry.
In the office, several senior executives of the group standing in front of Huang Mingui were all silent and looked embarrassed.
"In just a few days, orders from outside the province have dropped by 5%. What do you do for food?"
Huang Mingui unbuttoned his suit and said angrily.
Naturally, Shancheng Beer is not only sold within the province. Yunnan and Guizhou provinces as well as Hubei, Hunan and Shaanxi provinces are Shancheng Beer's external sales targets.
But in less than half a month, Shancheng Beer's external orders dropped by 5%. How could Huang Mingui, the general manager, accept this?
"Mr. Huang, the market situation outside the province is not optimistic during this period. We not only have to compete with local breweries, but also with those joint venture breweries. It is normal for order volume to decrease."
"Mr. Huang, I suggest that we increase our publicity and marketing efforts, or we can just follow the example of China Resources Snowflake and sell at a reduced price!"
In the office, several people expressed their opinions.
When Huang Mingui heard this, he felt that one was as big as the other.
"Selling at reduced prices, you don't even look at what China Resources is like. Can you beat others in a price war?" Huang Mingui put his hands on his hips and glared at the people in front of him, "We also increase marketing efforts. We sell tens of millions a year.
The funds are used for advertising, so what else can we do now?”
Huang Mingui's words made several people in the office speechless.
Shancheng Beer does not lack brand effect, but suddenly there are many strong competitors in the market outside the province, which really caught them off guard.
"I only give you one month."
Huang Mingui stared at the people in front of him, patted the table and said:
"I don't care what you do. If you want money, I will give it to you. If you want people, I will give it to you. I must increase the market share in the province to 35% in April, and the orders from the market outside the province must increase by 1%."
ten."
Faced with Huang Mingui's ultimatum, several people standing in the room did not dare to disagree, and they all patted their chests and made promises.