At eight o'clock in the morning, the bright sunlight shines on the city, bringing a sense of vitality to the spring breeze.
Yang Xueyu got dressed and came out of the room, preparing to go to the restaurant for dinner, when he saw Chen Jiaxin, the iron lady of Volkswagen. She was sitting in the Hilton restaurant, holding a book related to map services in her hand, constantly flipping through it, and operating with the other hand.
He was tapping on the computer from time to time, with a focused and stern expression.
Judging from her current mental state and the dark circles under her eyes, she must have stayed up late last night, but her eyes were bright and cold at this time.
Yang Xueyu went to the dining table and simply grabbed something. He originally planned not to disturb him, but after hesitating for a while, he still sat down.
"Mr. Chen, good morning." "Good morning."
Chen Jiaxin typed, then looked at Yang Xueyu: "I now know what the group map service means, but I underestimated the development of technology too much."
Yang Xueyu was stunned for a moment: "Have you been reading?"
"If you want to understand your opponent, you always need to add some knowledge, so I spend time sleeping." "No wonder Zhang Li is in good spirits today..."
"?"
Yang Xueyu coughed: "Then...has Mr. Chen thought of a solution?"
Chen Jiaxin closed the computer: "As for the technical gap between the public and the group, I did think of some ways to make up for it."
Yang Xueyu felt a little surprised: "Can you tell me?"
"We can unite with some chain merchants to do key marketing. The advantage of chain merchants is that they have many branches, which are available in every area. The coupons consumers buy at the public can be used in the whole area, without having to consider the distance problem, and the map service is also
It’s not necessary. Besides, although we can’t provide route guidance in a short period of time, we can narrow down the area.”
"Narrow area?"
Chen Jiaxin nodded: "Divide regions according to business districts and add a new option for the public, such as near Lujiazui, Xujiahui, or even the Oriental Pearl Tower. We can narrow the consumption area and do marketing around key business districts. Don't build hard-to-find stores. Consumers
You can judge by yourself which business district you are close to, which eliminates dependence on maps to a certain extent. At the same time, we have increased our discounts to beat group tours in terms of price."
Yang Xueyu thought for a long time and was a little surprised: "Mr. Chen, this is indeed a feasible method. At least, it can last for a while before we also update the map service."
Chen Jiaxin rubbed her temples: "Great, will it take a long time to do this?"
"No need, we can update as we go and divide the areas one after another. You... thought about it all night? I thought you gave up."
"I have always felt that there are always more solutions than difficulties. There is no problem in this world that can kill people." After Chen Jiaxin finished speaking, she took a deep breath and said, "Then let's start from tomorrow."
Yang Xueyu hesitated for a while and then said: "Mr. Chen, I am sure that your plan is indeed feasible. It is more than enough to deal with other group buying websites, but it is not enough to become a group buying opponent."
"Why?"
"You may not know that Jiang Qin owns a food festival brand, and many chain brands in Shanghai are their partners, so we can't do focused marketing on these chain merchants."
"Also, many popular stores in key business districts have signed in-depth cooperation agreements with them."
After hearing this, Chen Jiaxin was silent for a long time, and finally a trace of tiredness appeared on her face: "What kind of person is this Jiang Qin...?"
Yang Xueyu sighed: "A very scary person." "Terrible..."
"When I was at LaShou.com, I always felt overwhelmed by him, and every time he made a move, he would always fail." Chen Jiaxin frowned: "The information says he is only twenty-one years old?"
Yang Xueyu nodded.
"Could it be that the promoter deliberately pushed him to the front desk as a stunt?"
"No, if you have ever been in contact with him, you will know that even if his face is so young, it still gives people a sense of suffocation." Chen Jiaxin found that Yang Xueyu's expression did not look fake, but she could not imagine a person in his early twenties.
The layout can be achieved to this extent.
You know, she is also one of those very powerful people, but those who are afraid of her are usually the employees under her. But what is it like to make her opponents feel afraid? She can't imagine it at all.
But on the second day, she clearly experienced the suffocation that Yang Xueyu mentioned.
Because the after-sales manager from the headquarters called and said that a large number of consumers reported that they could not get the universal coupons, and they also yelled and said, "If you can't afford it, don't play it. What does it mean to hang out and prevent them from grabbing it?"
In addition, Chen Jiaxin received feedback from the Finance Department, saying that the sales of some designated supermarkets have increased sharply in recent times, and the costs have skyrocketed like a rocket. But the strange thing is that their user volume is still at
Continuous decline.
"We called the supermarket owners, but they were hesitant, as if they knew something but refused to tell us."
"?"
Chen Jiaxin felt that there must be a monster when something went wrong, so she immediately sent Zhang Li to go out for on-the-spot investigation. As a result, everyone was stupid when Zhang Li came back.
"It's the people who join the tour group who robbed our coupons. They drive big trucks to our cooperation points every morning and take away all the goods they need!"
Upon hearing the news, Chen Jiaxin's eyes darkened, she staggered a few steps, and almost lost her balance. The feeling of suffocation Yang Xueyu mentioned became her most real feeling at this moment.
Yang Xueyu stood aside in silence for a long time, and finally a wry smile appeared on his lips: "As expected of him..." After a long time, Chen Jiaxin sat on the chair and finally came to his senses: "Is this still a royal method?"
"To be precise, this is not illegal." Zhang Li looked embarrassed.
Yang Xueyu sat next to him and couldn't help but say: "Now we have to figure out what they are doing with so much goods. Is it just to suppress us? Or is there another purpose?"
"What purpose could it serve?"
"Jiang Qin likes to do combo boxing. I'm afraid there will be consequences to this matter."
Hearing Yang Xueyu's words, Zhang Li did not hesitate and immediately took people out to search for clues.
Of course, it’s easy to find clues, because now in Shanghai, almost every community has group promoters, some are called Big Bears, and some are called Mantou...
At the same time, at the Lashou.com substation, which was in ruins, Xiao Lin, who was in charge of monitoring Pintuan.com, trembled and sweated all over his body.
"It turns out that this is how their group function works. It's over, it's over..." ㎡Lashou, Dazhong and Nuomi, all three websites, have not been launched, and even most of the marketers have been laid off, so they have no focus on offline
The feedback is very slow.
It wasn't until the daily specials for group buying had been running for three days and the user development had almost reached its peak that they realized what Jiang Qin was doing.
Taking the community as a unit, they have integrated all the consumption power in Shanghai into their own hands.
Especially the so-called group leader quickly integrated into everyone's daily life in the name of "living in this community, we are all family members"...
The investigators they sent out saw with their own eyes the yellow vests who worked together to deliver goods to elderly people with inconvenient legs and feet, and also helped neighbors throw away garbage.
Map services take the initiative to experience in stores, and community group buying continues to impact retail.
Road guidance and home delivery. Once these two things come out, there is no place for other websites in Shanghai, because no matter how big your discount is, there will always be a moment when you stop, and users will immediately
Return to the group fight.
After all, you only have money to spend here, but you can't keep discounts for a long time, so service becomes king. "We can't learn map services for a while, but we can learn from this community group buying!"
"The cost of this thing is not high, and the effect is excellent. It is better to do than just burning money. Everyone, this is our opportunity!" Robin immediately held a branch meeting and expressed his thoughts.
After hearing this, Wu Peng was stunned for a moment: "Who... who will do it?" "Don't we have a ground push?"
"We...where can we still have land sales? The headquarters said that after the market is developed, land sales will be useless. Aren't we going to lay off all of them after the Chinese New Year?"
Robin was stunned for a moment, and suddenly remembered this matter: "Won't you bring them back after they are laid off? It's not easy for low-level employees like them to find jobs, except for those of us who do group buying and need so many manpower.
,where else would I want them?”
Wu Peng glanced at him and forced a smile: "Mr. Luo, you are so noble and forgetful about things? Those people were accepted by the whole group after they resigned from us."
"..."
At this moment, the entire conference room fell into silence, and no one was willing to speak any more.
When group buying first started, group buying was only done in university towns and avoided the money-burning war. When everyone ran out of money and the market was established, they jumped out.
Later, everyone got financing and spent three days and three nights making plans to kill the group first. As a result, the group also announced that the financing was successful, making their follow-up plans chaotic.
Later, everyone was poaching people. In order to reduce costs, they started to lay off people from the bottom. They wanted them all again. Today, those local promoters who have been raised by them have once again exerted great value and established a community for team building.
Group buying model.
Cui Yiting took a deep breath and leaned back in her chair, thinking a lot at this moment. [I just want to make a little money...
[The national market is so crazy that there will be no scum left if I get involved. I don’t dare.] [My goal now is to study hard and strive to secure a graduate degree.]
Thinking about Jiang Qin's lack of ambition during that meal, and thinking about the ups and downs and heavy blows in the business world now, Cui Yiting pursed her dry lips and felt speechless.
"What are we going to do now? Find another group of people to do floor pushing?" "Forget it, just lie down."
