The plan proposed by Long Xiaochuan is: "At the cost price of 99 yuan per catty, I will sell you 50 catties. We will open an account to sell the remaining 150 catties. How much you actually sold during the live broadcast will be how much we sell in the future.
Keep prices consistent.”
As soon as this statement came out, everyone present was in an uproar.
The two anchors suspected that they had heard wrongly: "What? 99 yuan per pound? You won't sell it at 149 yuan, so you have to sell it to us for 99 yuan?"
Yu Yan, Pan Lei and others couldn't understand it. Long Xiaomei even touched her brother's forehead: "Have you burned out your brain? How can any seller take the initiative to bargain!"
Long Zaitian felt even more ridiculous and immediately slapped the table: "Absolutely not! Do you know how much less money we will make in this way? This is a loss for the village collective!"
Long Xiaochuan pressed his hands to make everyone quiet: "Listen to me, I offer this price with conditions. First of all, the two anchors will invite my father to appear on the camera to introduce the product, and the promotion time will not be less than 10 minutes; secondly,
Full pre-sales are accepted during the live broadcast, with a purchase limit of 200 pounds; finally, we ask the platform to provide brand protection to prevent copycat brands from gaining popularity."
Long Zaitian became even more angry when he heard this: "That's nonsense, you want me to introduce the product? I don't know how!"
Long Xiaochuan held down his father's rough hand and said, "Please wait and beat me first, and first listen to what the two anchor teachers have to say."
The two anchors looked at each other, and then the female anchor smiled: "The honey you gave us is too little, which is equivalent to giving us a profit of 2,500 yuan, but you have to advertise in our live broadcast room, gain traffic, and build a brand.
By the way, you also attract fans and accumulate a group of original customers! I found that you not only have ideas, but you are also very ambitious!"
The male anchor looked unhappy: "We are here to help farmers and alleviate poverty, not to be ripped off. We won't accept this honey anymore. You can keep it as your own treasure."
When Long Zaitian saw that the cooked duck was about to fly, he quickly kicked it away. Long Xiaochuan stepped forward and apologized: "Young people don't know how high the sky is and talk nonsense. Don't be angry. I am the secretary in this village and I have the final say. Let's just follow the rules."
The price agreed upon at the beginning was 149 yuan per catty, and I will leave it all to you to sell it."
"Abba, you..." Long Xiaochuan couldn't find the right words in desperation, so he blurted out: "Idiot!"
Everyone laughed, as this was the first time they saw this word used in relation to the village party secretary.
Long Zaitian's face was extremely ugly. If he hadn't been in front of everyone, he would have picked up the soles of his shoes and chased his son to beat him.
Long Xiaomei knew her brother's temper best, and she vaguely felt that his "IQ dropped" suggestions had a deeper meaning. After observing the micro-expressions of the two anchors, she was convinced that there was something fishy, so she stood up and said a few words of advice: "Abba,
Let brother explain it carefully."
"Nothing to explain!"
Long Zaitian used the authority of his parents and village party secretary to make a decision almost on the spot.
It was Yu Yan who spoke: "I think Xiaochuan's proposal is good, and the income may really be greater than selling it directly for 30,000 yuan."
"My dear friend, you still understand me!"
Long Xiaochuan burst into tears of gratitude and almost said yes.
He immediately made a calculation for everyone. The two anchors were previously willing to purchase honey at a price of 149 yuan/jin, indicating that there is still a certain profit margin. Their actual retail price should be between 169-199 yuan.
"We have 150 kilograms of honey in our hands. Even if we sell it for 169 yuan, we still have 25,350 yuan in revenue. Add in the 4,950 yuan in revenue from selling them 50 kilograms of honey, which adds up to 30,300 yuan."
The numbers on the calculator cannot fool anyone. Long Zaitian looked at the extra 300 yuan and fell into deep thought, unable to tell what was wrong.
Long Xiaochuan took the opportunity to ask the two anchors: "I can probably imagine that in a few days you will hold a live broadcast event dedicated to poverty alleviation. At that time, there will be a lot of agricultural and sideline products from each village in front of the camera, and each item will be introduced in a few minutes.
Once the link is uploaded, it’s over when the sales are sold out, right?”
The female anchor nodded: "Yes!"
"Our wild honey will be placed in an inconspicuous corner, and it will be finished in a few minutes, right?"
The male anchor spoke vaguely: "Absolutely."
"After this sale, you won't know the year of the monkey and the month of the horse again. We will never find such a high sales price locally in the future. My father can only contact you again to help sell wild honey, and then you have to hand over the pit.
fee or price reduction, right?”
The two anchors were stuck: "This... we can't give you an answer."
Long Xiaochuan laughed, and so did everyone. Isn’t that what selling goods online is all about?
The more arguments are made, the clearer the reasoning is, and the clearer the Tao is. When it comes to this, savvy people like Sun Changxing, Pan Lei and others have already understood Long Xiaochuan's main intention, while Luo Gaozhan, Yu Zhongyi and Monk Zhang Er are still confused.
Yu Yan knew that Long Zaitian was more willing to listen to her, so she took the initiative to take over Long Xiaochuan's explanation: "To put it bluntly, Xiaochuan wants to use this precious opportunity to open up the way out of Thunder Cliff Bee Ye Honey once and for all."
The discounted investment of 50 kilograms of honey is for advertising, and the price is anchored with the official endorsement of the platform. In the future, honey from Leizhai will be worth 169 yuan or even higher. It will be easier for consumers to accept it if they have a reference standard.
Let Long Zaitian introduce the product in the live broadcast room to establish a brand. His dual identity as village party secretary and honey harvester is a guarantee of quality. From now on, his face full of vicissitudes of life will be the best image endorsement of Thunder Mountain Cliff Bee Ye Honey.
.
The other party is the biggest fan with tens of millions of fans. Just by meeting these two conditions, the advertising value is worth hundreds of thousands.
But Long Xiaochuan was not satisfied yet, and he also proposed a plan to pre-sell the product in full.
When netizens order honey from the anchor, they leave their contact information. In the future, the people in Leizhai can directly contact the customers and attract traffic and fans to their accounts in the name of inviting them to watch the live broadcast of honey harvesting.
When she said this, the beautiful female anchor clapped her hands: "After accumulating the first batch of original customers, there will be more room for manipulation. In the future, you will be able to play with the e-commerce platform yourself."
Long Xiaochuan smiled sheepishly: "Actually, I only thought of the above. I don't know how to operate it after I get the first batch of customers. I also asked two teachers to teach me their experience."
The female anchor looked at her companions and laughed at herself: "The masters are among the people. Before we came, we said we were going to the countryside to provide experience and guidance. Unexpectedly, we were taught a lesson as soon as we arrived."
The male anchor was a little moody. He folded his hands on his chest and looked at Long Xiaochuan: "No matter how loud your calculations are, it's useless. 50 pounds of honey is too little and does not meet our quality control regulations. We won't accept it, so what do you do?
How to deal with it?”
As soon as these words came out, the atmosphere in the room instantly condensed, and the crowd all looked at Long Xiaochuan.
Long Xiaochuan looked at Yu Yan, his face thicker than the city wall at this moment: "Then I have to ask our county leaders to intercede. Leizhai is a famous poor village in the county, how can the poverty alleviation and agricultural assistance project not take care of us?