As the second batch of Blue Bird beer entered the market, it was quickly sold out.
You can earn another bottle by drinking one bottle. People are obviously very keen on fast-moving consumer goods like beer.
To put it bluntly, this is the lure of profit in psychology.
This sales method, on the one hand, gives consumers benefit feedback, and on the other hand, it caters to the "gambling" nature of mass consumers.
The pulling effect generated by the combination of the two will quickly help Jade Bird Beer occupy the market in a short period of time.
However, the huge changes that have taken place in the Lucheng beer market during this period have naturally attracted the attention of many interested people.
At this time, we were in Rongcheng, the capital of Sichuan Province.
In an office building with a sign of Tsingtao Beer Office.
“Sales in the Lucheng area have declined?”
A middle-aged man in a suit looked at the report handed over by his assistant, his face stunned.
In recent years, Tsingtao Beer has swept through major cities in the country with almost no failures. This is the first time he has seen a decline in sales of his own beer in a certain region.
"Call Chen Feipeng in Lucheng and ask what's going on?"
The middle-aged man looked up at the female assistant beside him and said.
Not long after, the female assistant used the landline phone on the table to dial Chen Feipeng, the sales manager in charge of the Lucheng area.
Ten minutes later, the middle-aged man holding the phone also showed a look of surprise on his face.
"Blue Bird Beer? Sales with prizes? Interesting. Although the name makes me a little disgusted, but he can think of this way to squeeze into the Lucheng market, which can be regarded as a talent."
"Mr. Wang, do we need to take any countermeasures? I think this prize sales idea is a good idea, or we can..."
On the phone, Chen Feipeng also hurriedly suggested something, but he was interrupted by a middle-aged man in the middle of his words.
"Don't worry about it for now, it's just a small factory. It's other people who should be worried now, not us."
After the middle-aged man finished speaking, he hung up the phone.
After knowing that the other party was just a small winery, he lost much interest.
After all, the gains and losses of one city are not taken seriously by him at all. Moreover, with Tsingtao Beer's current popularity, there is no need to use this cost-cutting sales method.
This is almost a method of killing one thousand enemies and damaging eight hundred. If you are not careful, you are playing with fire.
Tsingtao Beer will be listed in Hong Kong next month. At this juncture, Tsingtao Beer’s senior management will not allow any trouble to happen to them.
Another week has passed.
June twenty-fifth.
Before Chu Tianyao could spend money on advertising, news about Jade Bird Beer appeared on the headlines of today's Lucheng Commercial Daily.
In less than a month, Qingniao Beer has almost swept through the beer market in the Lucheng area since it started offering prize-based sales.
All of a sudden, Jade Bird Beer became completely popular in Lucheng.
Nowadays, almost all retail stores that can be seen on the market sell Bluebird beer, which has become very popular recently.
In the factory office.
When Luo Jin and the others looked at Chu Tianyao, their faces were filled with excitement.
"It exploded, it exploded... We completely exploded the beer market in Lucheng."
Zhou Yi couldn't hold back his excitement and said to several people.
Because of the emergence of Jade Bird Beer, beer sales in the Lucheng area also increased significantly during this period.
Today, in the entire beer market in Lucheng, Jade Bird Beer is almost unrivaled, even surpassing the leading brands in the province, Lanjian and Shancheng, and accounting for 40% of the market share in the Lucheng area.
Don’t underestimate this 40% market share.
You know, there are more than ten kinds of beer brands, large and small, in the Lucheng area. Among them, Lanjian and Shancheng are leading the sales volume, but now their market share has dropped to 25%. The remaining foreign brands such as Qingdao and Yanjing
They are all competing with each other.
Being able to achieve the number one market share in such a short period of time is almost a miracle.
“Let’s talk about actual profits!”
Chu Tianyao glanced at Zhou Yi and asked, naturally he was more concerned about this.
As sales increased, Chu Tianyao lowered the winning rate, and Xingyao Winery's profits gradually increased.
"In two weeks, our average daily sales were 15,000 boxes, with total sales reaching 4.2 million, and the profit margin returned to 30%. In other words, we took less than half a month to
I earned 1.26 million in my time."
Zhou Yi couldn't control his emotions and said excitedly. If he hadn't been responsible for the sales work himself, even he wouldn't be able to believe it.
"How much? 1.26 million?"
Luo Jin and Huang Sanshui also opened their mouths with expressions of disbelief.
It hasn’t even taken half a year since the establishment of Xingyao Winery. In the blink of an eye, it has become a large enterprise with a monthly profit of over one million. How can it not be shocking?
"Don't rush to be happy, we just took the lead, and besides, this is not the final net profit." Chu Tianyao looked at the excited three people in front of him, and said: "Those people will not sit back and watch us occupy the Lucheng market.
Yes, if my guess is right, they should take action soon."
After hearing what Chu Tianyao said, Zhou Yi took the lead to calm down.
He naturally also knows that although the prize sales routine is popular, it is not impossible to copy. It can even be said that it is extremely simple to copy.
During this period, Jade Bird Beer relied on this strategy to sweep the market, and I believe it has attracted the attention of many people.
"Brother Yao, if this trick is copied by other manufacturers, I'm afraid the entire Lucheng beer market will be in chaos!"
When he thought of this, Zhou Yi couldn't help but blurt out.
It is not difficult to imagine what impact this would have on the entire Lucheng beer market if other manufacturers also used the same tactics as Chu Tianyao.
"It's good that you thought of that."
Chu Tianyao praised Zhou Yi. It seemed that the training during this period of time had made Zhou Yi's business sense much sharper.
"Don't worry, I have already dealt with this matter."
Chu Tianyao smiled and took out another plan from the drawer and handed it to the people in front of him.
“Prize-based sales plan 2.0?”
Looking at the eye-catching title on the plan, Zhou Yi and the others were also extremely curious.
"This time, our goal is not just to use Lucheng, but to take advantage of the Lucheng market and take the opportunity to sell to surrounding cities."
Chu Tianyao stood up, looked at the three people in front of him seriously, and said word by word:
"We don't have much time, one year... I want to move the headquarters of Xingyao Winery to Chengdu within one year."
In the spacious office, the three of them were all shocked when they heard Chu Tianyao's words.
Chengdu!
That is the capital city of Sichuan Province and the center of the entire southwest region.
Having a firm foothold in Chengdu means that Xingyao Winery already has the capital to establish a foothold in the entire three southwestern provinces.
Just thinking of this made the three of them extremely excited.
Perhaps in the eyes of outsiders, what Chu Tianyao said was just nonsense, but the three of them had followed Chu Tianyao for a long time, but they believed Chu Tianyao's words deeply.
One year.
Just because others can't do it, doesn't mean they can't do it either!