Chu Tianyao didn't care about Zhong Zhiqiang's lateness.
As soon as the morning meeting started, Lu Qiuyu distributed a piece of information to everyone present.
"What you have in hand is Motorola's sales analysis report for the second half of last year, and there is also a dealer intention form."
Lu Qiuyu walked back to Chu Tianyao, did not sit down, but stood half a step behind him.
At this time, everyone at the table also looked at the information in their hands.
"It sold 175,000 units in half a year. Although it was in the national market, Motorola's sales were terrible."
"This is just the mobile phone business. I heard that Motorola's mobile phones are almost out of stock all year round in China, and you can't even buy them if you want."
Everyone took a look at the information Lu Qiuyu handed them, and couldn't help but be a little surprised when they saw Motorola's sales data last year.
The annual sales of mobile phones in China are estimated to be around 400,000 units, and almost 200,000 units in half a year. Motorola almost occupies close to 90% of the market, which is really scary. It is not an exaggeration to say that it is a monopoly.
"Mr. Chu, may I boldly ask what our goal is?"
During the dinner, someone raised his head and asked Chu Tianyao.
Hearing this, everyone also looked at Chu Tianyao.
To put it bluntly, Xingyao Technology is distributing Ericsson products at sky-high prices this time because it wants to compete with Motorola in the Chinese market.
But everyone also knows that this is really a tough battle.
"Don't worry, we are definitely no match for Motorola on the frontal battlefield, and my requirements for you are not that high. The national market is not yet within the scope of our plans."
Chu Tianyao smiled slightly.
Hearing this, everyone present breathed a sigh of relief.
If Chu Tianyao is so arrogant that he wants to compete with Motorola in the national market, then they must think that their boss is 100% crazy.
Today's Xingyao Technology is almost a novice in the field of mobile communications and cannot compete with Motorola.
Head-on competition is undoubtedly an egg against a rock.
"Then where is our first market?
Shenzhen market?"
"Shenzhen City is a special economic zone and is now one of the most economically developed places in the country. In the mobile communications consumer market, it accounts for a large proportion of consumers."
"Yes, if we concentrate our efforts to win the Shenzhen market, we are still very hopeful."
In the conference room, everyone expressed their opinions, thinking that taking the lead in the Shenzhen market might be a more reliable move.
During the discussion, the only two people who did not speak at the table were Li Yanran and Zhong Zhiqiang, who were sitting on the left and right of Chu Tianyao.
Needless to say, Zhong Zhiqiang had roughly guessed Chu Tianyao's plan yesterday.
But at this moment, after hearing everyone's discussion, Li Yanran remained silent and just looked at Chu Tianyao.
If we just target the Shenzhen market, it would be too simple.
At least, in Li Yanran's view, this is not in line with Xingyao Technology's intention to spend a sky-high price to buy Ericsson's exclusive agent.
You should know that the agency right is not unlimited. If it cannot expand the market within the validity period, generally speaking, Ericsson has the right to change other agents until the contract is terminated.
The only way to firmly grasp Ericsson's exclusive agency rights is to achieve results in a short period of time.
It's just a Shenzhen market, but it's nothing.
"If it's just the Shenzhen market, I think I can handle it all by myself, so there's no need to form a marketing team."
In the conference room, while everyone was discussing enthusiastically, Chu Tianyao suddenly spoke.
As soon as these words came out, everyone present was stunned.
Even if it was Chu Tianyao, everyone felt somewhat arrogant when he said these words.
Can one person handle the Shenzhen market?
If you say this, I'm afraid it will make people laugh out loud.
Looking at the entire Shenzhen market, in order to establish a municipal market, no matter how many trading companies racked their brains, they were unable to do so.
Chu Tianyao could win the Shenzhen market by himself, and they didn't believe anything he said.
Of course, in front of their boss, no one dares to say anything rebuttal at this moment.
"Mr. Chu's goal is Guangdong Province?"
Beside Chu Tianyao, Li Yanran suddenly spoke.
As soon as the words came out, there was an uproar in the venue.
"Guangdong Province?"
Everyone looked at Li Yanran, including Lin Li.
"Do you know how big Guangdong Province is? Motorola has been established in Guangdong Province for a long time and has strong supply and sales channels. With just a few of us, it is almost impossible to start a war."
Lin Li subconsciously refuted Li Yanran's words.
What he said was also what the other people were thinking.
However, Li Yanran did not speak, but looked at Chu Tianyao.
"I know what you are worried about, so let Zhong Zhiqiang talk to you about the implementation of the marketing plan in Guangdong Province."
Chu Tianyao sat in the first place and just smiled lightly.
As soon as he said these words, everyone frowned slightly.
"Zhong Zhiqiang?"
After a moment of confusion, everyone turned their attention to Zhong Zhiqiang, who was sitting on one side and had been leisurely enjoying himself.
"This intern?"
Lin Li and others looked at Zhong Zhiqiang with hesitation in their eyes.
Even Li Yanran, blinking at Zhong Zhiqiang with her big eyes, looked at him with a bit of curiosity.
Since Chu Tianyao said this, it means that this seemingly humble guy may actually have two skills.
"Okay, since Mr. Chu asked me to say it, I, as an intern, will just say a few words. If I say something wrong, please bear with me."
Suddenly, he was pushed to the stage by Chu Tianyao, and Zhong Zhiqiang could only stand up with a bitter smile.
"According to public information, Motorola's sales in Guangdong Province for half a year are about 60,000 units. This shows that Motorola's main sales channels are concentrated in Guangdong Province. We set the first target in Guangdong Province, but it is the most difficult to enter the province.
The battle has been put into the first battle."
Holding the information on Lu Qiuyu's method in his hand, Zhong Zhiqiang said aloud.
"In that case, why don't we change the target?"
During the scene, someone asked a question.
In the first battle, we chose the opponent's main battlefield. Needless to say, it was difficult.
Zhong Zhiqiang stood there and nodded.
"It is indeed the most challenging battle, but it is not impossible to win."
"Say what you think!"
Li Yanran stared at Zhong Zhiqiang, feeling curious.
Smiling at Li Yanran, Zhong Zhiqiang did not show off and continued to explain: "As we all know, the reason why Motorola's sales are so terrible is because of the supply and sales contract signed with the Post and Telecommunications Bureau. To put it bluntly, they have a first-mover advantage in the market, but this is
Their strengths are also their weaknesses.”
"shortcoming?
Where does this start?”
Lin Li asked with some confusion.
Before Zhong Zhiqiang could explain, Zheng Fang on the side pushed up his glasses and said: "The so-called success is that Motorola relies on its strong sales channels and has greatly reduced its technology research and development efforts. Its latest products still use analog signals. If we really talk about the core of the product,
In terms of competitiveness, I think Ericsson still has an advantage."
Zheng Fang's words also made everyone present nodded.
I didn't expect that this newcomer, who had only graduated for less than half a year, could actually have such an insight.
"It's not just that."
Zhong Zhiqiang glanced at Zheng Fang with approval, and then said: "If you look carefully at the information in your hand, you will find that Motorola's channel coverage network is almost concentrated in first- and second-tier cities. This is because there are many local post and telecommunications offices.
Residents’ consumption levels are high, but in lower-tier third-tier cities and county-level cities, Motorola’s influence is minimal.”
After Zhong Zhiqiang finished speaking, everyone looked at the information in their hands curiously.
"As expected!"
Everyone was surprised to discover this.
"Guangdong Province's performance in the county-level city market is unsatisfactory. The reason why it has such high sales is almost entirely due to its monopoly on several first-tier cities."
Because of Zhong Zhiqiang's words, everyone here seemed to be enlightened and discovered a shortcut that they had not considered before.
"If we start from the lower-tier market, we can indeed quickly occupy this blank market in a short period of time."
"Yes, this should be called rural areas surrounding cities."
"I didn't expect it before. Although Motorola has strong channel capabilities, if our products really enter the market and consumers react, we will definitely make a bigger snowball."
Those present are all top students who have graduated from the marketing major, and are well aware of the importance of product core competitiveness in market competition.
Everyone knows that Ericsson’s latest gh398 product will definitely crush Motorola.
However, good products sometimes fail to gain traction. What Ericsson currently lacks in the domestic market is a little spark.
A single spark can start a prairie fire. As long as the product can flow into the market, I believe that the response and reputation of consumers will be enough to start a prairie fire.
"That alone is not enough."
Just when everyone was excited by Zhong Zhiqiang's words, Li Yanran on the side suddenly poured a basin of cold water on everyone.
"The idea of surrounding the city with rural areas is too simple. If it were really that easy to steal the market from Motorola, people from other companies would have already done so."
Li Yanran's expression was a bit stern, and these words also made the expressions of several people at the table freeze.
"Li Yanran, tell me what you think!"
At this time, Chu Tianyao also looked at Li Yanran.
In this newly formed marketing team, although the true strength of these people is not yet clear, generally speaking, apart from the special existence of Zhong Zhiqiang, Li Yanran's performance is the most satisfactory to Chu Tianyao.
"Mr. Chu, I admit that Zhong Zhiqiang's idea is very good, but water from afar cannot quench the thirst for nearness. The consumption level in the sinking market is always limited. Instead of spending time focusing on the sinking market, we should carry out comprehensive marketing in second-tier and above cities in the province.
"
Li Yanran's words surprised Lin Li and others.
"We focus on second-tier cities and above. These places are Motorola's main battlefields. Even if we rely on marketing to build momentum, the price we will have to spend will probably not be small."
On the side, Lin Li thought for a moment and then said.
Not only him, but everyone else also nodded.
In the 1990s, most of the so-called marketing was nothing more than an overwhelming advertising campaign, but these all required real money.
"Even if we can only take 30% of the market share from Motorola, it is still better than fishing for fish in the pond. As long as our reputation improves, it will not be difficult to ensure sales in the future."