It took more than an hour to deal with it, and I was going to take a rest and go home, but you called me."
"I'm not going home today. Let's go back together tomorrow."
"Okay, I'll listen to you."
"Aaron, let's take a walk and I'll tell you about the car seminar."
Yao Meizhi took Chen Long's arm.
The two of them were like a loving couple, walking slowly down the street.
"Aaron, let me give you the 11 million bonus first."
Yao Meizhi said, ready to dig through the bag.
Chen Long quickly stopped and said: "Sister, didn't I say that with an 11 million bonus, I plan to invest in our new company and develop the automobile industry."
"Okay, then leave it with me for now."
"Sister, how do you feel about participating in the Western Automobile Seminar this time?"
“It feels very good.
This time I brought more than half of the directors and senior executives of our Dingli Group to participate in the seminar, and I gained a lot.
Especially on the second day after our arrival, we attended an automobile summit forum and listened to speeches by several industry leaders, including Li Mingfu, the founder of Huali Group..."
Yao Meizhi was very interested and talked about it in detail.
The directors and senior executives of Dingli Group all stayed at the Jindu Hotel. In the evening, Chen Long met with them all. They all ate together and chatted about Dingli Group's next move into the automobile industry.
Conducted in-depth research.
Yao Meizhi said happily: "Through this seminar, everyone finally has a common understanding and reached a unanimous opinion.
There is no big problem with funding. The main thing now is how to implement it. Let’s think about it.”
Liang Zhenwei said: "Chairman, setting up a new company is easier said than done. The key issue is that we don't have the qualifications yet, which means we are not qualified to enter the automobile industry at all.
We need to solve this problem first."
Zeng Dinghai, Zhou Nan and others nodded.
"Yes, it's hard to deal with the qualification issue. There are strict regulations."
"This is a step that every car company must go through. It's a bit difficult."
"The idea is good, but there are many practical difficulties. The first step is quite troublesome."
Yao Meizhi looked sideways at Chen Long: "Aaron, what do you think, what should I do about the qualification issue?"
Chen Long smiled slightly and said: "I have thought of this problem a long time ago.
Our traditional strength is making feed, and we don’t have the qualifications to make cars at all, but we have money, and as long as we have money, anything can be done easily.”
"As far as I know, in the past two years, many state-owned enterprises have targeted the automobile industry and wanted to take a big bite. However, because they were not fully prepared and did not conduct serious market research,
It was launched in a hurry, and now it is very difficult to operate, and it is even facing bankruptcy."
"We have money in hand, so we can cooperate with these companies and turn them into our own companies through acquisitions or holdings. Not only will we have a large number of technical teams, it will also reduce our financial pressure. At the same time, we will be able to produce cars.
The qualification problem will be solved easily.”
Liang Zhenwei slapped his thigh: "Okay, this is a good idea! Investment has risks, but we can also greatly reduce our risks. This is killing two birds with one stone!"
Everyone nodded and said this method was good.
Yao Meizhi asked again: "Aaron, where can we find the kind of automobile companies that are in trouble?"
"This is easy to handle. If you pay attention to the monthly car sales data released by the Automobile Industry Information Network, basically those companies whose sales are getting worse and worse, or those companies that are at the bottom are in operating difficulties and need a lot of financing."
"As far as I know, Yuzhou Automobile Industry Company is such an enterprise. They are state-owned enterprises in Yuzhou City. The company was founded in 1968. It is an old third-tier military industry enterprise. It first produced firearms and began to transform in 1985.
Tractors, and later minivans, some of you may have heard of them, called Pegasus vans."
Zeng Dinghai immediately said: "I have heard that three years ago, I was on a business trip in Yuzhou. The quality of Pegasus vans was still good, but the publicity did not keep up. They were basically sold near Yuzhou. I saw a lot of them in other places.
few."
Chen Long nodded and said: "Yes, this is a common problem of most small car companies. They have production capacity and good quality, but they cannot open up sales. The influence of the brand is very weak and the market recognition is not high, causing the company's operations to deteriorate.
It’s getting more and more difficult.”
"Three years ago, the decision-makers of Pegasus Motor misjudged the situation, went ahead too quickly, blindly expanded production capacity, and took on a lot of debt. The company has so many people to support, and now it has
It is overwhelmed and has even become a burden to the local government.”
"So, let's go to discuss cooperation with Pegasus Company now. They should be very welcome."
Liang Zhenwei said worriedly: "Aaron, since Pegasus Company has poor sales and no brand awareness, won't we still be unable to open up the situation after we take over?"
The directors and senior officials looked at Chen Long one by one. Everyone was worried about this.
Chen Long smiled easily and said: "Everyone's concerns are not wrong, but you don't have to worry.
Regarding the marketing of cars, I still have many solutions."
"The main reason for the poor sales of Pegasus' cars is that their products are wrong, too low-grade, have serious design flaws, and their appearance is too ordinary."
"After we take it over, we have to transform and mainly make small cars. We have to be willing to spend money in this area and hire professional designers to work on it. We will target the elite market in big cities. The price is much lower than that of joint venture brands. We will definitely be able to sell it quickly.
Open the market.”
"In short, you believe that our country's economy is developing rapidly. With a population of more than one billion, it is a very huge market. Currently, only the four major automobile groups are competing, with monthly sales of only 20,000 to 30,000. In the near future,
In the future, the automobile market will grow exponentially, reaching hundreds of thousands or millions every month. They simply cannot capture such a large market."
“So, we must act quickly, and as long as we make up our minds, we cannot hesitate.
We must seize the opportunity and make arrangements in advance.”
Everyone nodded and was very excited.
Yao Meizhi said: "Then let's decide. When we return to the company tomorrow, we will formulate a specific plan and send people to Yuzhou to investigate and negotiate. Who is the most suitable person?"
Zeng Dinghai said: "Chairman, let me go. I am familiar with Yuzhou. I will first go to Pegasus Company to understand the basic situation. As long as they are interested in cooperating, you can lead a group to inspect in person in the second step."