At the end of March, as the first quarter is coming to an end, China's domestic beer market is also experiencing undercurrents despite the calm.
On April 1st, a piece of blockbuster news appeared on the pages of China Business Daily.
Harbin Brewery and Gangcheng New China Port Group jointly established Harbin Beer Co., Ltd., with Mr. Chen Wentao as the general manager.
It is reported that the New China Port Group invested HK$600 million to acquire 52% of Harbin Brewery's shares.
As soon as the news came out, it caused quite a shock in the Chinese business community. This is a rare major capital acquisition case this year.
In just two years, China Resources and New China Port, two major groups in Hong Kong City, have invested heavily in acquiring breweries in the mainland, which has aroused speculation and curiosity among many people in the industry.
Rongcheng Building, in the office.
Just after the morning meeting, Chu Tianyao was sitting in the office, reading the newspaper and lost in thought.
"Xinzhonggang invested in Harbin Beer a year earlier than I remembered."
Chu Tianyao thought in his mind that many historical cases had time deviations in his memory.
Perhaps, this is the butterfly effect brought about by the reborn.
"Xinzhonggang's heavy investment in Harbin Beer this time, coupled with the previous investment by China Resources, is expected to cause a bloody storm in the entire northern beer market."
Du Guoying was also sitting in the office and turned to look at Chu Tianyao.
"The north has always been Yanjing's territory. This time, two tigers are here to fight. I guess we will have to fight for a while."
Lu Qiuyu was a little confused and said: "Then is this good news or bad news for us?"
"It's hard to say, but now it's not just China Resources and New China Port, there are also many foreign investors who are also eyeing the domestic beer market."
Chu Tianyao said with a serious face.
"foreign investment?"
Du Guoying and Lu Qiuyu were slightly surprised when they heard this, but if they thought about it carefully, it was not just a day or two before foreign capital entered the domestic beer market. Many foreign capital had already entered the country as early as the 1980s.
It’s just that foreign brands have always had a low reputation in China. With the rise of the four major brands such as Qingdao and Yanjing, the share of foreign investment in the domestic beer market is getting smaller and smaller, which can be regarded as a setback.
"You haven't suffered enough and you still dare to covet the domestic market?"
When it comes to foreign investment, Du Guoying said sarcastically, obviously not optimistic about foreign investment entering the domestic beer market.
In this regard, Lu Qiuyu shook her head and held the opposite opinion.
"The current situation is different from ten years ago. In the past, domestic local protectionism was too strong, so it was difficult for foreign investors to build factories. But now if we adopt a joint venture, we can quietly avoid a lot of trouble."
Lu Qiuyu glanced at the two of them and said in a deep voice: "China Resources and New China Port are the best examples, and the prince of the Indonesian Sinar Mas Group has also been making frequent moves recently."
"You mean Huang Hongnian?"
Chu Tianyao looked at Lu Qiuyu and said.
The Crown Prince of Sinar Mas Group, Chu Tianyao, is no stranger to her. This boss can be considered a legend. He was born in Indonesia, his ancestral home is China’s Minnan Province, but his nationality is Singapore.
However, the most bizarre thing is that this prince was sent to study in China since he was a child, went to the countryside to join the military, and even experienced the Cultural Revolution.
It is precisely for this reason that this person has a wide network of contacts in China. His classmates at that time have now become big figures in charge of the party. He also relied on this network to form the Zhongce Group and began to spread money on a large scale in the country.
style investment.
The most admirable thing is that this guy actually had the idea of acquiring Tsingtao Beer ten years ago, but due to the circumstances at the time, Huang Hongnian's acquisition plan fell through.
Just imagine, if he had really acquired Tsingtao Brewery back then, it's hard to say who would dominate China's domestic beer market now.
"Huang Hongnian's Zhongce Group's investment methods are dazzling. Starting from the acquisition of West Lake Brewery the year before last, it has acquired many breweries in Beijing, Hangzhou, Quanzhou and other places."
Lu Qiuyu was holding a cup of hot coffee, her face gradually becoming serious.
Behind Huang Hongnian is the Sinar Mas Group, which is one of the three major groups in Indonesia. Although it is not as rich as the country, it is far from being matched by these domestic beer companies.
If Huang Hongnian is really determined to enter the domestic beer market, he will definitely be a formidable enemy no less powerful than China Resources and Harbin Beer in the future.
"This is not the purpose of Zhongce Group, so don't worry about them for the time being."
Knowing what Lu Qiuyu was worried about, Chu Tianyao just smiled slightly and did not explain much.
Huang Hongnian is an out-and-out speculator. If Chu Tianyao remembers correctly, this guy has acquired at least more than 200 companies, among which the beer company is just a business opportunity for him to leverage.
In the near future, this guy will probably set up Huaxia Beer Holding Company, and then list it overseas. With countless foreign capital and domestic companies hyping up the beer market, his company will attract huge amounts of money as soon as it goes public, and finally sell it at a high price to cash out.
From the beginning to the end, he didn't even care about the development of his companies, and he couldn't do anything more than speculate in the market, go public to make money, or cash out at high prices.
Therefore, Chu Tianyao is not worried at all about Huang Hongnian's Zhongce Group.
"Even if Zhongce Group's goal is not the beer market, there are still many foreign investors eyeing it. This time China Resources and New China Port have taken this initiative. I don't think it will be long before foreign capital will make a comeback."
Lu Qiuyu analyzed it carefully.
After all, he is a top student who studied in the United States, so he still has some business acumen.
"So, the domestic beer market will be in chaos by then!"
Du Guoying on the side also said angrily.
There were countless strong domestic enemies in the past, and foreign capital was eyeing it. Xingyao Winery had not yet left the southwest and realized its dream of covering the national market, so Du Guoying was vaguely worried that it would still be born.
"Otherwise, let's not get involved in this kind of thing. If you ask me, just be a good backer. There is no competitor for this thing in the country."
Du Guoying took the opportunity to tell Chu Tianyao his thoughts about the development of Xingyao Technology, but as soon as he said the words, he noticed two pairs of cold eyes staring at him. He couldn't help but shut his mouth and told the second half of the words.
Swallowed it back.
"Isn't it just foreign capital? Damn it!"
Du Guoying firmly expressed her "loyalty" to the two of them.
Chu Tianyao ignored this guy. All Du Guoying could think about was having a good back. If Chu Tianyao hadn't been kidnapped by Chu Tianyao on a pirate ship, he probably wouldn't be able to sit in this office with peace of mind.
"The current domestic per capita beer consumption is 13 liters, which is several times different from the more than 100 liters per capita annual beer consumption in developed countries in Europe and the United States. China has a large population base and the future market potential is even greater."
Chu Tianyao looked at the two of them and said calmly.
Hearing this data, Lu Qiuyu and Du Guoying were both greatly surprised. They also understood why foreign capital had hit a wall one after another, but still focused on the domestic market.