It seems that the public opinion offensive has not worked, and the people who have been blocking the office door in the past two days have disappeared.
In the office, Du Guoying said to Chu Tianyao:
"Mr. Chu, the advertising fees of TV stations in various provinces are not cheap. The cost of one minute of advertising during prime time in the evening has already exceeded 10,000 yuan."
Because Kongfujiajiu became an instant hit on CCTV last year, as CCTV’s advertising fees soared, the advertising fees of various provincial TV stations also increased.
"Who told you we want prime time?"
Chu Tianyao put out his cigarette butt and said to Du Guoying: "Assign me the early morning period and the period after the morning news. The advertisements must be broadcast continuously and repeatedly to achieve a brainwashing cycle."
"It was fine in the morning, but in the early hours of the morning many TV stations were shut down. What should I do?"
Du Guoying asked in confusion.
Seeing this, Chu Tianyao stared at Du Guoying and said angrily: "Isn't it all just a matter of money? It's better to broadcast snowflakes for us in the early morning than to broadcast advertisements for us. As long as the money is paid, it will be too late for the TV station to be happy."
Hearing what Chu Tianyao said, Du Guoying suddenly understood and nodded.
Although no one is watching in the early morning hours, the advantage is that the price is cheap. As long as the advertisement is laid out in a large area, it can always have a certain effect.
"Remember, I've got all the provincial satellite TV stations covered. Don't miss any of them. People can't watch the news at night, nor can they watch advertisements."
Chu Tianyao smiled and said, in fact, this method will be known by major manufacturers as early as a few years later. The night-time bombing cycle advertising has actually achieved good results in the early stage.
On the side, Lu Qiuyu, who was sitting in the assistant's seat, glanced at Chu Tianyao, but his face did not change much.
In fact, she has become somewhat accustomed to this guy's various sudden plans. It was obvious that meeting Zhou Dehua that night was just an accident, but Chu Tianyao had already decided on the spot to arrange for Zhou Dehua to shoot an advertisement, even the advertisement script and subsequent
Everything has been arranged.
Lu Qiuyu couldn't believe that this was a spur-of-the-moment idea, but it happened that this person was Chu Tianyao, so she believed it.
Jingle Bell!
Just then, the landline phone on the table rang.
Chu Tianyao reached out and picked up the phone. The smile on his face froze slightly, but he soon regained his composure.
"Secretary Zhang, all the employees of Xingyao Winery have a clear conscience regarding this matter. It is even more nonsense to monopolize the raw material market. I am willing to accept the organizational investigation."
Chu Tianyao said into the phone.
In the office, Lu Qiuyu and Du Guoying's expressions changed after hearing these words.
Secretary Zhang?
There are still several Secretary Zhangs in the entire Sichuan Province. The identity of the person who talked to Chu Tianyao on the phone is naturally self-evident.
Coupled with the recent accusations made by Chu Tianyao from major beer companies, the two of them also guessed the content of the phone call.
Not long after, Chu Tianyao hung up the phone, and the expression on his face became as gloomy as water.
"Lanjian and Shancheng have joined more than 30 beer companies in the province to submit a complaint to sue us for monopolizing the raw material market."
Although Chu Tianyao expected this, he didn't expect it to come so quickly.
"so what should I do now?"
Lu Qiuyu asked subconsciously.
For a moment, even she had no idea.
Du Guoying is also worried. This is the first time in the history of Sichuan Province that he has been sued by so many companies.
"What does Secretary Zhang mean?"
Lu Qiuyu suddenly asked.
After all, Zhang Tongwei was very optimistic about Xingyao Liquor Industry at the beginning. Now that something like this has happened, the other party should not just sit idly by and do nothing.
"What's the point? I just want everyone to be happy."
Unlike the two of them who were nervous, Chu Tianyao was extremely calm at this time.
"It is impossible for me to give up the raw material market, at least not now. If they want to file a lawsuit, let them do it. It will take a month or two to collect evidence, and they may not be able to sue us by then.
"
After two months, the day lilies were all cold.
Hearing Chu Tianyao's words, Lu Qiuyu was quite speechless. Sometimes she didn't know how to describe Chu Tianyao. He was obviously a well-established businessman in the city, but he behaved like a rogue.
But it is undeniable that Chu Tianyao's approach is indeed in the best interest of Xingyao Liquor Industry at the moment.
As soon as June is over, the real peak season of the market has begun. With the sluggishness of major second- and third-tier breweries, Xingyao Liquor Industry has taken advantage of the situation and is bound to dominate the market by sweeping the market.
What Chu Tianyao wants to fight for is one or two months.
…
Time passed by, no matter how the outside world criticized it, Xingyao Winery remained unchanged.
In just one month, Xingyao Liquor’s advertisements were launched on major provincial satellite TV stations.
What followed was the new packaging of Xingyao Beer and all kinds of overwhelming publicity and promotion.
"A king-level celebrity spokesperson."
“Sichuan Province’s star beer with monthly sales of tens of millions.”
…
Various titles and titles were spread throughout the streets through various magazines and newspapers.
It was at this time that many ordinary people discovered that instead of snowflakes appearing on their TVs in the early morning, a beer advertisement appeared.
Compared with other advertisements that just repeat lines, these advertisements by Chu Tianyao are more vivid and impressive.
Of course, the reason why it is so impressive is not just because of the content of the advertisement. The most important thing is the male pig-footed Zhou Dehua in the advertisement.
When Zhou Dehua held a beer in his hand and spoke the advertisement slogan in a deep voice, his tone and expression were almost a perfect imitation of Liu Tianwang.
If they didn't identify him carefully, nearly 80% of the people would subconsciously think that this was King Liu Tianwang.
In this era, the popularity of the Four Heavenly Kings in mainland China is not an exaggeration at all.
No matter men, women, old or young, even people who don't watch TV on weekdays can sing one or two lyrics of the Four Heavenly Kings casually.
With the popularity of the fake Liu Tianwang, Xingyao Liquor Company suddenly entered thousands of households.
Several of Chu Tianyao's advertisements have very prominent positioning. Family, friends, social interaction, and almost all of the popular concepts are integrated into the advertisements.
Subtly, Xingyao Beer is given another layer of special meaning.
Giving a product a certain symbolic meaning is the highest level of advertising.
For example, the melatonin advertisement of that year combined receiving gifts during the holidays with caring for the elderly in the family, with the slogan "No gifts will be accepted during the holidays this year, but only melatonin will be accepted as gifts."
It's just a short advertising slogan, but it easily achieves the effect of being deeply rooted in people's hearts.
Many people think that Melatonin's advertisements are just mindless and brainwashing, but they have never analyzed its deeper meaning.