In early July, just one week after the ad went live.
Not only Sichuan Province, but also the market feedback from Yunnan, Guizhou and Hubei and Hunan provinces has been extremely enthusiastic.
In the scorching summer, the newly packaged Xingyao Beer appeared in retail and restaurant stores everywhere almost at the same time.
On the newly packaged Xingyao Beer, there is a handsome photo of Zhou Dehua holding a beer, with a line of dragon and phoenix signatures underneath.
Andy!
The signature only contains these two words, but most people can hardly recognize it.
These two characters were designed by Chu Tianyao for Zhou Dehua. In order to write them proficiently, Zhou Dehua spent two days practicing like crazy.
In addition, he also regarded these two words as his stage name.
The photo on the packaging sticker has been computer processed. Although it is indeed Zhou Dehua himself, the photo looks more like Liu Tianwang.
For a time, consumers had almost no doubts.
In the office, Lu Qiuyu looked through the mountains of reports in front of him. After sorting them out for a long time, he said to Chu Tianyao: "In just one week, we sold 3,000 tons of beer and achieved sales of 800,000 tons."
Four hundred thousand."
When Lu Qiuyu said this number, she couldn't help but be a little surprised.
This is a sales performance that Bamboo Beer has never achieved before. Sales of more than 8 million in a week, and easily more than 30 million in a month.
"It's not enough. Our previous inventory plus current production means we have to sell at least 5,000 tons a week."
Chu Tianyao frowned and said seriously.
These words shocked Lu Qiuyu.
What is the concept of five thousand tons? When bamboo beer sales were at their best before, they only sold five thousand tons a month. Now Chu Tianyao actually wants to shorten this time to one week.
How can this be?
Lu Qiuyu couldn't believe it. Although she couldn't deny that Xingyao Liquor Company now occupies the right time and place, and Chu Tianyao's advertising effect is indeed good, but even so, it would be too terrifying to achieve this goal.
"There is nothing impossible. You have ignored the markets in Hubei and Hunan provinces. We have Xingyao Freight in hand, which gives us a lot of advantages over other companies. We can even expand our sales network to Anhui, Jiangxi and Zhejiang provinces in a short period of time."
, even the Yangtze River Delta.”
Having said this, Chu Tianyao opened a piece of information in his hand.
"We don't just rely on dealers. The number of offices under Chen Feipeng has exceeded 50. It is only a matter of time before the sales team enters the central region."
Hearing this, Lu Qiuyu was silent for a moment, then raised his head and looked at Chu Tianyao.
"So, the reason why you acquired Xingyao Freight and spent a lot of money to let Chen Feipeng establish an office and expand the sales team was not just for the two provinces of Hubei and Hunan, but also for the Yangtze River Delta Economic Belt?"
Recalling Chu Tianyao's various operations, Lu Qiuyu suddenly realized.
She had always underestimated Chu Tianyao's ambition, but now she realized that she had underestimated this guy's madness.
"Yes, but it's a pity that this goal may not be achieved in the short term."
Chu Tianyao nodded and admitted without denying it.
In fact, the method of using mushroom tactics for dumping along the Yangtze River was not Chu Tianyao's own idea, but he remembered China Resources' domestic marketing methods back then.
Centering on one city and one factory along the Yangtze River, like growing mushrooms, a huge network spanning the southwest and the Yangtze River Delta has been built using the convenient freight transportation of the Yangtze River.
Unfortunately, with Chu Tianyao's wealth, he still cannot be as proud as one city and one factory. He can only use offices as a substitute, recruit sales personnel on the spot, and set up sales outlets to cover the entire Yangtze River coast.
Of course, as the sales scope increases, the requirements for output will naturally be higher.
Even though Xingyao Liquor's current annual output can easily exceed hundreds of thousands of tons, in fact, compared with China Resources, it is simply incomparable.
Not only China Resources, but also Tsingtao Brewery, Yanjing and other major breweries have also made crazy acquisitions in the past two years. Today, the leading beer breweries have an annual output of at least 400,000 tons.
In addition, foreign capital entering the country, such as Carlsberg and Zhongce Group, have also started various acquisitions, shareholding and other plans this year.
This year has been a year in which the total domestic beer production has jumped, and preliminary estimates are that it will reach at least 15 million tons.
In comparison, the annual output of Xingyao Liquor Industry, which is more than 100,000 tons, seems a bit inadequate. Even in the national beer industry, it cannot even reach the level of the central enterprises with an output of 200,000 tons.
It's not that Chu Tianyao doesn't want to increase the scale, but that he has too little wealth and insufficient foundation to compare with those large state-owned factories that have been operating for decades, let alone those foreign investors with huge amounts of money.
In the afternoon, Chu Tianyao just hung up the phone with Chen Feipeng.
Outside the office door, there was a rapid knock on the door.
Then, before Chu Tianyao could speak, Du Guoying hurriedly opened the door and walked in furiously.
"Mr. Chu, something bad has happened. Lan Jian and the others are going to sue us again."
Du Guoying held a stack of information in her hand, hurriedly ran to Chu Tianyao, and handed what she had in her hand to Chu Tianyao.
"Lawyer's letter?"
Lu Qiuyu, who came close to Chu Tianyao, suddenly changed his expression.
What Du Guoying handed over to Chu Tianyao was a total of eighteen letters from lawyers, not only from Blue Sword, but also from many beer companies such as Shancheng and Asia Pacific.
The lawyer's letter was full of warnings. It said throughout the entire article that Starry Winery was suspected of advertising fraud and unfair competition, and demanded that Starry Winery immediately remove all advertisements from the shelves, change product packaging, and even asked Chu Tianyao to publicly apologize to the public.
.
"Mr. Chu, what should we do now? What we are using is fake after all. It would be really bad if we were taken to court."
Du Guoying asked Chu Tianyao anxiously.
He felt that it was a bit unreliable when he asked Zhou Dehua to imitate Liu Tianwang in advertising. Now that the advertisement was launched only a week ago, Lan Jian and other companies jointly issued a lawyer's letter. How could he not be in a hurry?
"If they want to sue, let them sue. We have accepted them all and applied to the competent court for execution. Our company is headquartered in Lucheng. If they want to sue, let them go to the Lucheng Court to line up."
Chu Tianyao threw a bunch of lawyer's letters in his hand into the trash can, then lowered his head and started busy with the work at hand, and said to Du Guoying without raising his head.
Whoever starts a company and starts a business has not been sued several times, otherwise there is no need for the legal department to tell him.
Chu Tianyao started his own business in his previous life and had to fight no less than twenty lawsuits, so he knew the ropes very well.
Just seeing Chu Tianyao so calm made Du Guoying and Lu Qiuyu look at each other a little bit.
Even if his boss is being sued, he can act like he's nothing. This is so thick-skinned that the two of them are a little overwhelmed.