As one of the well-known domestic beer companies, Zhujiang Beer's reputation is second only to Tsingtao Beer and Yanjing Beer.
In Guangdong Province, everyone knows the name of Pearl River Beer.
However, at the meeting today, as the chairman of Zhujiang Beer Group, Liu Zhiqing pointed at a group of company executives and cursed.
"As a local enterprise, the right to host such an important event as the Shenzhen International Beer Festival has actually fallen into the hands of an unknown second-rate company. What do you guys do?"
At the chairman's seat, Liu Zhiqing stood up, put his hands on his hips and cursed.
But the dozen or so company executives standing aside lowered their heads and did not dare to say a word.
They also did not expect that Shenzhen City would suddenly have Xingyao Liquor Company and launch a Shenzhen City International Beer Festival.
At first they were a little unconcerned, thinking it was news hyped by a small business, but now the news has become more and more intense, and it has even received public support from the Shenzhen Municipal Bureau of Commerce, which is so amazing.
How can Zhujiang, as the leading beer company in Guangdong Province, accept such a huge gap in the hands of others?
"Chairman, we can't be blamed for this. We didn't expect that a Shenzhen Beer Festival would pop up unexpectedly, but the boss didn't even reveal any news to us."
As Liu Zhiqing's old friend, deputy general manager Chen Kai defended everyone.
An event like the Shenzhen International Beer Festival naturally had to be approved by the higher authorities, but during the whole process, not only the Shenzhen City, but also the Guangdong Province did not notify their own companies in advance, which naturally made them feel a little aggrieved.
"Don't blame the superiors for being biased. Why didn't any of you think of such a good marketing idea like the International Beer Festival?"
Liu Zhiqing wore a pair of brown glasses, glanced at everyone present, and said with a slight anger.
If someone in the company had come up with this idea, given the strength of Zhujiang Beer Group, how could a foreign company have taken the lead?
“Chairman, hasn’t the International Beer Festival not been held yet?
How about...we take advantage of this moment to use our connections to find a way to seize the right to host?"
During the dinner, someone suddenly suggested to Liu Zhiqing.
After hearing this, many people's eyes lit up.
"That's right, I heard that the other party is just a second-rate company. We in Zhujiang are the flagship of the local beer industry. The superiors must favor us no matter what."
As soon as these words came out, some people naturally echoed them.
However, when Liu Zhiqing heard this, his face suddenly became angry. He slammed his hand on the table and shouted angrily: "I don't believe you are idiots. If this is really so easy, do you need to remind me?"
Vice President Chen Kai quickly stood up and signaled Liu Zhiqing not to be angry, then turned around and explained to everyone.
"Regarding this matter, the chairman has already asked the superiors for instructions. However, the location of the International Beer Festival this time is in Shenzhen City, not Guangdong City. The final decision was made by Director Liu of the Shenzhen City Commerce Bureau."
As soon as they heard about the Shenzhen Municipal Commerce Bureau, the expressions of everyone present changed.
"Then what is the origin of Xingyao Liquor Company? Even the Shenzhen Municipal Commerce Bureau supports it so much?"
Everyone naturally knows what the words "Shenzhen Municipal Commerce Bureau" mean. It is definitely not an easy task to get the Shenzhen Municipal Commerce Bureau to nod and agree in such a short period of time.
Even Zhujiang Beer may not have this strength.
That's why they were even more curious about who the man behind Xingyao Liquor Company was.
"Now that the International Beer Festival is a foregone conclusion, I'm not convening a meeting to ask you to think of ways to use your brains."
Liu Zhiqing sat down and then said: "Now we have only two options. One is to choose to become a sponsor of the Oktoberfest and join the Shenzhen International Beer Festival. The second is to join forces with local beer companies..."
At this point, Liu Zhiqing's tone suddenly turned cold, which also made everyone at the table feel a chill.
This first path is not difficult to understand, but the second path mentioned by Liu Zhiqing is naturally to join forces with local counterparts to compete with the Shenzhen International Beer Festival.
As long as they don't participate, then the beer festival held by Xingyao Liquor Company will probably only have those foreign brands.
As a result, the International Beer Festival’s brand name is naturally somewhat misplaced.
"Chairman, if we do this, will it cause dissatisfaction with the Shenzhen Stock Exchange?"
No one dared to speak. At this time, only Vice President Chen Kai asked cautiously.
After all, the Shenzhen International Beer Festival is supported by the official forces of Shenzhen City. If local enterprises like them do not cooperate, it will naturally be unjustifiable.
Not only Chen Kai, but also all the senior executives present were concerned about this.
"So what if you are dissatisfied? The worst thing is that this Oktoberfest fails. Can we take the lead in organizing another one next year?"
Liu Zhiqing said with some disdain.
Hearing this, although Chen Kai strongly disagreed, he knew his chairman's temperament and was in a rage at the moment, so it was inconvenient for him to persuade him.
…
October 20th!
Shekou Building.
Chu Tianyao was flipping through the newspaper in his hand, but Lu Qiuyu, who was sitting in the assistant's seat, was busy non-stop.
Almost every ten minutes, the phone on the table rings.
This is the Oktoberfest's foreign investment hotline. Anyone who knows this number is not an ordinary person.
"Okay, we are very happy to cooperate with your company, but I still need to ask General Manager Chu for specific details."
Lu Qiuyu showed a professional fake smile, and after saying these words gently, she finally hung up the phone again.
As soon as the phone was hung up, the expression on Lu Qiuyu's face changed instantly. She looked at Chu Tianyao, who was drinking coffee and reading the newspaper, with eyes full of resentment.
"Thank you for your hard work, Assistant Lu!"
Before Lu Qiuyu could start complaining, Chu Tianyao brought a cup of freshly brewed coffee to Lu Qiuyu.
Seeing this, Lu Qiuyu rolled her eyes at Chu Tianyao and softened her attitude a little.
"Tell me what you achieved today. These guys won't sit still after seeing the news in the newspaper!"
Chu Tianyao asked with a smile.
Hearing this, Lu Qiuyu took a sip of coffee to moisten her throat, and then said:
"You guessed it right. Today, no less than ten local beer companies in Guangdong Province have called. Originally, they were a little worried when they heard that we charge high sponsorship fees, but after learning that we do not charge sponsorship fees for domestic companies, they
They agreed almost without thinking."
Speaking of this, Lu Qiuyu glanced at Chu Tianyao with some confusion.
"Are you really sure you won't charge them a penny in sponsorship fees?"
Originally, Lu Qiuyu also thought that Chu Tianyao organized this beer festival to make money, but except for those foreign brands, Chu Tianyao was almost open to domestic beer companies, no matter how big or small.
The other party needs to pay a penny of sponsorship fee.
Companies participating in the Oktoberfest only need to ensure the supply of their own brand products.
As soon as they heard this news, those local companies could not sit still and wished they could sign a cooperation agreement with Chu Tianyao right away.
After all, it's just some drinks, and it's not a cost at all to them.
For just a drop in the bucket, you can take advantage of the International Beer Festival. This is a once-in-a-lifetime opportunity for small businesses that desperately need to increase their visibility.
"I said that the biggest beneficiary group of this International Beer Festival must be domestic enterprises."
Chu Tianyao stood in front of the floor-to-ceiling window nearby, lowered his head and lit the cigarette in his mouth, and then said.
For a moment, Lu Qiuyu was stunned when he heard Chu Tianyao's words.
If she didn't know Chu Tianyao well enough, she would have almost believed these righteous words.
"Fake!"
That's right, it was precisely because she knew Chu Tianyao well enough that she commented with a smile at this moment.
Chu Tianyao’s original intention of holding the beer festival was not because he felt dissatisfied after being refused by Tsingtao Beer to participate in the tasting competition.
Moreover, Chu Tianyao has a pure business mentality, and Lu Qiuyu does not believe that Chu Tianyao will do anything that does not make money.
"By the way, it's not just beer companies that are calling us, there are also many well-known companies in other industries who plan to become sponsors of this Oktoberfest."
Lu Qiuyu suddenly remembered something and handed a piece of paper with a phone number written on it to Chu Tianyao.
"This is a car dealer named Tang Jizhong. He said he wanted to provide car sponsorship for our Oktoberfest. I didn't refuse. I just said that I still need to ask for permission."
"auto dealer?"
Hearing Lu Qiuyu's words, Chu Tianyao was also a little surprised.
But then, he secretly thought of his mistake, and he didn't even think of it.
Since ancient times, beauties in beautiful cars have always come in sets. Although there were 500 beers at his Oktoberfest, they lacked a sufficiently luxurious gimmick.
If you put imported cars into the exhibition stand, then pair them with beer bottles.
Isn’t this the favorite car show event for most male compatriots in later generations?
In this way, not only men, but also women who like cars can participate in the talent show. Isn't it a two-pronged approach?
"Contact Tang Jizhong and tell us that a car dealer has already contacted us. Let's whet his appetite first. If he wants to be our only car sponsor, he will not be able to just provide a car."
Hearing Chu Tianyao's words, Lu Qiuyu also nodded, of course he had guessed Chu Tianyao's purpose.
After all, Tang Jizhong only provided some cars and made almost no substantial contribution. What Chu Tianyao wanted was of course a considerable sponsorship fee.
"Is there anyone else interested in sponsoring?"
With the example of Tang Jizhong, Chu Tianyao suddenly had many new ideas about sponsoring the Oktoberfest.
"There are still a few, including beverage factories, real estate companies and some local hotels!"
Lu Qiuyu replied without thinking.
"Tell them, as long as it's sponsorship, we'll accept it!"
Hearing Lu Qiuyu's words, Chu Tianyao was immediately overjoyed.
Chu Tianyao had been busy planning marketing ideas before, but he had forgotten about sponsors. He clearly had more potential to tap.
After all, if something is hot, everyone wants to get their hands on it.
The Oktoberfest cannot just sell beer. For those women or elderly people who don’t drink beer, some drinks, tea or something else is also a good choice.