The domestic beer market has received a piece of heavy news.
Tsingtao Beer was successfully listed in Hong Kong City, becoming the first domestic company listed in Hong Kong.
This step has left a mark in the entire domestic business history. Preliminary estimates suggest that Tsingtao Beer's listing in Hong Kong could raise at least HK$800 million.
As soon as this news came out, domestic large and medium-sized enterprises became excited almost overnight.
When all corporate CEOs talk about Tsingtao Beer, their voices are full of envy.
The spread of this news has also allowed Tsingtao Beer to secure its leading position in the domestic beer market, which has brought considerable help to Tsingtao Beer's sales.
Three days later.
In Chengdu, Sichuan Province, Tsingtao Beer officially canceled its office in Chengdu and changed it to Tsingtao Beer Sichuan Province Sales Branch.
On the opening day, firecrackers were going off outside the office building, and many celebrities and dignitaries from Chengdu came to cut the ribbon and congratulate.
General Manager's Office.
Wang Zhongda was sitting at his desk, looking at the reports from various places handed in by his assistant.
With this wave of listings in Hong Kong, Tsingtao Beer's sales have been rising in various parts of the country recently.
But when his eyes fell on the Lucheng area, Wang Zhongda frowned slightly.
"The market share has dropped to 15%?"
Wang Zhongda said in surprise.
How could Tsingtao Beer's sales in the Lucheng area have dropped so sharply after so long?
"Give me the market research report Chen Feipeng recently submitted."
Wang Zhongda glanced at the female assistant beside him. He never expected that he just went to the port city, and when he came back, Tsingtao Beer had already lost the Lucheng market.
Seeing that her boss was displeased, the female assistant quickly handed over the investigation report that Chen Feipeng had just handed in two days ago.
"Huh!"
After receiving the report, Wang Zhongda just glanced at it and let out a slight sigh, appearing a little surprised.
"What a powerful method. Just this one move probably killed many people."
Chen Feipeng's report naturally detailed the changes in the beer market in the Lucheng area during this period, and the biggest focus was naturally on Jade Bird Beer.
Wang Zhongda never thought that such a little-known small brewery could defeat so many major beer breweries in Lucheng.
"Uncle Wang!"
Just when Wang Zhongda was amazed, the door of the office was opened, and a young woman dressed in fashionable clothes walked in immediately.
When the female assistant saw the visitor, she also had a smile on her face.
Dare to break into the general manager's office without knocking, which is enough to show that this woman has an extraordinary status.
"Qiu Yu, why are you here?"
Behind the desk, Wang Zhongda looked up and said with a bit of surprise on his face.
"What, Uncle Wang doesn't welcome me?"
The woman looked to be in her early twenties, wearing a long skirt with a waist, carrying a small leather bag from Coach, and wearing a pair of burgundy stilettos. At first glance, she looked like a standard returnee from the 1990s.
dress up.
"I heard the news about Tsingtao Beer's listing abroad. This time I came to Chengdu specifically to congratulate Uncle Wang."
Lu Qiuyu smiled playfully, walked directly to Wang Zhongda's desk, and sat down carelessly.
Her father and Wang Zhongda were old comrades-in-arms for many years. Wang Zhongda watched her grow up since she was a child, and Wang Zhongda doted on her even more.
Seeing Lu Qiuyu's behavior, Wang Zhongda was not angry. Instead, he smiled with a hint of doting and said: "Why don't I welcome the returning top students? How about this? What are your plans after graduation? Do you want to come to Chengdu to help me?"
"
"Come on, I don't want to work so soon, I haven't had enough fun yet!" Lu Qiuyu shook her head, obviously not interested in Wang Zhongda's proposal.
"Besides, what's the point of selling beer? I want to be in the transnational trade industry. Foreign trade is the most profitable now."
"Qiu Yu, selling beer is not as simple as you think." In the office, Wang Zhongda smiled dumbly when he heard the words of the person in front of him, and then handed over the report in his hand, "If you don't believe me, you can take a look at this."
Hearing this, Lu Qiuyu was also stunned, but then he took the report from Wang Zhongda and lowered his head to read it.
"Bluebird beer?"
When Lu Qiuyu said the name silently, there was a hint of disdain in his eyes.
In this era, there are naturally many small factories in China that started their business by relying on copycats.
However, when she saw the sudden increase in sales of Blue Bird Beer in the Lucheng market in the past two months, she couldn't help but feel a little surprised.
"Prize sales? This kind of marketing method is not unusual. It's just that this guy can pull off this trick so skillfully. He obviously has a strong ability to control consumer psychology."
Lu Qiuyu rarely became serious.
She majored in business administration abroad, but she also dabbled in marketing.
In foreign countries, prize sales are also very common. This is a marketing model that purely takes advantage of consumer psychology. However, this model seems simple, but in fact it also requires extremely strong business capabilities.
"First, they dragged major manufacturers into the water, and then took advantage of the convenience of local dumping and the overwhelming publicity to easily trample similar products under their feet."
Lu Qiuyu had to admit that the other party had two skills, but this was nothing to her, a top student majoring in business administration from abroad.
"Foreign markets have proven that such marketing methods are not long-lasting. They just advance the enthusiasm of the consumer market. Moreover, such methods are easy to copy. Without a good brand awareness, it is difficult to persist."
Lu Qiuyu put down the report in his hand and looked at Wang Zhongda in front of him with a confident expression.
"With Tsingtao Beer's popularity, if we use the same marketing method, we won't even need to carry out advertising, and we can defeat this small brewery in less than a month."
Hearing this, Wang Zhongda just smiled and nodded.
Obviously, what Lu Qiuyu said is not wrong. In front of Tsingtao Beer, there are several domestic beer brands that are their opponents.
However, in order to deal with a little-known small winery, it is not worth them to take such measures.
No longer discussing these matters, Wang Zhongda suddenly asked: "You probably haven't gone to Lucheng to meet your father when you come back this time, right?"
Hearing Wang Zhongda mention his father, Lu Qiuyu stuck out his tongue.
"Don't mention him. He always plans to let me follow his old path. This time I will hide with my grandpa for a while and then return to Lucheng in two days."
Without waiting for Wang Zhongda to speak again, Lu Qiuyu stood up and prepared to leave.
"Okay, I won't tell you more, Uncle Wang, I have a party tonight."
After saying that, Lu Qiuyu stood up and left.
When Wang Zhongda saw this, he was helpless with this girl.