Ever since he had a phone call with Assistant Lu from Star Wine yesterday, Tang Jizhong has been hesitant about sponsoring the Oktoberfest.
After all, the other party asked for a sponsorship fee of 300,000 yuan, which is not a small amount.
He just wanted to take advantage of the popularity of the Oktoberfest and hold a large-scale car show. Moreover, there were 500 beer lovers at the Oktoberfest. If it matched with his car, it would be perfect.
It is undeniable that Tang Jizhong has some business acumen, otherwise he would not have been able to make a fortune in the Shenzhen City by flipping cars in just a few years.
However, for this sponsorship, he not only had to provide a car, but also had to pay a large sponsorship fee, which made Tang Jizhong hesitate.
Early in the morning.
He was sitting at home having breakfast as usual, taking a look at today's newspaper that was delivered to his door.
Although Tang Jizhong only has a junior high school education, reading newspapers is his biggest hobby. It was precisely because he saw various foreign automobile news in newspapers that he discovered the business opportunities in the domestic automobile sales industry and transformed into a car owner.
dealer.
"Shenzhen International Beer Festival Investment Promotion?"
Before he drank a mouthful of milk, Tang Jizhong looked at the newspaper with a look of surprise on his face.
Xingyao Winery has begun soliciting sponsors for the International Beer Festival.
And this is not the most critical thing. The message sent by Chu Tianyao also listed many companies that have become sponsors of the International Beer Festival.
Tang Jizhong was shocked when he saw the list of sponsors.
From well-known foreign beer brands to the local Nanhai Hotel in Shenzhen City, they are all included in the sponsorship list of the Oktoberfest.
For a moment, Tang Jizhong thought of Lu Qiuyu's words.
It seems that he is not the first car dealer to be interested in sponsoring the Oktoberfest.
If someone else gets the sponsorship seat this time, it will be too late for him.
"No, 300,000 is 300,000. Such a marketing activity is rare in the Shenzhen market for several years."
With a look of determination flashing in his eyes, Tang Jizhong didn't say anything. Before he had breakfast, he quickly picked up his cell phone and dialed the contact number of Xingyao Winery.
…
October 21st.
It was also the day when the news of recruiting sponsors for the Shenzhen International Beer Festival was announced.
In the office, Lu Qiuyu rarely rested, and the phone on the table would often ring again just after hanging up.
And at the same time.
The instigator of the incident, Chu Tianyao, became the hands-off shopkeeper again.
Early this morning, he first followed Du Guoying to the Shenpeng Garment Factory and inspected a batch of finished products that had just come out recently.
After a full fifteen days of production, 50,000 pieces of Beibeijia products have been released.
The quality of all products is personally controlled by Du Guoying.
"Yes, you can use the adjuster to adjust the size so that teenagers of different ages can use it."
In the workshop, Chu Tianyao picked up a finished product and nodded with satisfaction.
On the side, Du Guoying also said excitedly: "Mr. Chu, it's not just that. The elastic mesh fabric we use is more comfortable to wear, and you are not afraid of sweating."
Du Guoying is also extremely satisfied with the back and back after several modifications.
"Mr. Chu, now that we have the goods, when do you plan to bring Beibeijia to the market?"
Du Guoying asked out loud.
He knew that Chu Tianyao was busy with the Oktoberfest recently, but Du Guoying couldn't help but be concerned about Beibeijia's urgency.
In his view, the sooner it is launched into the market, the better.
"What's the hurry? It's not enough to just have a product. Packaging and promotion must be done in advance."
Chu Tianyao patted Du Guoying on the shoulder and persuaded with a sympathetic look: "Old Du, I know you have always been concerned about the Beibeijia project, but we cannot fight an uncertain battle. If Beibeijia is not sold,
So, if we want to sell it, we have to sell it to the best."
After hearing Chu Tianyao's words, Du Guoying also grinned and slapped the back of his head.
"I didn't think twice about it. Since Mr. Chu has said so, I am naturally relieved."
Good products are inseparable from first-class marketing, and Du Guoying knows this better than anyone.
As for marketing ability, Du Guoying is naturally unable to keep up with Chu Tianyao even in terms of flattery.
Just for an Oktoberfest event that has not yet been realized, Chu Tianyao has been reluctant to collect sponsorship fees these days.
Du Guoying had no doubt about Chu Tianyao's ability.
"In that case, let's prepare for the packaging first. You first find a product packaging company. Remember...it must be well-known, and everything from packaging design to materials must be of high quality!"
Chu Tianyao gave instructions to Du Guoying.
Hearing this, Du Guoying also nodded repeatedly.
Although the domestic product design industry is currently underdeveloped, it is not difficult to find several product packaging companies in places like Shenzhen.
In the afternoon, after leaving Shenpeng Garment Factory, Chu Tianyao went to Shekou Industrial Zone and looked at his own factory that assembles VCD compatible machines.
To be honest, if Hu Zhibiao hadn't called him personally, Chu Tianyao wouldn't have wanted to come.
He couldn't help but have a headache when he thought of those uncles and aunts in the factory.
"Mr. Chu, you are here!"
As soon as he arrived at the gate of the factory, Chu Tianyao got off the car and saw Hu Zhibiao, who had been waiting for him for a long time.
"What's the matter with you calling me in such a hurry?"
As soon as he saw this guy, Chu Tianyao asked again.
In recent times, Hu Zhibiao has almost made the factory his home, diving into the factory without seeing anyone.
"Mr. Chu, this is good news, our business is coming!"
As soon as Chu Tianyao finished speaking, Hu Zhibiao said with a smile.
"Business?"
Upon hearing this, Chu Tianyao was a little surprised. After all, his factory had only been in operation for less than half a month. Let alone business, he hadn't even had time to promote it, so why was there business coming to his door?
"Mr. Chu, you are so good at predicting things. Wan Yan really created a big publicity for us!"
Before Chu Tianyao understood what was going on, Hu Zhibiao gave Chu Tianyao a thumbs up and handed a newspaper to Chu Tianyao.
"Just ten days ago, Wan Yan funded the purchase of copyrights from 11 domestic audio and video publishing houses and prepared to launch hundreds of karaoke discs."
Hearing Hu Zhibiao's words, Chu Tianyao also withdrew his eyes from the newspaper in his hand.
It was almost the same time as in the previous life, and Wan Yan still made the same choice.
If you want to promote VCD, you must first crowd out the domestic ld machine and vhs video recorder market.
Wan Yan did not make a mistake in this move. She started from the source of the content and purchased the copyright to produce a small VCD disc that is different from the large LD laser disc.
You know, an LD DVD is often 30 centimeters in diameter, which is bulky and difficult to carry.
A VCD disc only needs to be reduced to the size of a palm.
Before VCD came out, if people wanted to watch movies at home, they could only use bulky VHS recorders or LD players that required large discs.
Whether it is a video tape or a laser disc for an LD player, the price remains high. If the cheaper VCD disc comes out, it will definitely subvert the entire market.
It's a pity that Wanyan Company probably couldn't have imagined that before it became famous for a long time, the domestic pirate manufacturers, who were like a swarm of beasts, had already quickly eaten this piece of cake.
"You just said that business is coming, what's going on?"
In the VCD assembly workshop, Chu Tianyao thought for a long time and then asked Hu Zhibiao.
If it was just such a trivial matter, this guy wouldn't be in a hurry to call Chu Tianyao.
Accompanying him, Hu Zhibiao quickly explained: "Someone came to our door and said he wanted to buy a batch of VCD compatible machines from us. The quantity is quite large, and the price given is not bad, two thousand and five per machine!"
When he heard the price, Hu Zhibiao was naturally delighted.
After all, the price he had in mind at the time was only two thousand yuan, but now a buyer suddenly appeared and raised the price by a quarter.
"Not for sale!"
During the scene, before Hu Zhibiao could speak again, Chu Tianyao refused without even thinking about it.
Chu Tianyao's decisive refusal was naturally something Hu Zhibiao did not expect.
"Mr. Chu, why don't we sell it?"
Hu Zhibiao said a little puzzled.
During this period of time, they have assembled at least 6,000 VCD-compatible machines. Even if the other party only wants half of them, this is a multi-million dollar business.
However, Chu Tianyao didn’t sell it?
"We finally managed to get the layout first, but we can't miss the opportunity just for this small profit."
Looking at Hu Zhibiao, Chu Tianyao explained.
When he heard this, Hu Zhibiao was also stunned.
"Missed opportunity?"
There was a trace of doubt in Hu Zhibiao's eyes, and then he fell into deep thought.
"Think about how long ago this person appeared. Our factory has only been producing compatible machines for a long time. Someone got the news so quickly. Someone who can have such an insight into the opportunity is not a simple electrical appliance dealer."
When Chu Tianyao's words came out, Hu Zhibiao finally came to his senses and said with a hint of fear:
"Mr. Chu, do you mean that guy wants to pry into our business?"
"It seems that you are not too stupid!"
Chu Tianyao glanced at Hu Zhibiao, and then strode into the office.
"Compatible machines are a business opportunity, but to be honest, they don't actually have any technical content. If you let someone who is interested buy them and study them, they can be copied for you within half a month at most."
Following Chu Tianyao, Hu Zhibiao couldn't help but feel a chill in his heart after hearing these words.
If Chu Tianyao hadn't warned him today, once he really made the decision and sold the compatible machine, it would have been a penny gain but a big loss.
Without the pre-emptive market opportunity, when the VCD market is booming, pirated compatible machines will be everywhere on the street, and they will have no advantage at all.
At that time, Xingyao Technology lost more than just this small profit.
"Fortunately, Mr. Chu reminded me early, I almost fell into the other party's trap!"
Hu Zhibiao's face straightened and suddenly became serious.
"I will strengthen the management of the factory and not allow any compatible machine to leak out, especially these workers, let alone let them spread the news at will."
After saying this, Hu Zhibiao strode out.
After Chu Tianyao's reminder, he already realized the seriousness of the matter.