It seems that Chu Tianyao's conditions and the amazing Oktoberfest marketing plan she just saw have been conveyed to President David.
"Miss Serling, has your company agreed to cooperate?"
Looking at Serin who returned to the office, Lu Qiuyu couldn't help but ask.
Serin pursed her lips and smiled, but walked straight to Chu Tianyao and stretched out her hand.
"Mr. Chu, I wish our cooperation in advance smooth!"
Hearing Serin's words, Lu Qiuyu breathed a sigh of relief, and looked at Chu Tianyao with a hint of excitement.
"I have to say that Carlsberg made the right choice."
Chu Tianyao stretched out his hand and held it with Serin, also smiling.
Blinking her big eyes and looking at the man in front of her, feeling the confidence in Chu Tianyao's smile, Serin asked her doubts again.
"Mr. Chu, although I have to admit that your plan impressed me, I think whether the Oktoberfest can be successfully held will require the support of the local government of Shenzhen City, right?"
Apart from the marketing plan, this is what Carlsberg is most concerned about.
Only with the help of Shenzhen's official forces can the so-called International Beer Festival have the necessary conditions to be successfully held.
"That's natural. In fact, we have already been recognized by the Shenzhen Municipal Commerce Bureau. This time it is not only Carlsberg, but we will also cooperate with many well-known foreign companies."
Chu Tianyao said in front of his face without blushing or heart beating.
Although the Oktoberfest incident was quite a big deal, he had not contacted the Shenzhen Municipal Commerce Bureau at all.
An event as big as the International Beer Festival, not only needs to be reported to the authorities, but at least needs the support of the local government. After all, the crowds will be empty and the police will even have to be deployed to maintain stability.
"It seems that Mr. Chu has made enough preparations, so we don't have anything to worry about."
After hearing what Chu Tianyao said, Serin nodded with satisfaction.
"In this case, there are still things in the company, so I won't be able to stay for a long time."
Serin said, obviously planning to leave.
"By the way...Mr. Chu, can you tell me which expert created this planning plan?"
Before leaving, Serin suddenly turned her head and looked at the planning plan left on the table.
In Serin's view, the people who can come up with such a planning plan are at least the top planners in the country. Even this planning plan may come from a planning team.
Otherwise, Serin couldn't explain how a second-rate company like Xingyao Liquor could come up with such amazing things.
"Expert?"
At this time, after hearing Serin's question, Lu Qiuyu also looked stunned and glanced at Chu Tianyao, with a strange look in his eyes.
On the second day after Serling came to negotiate, Xingyao Wines officially signed a cooperation agreement with Carlsberg Huizhou Branch.
Carlsberg became the first foreign sponsor of the Shenzhen International Beer Festival.
That afternoon, less than two hours after the contract was signed, the news spread through an unknown business magazine.
The news spread extremely fast and the content was extremely true. Even the secret of Carlsberg investing 1 million to become a sponsor of the Oktoberfest was exposed.
Of course, no one thought that the man behind spreading this news was Chu Tianyao himself.
The reason for doing this is, on the one hand, to continue to build momentum for the Oktoberfest, and on the other hand, to stimulate several other foreign beer companies that have already expressed cooperation intentions with Xingyao Liquor.
as expected.
Less than a day after the news was released, the three beer companies, Budweiser, Full Star and Le Cordon Bleu, could no longer sit still.
Although the sponsorship fee of one million is not small, it is not a big sum of money for these foreign-funded enterprises.
What they are more concerned about is not letting their old rival Carlsberg take the lead.
China has a large population base and the future potential of the beer industry is huge. This is the consensus of all foreign-invested beer companies. How to open up this foreign market has become the first problem they have to solve.
Right now, the Shenzhen International Beer Festival is such an opportunity!
Even Carlsberg had already boarded the boat. They were still hesitant at first, but now they became determined.
Even before Chu Tianyao dialed the number of Budweiser's Hanwu branch, the other party's cooperation phone number had already been called to Chu Tianyao's office.
With a sponsorship fee of one million, Budweiser will not only provide its own brand of drinks, but will also let the local office in Shenzhen City fully cooperate with Chu Tianyao's Oktoberfest activities.
Budweiser's knowledge saved Chu Tianyao a lot of negotiation effort.
Next, the Fulstar branch located in Zhujiang and the Le Cordon Bleu branch located in Zhaoqing invested one million each and became the sponsors of the Shenzhen International Beer Festival after Carlsberg and Budweiser.
As a result, in just a few days, Chu Tianyao received a total of four million.
It has to be said that once these foreigners became brainless, it was quite impressive. There was no advance payment, and almost four million was transferred to the account of Xingyao Company.
In this way, four well-known foreign beer brands have become the first batch of sponsors of the Shenzhen International Beer Festival.
On October 17th.
A news flash appeared in the evening news column of the Shenzhen Stock Exchange that night.
Although it was only a few seconds of text news, the news that the four major foreign-funded beer companies were participating in the Shenzhen International Beer Festival was actually on the news program.
For a time, the local beer industry in Guangdong Province exploded.
Is Shenzhen going to hold an international beer festival?
Even their own people don't know about this.
That night, many heads of local beer companies called their familiar leaders to inquire about the matter. However, the answers they received were all ambiguous.
The above does not clearly state that any company has passed the application for the Shenzhen International Beer Festival event, but the Shenzhen Municipal Government still warmly welcomes such international commercial cooperation.
Ever since.
Just the morning after the news broke.
Chu Tianyao walked into the office building of the Shenzhen Municipal Commerce Bureau with a prepared planning plan in hand.
If the Shenzhen International Beer Festival is to be held successfully, it is naturally indispensable to obtain the support of Shenzhen’s official forces.
If it were placed in other cities, Chu Tianyao could not guarantee that the Oktoberfest could be held smoothly, but this is Shenzhen City. Since it became a special zone fourteen years ago, Shenzhen City's attitude towards foreign investment has already changed from being repellent to
welcome.
Only cooperation can achieve win-win results!
This is a slogan that has been emphasized since the establishment of the special zone.
This is why so many foreign investors were willing to enter the Chinese market in the 1990s.