Early the next morning, Zhang Haidong arrived at the company office early and knocked on Wu Yao's door.
"What's the matter? I told you, you don't have to go to work right now, just stay at home and think about the plan for me."
Seeing Zhang Haidong entering the door, Wu Yao asked lightly.
She reached for the coffee and drank it.
"I've already made a plan."
Zhang Haidong answered seriously.
"puff!"
A sip of coffee spurted out, all over the table.
Wu Yao quickly put down the cup, wiped the table with a paper towel and said: "I told you how serious the situation is this time, do you know? You can do it in two days? Are you kidding me?"
"able!"
Zhang Haidong answered affirmatively.
"Although it may not be perfect, I feel that the sudden creativity makes me very satisfied."
"Are you satisfied?"
Wu Yao wiped the table clean, looked at Zhang Haidong who looked serious, and then said: "I want to see what happens if you are satisfied. Let's take a look first."
She hooked her hand.
Zhang Haidong handed over the prepared plan.
Wu Yao couldn't help but frowned when she looked at the plan above.
After a long time, she finally put down the plan in her hands.
"Zhang Haidong, that's it?
Efficiency, quality, etc... are all old routines found in college textbooks.
You know it, everyone else knows it.
People with more money can have much better fun than you!
What’s the point of something so corny?
It would be okay if these old routines were played with new tricks.
This is not a new trick of yours!
But the latter subsidy is a bit new. Is this a subsidy imitated by those Internet celebrities? Can it surpass others?"
Wu Yao asked.
"It's not imitation, it's transcendence."
Zhang Hai said seriously.
"Beyond?"
Wu Yao was stunned for a moment: "Explain to me how you should transcend."
Zhang Haidong cleared his throat and then said seriously: "Actually, as a marketing routine, it never changes from its roots, right?
No matter how good your marketing is, it cannot do without efficiency, quality and gimmicks.
These three are the basic elements and constitute the skeleton of marketing.
Therefore, these three aspects must be involved.
What I want to do is innovate and improve.
Let’s talk about efficiency first. That is to say, speed must be the first priority.
In today's society, 5G has come out, and everyone is pursuing speed and efficiency.
Therefore, I suggest that you be more straightforward when promoting. You can classify the things that each age group needs to buy in the promotion, so that consumers can directly choose the target products they like.
This is one of them.
Second.
At present, some products in our shopping malls still have unified cashier counters, which will cause a large number of customers to queue up during events.
In this way, a lot of customer time is wasted.
Because many people think queuing is a painful thing.
Shopping mood naturally dropped.
My suggestion is to add a number of wireless payment channels during the event. After all, WeChat and Alipay are now used for payment.
The addition of checkout counters will speed up the efficiency and will greatly enhance customers’ shopping experience.”
"Um."
"It makes sense. I also discovered this during the Christmas event. Indeed, if the service is in place, it will enhance the shopping experience for customers. I will urge the shopping mall department to implement it as soon as possible. What about the quality?"
Wu Yao nodded and then asked.
“The issue of quality is actually very simple.
For now, the quality of our shopping malls is already perfect.
But it's not enough.
Give customers a reassurance.
Just like the exemption from inspection in the year of food inspection, it only needs to be marked with a logo and brand.
I think of how Liu Qiangdong defeated others back then.
When a merchant signs a quality guarantee, they must guarantee the quality. If they fail to do so, they will be fined.
Also, as long as the goods are sold through our mall, the customer must be given an invoice regardless of whether he or she wants an invoice.
This is reassurance for customers.
This is the basis for consumers to trust you.
If we have the confidence to make this, our Huahe Group will leave a mark of quality in the minds of consumers."
Zhang Haidong said seriously.
"What you said makes sense, but the invoice..."
Wu Yao bit her lip.
"You're worried that some people will issue false invoices, right? This is easy, our activities are scheduled for weekends.
After completing the activities, we will start to process the invoices. Once we discover any false invoices, we will immediately investigate and deal with them. In serious cases, we will send them to the public security bureau. Just keep a close eye on this area."
Zhang Haidong replied.
"You've thought of this! You can do it! I'm starting to get interested!"
Wu Yao said with a smile.
The reason why we don't issue invoices is because we are worried that some people will take advantage of the time difference between the outgoing and incoming inventory to falsely issue value-added invoices to cover the company's money.
Every penny of Huahe Group is precious now.
We can't just let those big rats empty it out.
If you work harder and keep an eye on this area, it won't be a big problem.
Anyway, you have to pay formal taxes regardless of how much you sell. It is totally worth a try to put your own quality name on an invoice.
This micro-innovation can.
Wu Yao thought about it, but still felt very satisfied, and said with a smile: "Continue talking. Now it's time to talk about your subsidy. How do you use this gimmick?"
"Yes, this subsidy is the key point."
Zhang Haidong cleared his throat and sat upright.
"This flash of inspiration was actually an idea given to me by my wife. That is to package our subsidies like those Internet celebrities."
He said seriously.
"Pack it up?"
Wu Yao asked doubtfully: "Can this thing still be packaged?"
"That's right! Have you forgotten how I got into Jinxiu Group? Everything needs packaging."
Zhang Haidong spat and said: "For example, those so-called Internet celebrities, they shout to subsidize their families every day, subsidizing tens of millions.
Do they really subsidize it?
If you have money, do you still need to bring goods?
Do you still need to ask your family to buy gifts?
But why do so many family members still believe them?
That’s why packaging is important.”
Having said this, Zhang Haidong brought over his plan: "Look, the bottom line you gave me before was that our food profits can be reduced by 15%, right?"
"That's right."
Wu Yao nodded.
"No need! Because in normal times, the profit of food is above 30% all year round? Even if there is a certain amount of promotion space, the profit is about 25%, right?"
Zhang Haidong asked.
"yes."
Wu Yao nodded again.
“That’s right, only at this profit point can we retain businesses.
But since we are going to have a price war, we must let the price come down.
Therefore, we can directly bring our food profits to the promotional price, which is a profit point of about 25%.
This is a big price cut.
On the basis that the consumer's purchase reaches a certain amount, there will be a discount of two to three points if not more.
In other words, if the purchase reaches a certain level, our total food profit will be about 22%.
If it doesn't reach that level, there is still a 25% profit.
This profit point is small but quick in sales, so I think you can accept it.”
"Yes, you can continue."
There was light in Wu Yao's eyes.
"As long as it is acceptable. Then we will package these two to three points into subsidies.
The slogan shouted out is - give back to consumers and subsidize the people.
The same analogy applies to clothing.
In this way, consumers will be grateful to us and form a first-mover reputation advantage.
We have the price advantage, coupled with the advantages of first-mover subsidies and word-of-mouth, no matter how late the company is, it will not be our opponent.
This is what I think, this subsidy is called a billion subsidy. What do you think?
Zhang Haidong asked seriously.
"Good guy! I told you I saw you right!"
Wu Yao's face was filled with joy.
"You are really good. This is not about imitating those internet celebrities, this is really surpassing those internet celebrities.
It's just a little profit, and it's packaged as a subsidy by you.
In fact, we didn't subsidize a dime.
On the contrary, consumers should be grateful to you and think that you treat them as family.
Gave them real benefits.
It’s yours! Zhang Haidong!”
Wu Yao said, knocked on the table and said: "This plan is feasible. I will submit it to my superiors for cross-examination later. If you can win this time, you will have a lot of money!"
"As long as it works, if there's anything you need to correct, I'll just make it."
Zhang Haidong said.
"Okay. By the way, I think this billion-dollar subsidy pattern is still a bit small."
Wu Yao pointed at the planning plan and said.
"Then what do you mean..."
"Let's call it tens of billions of subsidies. The pattern is bigger. If we win this time, Huahe Group will be listed. It is equivalent to blowing a wave of KPIs in advance. Killing two birds with one stone."
Wu Yao agreed.
"good……"
Zhang Haidong was stunned.
In the capital market, you really have to dare to act and brag!
…
After leaving the company happily, he lightly lit a cigarette and started smoking.
I feel really happy.
Because of the initial pass, the pressure suddenly decreased a lot.
Go home and cook for your children. School is about to start in a few days.
But when he got home by car, his cell phone rang.
It's Du Xiaoyin's phone number.
"Hello……"
"Dongdong, my health has recovered. Are you free now?"
Du Xiaoyin's crisp voice came over.
"Uh... I'm not busy, I'm free."
After Bai Yourong left, Zhang Haidong somehow felt even more protective towards Du Xiaoyin, a weak girl.
He hoped that he could protect Du Xiaoyin and prevent her from being harmed again.
"I've cooked some dishes at home. You can come to my house for dinner."
Du Xiaoyin said.
"Uh... have you cooked? I... haven't cooked for my daughter yet..."
Zhang Haidong stuttered a little.
He didn't know how to refuse.
"It's okay, I also like children very much. Just hold the little one and come with us. There are a lot of dishes, so you don't have to cook them for lunch."
Du Xiaoyin continued.
Zhang Haidong looked at the pot in his hand, then at his daughter sitting on the sofa, and finally agreed.
"Okay. We'll be there in a minute."
After hanging up the phone, he picked up his daughter and said, "Let's go, we won't be having dinner at home today. Let's go try auntie's cooking."