The only downside to today's weather seems to be that it's a bit windy.
Even if you stand in front of a milk tea shop in a community, which is considered a place with leeward wind, the vertical billboard will still be blown down from time to time.
This does not seem to be an auspicious omen. Zhao Yong, a VC from Jinjiang Venture Capital, is not optimistic about this event. Except for the slogan that he has not yet tasted, the rules of the marketing event are also worthy of further study.
Why QQ space forwards photos - 0.5 cents, Xiaonei network forwards - 0.5 cents, plus group buying code words and another - 0.5 cents. He doesn't think this kind of forced discount can have much influence on social media forwarding?
How many students have the desire to buy?
This is not because Zhao Yong is not good, but because of the limitations of the times.
In 2008, Internet marketing was still basically in the ordinary advertising mode.
In this era before WeChat, let alone the term private traffic has not yet appeared.
The use of social media to create fission and trends is unheard of.
Therefore, it is natural that Zhao Yong cannot see through it.
But after staying up all night last night to study Chen Zui's business model of traffic pool and traffic monetization legs, he came to a conclusion.
Stunning.
The basic investment of a small store is very small, but it can obtain a large amount of traffic, and then obtain profits through dual-channel monetization methods. In 2008, it was simply unimaginable.
But from the perspective of professional investment banks, streamlining will be needed in the future.
After group buying reaches a certain level, there is actually no need for part-time monetization and the support of a traffic pool. At this point, this alone is enough to bloom across China.
As long as capital is injected, this project will soar.
Therefore, he is now very eager to have a chat with Chen Zui.
Instead of looking at what kind of milk tea marketing activities he was doing, I even felt that Chen Zui was wasting his time.
…
Zhao Yong thought he would fail.
Zhao Chuhe in the milk tea shop was very worried.
This event is the two plans Chen Zui instructed her sister to provide her.
First, participation costs are invested, and the profits from marketing activities are divided in half.
Second, it refers to participating in OEM. Chen Zui will guarantee the cost of 10,000 cups of milk tea to ensure that Zhao Chuhe will not lose money, but she does not enjoy the profits, meaning she can get a small processing fee.
That is hard money, but the intangible benefit is brand building.
For this reason, Chen Zui even made a new packaging cup and seal, with the prominent LOGO, a lamb, and the words Chuhe milk tea on it.
The new packaging looks great, but it also increases the cost per cup.
It’s not much, but can it really build a brand?
There is also milk tea which is very profitable, this is not an industry secret.
Usually a cup of milk tea costs 5 yuan and costs about 1 yuan.
But the cost of 10,000 cups is also 10,000 yuan. Take her small shop as an example. On weekdays, she serves more than 30 cups a day and earns more than 100 points a day. For 10,000 yuan, she can earn three to four months.
Woolen cloth
Not to mention that after these days of getting along, Zhao Chuhe has become friends with Chen Zui and his sister, as well as Wang Donghe, Zhao Xiaokai, and Xu Dangwu who have been reporting every day recently.
From a business point of view, she was very afraid that Chen would lose all his money and that he would no longer be able to do group buying.
Is her family unable to sell the four or five extra cups of milk tea that she could have sold because of the group purchase?
Everyone is losing blood
…
Xu Dangwu, who was helping to pack the milk tea, was very anxious.
As a good friend of Chen Zui, even though I have seen Chen Zui turn his hands into clouds and rain in the night market, I still have confidence in him.
But when today's event was about to begin, the milk tea shop went into full swing to make milk tea. When he was in front of the sealing machine to help seal one cup after another, he still felt a lot of pressure looking at the mountains of milk tea.
This milk tea has no preservatives added.
Even if it is sealed and placed in a foam box, it can last for a day or two, but it will be sour on the third day.
Chen Zui’s request is that he needs to make at least 5,000 cups for stock today and start selling them at noon.
But what if I can’t sell so much?
Even though these guys are suffering from diabetes, they can’t drink so much milk tea!
Wouldn't it be nice to count money in the warehouse?
Why do you want to do this?
never mind.
forget about it.
Xu Dangwu skillfully put a cup of milk tea into the sealing machine. After the plastic film of Chuhe milk tea was pasted, he continued making the next cup like a machine.
The person next to him was Zhao Chuhe. Occasionally when he was handed over a semi-finished product, their hands would touch accidentally.
Well, how should I put it?
Are all girls' hands so soft?
Is it Wang Keke’s too?
He was so distracted that the seal of the next cup of milk tea was crooked
…
Sitting in front of the milk tea shop with a small notebook in hand, Wang Donghe is not just worried.
It can be seen from his chicken coop-like hairstyle and the constant pulling of his hair that if this state continues, he will age prematurely.
I don’t know if becoming bald will make you stronger, but it will definitely make you look ugly.
Wang Donghe's current expression is ugly and twisted.
His notebook recorded all the expenses he had spent on this marketing campaign in the past few days.
The cost of promotional materials, stall equipment, part-time wages, and 10,000 cups of milk tea has almost reached 15,000.
But there are still publicity expenses. Starting from the preparation of this event, Chen Zui and Tang Ran spent nearly three thousand when they went out to treat guests to dinner.
It was initially learned that, together with the classmates Wenwen had arranged to announce together, there were at least two to three thousand people. In the plan formulated by Chen Zui, the money given to each person would be different due to different levels.
But even if we estimate conservatively, the cost of publicity and distribution will be 10,000 yuan.
In other words, the cost of this event is nearly 30,000.
And even if 10,000 cups of milk tea are sold, after deducting all event discounts and selling a cup for a minimum of 4 yuan, the total income will be 40,000 yuan.
Then you can earn at most 10,000 yuan.
In other words, a cost of 30,000 yuan is used to generate a profit of 10,000 yuan.
Plus it’s been a busy week for everyone.
It’s okay if you really make money, but if you fail
This was the source of Wang Donghe's confusion, but seeing that everything was ready in front of him, he understood that the arrow was on the string and had to be fired.
Why
He pulled his hair again.
…
Zhao Xiaokai may have the best mentality among Chen Zui's partners.
But that was only relatively speaking, maybe because he invested almost all his belongings this time, so as the event time approached, he also felt a little nervous and lacked confidence.
This situation was reflected in the fact that when he carefully selected more than thirty female college students with long breasts and thighs and came to the door of the milk tea shop, he lost his previous enthusiasm.
Seeing today's strong wind blowing up their long hair and skirts at the right time, he actually found it boring.
So much so that in the busy life that followed, I often called the girl by the wrong name.
Such a mistake may not seem like much to others.
But for professional pimp Zhao Xiaokai, it was simply a great shame and humiliation!
Later, when he was about to give a speech, he opened his mouth and said, "Well, what am I going to say?"
All in all, Brother Kai is not in good condition today.
…
The autumn wind blows again.
After trying to mediate in front of the milk tea shop, several more advertising signs were blown down.
This time Zhao Yong helped them up one by one. Just now he and his sister went into the milk tea shop to help fill the cups.
After a lot of hard work, I finally found the joy of labor that had not appeared for a long time, but I also noticed that something was wrong with the partners in Chen Zui's team.
After all, they are all young, and it is hard not to let others see what is on their mind because they show on their faces.
Of course Zhao Wanrou was more familiar with these people and felt it, so after helping to set up the sign, the brother and sister looked at each other.
Zhao Yong smiled: "It seems that Chen Zui's current team has little confidence in this event."
Zhao Wanrou did not think this was a problem: "They are all freshmen. It is their first time to hold such a big event, and they have invested a lot of money. They are a little nervous, in a daze, and it is inevitable to worry about gains and losses. It is human nature."
"Oh, really?"
"if not?"
Zhao Yong shook his head and said: "I am just analyzing objectively. If the people in a team are not confident enough, does it mean that Chen Zui, as the leader, has not given them enough confidence? So in terms of leadership, I want to put a question mark on Chen Zui."
.”
Said Cao Cao Cao Cao has arrived.
As soon as Zhao Yong finished speaking, and before Zhao Wanrou could respond, Chen Zui walked over in a hurry after turning a corner.
As he walked, he shouted: "Xiao Kai."
Seeing Chen Zui, Zhao Xiaokai suddenly lost his focus for some reason and shouted: "Here it is."
"Have you settled the part-time assignment?"
"immediately."
"Group two people and tell them that each group will be paired with a handsome guy from our school's photography department. If they perform well, they will take photos for free."
"okay!"
With that said, Chen Zui passed through the crowd of part-time female students under the spotlight. Under the barrage of LSP, he came to his sister and greeted Zhao Yong politely.
Then he saw Wang Donghe sitting in front of the door, pulling his hair.
"Dong He, what are you doing?"
Wang Donghe was still entangled, so entangled that he didn't even hear Chen Zui and Zhao Xiaokai yelling just now.
Looking at Chen Zui at this time, he stood up immediately. Just when he was about to say something, Chen Zui said: "Hurry up and give the part-timers some guys' styles. Remember, milk tea advertising signs and group purchase signage must be set up in groups.
, let them familiarize themselves with the advertising slogan above first."
"OK."
After Wang Donghe heard this, he immediately prepared to distribute materials, give instructions for part-time jobs, etc.
But Chen came to him at the last step: "What's wrong with your head? Do you want to wash your hair first to refresh yourself?"
Wang Donghe bared his teeth and smiled: "It's okay. Let's talk about it after we finish our work."
Chen Zui glanced at the time: "Morning, please sort out your image first."
Wang Donghe: "Why do I need an image? Anyway, I work."
Chen Zui looked at him: "Wu Yingxue was discharged from hospital yesterday, why didn't you tell me? Today she came to me and said you ignored her."
Wang Donghe: "Ah?"
Chen Zui chuckled and punched him in the chest: "Dong He, you are so awesome. You really ignored our monitor. Anyway, she said she would come to help you in a while. It's up to you whether you want to wash your hair or not."
Let’s do it.”
Wang Donghe: "..." He looked left and right, then went into the milk tea shop and asked his grandma for water.
Chen Zui also followed closely behind him. As soon as he opened the door, he stood at the door and shouted at the small bar that could be seen at a glance: "At noon!"
Xu Dangwu stuck his head out: "Here it is."
"Are the goods ready?"
"Not even close."
"Hurry up, it's time to pack the boxes. We must set up stalls at the entrances of major universities before noon."
"okay."
"Chu He."
Zhao Chuhe poked his head out: "Alas."
Chen Zui smiled: "Are you ready to make a fortune?"
Zhao Chuhe: "I paid all the costs to you, how can I make a fortune?"
Chen Zui gave her a roll of his eyes, pointed to the four characters "Chu He Milk Tea" on the milk tea cup and said, "You know nothing about the brand, don't thank me with tears in the future."
Zhao Chuhe pouted: "Blow it, just do it."
That's what she said, but her previous worries did disappear with the appearance of Chen Zui.
Some people are like that.
Although you don't know where he got his confidence.
But his appearance completely changes the atmosphere.
After Chen Zui and everyone in the team finished explaining, they immediately started to participate in various tasks.
Among the crowd of female students working part-time jobs, he shouted: "Sisters, listen to me, listen to me. If you go out to sell milk tea, I'm really not worried about sales. You must remember that your own safety is the first priority. If you have
What kind of gangsters, seniors and juniors are teasing you? Please inform Xiao Kai in time and Xiao Kai will deal with them!"
As soon as the previous sentence was finished, Chen Zui glanced at Zhao Xiaokai complainingly and said loudly: "Xiao Kai, you are also awesome. You have gathered all the school beauties from Xueyuan South Road together."
First, he was concerned about safety issues, and then he praised the part-time female college students for their good looks.
Just two sentences, what specific effect will it have? After Zhao Xiaokai tasted the product, he felt that the third brother was still at a higher level.
After giving instructions to the part-timers, the milk tea began to be shipped over there.
Chen never forgot to give two cups of milk tea to his sister and Zhao Yong, and then specifically told Zhao Wanrou that she was old enough and didn't need any help, and then began to take the lead in carrying the goods.
Watch this scene.
Zhao Wanrou, a family member sitting outside the milk tea shop, looked at her brother and raised her lips: "Is it different?"
Zhao Yong looked at his sister's expression as if she was most proud of Chen and became very angry.
Sure enough, the girl didn't stay in college, and now her elbows are turned outward.
But what I have to admit is that with the arrival of Chen Zui, the entire team seemed to have found its backbone, and earth-shaking changes immediately occurred.
Zhao Xiaokai will never call someone by the wrong name.
After washing his hair, Wang Donghe started distributing materials in high spirits.
The atmosphere in the milk tea shop is no longer quiet, but the laughter of Xu Dangwu and Zhao Chuhe can be heard.
And these changes are all positive and positive.
Everyone was like gears starting to turn, so that the scene in front of them began to become lively, and because they were all college students, they were filled with a youthful and energetic atmosphere.
Zhao Yong couldn't tell lies with his eyes open, so looking at Zhao Wanrou who had the corners of his mouth turned up, he had to say: "Okay, it is indeed different."
"But I'm still not optimistic about this marketing campaign."
Zhao Wanrou smiled: "I'll see Zhenzhang this afternoon. I bet that Chen will win the most."
"What's the bet?"
Zhao Wanrou said seriously: "If you lose, you wear women's clothes to show me, if I lose, I will wear women's clothes to show you!"
Zhao Yong: "..."
Chen Zui happened to be passing by and typed two words: "Reasonable!"