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Chapter 260 The culprit

June 10th.

Chen Feipeng finally received news.

On the phone, there was excitement in his tired voice.

"The inventory has been completely eliminated. Thanks to Huang Sanshui and others, this time we entered the market of Hubei Province through Hanwu City. We have fully opened the beer market of Hubei Province. The next thing to do is to liberalize production!"

After Chen Feipeng finished speaking, on the other end of the phone, Chu Tianyao was sitting in the office, with a long-lost smile on his face.

Not only the three southwest provinces, but also the breweries in Hubei Province also rely on hops from Xijiang. Now that raw materials are in short supply, dealers in Hubei Province immediately chose Xingyao Liquor after hearing the news.

Among them, Xingyao Liquor has one of the biggest advantages, and that is the existence of Xingyao Freight, which greatly speeds up the circulation of products in the Hubei Province market.

"How is the situation in Yunnan and Guizhou provinces?"

Chu Tianyao continued to ask Chen Feipeng.

"The situation is as you expected. The previous dealers resumed cooperation almost immediately after learning about our situation. Not only that, our order volume in Yunnan and Guizhou provinces is still increasing."

Chen Feipeng said on the phone, with a hint of excitement in his tone.

Obviously, the current situation is very good for Xingyao Liquor Industry. If nothing goes wrong, it will only take a month at most for their market share in the three southwestern provinces to quickly catch up with Lanjian and Shancheng.

"I only have one request. Funds must be recovered quickly and production must be put into production immediately. The peak season has arrived, and time is money!"

Chu Tianyao said into the phone.

"I see!"

Hearing this, Chen Feipeng also agreed with a serious face.

They already knew about Chu Tianyao's mortgage of Rongcheng Brewery to the bank. Now the company's debt pressure is not small. On the other hand, as the sales scope expands, the factory's various costs are also increasing. Just by setting up offices in various places,

Chu Tianyao has spent tens of millions in the past two months.

Now, let alone the three southwestern provinces, even in the first-tier cities in Hubei and Hunan provinces, there are almost all offices of Xingyao Winery.

After talking to Chen Feipeng on the phone, Chu Tianyao called Lucheng again to ask about Luo Jin's recent production problems.

Since the inventory began to be exported in the past two days, Luo Jin was also relieved and assured Chu Tianyao on the phone that there would be no problems with production.

Almost all goods sent to Hubei and Hunan provinces are shipped from Lucheng Terminal to Shancheng City, and are sent to both places on the freight route via Huangsanshui.

In just a few days, the sales data line of Xingyao Winery almost showed an angle of 45 degrees, with an upward trend.

At the same time, for major breweries, it is obviously the hot summer season, but they are living like a cold winter.

Many second- and third-tier breweries have stopped operations.

Not to mention the lack of raw materials for production, the few raw materials that finally found their way onto the market were ridiculously expensive.

They originally wanted to bite the bullet and buy raw materials at high prices to get through this year's peak season first, but there was a problem with the dealer's balance payment, which directly caused their capital chain to be in trouble.

After everyone checked, they discovered that it was not that these dealers had no money, but that these guys actually took the money and went to Xingyao Liquor to purchase goods.

Knowing the truth of the matter, they couldn't help but jump and curse.

On the one hand, they are filing lawsuits to recover the balance from distributors, while on the other hand, they are wondering why Xingyao Winery did not have any raw material problems?

Rongcheng, Tsingtao Beer Branch.

In Wang Zhongda's office.

"In less than half a month, the price of raw materials has doubled. This is a good way to draw out the firepower!"

Wang Zhongda looked at the information in his hand and praised it repeatedly.

On the side, secretary Jiang Li couldn't help but feel tense when she heard Wang Zhongda's words.

Whenever Wang Zhongda is angry, this seemingly calm smile is the most terrifying.

"Mr. Wang, what should we do next?"

Jiang Li asked Wang Zhongda cautiously.

Although Tsingtao Brewery has a great business and such a turmoil is not fatal, for Wang Zhongda, the branch manager, such a mistake makes him really uncomfortable.

"Chu Tianyao used this trick well, but it is effective for others, but it is not of much use to us."

There was a hint of coldness in Wang Zhongda's eyes, and then he turned to look at the person next to him.

"The inventory of raw materials is not enough, so we will transfer it from the factory in Su Province to the south. This is the best opportunity to occupy the southwest market. Speaking of which, I have to thank that guy."

Wang Zhongda put down the information in his hand, and a smile appeared on his face again.

Throughout China, hops are grown not only in Xijiang but also in Su Province. Although the scale is not as large as that in Xi Xinjiang, with Tsingtao Brewery's strength in Su Province, it is not a big deal to temporarily transport a batch of raw materials for turnover.

On the contrary, Southwest breweries such as Lanjian and Shancheng do not have such strength, and what awaits them is bound to be gradually cannibalized.



Fang City, Lanjian Group.

There is no airtight wall in the world. Chu Tianyao's hop planting cooperative is very popular in Western Xinjiang, so naturally it cannot escape the eyes of those who are interested.

The culprit of the shortage of raw materials was finally found. How could Guo Yiming and others not be angry?

boom!

With a big hand slapping the table, Guo Yiming stood up from behind the desk.

"The boy named Chu is so ruthless. This is a naked monopoly. I will write a report to my superiors immediately. I want to report the illegal activities of Xingyao Liquor Company."

Guo Yiming said to Vice President Ren Hu.

"Mr. Guo, is this okay?"

Ren Hu said hesitantly.

Guo Yiming frowned, and his face instantly became gloomy.

"It has to be done even if it doesn't work. The higher ups can't just sit back and wait for death."

Crying children are fed by milk. Not only Chu Tianyao understands this truth, but also entrepreneurs like Guo Yiming who relied on localism for protection.

Similarly, after learning about the man behind the shortage of raw materials, he was not the only one who wanted to write a letter of complaint against Xingyao Winery.

The bosses of beer companies in Shancheng, Asia Pacific and other provinces wrote letters of complaint one after another, almost crying in tears about the harm Chu Tianyao's behavior of monopolizing raw materials had caused to their companies.

Someone even hired a reporter to write an article and published the story in the Sichuan Provincial Business Daily in an attempt to expand influence and get the superiors to strictly investigate Xingyao Liquor.

Just two days, no more than mid-June.

As the sales volume of Xingyao Liquor increased day by day, and the survival of major beer companies became increasingly difficult, the monopoly of raw materials by Xingyao Liquor was exposed in major newspapers and magazines, which caused widespread discussion.

Some magazine reporters even used sensitive words such as capitalist to severely denounce Shining Star Wine.

Needless to say, these magazines are paid.

As for who is behind the scenes, Chu Tianyao knows without guessing.


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