August 1, the day after I received a call from Zhang Tongwei.
The phone calls in Chu Tianyao's office almost never stopped.
The people who called were the heads of many second- and third-tier beer companies in the province.
Chu Tianyao didn't expect that these guys were so well-informed that he agreed to Zhang Tongwei's establishment of an industry association, and then the heads of these companies called him.
As the saying goes, snakes have their own paths, and rats have their own paths.
In the 1990s, being able to become the boss of a company was naturally no ordinary person.
There are also many people among them who can see the situation clearly. The establishment of an industry association means that Lan Jian and Shancheng are already giving in to Xingyao Liquor Industry.
The problem of raw materials has been stuck for so long, and the two leading companies are naturally the most uncomfortable.
Chu Tianyao controlled the source of raw materials and was almost invincible immediately, but similarly, this situation would not last long. Zhang Tongwei came forward in person, so naturally he did not want the two sides to break up.
Both Guo Yiming and Huang Mingui also know that if they continue to fight like this, the only ones who will really benefit are those foreign brands.
They did not admit defeat in this battle, but it was undeniable that Chu Tianyao did win.
For a time, many people felt the change in the wind direction, and naturally they hurriedly jumped off the big ship of Lanjian, Shancheng, and turned around and chose to join Chu Tianyao.
"We are ready to release raw materials, but the sales price will rise by half."
In the office, after Chu Tianyao hung up the last phone call, he spoke to Lu Qiuyu.
"Price increase by fifty percent?"
Although he knew that the supply of raw materials would be liberalized sooner or later, what Lu Qiuyu didn't expect was that Chu Tianyao would be so ruthless and increase the price by 50% when he changed hands.
"Aren't you afraid that they won't buy it?"
Lu Qiuyu said with some doubts.
After all, the price of raw materials is too high, which is also a big burden for beer production companies.
"Don't buy it? It's too late for them to be happy. It's the peak market season right now. As long as the raw materials are put into production and cashed out quickly, the money can be earned back in less than a week."
Chu Tianyao explained with a smile.
Opening up the supply of raw materials was not something Chu Tianyao wanted to do, but he knew that he had already made enough from this battle.
He has bought Chen Feipeng two months. Now the marketing team is rooted in various places. Even if it faces a large loss of dealers, there will be no crisis of bankruptcy for Xingyao Winery.
On the other hand, the market's acceptance of Xingyao Beer is generally high. Even if it faces competition from multiple products at the same time, Chu Tianyao is confident in maintaining this momentum.
Of course, the most important reason is that Chu Tianyao understands that he cannot always control the source of raw materials.
It is about to enter the end of July, which is the season for planting raw materials. After a growth period of three months at most, once the next batch of hops matures, companies such as Lanjian who have suffered huge losses will definitely spare no effort to compete in the raw material market.
Chu Tianyao could still tell the difference between a full meal and a full meal.
…
On August 5th, the Sichuan Beer Industry Association was officially established in Chengdu.
Secretary Zhang Tongwei personally attended the event, which fully demonstrated the importance he attaches to the beer industry in Sichuan Province.
In addition to Lan Jian and the CEOs of the two leading companies in Shancheng, those present also included heads of second and third tier beer companies such as Asia Pacific.
There are a total of thirty-eight companies in the first batch of companies joining the Sichuan Beer Industry Association. Almost all of them are well-known beer companies from all over Sichuan Province.
Under the chairmanship of Zhang Tongwei, when the association was first established, it was natural to select management.
The first thing to bear the brunt is the position of president of the association.
Although the election was by secret ballot, Chu Tianyao was elected president of the association with more than 50% of the votes.
This result was somewhat beyond Zhang Tongwei's expectation.
After all, in terms of corporate strength, even though Xingyao Winery has been in the limelight recently, there is still a big gap compared with the two leading companies, Lanjian and Shancheng.
In terms of personal qualifications, Chu Tianyao is young and has only started his business for less than two years. He has little influence in the business district of Sichuan Province. Compared with Guo Yiming and Huang Mingui, he is even less worthy of mention.
However, more than half of the votes fell on Chu Tianyao.
Knowing this result, both Guo Yiming and Huang Mingui looked in disbelief.
Could it be that someone is cheating?
But this conference was hosted by Zhang Tongwei himself, so no one dared to question it at all, and there was no possibility of fraud.
There can only be one reason.
Guo Yiming and Huang Mingui looked up and saw that many bosses of second- and third-tier beer companies had already walked up to Chu Tianyao and congratulated them.
"These idiots turned against each other so quickly."
Seeing this scene, Guo and Huang were furious. They were all on the same boat half a month ago, and even these small and medium-sized enterprises were part of the group that accused Chu Tianyao. But they never expected that they were now doing it.
There was a lot of confusion, and they all took refuge in Chu Tianyao.
Businessmen are all realistic. Although Lan Jian and Shan Cheng have a big business, everyone has not forgotten that these two guys were the first to start the dispute over advance payment, which indirectly led to the fact that they now have a large amount of payment that they cannot collect.
return.
Following Guo and Huang, not only did they have no meat to eat, but they offended Chu Tianyao, and even the raw materials for production were in short supply. Now they have joined Xingyao Liquor Industry, not to mention the many people who congratulated Chu Tianyao on the occasion,
The raw material problem had been solved as early as three days ago.
"Congratulations, President Chu."
"I have heard rumors about Chairman Chu in the business world many times before. I didn't expect that when I saw him today, he would be so young and handsome. But I can't compare to him."
"That's right, it's better to be famous than to meet!"
…
In the lobby, everyone praised Chu Tianyao. Now Chu Tianyao has become the president of the Sichuan Beer Industry Association. This means that the entire beer industry in Sichuan Province will change from the previous confrontation between Blue Sword and Mountain City to a three-legged one.
New situation.
There is no doubt that Xingyao Winery is the upstart that stands out, and the major second- and third-tier beer companies that have been bullied by Lanjian and Shancheng for a long time will naturally be more inclined to Xingyao Winery, which holds the trump card.
Chu Tianyao became the president, and Guo Yiming and Huang Mingui became the vice presidents as expected.
It was just a word difference, but for the two of them, it was more like a humiliation.
Lan Jian and Shan Cheng may disagree on the establishment of an industry association, but if they fight Chu Tianyao to the end, they will ultimately suffer.
In just two months, they have already lost nearly 30% of their order volume, and their sales data are even worse.
This is not only due to the rise of Xingyao Liquor Industry, but also a more important reason is that Tsingtao Beer is taking advantage of the trend to develop and is targeting the markets of Lanjian and Shancheng.
In addition, various foreign investment and joint venture beer brands are constantly flowing into the southwest region and even the provincial market. The emergence of these foreign brands also makes Lanjian and Shancheng feel threatened.
Using the words internal and external troubles to describe the situation of Lan Jian and Shancheng is quite appropriate.
Right now, the entire beer market in Sichuan Province is almost in chaos. Only by quickly stabilizing the situation is the most beneficial thing for Lan Jian and Shancheng.