In late June, the price of hops doubled, and most downstream breweries announced the closure of production lines.
All beer business operators are scolding Chu Tianyao for his monopolistic behavior, scolding the other party for taking the capitalist road, and demanding that the superiors conduct a thorough investigation of Xingyao Liquor Industry and restore raw material prices.
At the same time, people are more concerned about whether what Xingyao Winery is doing is monopolizing the market and driving up prices.
With reports flying all over the world, some people in the Rongcheng Building office have been feeling panic recently.
"Mr. Chu, you have done such a big thing in Western Xinjiang?"
Du Guoying stared at Chu Tianyao in shock. Only now did he know what Chu Tianyao and Lu Qiuyu did when they went to Western Xinjiang when they disappeared.
"How have things been these two days?"
Ignoring the shocked expression on this guy's face, Chu Tianyao held a newspaper in his hand and looked up at Du Guoying in front of him.
"Although the public opinion is very serious, dealers in the province have not been greatly affected, and our order volume is still increasing."
Du Guoying opened his mouth and mentioned something hesitantly.
"Mr. Chu, although this is the case, I am worried that once these public opinions become too big, they will not have a good impact on us!"
Upon hearing this, Chu Tianyao threw the newspaper in his hand into the trash can nearby.
"Society is real. These dealers don't care whether your reputation is good or not, they only care about money!"
Chu Tianyao's mouth curved slightly, and then he looked at Du Guoying in front of him and said: "Furthermore, these so-called public opinions are just the means of those guys. They just want to force me to let go of the raw material market in Western Xinjiang... It's simply
dream!"
"The higher-ups probably won't sit idly by and ignore this matter!"
On the side, Lu Qiuyu suddenly interrupted.
She had been worried about this from the beginning.
Chu Tianyao has monopolized a large area of hop raw materials in Western Xinjiang at all costs, which is bound to pose a threat to many beer production companies, and many of these beer companies are even state-owned entities.
There are many interests involved in this. Even if Chu Tianyao does not monopolize the market, the higher-ups will not sit idly by and do nothing due to circumstances.
"I have already given my conditions. If the negotiation can be successful, the negotiation will be successful. If the negotiation is not successful, we will be pushed back... Anyway, we are barefoot and not afraid of wearing shoes."
Chu Tianyao smiled at Lu Qiuyu, obviously he would not give in easily on this matter.
Of course, this matter is not without room for maneuver, but Chu Tianyao has already informed Zhang Tongwei of the conditions, and presumably the other party is also working on the Beer Industry Association at this moment.
In the office, after Du Guoying left, Lu Qiuyu became a little worried when facing Chu Tianyao.
"Our debt for this comprehensive acquisition of Xijiang Hops has exceeded our tolerance. Even if we pay in installments as you said, our funds will still be tight... Why take risks? We have already raised the price of hops. We only need a high price
Selling it will solve our capital problem in a short time."
There were only two of them in the office, and Lu Qiuyu dared to say these words at this time.
Including Zhou Yi and others, no one knew that the funds of Xingyao Winery were almost exhausted. Although Chu Tianyao had just mortgaged Rongcheng Brewery for 14 million, one-third of the money was
Almost all of it was used for production costs, and almost the other two-thirds were invested in the beer company in Xijiang.
Chu Tianyao established a hops company in Western Xinjiang and has in-depth cooperation with major hop planting areas in Western Xinjiang. The number of cooperatives has exceeded 100.
These one hundred cooperatives spent tens of millions on processing equipment invested by Chu Tianyao alone, not to mention the cost of purchasing large amounts of local hops.
What to do if money is tight?
Chu Tianyao relied on the momentum he had built in Western Xinjiang in the early stage, took advantage of the trust of the local construction corps and the people, used Xingyao Liquor Industry as a guarantee, and implemented an installment payment method. In other words, when a batch of hops arrived, Chu Tianyao
Yao only paid 30% of the payment, and the rest needed to be settled within a month.
Xingyao Liquor Company has a great business, and Chu Tianyao has made various large-scale investments in Western Xinjiang in the early stage, even investing tens of millions in purchasing equipment and machinery. This makes no one worry about Chu Tianyao running away.
In fact, Xingyao Winery doesn’t have much money on its books now.
Chi...
In the office, Chu Tianyao stood up and walked to the French window to light a cigarette.
"Selling the raw materials at a high price will mean that the opportunity we have been waiting for this time will be in vain?"
Chu Tianyao's eyes were deep, and he turned around and looked at Lu Qiuyu behind him.
"We have a lot of debt, but compared to the crazy market that will follow, this risk is nothing!"
The blue smoke was rising, and Lu Qiuyu looked at Chu Tianyao's angular face through the fog, feeling crazy in her heart.
How could she not know what Chu Tianya was thinking?
Since the production of more than half of the breweries has been paralyzed due to raw material problems, when the next peak season comes, Xingyao Winery will naturally be able to win a large amount of market share without any bloodshed.
When everything is settled, it won't matter if Chu Tianyao releases the raw materials or even restores the original price.
But can all this really go as smoothly as Chu Tianyao expected?
Not to mention Lu Qiuyu, even Chu Tianyao himself was not absolutely sure of this answer.
…
In the middle of the night.
Chengdu, in the bustling night market.
Zhou Dehua walked into one food stall after another holding his guitar.
Although there are many people watching street singing, there are still too few people who are actually willing to put money into guitar bags.
In desperation, Zhou Dehua could only provide song request services at food stalls for one yuan a song, which was the price of a pack of cigarettes.
It's just that at the end of the night, there were too few customers who were willing to spend money to order songs, and the owners of the food stalls didn't welcome him very much. He was yelled at and kicked out more than once or twice.
"Don't think you are a star just because you look like Liu Tianwang. You can sing a song for one dollar, who do you think you are!"
"If you can't afford to eat, get out of here. Don't delay my business!"
In front of a barbecue food stall, Zhou Dehua was once again scolded and kicked out by the boss. The veins in his hands holding the guitar were exposed, but he still did not have an attack.
With a smile on his face, he walked out of the food stall and shook his wrinkled clothes.
Tick tock!
At this moment, it started to rain.
In summer in Sichuan Province, even if it rains at night, even the air will become hot and humid. Unlike the crowd of customers sitting in the food stalls eating and drinking around him, Zhou Dehua raised his head and let the rain fall on his face.
The slightest hint of coldness seemed to make him more awake.
As if remembering something, Zhou Dehua lowered his head, and then took out a slightly wrinkled business card from his trouser pocket.
"General Manager of Xingyao Winery, Chu Tianyao..."
Zhou Dehua murmured the name, and after taking a look at the address on the business card, he seemed to have made some decision, and then strode into the rain and disappeared from everyone's sight.