In the past two days, Chu Tianyao was rarely at home with his sister-in-law.
In order to pass the time, he even bought a Changhong color TV.
This is the first color TV in the family building. The Legend of the White Snake has been on the air for the past two days, but Liu Na and Chu He have been in front of the TV almost all day long.
Speaking of this drama, Chu Tianyao is naturally no stranger.
This is a costume drama that was broadcast in Taiwan Province last year. It was introduced from Taiwan Province to CCTV 3 in February this year. Once it was broadcast, it won the top spot in the ratings.
When he thought of this, Chu Tianyao couldn't help but think of another popular drama, Huanzhugege.
At this time, there should still be five years before the release of Huanzhugege. As soon as that drama was aired, it almost won the ratings championship for several years in a row and harvested the tears of many mainland viewers.
In particular, the classic plot of Grandma Rong getting an acupuncture is almost regarded as a villain classic.
In a blink of an eye, time has arrived on June 7th.
Domestic students have ushered in the vigorous national college entrance examination, which can be called a modern version of the carp leaping over the dragon's gate.
Chu Tianyao didn't have much worry about Chu He who was taking the college entrance examination. His sister had always been among the best. Not to mention Qingbei, it shouldn't be a problem to get into a key college.
On the other side, while the college entrance examination was in progress, Chu Tianyao's Xingyao Second Factory was also busy with production.
In the office of Xingyao Second Factory.
Chu Tianyao called Luo Jin and Zhou Yi to report on the production situation in the past few days.
"Brother Yao, we conservatively estimate that the daily output of our second factory can reach more than 60 tons, which is enough to meet our sales in the Lucheng area."
Luo Jin handed the production report to Chu Tianyao. He stayed in the factory these days and was responsible for production, but he did not dare to slack off for a day.
Chu Tianyao lowered his head and glanced at the report in his hand.
The first batch of beer from the second factory is about to be released, and the daily output has reached 60 tons. Together with the part from the first factory, the daily output of Xingyao Brewery is now close to one hundred tons.
"How's the situation over there at the glass factory?"
Chu Tianyao put down the report in his hand and looked at Zhou Yi.
Zhou Yi said: "The glass factory has no problem for the time being and can keep up with the production progress of the second factory. In addition, the packaging workshop has upgraded our outer packaging."
After hearing Zhou Yi's words, Chu Tianyao nodded with satisfaction.
According to Chu Tianyao's request, the outer packaging of Jade Bird Beer has been changed, and the sticker also explains the prize-winning activity for opening the lid.
Now, you only need to buy a bottle of Blue Bird beer, open the bottle cap and you can see whether you have won the prize.
As for the prize, you can redeem a bottle of Jade Bird beer for free with the winning bottle cap.
"Brother Yao, is our 35% winning rate too much?"
In the office, Zhou Yi still said with a little worry.
Chu Tianyao set the winning probability of the first batch of products to 35%, which means that for every three bottles of Jade Bird beer you buy, you will basically win one.
As a result, the profit rate is naturally greatly reduced.
Zhou Yi's worry is not unreasonable. There are not a few manufacturers who used this routine to kill themselves in previous lives.
"This is just the winning rate for the first batch of products. Once we successfully distribute the products, the winning rate for subsequent batches of products will naturally be lowered."
Chu Tianyao answered Zhou Yi's doubts.
After all, the right to interpret the final event belongs to Xingyao Winery. Naturally, Chu Tianyao has the final say on the winning rate.
So for this first batch of products, Chu Tianyao had to make it even if he had to make a profit at a loss.
He has not forgotten that Master Kong relied on this trick to win prize sales and suddenly broke out from the suppression of first-line beverage brands such as Uni-President and Wahaha.
But later, this move was stopped by the superiors and ended without any problem.
However, at the moment, Chu Tianyao is planning to pioneer prize-based sales in the beer industry. No matter what, he has to be the first to try something new in this industry.
Only by using this trick can Jade Bird Beer quickly enter the Lucheng beer market and gain a firm foothold.
After all, Tsingtao Beer is about to go public, China Resources is about to acquire Shenyang Snow Brewery and enter the mainland, and there are also major beer breweries such as Yanjing and Zhujiang competing, leaving little time for Chu Tianyao.
The capital war is about to begin. If Chu Tianyao cannot gain a firm foothold, all that awaits him is to be chewed to pieces by these capital predators.
…
June 9th is the first day after the college entrance examination.
The newly upgraded Jade Bird beer has officially entered the market. Currently, the old inventory is still sold in Yongning County, and the products sold with prizes are the first to flow into the Lucheng area.
In order to cooperate with the launch of new products, Chu Tianyao also spent a lot of money to publish an advertisement in the Lucheng Commercial Daily.
After the college entrance examination, it is a rare time for candidates who have been depressed for three years to indulge.
The summer vacation has begun, and the business of major nightclubs has improved a lot.
A product called Jade Bird Beer has quietly appeared in various nightclubs and restaurants in Lucheng.
For this local beer, which has a similar name to Tsingtao beer but has a better taste, the people are obviously more accepting of it.
Of course, the most important reason for this is the highly talked-about winning rate.
This novel sales method immediately aroused everyone's enthusiasm for it. Many people even specify Bluebird when buying beer now.
Less than a week.
The daily sales volume of Xingyao Winery has skyrocketed at a speed visible to the naked eye.
Nowadays, the total daily sales volume of Jade Bird Beer has reached 12,000 cases. According to the 35% winning rate, Chu Tianyao would have to give away 4,200 cases of beer a day.
In the past few days, Jade Bird Beer has continuously refreshed its market share in Lucheng at an almost crazy speed.
It is estimated that it will only take a week at most for Qingniao Beer's market share to even compete with Tsingtao Beer.
However, although Blue Bird Beer is selling like hot cakes, Zhou Yi has been complaining incessantly these days.
He still underestimated the madness of the market. The winning rate was 35%, which almost reduced the profit margin of Xingyao Winery by 95%.
If this continues, Xingyao Winery will go bankrupt within a month.
In the factory office.
Zhou Yi finally couldn't hold back and protested to Chu Tianyao.
"Brother Yao, if we keep selling like this, even if we have ten factories, we won't be able to compensate!"
Seeing Zhou Yi's frown forming a big "Sichuan" character, Chu Tianyao smiled.
"Don't worry, although the first batch of products didn't make any money, we successfully opened up sales and signed a lot of orders. The winning rate of the second batch of products is only 20%. If we continue to sell at this rate, our Profits will come back soon."
Seeing Chu Tianyao so calm, although Zhou Yi was still a little worried, he could only choose to believe Chu Tianyao at the moment.