Everything seemed peaceful, but for Chu Tianyao and the others, they were extremely busy during this period.
The collapse of Lechang Brewery triggered public concerns about industrial beer.
However, Chu Tianyao’s slogan of making Lucheng people’s own beer has achieved widespread results.
After all, it is a company that has been personally inspected by the government, and with the blessing of Chu Tianyao’s slogan that clearly bears regional identification, Jade Bird Beer has become completely popular during this period.
Today, Jade Bird Beer occupies an absolute leading position in the beer market in Yongning County, and its market share in other districts and counties has also begun to increase.
Gradually, the beer market in the entire Lucheng area has formed a situation of two superpowers and multiple giants. The two giants in the province are Lanjian and Shancheng, followed closely by well-known foreign brands such as Qingdao and Yanjing. Of course,
, Jade Bird Beer, which has suddenly emerged recently, is also a dark horse in the Lucheng beer market.
But Chu Tianyao also knows that it is not an easy task to catch up with Lan Jian and Shan Cheng, the leaders in the province.
Lucheng is just a third-tier small city.
To put it bluntly, with the power of these two large enterprises in the province, the gains and losses of one city are not at all their concern.
Therefore, what Chu Tianyao needs to do now is to continue to expand production, enhance the reputation of Xingyao Winery, completely open up the provincial market, and thereby spread to the entire southwest region.
Only by occupying the market in the southwest region and in the subsequent competition in the capital market will Chu Tianyao have the capital to settle down.
Otherwise, he will end up like many small and medium-sized wineries in the 1990s, waiting to be acquired by capital giants.
In the factory office.
Everyone in Zhou Yi has been very busy lately, but they rarely get together like today.
"Brother Yao, our order volume is still rising, and our average daily sales are around 60,000 yuan."
Luo Jin pushed up his glasses on the bridge of his nose and handed a simple financial report to Chu Tianyao.
"If we continue at this rate, won't we be able to sell two million a month?"
On the sidelines, Huang Sanshui and Zhou Yi were also excited when they heard Luo Jin's words.
Who would have thought that in just one month, the factory's sales would triple.
Chu Tianyao took a look at the information in his hand. According to this sales volume, the actual profit of the factory now should be around 35%, which is a net profit of 20,000 yuan a day.
"If you want to quickly distribute products and occupy the market, this sales volume is far from enough." Behind the desk, Chu Tianyao glanced at the three of them and said: "Today, the sales volume of Blue Sword Beer and Shancheng Beer in the Lucheng area is still far behind.
The reason why we are ahead of us is not that our beer is not good enough, but that our output is much lower than theirs."
Having said this, Chu Tianyao looked at Huang Sanshui again and asked:
"How is the thing I asked you to ask about?"
Huang Sanshui heard this and said quickly: "I asked my dad to ask for help. Although the candy factory has closed down now, it belongs to the state and we can't buy it, but they can lease it to others!"
"Leasing to external parties?"
Chu Tianyao also became interested after hearing this, "I'll go with you this afternoon. Whether it's renting or buying, it's crucial for us to get the candy factory building."
Now that Jade Bird Beer has finally entered the Lucheng market, it must increase production if it wants to gain a foothold.
At present, this small factory with less than a hundred people can no longer keep up with the development speed of Xingyao Winery.
"By the way, how is the research and development of the new beer going?"
Chu Tianyao's eyes fell on Luo Jin again.
"We are still in the syrup debugging stage. We need to reduce the use of syrup as much as possible to make the taste richer, but this cannot be accomplished in three or two days."
Speaking of this, Luo Jin's expression became serious.
Although the sales of Jade Bird Beer are booming at the moment, there is only one beer in the entire Xingyao Brewery, which is too monotonous and has a single product type. This is a fatal flaw.
Furthermore, Chu Tianyao also understands that as long as Tsingtao Beer is around, Jade Bird’s future will not be able to surpass the mountain of Tsingtao Beer.
Therefore, it is imperative for Chu Tianyao to develop new beer.
"You can just go ahead and do the research and development. If it doesn't work, I will allocate special funds to you and find some technical talents from other factories."
Chu Tianyao nodded and said, he also knew that the research and development of new wine could not be successful in a short time.
"Zhou Yi, tell me about the situation over there!"
After asking Luo Jin and Huang Sanshui, Chu Tianyao finally asked Zhou Yi.
Now Zhou Yi is the busiest among the three. Not only does he have to take charge of the glass factory, he also has to shoulder the burden of the previous sales department.
At this time, when asked by Chu Tianyao, Zhou Yi said excitedly: "Brother Yao, there is no problem at the glass factory. Although Zheng Lechang is a bastard, there are a group of capable old people in the glass factory. I will take care of these people."
They all stayed."
"In addition, we have also begun to sign agents in other districts and counties, and the agents will connect with the merchants, which also saves us a lot of effort."
Zhou Yi recounted the recent sales situation in detail, and Chu Tianyao nodded in agreement.
Compared with Luo Jin and Huang Sanshui, Zhou Yi is more steady and tactful in his work. Chu Tianyao feels much more relieved when the sales department is handed over to him.
As for the agent sales model, Chu Tianyao borrowed it from the previous sales model.
Nowadays, including Qingdao, Yanjing and other beers, they all adopt the method of establishing off-site offices and using huge sales outlets for sales. This method has its advantages and disadvantages. The biggest disadvantage is that it is time-consuming and labor-intensive.
As for Chu Tianyao's agent model, he doesn't have to bother himself at all. He gives agents profit rebates and lets local well-connected merchants help him with offline sales.
Although this dilutes profits, the advantage is that it is more beneficial to Xingyao Winery, which currently has weak manpower and financial resources.
"Now is a critical period for us to enter the Lucheng market. You need to always pay attention to the trends of other manufacturers and notify me as soon as possible if there is any abnormality."
Chu Tianyao told Zhou Yi with a serious face.
Jade Bird Beer is like a dark horse entering the Lucheng beer market, which is bound to pose a considerable threat to other second-tier beer brands.
If Chu Tianyao said they didn't take any action, Chu Tianyao wouldn't believe it even to death.
In the office, Zhou Yi nodded solemnly after hearing Chu Tianyao's words.
The trees that are beautiful in the forest will be destroyed by the wind.
He won't understand this truth.
The test for Xingyao Winery has only just begun now.
"Okay, everyone has worked hard during this period. Once the new factory is finalized, I will give you two days off to have a good rest."
In the office, Chu Tianyao stood up and smiled at several people.
No matter what, the fact that Xingyao Distillery has reached this point is enough for them to be proud of.