At this time, after Li Yanran's words fell, there was a sudden silence in the room.
Everyone's eyes were subconsciously looking towards Li Yanran.
Naturally, they did not expect that Li Yanran would dare to question Chu Tianyao, the boss, face to face.
Although they were more or less dissatisfied with Chu Tianyao's appointment, after all, Zhong Zhiqiang was only an intern, and Li Yanran was also the leader of the marketing team.
What's more, this time Li Yanran has made such great contributions to the company. No matter in terms of rank or ability, if Li Yanran is the manager of this department, I'm afraid no one will be dissatisfied.
During the scene, Chu Tianyao felt a hint of dissatisfaction in Li Yanran's calm eyes. On the contrary, Chu Tianyao looked calm and did not seem to be angry because of Li Yanran's questioning.
"Anyone has the right to ask questions, of course you can."
Chu Tianyao looked at Li Yanran and smiled.
Seeing Chu Tianyao's attitude, Li Yanran was a little surprised.
She originally thought Chu Tianyao would be angry, but it turned out that was not the case.
Chu Tianyao glanced at everyone, and then nodded to Lu Qiuyu.
Immediately, Lu Qiuyu distributed a prepared document to everyone including Li Yanran.
Having just received the documents, everyone was still a little confused, but when they opened the documents in their hands, a look of uncontrollable shock appeared on their faces.
Even Li Yanran is the same.
"Our experience stores have been opened in 20 provincial cities including Shenzhen City?"
Li Yanran blurted out in surprise.
You know, the marketing team has only been established for a long time, and Chu Tianyao's experience store project has only been officially launched for only twenty days. This is almost at the speed of developing a city in one day.
"I think you should know that Zhong Zhiqiang has always been in charge of the experience store project. He takes the lead in making this project such a huge success in such a short period of time. It is precisely because of this that I have thought twice about it.
Later, the position of department manager was handed over to him."
When Chu Tianyao said this, his eyes first glanced at Zhong Zhiqiang, and then fell on Li Yanran.
"Of course, I am not saying that you are not as good as Zhong Zhiqiang. In fact, both of you are very capable. Regardless of whether you are the deputy or the deputy, you are just responsible for different projects. From the company's perspective, I hope that you can work together in the future to improve
The performance of the marketing team increases the size of the company.”
"In addition, don't forget... department manager is not your end. Where you can reach in the future depends on your subsequent performance. In Xingyao Technology, you will never lack opportunities!"
In the middle of the field, Chu Tianyao said these words, which indeed had a bit of a kick-in-the-blood effect.
His current intention was naturally to tell Li Yanran.
The department manager should not be her target. Chu Tianyao sees everyone's every move, and there is more waiting for them in the future.
"Mr. Chu, Manager Li has signed distributors like Guangqi Electronics. Such a large cooperation will bring a lot of profits to our company in the future. Although Zhong Zhiqiang's contribution is not small, I think these twenty companies
The current profits brought by the experience store should not be compared with the contract negotiated by Manager Li!"
In the conference room.
Just when Li Yanran was silent after hearing Chu Tianyao's words, no one could have imagined that someone would actually stand up to express grievances on Li Yanran's behalf.
These words were spoken face to face, and naturally he meant to question Chu Tianyao's unfair rewards and punishments.
At this time, Chu Tianyao also looked at the person who spoke.
The speaker was none other than Li Yanran's former top dog licker in the company, Lin Li.
Chu Tianyao was somewhat impressed by Lin Li.
David Yu's evaluation of this person was above average. In view of Lin Li's performance, he was given the position of team leader this time. After all, the marketing team currently lacks manpower.
Speaking of which, Lin Li also graduated from a well-known university in China, with the right major, and his performance in the company is pretty good.
Chu Tianyao did not expect that Lin Li would actually complain because Li Yanran stood up.
"Lin Li, why are you talking to Mr. Chu?"
During the dinner, after hearing Lin Li's words, some people were naturally busy tugging on Lin Li's clothes, signaling him to quickly apologize to Chu Tianyao.
That’s it for Li Yanran.
After all, Li Yanran is one of the company's top contributors right now. Even the company boss would probably not offend such a capable and good employee easily.
But who do you think you are?
At this time, after being persuaded by the people around him, Lin Li felt a little regretful. He secretly thought that he had been too impulsive just now and only wanted to show off in front of Li Yanran, hoping to win Li Yanran's favor.
But she never expected that even if Lin Li stood up to speak for her at this moment, Li Yanran still didn't look at Lin Li.
Anyone could see Lin Li's purpose for doing this. Looking at Li Yanran's attitude at this moment, he couldn't help but sigh secretly, and silently sympathized with Lin Li, the licking dog.
"Mr. Chu said that everyone has the right to ask questions. I have no selfish motives, I just raised my own questions!"
Lin Li's mind changed and he quickly summoned up the courage to say.
At this moment, he could only take a gamble.
"Lin Li is right. You can express your own opinions on any decision in the company, as long as it is related to it. I think this is good."
Chu Tianyao smiled and waved his hand, slightly relaxing the stiff atmosphere.
When Lin Li heard what Chu Tianyao said, he couldn't help but secretly breathed a sigh of relief.
"Now, let me explain Lin Li's problem."
Chu Tianyao's voice continued to sound.
At this time, everyone's eyes focused on him again.
In fact, they all have the same doubts as Lin Li. If rewards are based on merit, although Zhong Zhiqiang's contribution is not small, in terms of benefits brought to the company, Li Yanran is obviously better.
"What route do you think Xingyao Technology will take in the future?"
Before explaining, Chu Tianyao suddenly asked everyone a question.
What route will the company take in the future?
This question stumped many new employees who had just joined the company less than a month ago.
Even Zhong Zhiqiang and Li Yanran fell into deep thought because of Chu Tianyao's words.
When he was implementing Chu Tianyao's experience store plan, he kept thinking about it.
In the short term, the experience store project is a real money-burning project. Even if Chu Tianyao is wealthy, if he wants the experience store to transform from quantity to quality, millions or even tens of millions of dollars will be burned during this period.
funds.
And that's exactly what he was wondering about.
What is Chu Tianyao’s purpose?
Just to better sell Ericsson products?
In the conference room.
Several minutes passed, and except for the increasingly furrowed brows, no one in the room gave an answer.
Chu Tianyao was not surprised by this.
After all, the emerging terminal retail model of experience stores is so powerful that few people in the current domestic business community, let alone them, could predict it.
Chu Tianyao came here thirty years later, but he is already familiar with this terminal retail model.
In the past, Apple used the experience store model to open up the international market. This model of direct integration from production to retail has also given many domestic companies a wake-up call.
Immediately afterwards, domestic companies such as Xiaomi, BBK and Huawei also began to follow suit.
It wasn't until they did it that they realized how important it is for a company to control terminal retail channels.
This directly allows them to get rid of agent dealers, thereby greatly increasing their profit margins, and also prevents midstream and downstream dealers from messing around and damaging their own reputation and brand.
In addition, with its own terminal retail channels, the company can sell more than just mobile phone products.
Have you ever seen Xiaomi thirty years later? It has almost evolved from a mobile phone company to a new technology company covering all home appliances.
The main reason why Xiaomi can develop such a comprehensive business is the powerful trump card they hold.
There are tens of thousands of "Xiaomi Homes" in the market across the country. With such a strong terminal retail channel, let alone selling mobile phones and selling appliances, you can make a fortune even selling rice cookers.
In the conference room.
Looking at the silent crowd, Chu Tianyao also opened his mouth to explain.
"You think that the profits brought by these twenty experience stores are not worth a distribution contract from Guangqi Electronics, but have you ever thought about getting rid of dealers like Guangqi Electronics and retailing terminals?
With the channels in our own hands, how much more profit can we make?"
During the banquet, Chu Tianyao's words immediately shocked everyone's hearts.
Get rid of dealers?
This was something they had never thought about before.
Because let alone Xingyao Technology, even leading technology companies like Lenovo are still using dealers to sell products.
After all, with the existence of dealers, the manufacturing company itself can achieve rapid market realization.
What's more, if there are no distributors, how can the manufacturer itself sell its products to the market?
You must know that although most domestic manufacturing companies have their own offices and even sales teams, they are not companies specializing in trading. Not to mention the weak marketing capabilities of the manufacturing companies themselves, they cannot compete with other trading companies in the market.
.
Many companies have the idea of getting rid of dealers and developing their own sales companies, but only a handful can actually achieve it.
"If we completely get rid of mid-stream and downstream dealers, we can gain at least 20% more profit margins just on Ericsson products."
Shortly after Chu Tianyao finished speaking, Li Yanran suddenly answered.
Twenty percent profit margin!
This is the approximate answer Li Yanran got after calculation.
However, even so, this number still surprised everyone present.
"We worked so hard to win Ericsson's exclusive agency rights, but we only get 15% of the profits from these dealers. How can they get more money than us?"
Lin Li was also a little surprised.
The same is true when everyone hears the words.
For Ericsson products, Xingyao Technology spent a sky-high price to obtain its exclusive agency rights in the country. However, it never expected that it would end up being cheaper than these so-called dealers.
"That's right, no matter how precious the agency right is, if you can't sell the product, it's just a piece of waste paper after all. The 15% profit we can get is pretty good. As far as I know, some home appliance manufacturers can only make a profit at best.
The dealer gets 10% of the profit."
This time, before Li Yanran could speak, Zhong Zhiqiang on the side added.
Hearing this, everyone was speechless for a moment. Li Yanran just turned her head and glanced at Zhong Zhiqiang without saying anything more.
Obviously, Zhong Zhiqiang has also investigated this issue.
"That being said, how is it possible to get rid of these dealers?
Are our products still available for sale?”
"That's right, after all, we don't have our own sales team, and it's not easy to master a mature sales channel. What's more, we not only want to do the Shenzhen market, but also the provincial market."
"Indeed, if we really want to occupy the Guangdong market in half a year, we can only rely on these local snake-like dealers."
None of the people present here are idiots. After Li Yanran and Zhong Zhiqiang raised the point, they also spoke out.
"What you said is correct. We really cannot get rid of our dependence on dealers at the moment."
Chu Tianyao glanced at everyone and continued: "It is precisely because of this that I want to set up a marketing team to let you connect with dealers."
After hearing what Chu Tianyao said, everyone nodded at first, but then they became confused again.
In this case, why does Chu Tianyao spend so much effort to launch the experience store project?
Although they have not understood it in depth, they think that if they really want to open experience stores all over Guangdong Province, they will definitely invest a lot of special funds during this period.
"As a human being, of course you must have dreams."
Sensing everyone's confusion, Chu Tianyao smiled generously and said: "The rapid occupation of the Guangdong market is to build our reputation and reputation. What we have to do after that is to use the brand effect brought by Ericsson products to feed us back.
experience store project.”
"Feed back?"
Everyone was shocked when they heard these two words from Chu Tianyao.
"Using the word-of-mouth and brand effects brought by Ericsson's products can indeed help us better develop the experience store project. Although this is a good idea, the amount of money we have to invest in this project will not be reduced by half."
In front of the conference table, Zhong Zhiqiang, the deputy of Chu Tianyao, said in a deep voice.
Regarding this point, he had indeed made assumptions before, but he never expected that Chu Tianyao would really dare to have such an idea.
Even with the brand effect brought by Ericsson products, it requires a lot of funds to make the experience store project effective.
At this time, after hearing Zhong Zhiqiang's words, Li Yanran and everyone at the table nodded.
Obviously, they also feel that the experience store is a money-burning project.
"You don't need to worry about this. The company can still spend the funds."
Faced with everyone's worries, Chu Tianyao said with a relaxed and carefree smile.
Seeing Chu Tianyao's attitude, everyone was surprised and couldn't help but wonder how rich their company was?
First, he spent a lot of money to buy the Sihai Building, and then spent a huge amount of money to win the exclusive agency rights of Ericsson. Other companies are probably already heavily in debt, but Chu Tianyao still wants to burn money at this juncture.
Develop experience store projects.
"Mr. Chu, if the experience store can really develop into a large scale, then it will really be just around the corner to get rid of the dealer cooperation model."
During the dinner, even Li Yanran couldn't help but praise him at this moment.
In the short term, the experience store is indeed a money-burning project with far lower returns than the return, but in the long term, once dealers are freed from the control of terminal retail channels, the future will bring more to Xingyao Technology.
This is the profit in front of you.
When everyone heard Li Yanran's words, they couldn't help but start thinking about it.
If this is true, then Xingyao Technology will definitely be among the first-class companies in the country in the future.
Dreaming about the beautiful blueprint Chu Tianyao had outlined for them in their minds, everyone couldn't help but feel a little excited for a moment.
"Now, do you know what the success of the experience store project means?"
Looking at the people trapped in fantasy, Chu Tianyao spoke again.
At this moment, everyone woke up from their meditation. After learning about the plan of Chu Tianyao's experience store project, they couldn't help but feel a little emotional.
To put it this way, they had nothing to say about Zhong Zhiqiang’s contribution to the experience store project and his appointment as department manager.