After returning from the Commerce Bureau, Chu Tianyao had a new understanding of these four words.
Lu Qiuyu also knew that the superiors had approved the International Beer Festival. She was not surprised by the result, but she was surprised that the decision came so quickly.
It seems that the higher-ups have already decided to approve the International Beer Festival.
"How's the beer selection going?"
In the office, Chu Tianyao asked Lu Qiuyu.
After Lu Qiuyu heard this, he handed over a list of names in his hand.
"The first round of selection has ended. According to your request, we have only admitted 500 qualified beer babes. The average age is only twenty-two years old. Their basic information is on the list."
"So fast?"
Chu Tianyao said a little surprised.
Although I expected the enthusiasm of the people in Shenzhen City, I did not expect Lu Qiuyu to be so efficient and complete the first round of screening work in just a few days.
After taking a look at the list in his hand, Chu Tianyao had no objections.
A bonus of 100,000 yuan, coupled with an advertising contract, is very attractive to women in the new era.
Not only do you have money, but you also have the opportunity to become a star and shoot commercials. If you can become famous with this beer baby talent show, you might even be able to enter the entertainment industry.
You know, in the 1990s, many female stars in Hong Kong City came out of the Miss Hong Kong City talent show.
At this point, the talent show has not only become a platform for girls from Hong Kong cities to pursue their dreams, this trend has also gradually been brought to the mainland, and the first one to bear the brunt is naturally Shenzhen City, one of the special economic zones.
For the organizer, Xingyao Liquor Industry, it only cost 100,000 yuan and a cheap advertising fee to turn 500 young women into beer babes and become the key gimmick of their beer festival. This business is a huge profit.
.
At least in China, no company has come up with this idea.
However, Chu Tianyao's impressive planning plan is not limited to these three plans!
"Contact the major local newspapers and TV stations in Shenzhen City to report on the latest progress of our International Beer Festival, as well as our upcoming marketing activities."
Chu Tianyao handed a prepared document to Lu Qiuyu, and then reminded him:
"By the way, don't forget to publish the foreign investment information, and by the way, contact several well-known local beer companies in Guangdong Province."
Suddenly thinking of what Liu Tianming said, Chu Tianyao naturally couldn't forget his colleagues in the country.
"Many reporters have asked about the date of the Oktoberfest. How should I answer?"
Lu Qiuyu turned to look at Chu Tianyao and asked.
Recently, as Chu Tianyao's assistant, she has received many consultation calls from reporters and companies.
For the outside world, what they are most concerned about is of course the specific time and location of the International Beer Festival.
Hearing this, Chu Tianyao smiled and said:
"Business confidential, no comment!"
…
October 19th!
First published by Shenzhen Daily, a piece of blockbuster news about the International Beer Festival was once again published on the front pages of major newspapers.
The Shenzhen International Beer Festival has been approved by the Shenzhen Municipal Commerce Bureau and will be held with the cooperation of relevant departments. This beer festival will not only feature well-known foreign beer brands, but also welcomes the participation of domestic beer companies.
The high-sounding words were naturally spoken. Although the specific time and location of the International Beer Festival were still not disclosed, the news released by Xingyao Liquor this time also surprised many local beer companies in Guangdong Province.
Sure enough, as they suspected, the Shenzhen Beer Festival was not driven by Xingyao Liquor Industry at all, but by official forces behind the scenes.
They had always been curious about how a second-rate beer company could become the organizer of the International Beer Festival and successfully get many foreign brands to join in as sponsors.
It turns out that this is the real reason!
Different from the focus of their peers, the local people in Shenzhen City are very excited about the news released by Xingyao Winery.
Because not only can you watch the talent show at the Oktoberfest, but drinking beer is free.
Do you think free is the selling point?
Big mistake!
Chu Tianyao even organizes a beer drinking competition. The winning users will not only receive a bonus of 500 yuan, but also get an intimate photo with the beer baby.
Speaking of group photos, Chu Tianyao casually added a photography contest. Photographers who take photos during the Oktoberfest and are selected to win awards in the photography contest will receive substantial cash rewards.
Chu Tianyao's combination of punches made the Shenzhen people who were already looking forward to the Oktoberfest even more enthusiastic than ever.
As a result, the Oktoberfest's external contact hotline was once again overwhelmed by thousands of people.
Of course, it is impossible for Chu Tianyao to engage in loss-making business.
The Oktoberfest is not only about gaining fame, he also has to make money, otherwise how can he be worthy of his planning plan that took him several days of effort to come up with.
Along with this news, there is also a lottery for Oktoberfest tickets!
An Oktoberfest ticket, priced at 58 yuan, can be used as a lottery ticket to win the Oktoberfest cash prize. The first prize is up to 100,000 yuan in cash, and there are also various rich rewards.
As for the price of fifty-eight, it was decided by Chu Tianyao after careful consideration.
If this price is placed in a place like Chengdu, it will naturally be a bit expensive, but in Shenzhen City, which is a special economic zone, it is not unaffordable for ordinary people.
After all, Chu Tianyao gave too many gimmicks. For mainland China, whose entertainment culture has always been lagging behind, even in Shenzhen City, the local people have never encountered such a grand entertainment event.
Moreover, the Oktoberfest will last for three full days, and a 58-yuan ticket allows you to participate in the three-day event for free and drink various brands of beer for three days. For beer lovers, you have already made enough money.
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In their opinion, this is not expensive. It is clearly a charity event by the organizer!
For those women who are not interested in drinking, although drinking beer does not arouse their interest, spending fifty-eight yuan can not only satisfy the needs of their men, but also participate in a lottery by the way, and even watch it for three days
The talent show competition is worth the price of admission.
On the 19th!
As major newspapers and magazines published the news announced by Xingyao Winery, it was like a stone that stirred up a thousand waves, triggering a round of heated discussions in the Shenzhen business community.
In a short period of time, Chu Tianyao's endless combination boxing marketing activities have almost made countless merchants speechless.
They never imagined that a mere commercial activity could be held like this?