As the news of the closure of Lechang Winery spread throughout Yongning.
Quietly, Xingyao Winery will also usher in its first inspection mission.
The previous case of counterfeit wine at Lechang Winery attracted the attention of the higher authorities on the management of private enterprises. Now four counties and three districts are conducting supervision and inspection of enterprise production.
When the counterfeit wine case broke out, the senior officials of Yongning County paid special attention to the matter in order to save their face. The county government took the lead and teamed up with reporters from the county TV station and Lucheng Commercial News to prepare an inspection of Xingyao Winery.
Naturally, Chu Tianyao had received the news from Chu Weiguo three days ago.
The target of the inspection this time was Xingyao Brewery. On the one hand, Xingyao Brewery, like Lechang Brewery, is a manufacturer that mainly produces beer. On the other hand, Chu Weiguo was the one who contributed to it.
This inspection is both a challenge and an opportunity.
For this inspection, Chu Tianyao did not hesitate to spend a lot of money to renovate the factory inside and out.
In the past few days, even the employees working in the factory have received a new set of work clothes, and their faces are filled with happy smiles.
Chu Tianyao even distributed an employee handbook written by himself, so that every worker should know it by heart in advance, so that even when asked by the leader, he would be able to answer questions fluently.
Finally, on May 25th, the inspection team arrived at Xingyao Winery.
The leader is the leadership team of the Industrial and Commercial Bureau, followed by two teams of reporters, one from the county TV station, and the other is a reporter from the Lucheng Commercial News.
As the factory director, Chu Tianyao naturally had to come out to greet him in person, and also led everyone on a tour of the factory.
"Everyone, although our Xingyao Brewery is a small factory, we adhere to the principle of valuing quality rather than quantity. The Jade Bird beer we produce uses the most advanced beer brewing technology from abroad. Even the employees in the factory are
They are all qualified after one month of pre-job training.”
Chu Tianyao led a group of people into the factory, looked at the workers busy on the production line, and introduced them.
Everyone was surprised when they heard this.
The leading county leader then walked to the production line and patiently asked the workers at work.
"Do you usually work hard? Is the treatment in the factory good?"
When faced with the leader's questions, several workers also smiled with two rows of teeth.
"What's so hard about this? If this winery were gone, we wouldn't even be able to support our wives and children."
"That's right, now Factory Director Chu not only gives us jobs, but also gives us a salary increase."
…
Most of the workers in the factory were stranded workers from former food factories, and they were of course very grateful to Chu Tianyao.
For a time, everyone was talking, and they talked a lot.
After hearing these words, several leaders nodded happily and even praised Chu Tianyao in front of the camera.
Xingyao Winery is not big, and the entire inspection lasted less than an hour.
Before the end, a reporter from Lucheng Commercial Daily conducted an exclusive interview with Chu Tianyao, asking Chu Tianyao for his views on the fake wine case that caused a lot of controversy some time ago.
“Reporter Zhang’s question is a good one, but what I want to say is that although the beer industry is a mixed bag, our Xingyao Brewery has always adhered to the concept of being a conscientious enterprise. We want to tell the people of the country that we must not only make good beer
, but also to make Lucheng people’s own beer.”
Wearing a white shirt, Chu Tianyao smiled slightly at the camera, with a strong confidence in his smile.
At this time, even the female reporter holding the microphone stared blankly at Chu Tianyao's face for a moment.
Make Lucheng people’s own beer.
This slogan is really shocking.
That afternoon, when the inspection team left, everyone including Chu Tianyao breathed a sigh of relief.
"Huh... I've been exhausted these past two days."
In front of the winery gate, Huang Sanshui couldn't help but wipe the sweat from his forehead as the reporter from Lucheng Commercial News was sent away.
In the past few days, in order to prepare for the inspection, they were almost constantly running around, fearing that there would be even the slightest mistake.
But fortunately, it seems that they passed this level successfully.
Factory office.
Chu Tianyao called Huang Sanshui.
"This is an advertisement written by me. Starting from tomorrow, I will publish this advertisement in the Lucheng Commercial Daily for seven days without stopping for a day."
Chu Tianyao handed the written advertisement to Huang Sanshui.
"Brother Yao, the advertising fees in Lucheng Commercial Daily are not cheap..."
Huang Sanshui didn't quite understand what Chu Tianyao meant by this move.
"Don't worry, this advertising fee is nothing. What I want is the entire Lucheng beer market."
Chu Tianyao replied without raising his head.
Hearing this, Huang Sanshui nodded and asked no more questions. Since it was what Chu Tianyao asked him to do, even if he couldn't understand it, he would never question it.
…
as expected.
Early the next morning, the Lucheng Commercial News was released.
The headline on the front page of today's newspaper was yesterday's inspection of the Xingyao Winery organized by Yongning County. There was also a report on the final exclusive interview with Chu Tianyao.
What's even more shocking is the line of bold bold characters on the advertisement page.
Xingyao Brewery makes Lucheng people’s own beer!
Compared with other complex advertising copywriting, Chu Tianyao's slogan is simple and easy to understand, and it impresses people instantly. It is paired with today's front page headlines.
In just one day, Xingyao Winery became famous in the four counties and three districts of Lucheng.
It only takes a few days.
It was only late May, and the order volume of Xingyao Winery was growing at a rate visible to the naked eye.
Even Zhou Yi and others were surprised by Chu Tianyao's methods.
Unexpectedly, this mere advertisement and interview doubled the order volume of Xingyao Winery.
Today, Xingyao Brewery's daily sales are about 40,000 yuan. Without Lechang Beer as a competitor, Jade Bird Beer once again swept Yongning County with an absolute advantage.
Of course, not only Yongning County, but also Xingyao Winery has received orders from other districts and counties, and the order volume is getting larger and larger.
At this time, everyone had to admire Chu Tianyao's foresight.
Funing Glass Factory alone is no longer able to provide sufficient supply of beer bottles to Xingyao Winery. Nowadays, Xingyao Winery’s beer bottles are mainly supplied by Xingyao Glass Factory. Chu Tianyao even sells beer bottles in Xingyao Winery.
The glass factory has set up a packaging workshop.
Over at Xingyao Glass Factory, Chu Tianyao asked Zhou Yi to go over and watch.
Now that the market has been fully opened, what Chu Tianyao has to do is to continue to increase beer production and develop new beer types.
If he remembered correctly, in the second half of this year, China Resources will acquire Shenyang Snow Brewery, develop a new type of Snow beer, and win the first prize at next year's product evaluation meeting, ending Jade Bird Beer's long-standing position as the No. 1 brother.
A reign that lasted for more than ten years.
He must get ahead of China Resources and make Xingyao Winery bigger and stronger.
Otherwise, when a big wave hits, you will definitely be beaten to death.