In the 1990s, it was difficult to find a professional advertising shooting team. In order to meet emergency needs, Chu Tianyao had no choice but to find a crew that would shoot promotional videos.
As for the design of advertising content, there was no need to hire a professional advertising company. Chu Tianyao asked Du Guoying to rent a studio and started shooting with his team.
In the studio, surrounded by green cloth, there is a temporary family scene in the middle. The plot of the advertisement is probably the scene where the male protagonist comes home from work for dinner.
Wearing a crisp suit, with sleek hair, Zhou Dehua opened the door with a briefcase. At the dinner table at home, the young abandoned son in an apron had already prepared dinner, and his cute three-year-old child was also waiting.
Father's return.
At this time, the camera was focused on a family of three at the dinner table, and a bottle of Xingyao beer was placed on the table.
The wife tenderly poured wine for her husband, and Zhou Dehua took the glass. The fatigue on his face turned into a deep sense of happiness at this moment.
In the studio, Chu Tianyao on the side quickly waved his hand and motioned to the camera for a close-up.
Immediately, the camera showed a big close-up of Zhou Dehua. He raised his wine glass and took a big sip of the beer in the glass. He held his wife's waist with one hand and spoke in Liu Tianwang's slightly deep voice.
The camera smiled and said: "Xingyao Beer allows you to have the warmth of home anytime, anywhere."
"Click!"
On the side, Chu Tianyao shouted, ending the filming.
"Mr. Chu, how are you? Did I make a mistake just now? Do you want to do it again?"
After it was over, Zhou Dehua came out of the commercial state, immediately withdrew his hand from the actress's waist, and asked Chu Tianyao.
"It's better than I expected. This is a good one."
Chu Tianyao smiled slightly at Zhou Dehua, but he was a little surprised in his heart.
Although it was only an advertisement of less than ten seconds, this guy's performance was almost as good as that of a professional actor. Especially when Zhou Dehua got into the zone, he really felt a bit like a successful person.
"Everyone, please work hard and prepare a little, we will take a photo soon!"
Chu Tianyao held the script he had written temporarily in his hand and said to everyone in the studio.
Du Guoying spent a lot of effort to rent this studio. Others only allowed Chu Tianyao to use it for two days, so he had to hurry up and finish shooting the commercial in two days.
This first advertisement seems simple, and the entire product shot is nothing more than a close-up of the last two seconds, but it adds a layer of concept of a happy family to Xingyao Beer.
It seems that a successful man in front of others also has unspeakable hardships in life, but when he goes home to face his wife and children, all the hardships turn into family happiness, and when the male protagonist holds up the Star Beer
At this time, the product is given a layer of happy meaning.
1994 was the International Year of the Family, which was also a concept that Chu Tianyao thought of when designing the advertisement.
"I have to say, although I have never filmed a commercial, Mr. Chu, your commercial script is really good."
The photographer holding a camera and wearing a hat admired Chu Tianyao.
They had only shot some ordinary promotional videos. Although it was their first time filming an advertisement, everyone could see that Chu Tianyao didn't know anything about filming or scripting.
"Okay, time is limited, the props team will hurry up and arrange it, let's cut to the next scene."
Chu Tianyao also nodded with satisfaction.
Half an hour later, the family scene just now was completely gone, and instead it was like entering a night market food stall.
A group of young people gathered together for a late-night snack, and a certain football match was playing on the TV in the store. Zhou Dehua, who had changed into a fashionable young man's outfit, was sitting at the table. The table was covered with bottles of Xingyao Beer.
When a player wearing a red jersey scored a goal, everyone in the store cheered happily.
At this time, at Chu Tianyao's signal, the camera showed a close-up of Zhou Dehua, who was holding up a bottle of Xingyao beer. When the bottle cap was opened, hops splashed. The young people in the store all held up the bottles in celebration, and Zhou Dehua also shouted at
The camera smiled again: "Xingyao Beer will bring you closer to your friends!"
"Click!"
Beside, Chu Tianyao shouted again.
The theme of this advertisement is football and friendship, which is also a hot topic among young people nowadays.
"This section is good, forget it, let's move on to the next one!"
Zhou Dehua's stable performance made Chu Tianyao feel that this guy might actually be an actor.
On the side, the makeup artist quickly stepped forward to touch up Zhou Dehua's makeup. Since he was imitating Liu Tianwang, his makeup was deliberately much closer to Liu Tianwang.
Originally, Zhou Dehua was only 60 or 70% similar, but after the skillful hands of the makeup teacher, ordinary people couldn't even tell him apart at a glance.
There are four Chu Tianyao advertisements in total. Each advertisement is almost ten seconds long. Even if they are spliced together, it will not take more than one minute.
After the commercial was shot, they had to take makeup photos of Zhou Dehua holding the product.
When filming the commercial, Zhou Dehua entered the role very quickly, but Zhou Dehua was a little awkward in the makeup photos.
It took two hours of repeated filming before I found the feeling Chu Tianyao wanted.
"Okay, use this for the makeup photo. Send it to Luo Jin and ask him to contact someone in the product department to print this photo on the packaging sticker."
When finishing work in the afternoon, Chu Tianyao explained to Lu Qiuyu.
"By the way, how is your handwriting?"
Chu Tianyao turned to look at Zhou Dehua, who had just changed his clothes.
"Writing? I only have a junior high school education and can't write many words."
Zhou Dehua slapped the back of his head in embarrassment.
"I mean the artistic signature...forget it, let me teach you!"
Chu Tianyao asked Lu Qiuyu to take out a piece of white paper, and he took out the pen he brought with him and wrote two words on the paper confidently.
"Can you still sign?"
Lu Qiuyu also looked at the white paper in Chu Tianyao's hand with some surprise.
All she could see was a line of pen and paper, but even she couldn't understand the exact words.
"Do you understand?"
Chu Tianyao asked the two people in front of him.
Not to mention Zhou Dehua, who has a junior high school education, even Lu Qiuyu, who has studied abroad, cannot recognize the words written by Tianyao.
"It's okay if you can't understand it. This is the signature of a big star!"
Chu Tianya looked proud, and then handed the blank paper into Zhou Dehua's hand.
"I'll give you two days to practice accordingly. You don't have to be exactly the same, but you have to be at least 80% hot."
Hearing this, Zhou Dehua nodded seriously.
Until now, he has no idea what the words on the paper are, and he has never thought that these two words will accompany him throughout his life in the future.
"Okay, thank you for your hard work today. I'll treat you all to tea after work is over!"
Chu Tianyao glanced at the film crew who were cleaning up between scenes, and immediately smiled at everyone.