The Sichuan Beer Industry Association was established.
Chu Tianyao, general manager of Xingyao Winery, was elected as president.
Early the next morning, this report appeared on the front page of the Chengdu Commercial Daily.
The name Chu Tianyao once again appeared in people's sight.
In August, Chu Tianyao's hop company reached cooperation with major beer companies in Sichuan Province, and the long-standing shortage of raw materials was finally solved.
Although the price of hops is a full half higher than the previous market price, it is not easy for Chu Tianyao to open up the supply of raw materials.
While many companies bought raw materials from Chu Tianyao at high prices, they also had to be grateful.
After all, it's only August, and their production is almost at a standstill. If they don't start work, there will be bigger problems. In comparison, just spending more money on raw materials is a bit insignificant.
In addition, under Chu Tianyao's call, many beer companies that joined the association increased their advance payment ratio to 50% overnight.
In this way, it not only reduces the pressure on second- and third-tier beer companies that are strapped for funds, but also gives dealers a certain amount of turnover space.
With many companies taking the lead to set an example, local second- and third-tier beer companies in Yunnan and Guizhou provinces also quickly followed suit. After all, everyone has been struggling with advance payment ratios for a long time, and this time the involution is finally over.
Everyone seems to be back on the same starting line. Even for Lan Jian and Shan Cheng, this is not an unacceptable result.
But for some people, the establishment of the Sichuan Beer Industry Association is more like bad news.
Especially when he heard that Chu Tianyao was still the chairman, Wang Zhongda smashed the tea cup in his hand in the office.
"This is naked local protectionism. What age is this? How could Zhang Tongwei allow them to do this!"
Wang Zhongda took the report form handed over by his secretary and looked at the order volume that was gradually declining almost every day. His face was ugly.
The establishment of the Sichuan Province Beer Industry Association caused local companies to sign up to keep warm. Chu Tianyao opened up the supply of raw materials, allowing the production lines of major companies to return to normal, and it was easy to get back previous dealer orders.
The market is so big, if others rise, you will have to fall.
Although Tsingtao Beer is well-known, it is still a foreign brand in Sichuan Province. Let alone Lanjian and Shancheng, even those second- and third-tier local breweries have deeply rooted brand awareness.
"Even if they resume production, our dealers should not be losing so quickly. What is going on?"
Wang Zhongda frowned, somewhat confused about this question.
This is not the first time that Tsingtao Beer has been sold on a large scale in other provinces, but no matter what time it was before, it almost always became the leader in the local market by cutting through the trouble quickly. However, in Sichuan Province, Wang Zhongda failed several times in succession.
"Have someone check it out. In addition, we must pay close attention to the lawsuit with Xingyao Liquor. We must suppress it at all costs."
The presence of Lanjian and Shancheng in the beer market in Sichuan Province is enough to give Wang Zhongda a headache. Now that Xingyao Liquor Industry has suddenly emerged, Chu Tianyao has even become the president of the province's beer industry association, which makes Wang Zhongda a headache.
How can I feel at ease?
From the first time he met Chu Tianyao, he knew that this boy was definitely not a good person.
Although the Sichuan Beer Industry Association is only in Sichuan Province, who doesn't know that the entire beer market in the three southwestern provinces is almost dominated by Sichuan beer companies.
The value of Chu Tianyao, the president, cannot be underestimated.
…
Rongcheng Commercial Building.
There has been good news lately, and the office is full of joy.
Although the supply of raw materials has been liberalized, it seems that competitiveness has increased, but in fact, the sales volume of Xingyao Wine has not decreased but increased.
Chu Tianyao was elected president of the Sichuan Provincial Beer Industry Association. This news spread outside the province. Coupled with a series of advertising effects, it completely broadened the market of Xingyao Beer outside the province.
But at the same time, the shortcomings of Xingyao Winery have been exposed again.
With the current production capacity of Xingyao Winery, it is almost impossible to supply markets in multiple provinces at the same time during the peak season and achieve a high market share.
Right now, the only solution is to expand the factory.
On August 15th, Xingyao Winery held its second high-level meeting this year.
Only this time, the meeting location was in Chengdu.
The main content discussed at the meeting was the subsequent development of Xingyao Liquor Industry.
Different from Chu Tianyao's opinions, Chen Feipeng and others wanted to stabilize the status quo, occupy the southwest region, and temporarily slow down their external expansion plans.
After all, the price paid by Xingyao Winery for this dealer war is not small. The entire company currently has debts of up to 40 million. For safety reasons, most of the company's executives still hope to take advantage of the current peak season to recuperate.
,Deleveraging.
After all, the company has made a lot of money in the past two months, and the most important thing is to reduce the debt pressure first.
In the office, in the temporary conference room.
After a group of senior executives spoke, Chen Feipeng also said: "I agree with everyone's opinions. It is not advisable to blindly make progress. Our current debt pressure is not small, which makes the people below a little worried."
After all, although the company is well-known, it still owes so much money to the bank. Recently, there have been a lot of rumors about Xingyao Liquor.
After glancing at Chen Feipeng and others, Chu Tianyao's eyes fell on Zhou Yi who was silent beside him.
"Vice President Zhou, what do you think?"
Chu Tianyao suddenly asked.
Zhou Yi was startled when he heard this, a trace of hesitation flashed in his eyes, but he finally decided to express his thoughts.
"I think differently from everyone else. I think we should be more bold at this time. Now that Mr. Chu has just become the president of our Sichuan Beer Industry Association, why don't we take advantage of this opportunity to vigorously develop the market outside the province, plus our cooperation with Xingxing
The cooperation with Yao Freight will make it easier to open up markets outside the province along the Yangtze River."
Zhou Yi said these words in one breath, which naturally caused some people to shake their heads.
"Vice President Zhou, it's easy to say. Although we are currently profitable, our debt risks are also high, and it is not easy to open up markets outside the province. Our production capacity has reached a bottleneck. If we want to expand our sales scope, we must first solve the production capacity problem."
"That's right, we can either follow the example of China Resources and build factories in other places on a large scale to achieve local distribution. But we only have a few dollars in our account, so where can we get the money to invest in building factories and producing."
After Zhou Yi finished speaking, someone raised objections, and there were quite a few of them.
Of course, although there are people who agree with Zhou Yi's idea, the number is obviously not large.
But Chu Tianyao seemed a little surprised after hearing Zhou Yi's words.
Zhou Yi has always been conservative in temperament. Chu Tianyao thought that his thoughts would be the same as Chen Feipeng's, but he didn't expect that this guy actually had the same thoughts as him on this matter.