In the mid-1990s, shortly after Wanyan Company's VCD products were launched on the market, many copycat products did appear on the market.
At the beginning, these so-called copycat manufacturers have not yet formed a large scale. They can be as small as a family workshop with a few people, or as large as an assembly factory with hundreds of people.
It stands to reason that Wanyan Company was the first to try it, but Jiang Wanmeng himself never thought that the VCD product he had worked so hard to develop would actually be used as a wedding dress for his peers and these copycat manufacturers.
Anhui Province, Wanyan Company Headquarters.
In the conference room, all the managers present looked a little unhappy.
"The list of special support for national technological transformation projects has come out, and the quota has been given to Jiangkui Group in Jiangsu Province."
Jiang Wanmeng said in a deep voice, his face turning pale at this time.
They had been waiting for the special support funds for more than a year. The superiors had clearly promised them such hope, but in the end they did not expect that the money would go to them.
Two hundred and forty million!
This is the amount of support funds approved by the national technical transformation project. If Wanyan Company can get this funding, it can open production plants all over the country and solve their most fatal production problems.
But now, the support funds have been completely wiped out, and Wanyan Company's plan to capture the national market in a short period of time has become a fantasy.
"Mr. Jiang, although we can't get support funds, we are currently operating well. VCD sales have been rising, and our cash flow is steady."
"That's right, if we are really short of money, we can borrow money from banks or seek investment. Our VCD project has such a good prospect, we don't have to worry about no one investing."
In the conference room, many people spoke one after another.
Although it was not selected for the international technological transformation project, Wanyan Company is not without hope of rising. Now it has signed a distribution contract with Hutong Trading in the eastern market, and it will not be long before the first payment is received.
During the banquet, after hearing what everyone said, Jiang Wanmeng also nodded with some comfort.
At least for now, there are no problems with the company's development. As long as they have enough time, they will have no problem capturing most of the market.
"By the way, I heard that Xinke Electronics in Changzhou has also started to make VCDs. Does any of you know about this?"
Jiang Wanmeng changed the topic and suddenly asked everyone.
Since Wanyan Company pioneered the VCD player, many people at home and abroad have followed suit and started making VCD products, and Xinke Electronics is one of them.
"Xinke Electronics?
I seem to have heard that their factory used to make audio equipment and was somewhat famous in the local area. However, it is not a big factory and its scale is probably limited. They just saw that our VCD products were selling well and wanted to follow suit."
In the middle of the field, someone spoke.
Hearing this, Jiang Wanmeng frowned.
"No matter what, we will have many peers in the future. We must work harder to expand the scale of production and capture the market in Jiangsu Province as soon as possible."
As soon as Jiang Wanmeng said these words, several managers in charge of production nodded their heads.
"Besides, I have something else to announce."
In front of everyone, Jiang Wanmeng cleared his throat again and said with a trace of determination in his eyes:
"In order to speed up market expansion, I plan to spend 20 million to advertise on CCTV, and to jointly promote with local dealers. In a word, our sales will exceed 200,000 units this year!"
In the conference room, Jiang Wanmeng shocked everyone as soon as he said these words.
The advertising fee of 20 million surprised all the executives present. They are all shareholders of the company. This money is of course the sheep's wool.
But the company's major shareholders are Jiang Wanmeng and Sun Yansheng, and Sun Yansheng has been in the United States for a long time, so Jiang Wanmeng has the final say in almost everything about Wanyan Company.
At this moment, although everyone was surprised that Jiang Wanmeng Hao spent 20 million on advertising, no one dared to stand up and object.
After all, they all know the future potential of VCDs in China. If, as Jiang Wanmeng said, their sales this year can reach 200,000 units, then the 20 million advertising fees will be worth it.
"But Mr. Jiang, our current production is only 8,000 units per month..."
During the meeting, some people also raised questions in low voices.
It's not that they are against Jiang Wanmeng, but they are also aware of the current bottleneck of Wanyan Company. Their products will make money, but the difficulty lies in improving productivity.
If the annual sales volume exceeds 200,000 units, at least the annual output of their factory must reach this number.
"I have already made arrangements for this. I will allocate funds as special funds for our subsequent factory construction. If the money is not enough, we will finance it, and if we cannot finance it, we will borrow it. In short, our productivity must achieve a qualitative breakthrough this year."
Jiang Wanmeng waved his hand, showing his pride at this moment.
As a company CEO, Jiang Wanmeng is indeed an ambitious person, but as a businessman, especially the first speculator in the industry, Jiang Wanmeng is too naive.
Until this moment, he had not noticed at all the earth-shaking changes that the domestic VCD market was about to undergo.
…
at the same time.
Chu Tianyao, who was in Chengdu, was not as high-profile as Jiang Wanmeng.
He adopted the strategy that Hu Zhibiao used when running Aido VCD, surrounding the city with rural areas, assembling production lines through small workshops, and using methods of consolidation and monopolistic competition to occupy the market.
There are two advantages to doing this. One is that it is not obvious and leaks, and it is extremely difficult to attract the attention of others in the early stage. The second advantage is that it can greatly save time and energy. Although the amount of funds required is not small, Chu Tianyaoshou
Holding a patent and using patent licensing can save him a lot of money.
Mid-March.
After Chu Tianyao successfully formed his first legal team, he began to implement his plan.
The most serious situation of copycat VCD players is naturally in Guangdong Province, and the local copycat manufacturers in Guangdong Province are led by Hu Zhibiao.
Chu Tianyao came to Chengdu this time, firstly, to integrate these copycat manufacturers, and secondly, to establish a plan to use Chengdu as the production center and completely capture the market of the three southwestern provinces.
Don't forget, Rongcheng is Chu Tianyao's old base. Nowadays, Xingyao Freight's logistics routes have covered most of the southwest region. With the convenience of logistics, Chu Tianyao has a unique advantage in the southwest region.
Rongcheng, next door to Xingyao Liquor Office.
The Xingyao Technology office, which had been vacant for a long time, was reopened. All it took was Chu Tianyao's instructions, and it was filled with people in less than a few days.
Even his sister Chu He was transferred to the Xingyao Technology Office by Chu Tianyao and temporarily served as the office manager.
Of course, the office has just been opened, and Chu Tianyao still needs to be personally involved in many things, so he has been so busy for several days that he didn't even have time to see Liu Na.