"Now I will make a few rules, and I hope everyone will take note of them.
If no one implements it, or the implementation is not in place, get out of here immediately!
Even if I pay liquidated damages, I will kill you!"
After he finished speaking, Bian Zitang distributed paper and pens to everyone.
The arrogant dealers looked at each other, but no one said anything. They picked up paper and pen and started recording.
"First: I want absolute service with a smile.
This absolute smile service refers to the service that requires a smile when facing any customer!
If smiling in front of the British is superior to the Chinese, I hope your promoters will get out of here immediately!"
Zhang Haidong said seriously.
"Zhang...Mr. Zhang...in case there are unfriendly customers..."
"Customers who are not very friendly will naturally have a reporting mechanism. If they cannot be handled, go to the police. I need the salespersons in my mall to smile when facing all customers. Do you understand?"
Zhang Haidong looked at him and asked.
"Can...Mr. Zhang..."
"Second: Your profit point is the common 30% profit in Honggang.
So, now we need to fight for a turnaround, that is: Chinese tourists will be reduced by 5% on the basis of the commodity price.
It turned out that the goods cost 100 yuan, and the profit was 30 yuan.
So, now the profit from Chinese tourists is twenty-five yuan, do you understand?"
"this……"
"Mr. Zhang, Honggang has local cowards and industry consensus. If we suddenly treat it differently, others may think that we are causing trouble.
Dealers like us are available in many shopping malls.
If the price is lowered at your place, it will be difficult for us to go to someone else’s place!”
"That's right! It's easy to say that the price will be reduced, but this will affect our long-term profits.
Simply relying on price reduction has been tried before.
In addition to leaving chicken feathers all over the floor in the end, it also made us no longer human beings inside and outside."
For a time, everyone started talking.
Zhang Haidong looked at this group of people and found that they were really not people who wanted to do big things.
After everyone stopped, he asked: "I am the owner of a toothpaste factory, and toothpaste sales have reached its peak. I want to sell more toothpaste and increase profits. What should I do?"
"Price reduction?"
"Reducing prices, promoting promotions, or saving profits..."
Everyone said one after another.
Zhang Haidong shook his head.
"If I expand the diameter of the toothpaste opening by one millimeter, sales will double.
This is a problem that all Chinese primary school students know.
By the same token, Hong Kong is China’s only duty-free zone and free exchange trade zone so far.
Can you understand?
Chinese tourists who come here only have a tax-free quota of 5,000 yuan per person.
If you buy more, you will have to pay taxes, which will be more expensive than if they hire someone to buy on their behalf.
At least it saves some travel expenses.
Then they will naturally find those purchasing agents and use those purchasing agents' credits to purchase.
As for purchasing on behalf of others, anyone can go there..."
Having said this, Zhang Haidong stopped.
Everyone was stirred after hearing this, and they all lowered their heads and started talking.
Finally, someone shouted in surprise: "Mr. Zhang, we understand what you mean!
What you mean is that we will reduce profits for Chinese tourists.
In this way, they can buy as many things as possible within their tax-free quota.
Just like squeezing out toothpaste, it's equivalent to expanding one millimeter wider, right?
Sales will naturally go up!
And we only offer special prices for Chinese tourists, which is equivalent to giving them more respect and privileges, and they are willing to come and buy from us!
The most important thing is that those purchasing on behalf of others also need tax-free quota!
We have special offers here, so those purchasing agents will naturally come to us to buy...
One fish and three meals!
Really amazing!
boss Zhang!"
Seeing that Zhang Haidong's profit direction was okay, everyone seemed to see the money and their attitudes improved.
After all, in this era, no one has a grudge against money!
Zhang Haidong smiled and nodded: "It's good if you understand my thinking. Everyone has been losing money for so long. If we can re-establish the first-mover advantage now, there is a high chance that we will be in charge of the Honggang retail market in the future.
There is one more thing you need to do, and that is to assist my secretary Bian Zitang in contacting those travel companies.
Anyone who brings Chinese people to shop with us, in addition to the special discounts, I will return an extra point of pure profit to them.
Light and Shadow Group is here to help you pay for this money!"
call!
The new boss is so courageous!
sharp!
Everyone looked at each other and then nodded: "Don't worry, Mr. Zhang, we will do our best!"
The whole meeting finally ended successfully.
Zhang Haidong stood up.
You must establish your authority and establish your own unique ideas.
This kind of team is easy to lead.
After everyone left, Bian Zitang said softly: "Mr. Zhang, we will give you an extra point of profit, which will make the cash flow recovery much slower..."
Zhang Haidong smiled.
“The main task now is to turn our negative assets in Honggang into positive assets first.
Survival is the first priority.
Only by giving up can you gain.
As for becoming a positive asset, if you want to make big money, you have to go to the Hang Seng stock market..."