After all, it was Cadre Yu who bore all the pressure.
She called the leader of the county Internet Information Office for instructions on the spot, and the reply she got was: "It is a good thing for the village party secretary to go to the live broadcast room to endorse agricultural products. You can let Leizhai give it a try first. If it works, well done, everyone will be happy."
County promotion!”
The leader came forward to coordinate this matter with the e-commerce platform, and discussed the social value of these 50 pounds of wild honey from both public welfare and topical aspects.
In the end, the two anchors had no choice but to obey the company's arrangements and met all Long Xiaochuan's conditions.
They agreed to give Long Zaitian five minutes of speaking time during the live broadcast tomorrow afternoon. In order to ensure the effectiveness of the program, the female anchor also taught Long Zaitian some speaking skills.
In fact, Long Zaitian had always backed down and suggested that Long Xiaochuan or Long Xiaomei should be his replacement, but he was "severely" stopped by Yu Yan: "You are the village party secretary, who else can represent Lei Village besides you?"
Therefore, this night was very difficult for Long Zaitian, and he thought about his lines all night...
On the morning of the next day, the "One Village One Anchor" online live broadcast entrepreneurship training camp was held as scheduled. The village party secretaries of the 11 administrative villages in Leiming Town and thirty or forty people selected by each village gathered in the Yucun Village Committee Courtyard.
The choice to hold the event in Yucun is also meaningful, because this village has an exceptionally large number of anchors, has a good rural e-commerce foundation, and the masses have the most urgent need for guidance on live streaming delivery skills.
Yucun is located at the foot of Leiming Mountain. With the mountain behind it and the water on its side, it has mountainous scenery resources second only to Leizhai, but it also has many unique advantages compared to Leizhai.
The reason why this place is called Yucun is that, as the name suggests, it conforms to the characteristics of "topographic rain". Every summer, there will be a spectacle of "it rains from the clear mountains, and you can lean against the lantern and watch the wind and thunder".
Shi Zhenxing, the current village party secretary of Yucun, is a very capable person.
When the highway construction first started, he led the villagers to build a parking lot, visitor center and street shops in the village. After the highway was opened to traffic, he visited the county bus company many times and successfully applied for a dedicated bus tourist line to Yucun.
Nowadays, the continuous flow of tourists has brought a lot of wealth to the village. When the village has money, it has built a cultural and sports park; when the villagers have money, every household has built a new house. The appearance of the village looks quiet, artistic and prosperous. It is better than the station village where the town government is stationed.
Even stronger.
Shi Zhenxing attached great importance to this training. He saw the unlimited potential of rural e-commerce, so he called half the village to come to class. The village committee courtyard was full of people.
He also took the stage to express his position on behalf of the 11 village party secretaries in the town, and spoke a lot of high-sounding rhetoric, which instantly attracted the limelight.
But he never imagined that today's real protagonist would become his mortal enemy, Lei Zhailong Zaitian.
The course of the training class is very compact. The two anchors take turns teaching. In the first hour, they will cover the preparation work such as how to create an account, establish a character, find a position, find features, think of selling points, etc., and then immediately start a live broadcast to show the process of bringing goods.
Shi Zhenxing sat in the first row of the auditorium, and his study attitude was extremely serious.
This tall, thin man with thick eyebrows, big eyes, dark skin, and a weathered face was smiling, and he was proud of himself: "Hey, today is a special show for Yucun, so go ahead and get greedy!"
He collected dozens of hot-selling local specialties in the village in advance, such as thundering glutinous rice, Yucun straw weaving, special fish sauce, etc. They are all high-quality, low-priced and good things passed down from ancient times.
Many of them have been wholesaled to two big anchors at low prices. Before the live broadcast sales started, the village received hundreds of thousands. This has also completely activated the enthusiasm of all villagers for e-commerce. I believe that Yucun’s second take-off is just around the corner.
Shi Zhenxing was feeling complacent here, when he suddenly found that things began to deviate from his expectations.
After the two anchors sang and sang together in the opening remarks, the first product they promoted was not their Yucun fish sauce, straw braid, or the famous local glutinous rice, but the little-known Thunder Cliff Bee Wild Honey.
He muttered below: "What's so good about this local honey? It tastes the same as ordinary honey. The yield is still low. We can cut four to five hundred kilograms a year. If we can sell it for 20,000 to 30,000 yuan, it will be a top dollar. There is no development at all."
value!"
The village party secretary next to him also nodded, expressing his doubts and dissatisfaction with the anchor's selection.
But none of them expected that this humble honey would become the most expensive and most popular product in today's live broadcast.
The beautiful anchor is very good at telling stories and adds many value-added attributes to the product.
During the promotion process, she included a video of people harvesting honey from a cliff in Leizhai, and warmly invited the party secretary of Leizhai Village. In the video, the honey harvesters took the stage to introduce the advantages of local honey.
Long Zaitian has more than ten years of experience as a village party secretary, and he doesn't have much stage fright. Today he focuses on being real and simple. He wears an ordinary Miao Tsing Yi and straight-leg trousers, and his speech has the local flavor of a village cadre.
More than 60,000 people listened to his introduction to the product in the live broadcast room, and requests for "Hurry up and link up" in the comment area scrolled across the screen.
The facial expressions of Shi Zhenxing and others in the audience varied. Some were happy for Long Zaitian, some were obviously jealous, and some were panicked because they had not prepared any speech materials at all, and were hesitating whether to urinate for a while...
When it came to the quotation session, the anchor asked how much a pound of precious wild honey like Long Zaitian would cost.
Long Zaitian remembered the words taught by the anchor before: "It's our first time selling and we don't understand the market. You have the final say."
Shi Zhenxing sneered and muttered in a low voice: "You can really pretend!"
The anchor's next words made his expression freeze, and his smile disappeared little by little.
What the beautiful anchor shouted was: "Family, this is the honey that Uncle Long paid for with his life. He traveled through mountains and rivers for a long time, but only collected fifty kilograms. I heard that all the money from selling the honey will be given to
In the village, it is used to provide living allowances to the elderly. So from the perspective of helping farmers and poverty alleviation, we want to set a higher price for them. How about 178 yuan per catty? I admit that it is slightly more expensive than similar products on the market, but
Can you just treat it as a charity donation? Can you, family members!"
The comment section was full of approval, and as soon as the link was posted, 50 kilograms of honey sold out in one second.
Long Zaitian immediately promised that if the honey sells well, he can go to the mountains to pick some more and then broadcast live for everyone to see, so the full pre-sale link for 200 kilograms was quickly sold out.
On the pretext of helping farmers and alleviating poverty, the anchor handed 44,500 yuan in cash to Long Zaitian on the spot, which aroused exclamation and warm applause from the villagers at the scene.
This was a temporary arrangement by the platform, without any rehearsal in advance, and the amount was much higher than expected. Long Zaitian was so excited that he didn’t know what to say, and he bowed and bowed in front of the camera.
His sincere gratitude made the program more effective and greatly promoted the subsequent sales of agricultural products.
In the audience, Shi Zhenxing was shocked. He had a new understanding of the power of live streaming, the brand value of Yafeng Yemi, and the prospects of Leizhai's rise with the help of e-commerce.
He took out his mobile phone and sent a WeChat message to his son Shi Lang: "There is something wrong with this local honey. Go and find out who gave Lei Zhai the idea. It doesn't look like Long Zaitian could have planned it."