The reputation of Xingyao Winery, which has just improved, has fallen into endless turmoil due to continuous accusations from a number of companies.
This time, Guo Yiming and others not only sued Xingyao Liquor, but also secretly contacted various newspapers and magazines to write articles criticizing Xingyao Liquor’s unfair competition and the use of fake celebrities in advertising to deceive consumers.
the behavior of.
Is the spokesperson fake?
When all kinds of public opinions appeared overwhelmingly, it naturally had some impact on Xingyao Liquor Industry.
Some magazine reporters even investigated the identity of the impostor Zhou Dehua and gave several photos of Zhou Dehua singing on the street when he was down and out.
For a time, the reputation of Xingyao Winery was gradually pulled down from the throne in the turmoil.
Not only is it unfair competition and fake spokespersons, Tsingtao Beer has also recently followed the trend and formally sued Xingyao Liquor for product infringement.
As some reports uncovered the history of the Xingyao Liquor Industry, Chu Tianyao’s business as a copycat of Tsingtao Beer was also completely exposed.
And in these turmoils, Chu Tianyao never came out to defend even a single sentence.
In the office, Lu Qiuyu glanced at Chu Tianyao who was working with some worry.
"Aren't you worried at all? Wouldn't it be better to at least come forward to clarify."
In the trash can were piles of newspapers thrown away by Chu Tianyao. It seemed that these so-called negative reports had no impact on him at all.
"is this necessary?"
Chu Tianyao stopped what he was doing and looked up at Lu Qiuyu.
"If anyone says something in the newspaper and I have to come out and clarify it, then I will be busy to death."
With a curl of his lips, Chu Tianyao picked up a newspaper from the trash can, pointed at it and asked again:
"Are we breaking the law?"
Lu Qiuyu shook her head subconsciously.
"So, maybe there is something wrong with our products that makes consumers dissatisfied?"
Hearing this, Lu Qiuyu's head shook like a rattle.
Chu Tianyao smiled when he saw this and threw the newspaper back into the trash can.
"That's okay. For business leaders, all I see is products and markets, and other things are unimportant."
Looking at Lu Qiuyu, Chu Tianyao said with a somewhat meaningful tone: "Remember, we are just businessmen, not saints. Sometimes we should not care too much about our reputation."
Whether it is the previous monopoly or the so-called unfair competition, fake celebrities are used to deceive consumers.
These so-called public opinions have not been officially confirmed. For consumers, these things are nothing more than after-dinner talk. Xingyao Beer has always won with product quality. As long as consumers make comparisons, it is almost not difficult to make a choice.
This is also the core competitiveness of products that Chu Tianyao has always emphasized.
Although he was surrounded by lawsuits and various negative reports, a breaking news appeared in the Sichuan Commercial Daily a few days later.
The monthly sales volume is 17,000 tons, the sales volume exceeds 47.6 million yuan, and the profit is close to 15 million yuan. In the peak season of the beer market, Xingyao Beer is the first to stand out from the crowd of beer companies.
.
This report appeared on the front page. Naturally, Chu Tianyao paid for it, but the content in the report is true.
When the July sales data of Xingyao Winery was released to the public, almost all peers were shocked.
This sales data alone has made countless people blush, and it has also made many people completely give up.
They continued to sue Xingyao Winery and even used various means to ruin the reputation of Xingyao Winery. However, the other party's products were higher than the market level, which gave Xingyao Winery a good start.
Of course, in Chu Tianyao's words, it's not that he is too capable, but that he relies on the support of his peers.
The shortage of raw materials has forced more than 70% of breweries to reduce production. In the fast-moving consumer goods industry, the most direct consequence of low production is the loss of market influence.
Xingyao Liquor Industry has been growing like a snowball. It has established dozens of offices not only in Sichuan Province, but also in Yunnan, Guizhou and Hubei and Hunan provinces, and its huge sales network covers channel terminals all over the country.
What makes Chu Tianyao most happy is this. They have bypassed dealers and have the hard power to directly penetrate the channel terminals.
At present, the performance of Xingyao Beer in the market is almost in short supply.
Ever since, Chu Tianyao turned his attention to expanding the factory building.
Even if there is not enough money to buy it, even if it is rented, Xingyao Winery needs to upgrade its production capacity in a short period of time.
the other side.
Xingyao Winery was booming, and Wang Zhongda also took advantage of the situation to drink soup. Naturally, the supply of Xingyao Beer exceeded the demand. Tsingtao Brewery was naturally the first to fill the extra market demand.
With the rapid rise of Tsingtao Beer in the southwest, especially in Sichuan Province, Guo Yiming and Huang Mingui felt a crisis.
In contrast, although Xingyao Winery has a great reputation, it has an unavoidable shortcoming, that is, production capacity issues.
Therefore, they are not worried at all that the rise of Xingyao Winery will affect their status in a short period of time.
But Tsingtao Brewery is different. Once Wang Zhongda is given the opportunity, with Tsingtao Brewery having just gone public and holding a lot of capital, if it really enters the southwest market, the threat to these two companies will naturally be self-evident.
Withdraw the lawsuit and negotiate!
Almost at the same time, Guo Yiming and Huang Mingui made the same decision.
The two leading figures took the lead to set an example, and the rest of the minions naturally fell into disarray and chose to withdraw their lawsuits.
at the same time.
Chu Tianyao also received a call from Zhang Tongwei.
The Sichuan Provincial Beer Industry Association has made progress. Lan Jian and Shancheng agreed to establish the Sichuan Provincial Beer Industry Association, but one of the conditions is naturally that they hope to cooperate with Chu Tianyao's hop company in Xijiang and relax the restrictions on raw materials.
Afraid that Chu Tianyao would be too young and energetic, Zhang Tongwei was about to persuade him on the phone, but unexpectedly, Chu Tianyao actually agreed without hesitation.
"You agree now?"
Zhang Tongwei said a little surprised.
"Of course, this is a great thing that is conducive to the development of our industry. How could I refuse."
On the other end of the phone, Chu Tianyao said with a smile, but his eyes were focused on a piece of information in his hand.
This information was faxed by Chen Feipeng, regarding the recent sales data of Tsingtao Beer in the southwest region.
In order to obtain this data, Chen Feipeng used his previous interpersonal relationships at Tsingtao Brewery.
Generally speaking, Wang Zhongda quietly made many small moves when Chu Tianyao was fighting to the death with Lan Jian and other southwest beer companies.
"Not bad, your kid's consciousness has improved. I'm afraid that you can't figure it out. Although you have conflicts with Lanjian, Shancheng and other companies, those are over. After all, they are all provincial companies. To put it bluntly, they are still
family."
Zhang Tongwei held the phone and smiled happily.
In the past two months, he has been busy with this trivial matter. Dozens of companies are accusing Xingyao Liquor Company of monopolizing raw materials. However, this matter is not wrong but has merit. He cannot take the initiative to persuade him. Now Guo Yiming and others
Taking the initiative to withdraw the lawsuit and give in, it can be regarded as giving Chu Tianyao an attitude.
"Secretary Zhang said that you can't let outsiders steal your home just because your family is fighting. I still understand these principles."
Chu Tianyao followed Zhang Tongwei's words and answered.
Hearing Chu Tianyao's words, Zhang Tongwei was stunned, and then he smiled inexplicably and joked: