At the end of July, Jade Bird Beer gave Chu Tianyao a perfect answer.
The monthly sales volume is 520,000 cases of beer, and the total sales volume in a single month exceeds 10 million.
On July 30th, Chu Tianyao summoned the middle-level and above management in the factory and held the first meeting.
When Chu Tianyao announced this data at the conference, almost all of the nearly thirty managers of Xingyao Winery present had shocked expressions on their faces.
That mouth is big enough to swallow a light bulb.
Ten million!
What does this number represent? Many people don’t even have this concept in their minds.
Take the local Yongning winery in Yongning as an example.
The average monthly sales of Yongning Winery is about 8 million.
This is a state-owned winery directly under the county. There is no need to worry about selling products. The sales volume is only 8 million a month. However, Chu Tianyao's Xingyao Winery has only been established for less than half a year and has already overtaken Yongning Wine.
How can a state-owned unit like the factory not be shocking?
As soon as the conference ended, the news spread like wildfire throughout the entire Xingyao Distillery.
It is estimated that it will not be long before the name of Xingyao Winery will be resounding throughout Yongning.
In Chu Tianyao's office.
On the desk, there is an unbranded bottle of beer.
Chu Tianyao poured a few cups and distributed them to several people. He also picked up the cup and took a sip.
"It's good. It has a delicate entrance and rich foam. In terms of taste alone, it's even better than Blue Bird Beer."
After smacking his lips, Chu Tianyao nodded with satisfaction.
On the side, Zhou Yi and Huang Sanshui also had expressions of admiration on their faces and gave Luo Jin a thumbs up.
"Glasses, I didn't expect you to actually make this new product."
Luo Jin shook his head modestly, "This is all thanks to Brother Yao. If he hadn't provided the idea of beer extract, our new product would not have been developed so smoothly."
Speaking of which, Luo Jin had to admire Chu Tianyao. His boss was not only great at marketing, he was also so proficient in the beer production process.
"Our new product this time has a malt concentration of 12 degrees and an alcohol content of 4 percent. Compared with the old Jade Bird beer, the new beer has finer and longer-lasting foam and a mellow and soft taste. I believe it will be recognized by the market.
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Regarding the research and development of new wines, Luo Jin has been busy in the past two months, and even used his high salary to recruit several technical backbones of Shancheng Beer from Shancheng City.
"By the way, Brother Yao, what's the name of our new product?"
On the side, Huang Sanshui also asked Chu Tianyao curiously.
Hearing Huang Sanshui's question, Luo Jin and Zhou Yi also looked at Chu Tianyao.
"Star Beer!"
Chu Tianyao replied without thinking, "In two months, half of the production line will be used for the production of Xingyao Beer."
As soon as Chu Tianyao said these words, Zhou Yi looked troubled.
"Brother Yao, is this too sudden? The sales volume of Jade Bird Beer is just right. If you launch a new product rashly, I'm afraid..."
Zhou Yi hesitated.
At present, Jade Bird Beer has just achieved sales of 10 million in a single month. It is at its peak, but Chu Tianyao wants to launch a new product at this juncture.
Regardless of whether the market accepts it, doing so will definitely reduce the output of Jade Bird Beer and directly affect the factory's income.
"People can't always stay in a comfort zone."
Chu Tianyao glanced at Zhou Yi, and then drank the rest of the wine in the cup.
"Our production capacity is always limited. If we are only blinded by the immediate interests, we will not be far from failure."
Standing up, Chu Tianyao said to the three of them: "In two days, I plan to go to Lucheng in person."
"Going to Lucheng?"
As soon as Chu Tianyao finished speaking, the three of them all looked surprised.
"Everyone who should have entered the game has also entered the game. This sales war has come to an end. In addition, several small breweries have closed down in Lucheng. If possible, I would like to acquire them."
Seeing the confusion in the three people's eyes, Chu Tianyao explained.
After hesitating for a moment, Zhou Yi finally suggested: "Brother Yao, why don't you leave this matter to me! You still have to be in charge of the factory."
Chu Tianyao is the backbone of Xingyao Winery. When he leaves, a few people are naturally a little uneasy.
Chu Tianyao shook his head, "I don't think I will be delayed for long this time. Besides, the beer market in Lucheng is about to undergo big changes. I won't feel at ease if I don't go and see for myself."
After hearing Chu Tianyao's words, Zhou Yi had no choice but to give up.
The three of them also knew that generally it would be difficult for anyone to change something decided by Chu Tianyao.
And listening to the meaning of Chu Tianyao's words, it seems that the purpose of his trip to Lucheng is not that simple.
"By the way, Brother Yao... I have already negotiated the car purchase last time. The car will arrive in Yongning in the afternoon."
Suddenly remembering something, Huang Sanshui quickly said to Chu Tianyao.
"The car has arrived?"
Even Chu Tianyao was a little happy to hear this.
As early as a month ago, he asked Huang Sanshui to buy a car through his connections. However, it is not easy for ordinary people to buy a car in this era. In the end, he relied on Chu Weiguo's help and opened a note in Rongcheng for him.
Chu Tianyao has a purchase quota of 100 Audi.
Chu Tianyao originally only wanted to buy a Santana, but although this car was cheap, it was a hot commodity in the market. He wanted to wait at least several months for the goods to arrive.
Helpless, Chu Tianyao could only choose to add money and buy an Audi 100.
afternoon.
Just as Chu Tianyao was looking forward to it, a brand new black car stopped in front of the gate of Xingyao Second Factory.
For a time, it attracted a lot of people's attention.
"What kind of car is this? Why haven't I seen it before?"
"It looks like it's not cheap. It's probably about the same as Santana."
Many workers in the factory also came out to watch. Just looking at the four-circle car logo, everyone just stared at it, and no one recognized it.
"Including handling fees and so on, the total amount after landing is 450,000... I'm a good boy, Brother Yao, there is no such expensive car in Yongning."
In the Audi car, touching the brand new interior and feeling the automatic air conditioning in the car in the hot summer, Huang Sanshui couldn't put it down and admired it.
"It's not bad. If this car hadn't been domestically produced in recent years, we wouldn't be able to buy it even if we had money."
Opening the hood, Chu Tianyao looked at the No. 1 Automobile Manufacturer's logo on the nameplate, with a satisfied smile on his face.
you get what you pay for.
More than 400,000 yuan is not something Chu Tianyao cannot afford now.
Besides, if Xingyao Winery becomes bigger and stronger in the future, he is a big boss, and if he opens a Santana, it would be a bit unpopular.
In business, sometimes face and appearance are also very important.
Furthermore, Chu Tianyao is also a car lover. This Audi 100 is a relatively classic old model in the history of Audi cars. In the 1990s, it was the standard equipment for high-ranking officials in China.
Automatic air conditioning and electric windows are not something ordinary cars can have.
Chu Tianyao threw the car to Huang Sanshui and let the guy drive to go through the formalities. Huang Sanshui had obtained his driver's license with Chu Tianyao before, but now that he saw the new car, he was naturally itchy.
This thing is much more impressive on the road than his Jialing motorcycle.