Several opinions put forward by Xu Aiguo are very good.
It can be seen that he has really thought carefully about how to sell products.
Moreover, Xu Aiguo's proposal of "newspaper advertising" actually played into Cao Weidong's heart.
After all, if you want your products to sell well, advertising is indispensable.
Of course, advertising also requires a lot of knowledge.
For example, ask a popular celebrity to be your spokesperson.
Another example is to display products through unit story dramas, magical music, suspense stories, sensationalism, etc...
All these, without exception, have only one purpose.
"Advertise it widely."
Make a lasting impression.
However, Xu Aiguo was a little surprised that he could think of advertising.
Cao Weidong asked curiously.
"How did you come up with the idea of advertising?"
Xu Aiguo said with some embarrassment: "Actually, I have a lot of old newspapers at home. I saw advertisements in newspapers when I was a child, so I talked about it."
Xu Aiguo’s father previously collected many newspapers from the Republic of China period.
These newspapers were the enlightenment reading materials for Xu Aiguo and his brother.
In newspapers during the Republic of China, there were special advertising columns for people to promote products.
However, compared with later generations, these advertisements are much "straightforward" and "simple".
For example, the slogan "Pure and pure domestic product, super golden chrysanthemum, 2 cents per pack; high-quality betel nut, 1 cent per pack" is just a simple sentence, not even the company name and contact information.
But this also left a deep impression on Xu Aiguo.
Therefore, when thinking about how to promote his own products, Xu Aiguo said it smoothly.
After Cao Weidong asked about the reason, he smiled and said.
"So that's it. You're right. We do need to advertise, but we can't do it so straightforwardly. The effect of this method is not good."
Xu Aiguo looked at Cao Weidong in confusion: "Then how should we advertise?"
Cao Weidong smiled mysteriously: "We want to write a review."
.......
The next day.
After Cao Weidong and Qin Jingru reluctantly said goodbye, they planned to go back.
Xu Aiguo cannot leave for the time being.
Because Ma Guanghui came back again.
He told Xu Aiguo that two friends also wanted to come over to take a look at biogas digesters and biogas practical equipment. He just wanted to ask if they could give them a preferential price if they came to purchase biogas digesters.
】
Xu Aiguo was extremely happy when he heard that a customer came to his door.
After asking Cao Weidong for instructions, he patted his chest and assured Ma Guanghui.
"As long as your friends make a decision on the spot, I will give them a 50% discount, but the opportunity is only this one, so they must be prepared before coming."
"Definitely, definitely!"
Ma Guanghui was overjoyed and hurried back to tell his friends.
In this way, Xu Aiguo continued to stay in the Qinjiagou production team, and Cao Weidong left with Shi Man.
After returning to Wan'an County, Cao Weidong planned to go back to the factory to take a look.
Everything in the factory is in order.
The equipment ordered previously has also arrived and has been moved into the temporary factory.
At this time, under the leadership of Wang Lecheng, the employees were carrying out production tasks in an orderly manner.
Cao Weidong stood at the door of the factory and looked inside.
He didn't want to disturb the employees' work, but he didn't want to be seen anyway.
.......
The workshop is noisy and the employees are busy.
Wang Lecheng rolled up his sleeves and got under a machine tool to debug the equipment.
At this moment, he felt someone tugging on his pants.
Wang Lecheng hurriedly got out from under the machine tool. When he looked up, he found that it was his newly recruited apprentice Gong Niu, and he was immediately angry.
"Niu Xiaoer, it's not time to get off work yet. Work hard. Your father told me to be strict with you when he invited me for a drink yesterday."
Niu Bong was the second eldest son, and Wang Lecheng used to call him Niu Xiaoer.
Niu Dao smiled and put the tools on the machine next to him, took the opportunity to stretch, then pointed diagonally across and said.
"Master, I don't mean to be lazy. Look over there, is our factory director back?"
Wang Lecheng looked in the direction Niu Bong pointed and found that Cao Weidong had arrived at some unknown time and was looking in at the door of the factory.
He quickly threw the tools to Niu Wei and trotted towards him.
Niu Bao breathed a sigh of relief.
I usually take care of him, but I am too strict and it makes me exhausted every day.
And...
Niu Bin looked at a large pile of semi-finished parts squeezed in the corner of the factory.
Shaked his head.
We have been working for half a month and there are no orders from the factory. What is the use of producing so many things every day? Isn’t it a waste in the end?
While Tian was thinking about it in his heart, Wang Lecheng's words floated over from afar.
"I'm going to report to the factory director. You finish our work today before leaving get off work."
Niu Bong shook his hands and froze on the spot.
.......
The other side.
Cao Weidong saw Wang Lecheng running over and asked with a smile.
"Director Wang, how is the situation in the factory? Is everything normal?"
Wang Lecheng said: "It's all very good. Everything is done according to the standards you set."
When he reported something to the factory, he suddenly got stuck, with a hesitant expression on his face.
Cao Weidong noticed something strange about Wang Lecheng and asked, "Why, what happened?"
Wang Lecheng plucked up the courage and said: "Director, I want to apply for production restriction."
"Restrict production, why?"
"We have produced so many parts and components now, but now our factory has no orders at all. It is completely wasted."
Wang Lecheng spoke out all his thoughts.
"Actually, I'm not the only one who has this idea. Other workers also have ideas, but they don't say it out loud."
Cao Weidong smiled.
"So that's what happened. Let me show you something."
He took out a thick stack of purchase orders from his military bag and showed them to Wang Lecheng.
"Actually, I went out this time just to get orders. Now I have successfully completed the task. There are a total of twenty-three orders here. Comrade Wang Lecheng, I am not worried about the too many parts we produce, but I am worried about your output and the
I can’t.”
Only then did Wang Lecheng realize that he had misunderstood Cao Weidong.
He said excitedly.
"Factory director, don't worry, I, Lao Wang, promise to complete the task! We will be on duty in three shifts from tomorrow, and the machines will not stop 24 hours a day, and we will definitely produce the orders you need."
Cao Weidong patted Wang Lecheng on the shoulder and warned: "While ensuring quantity, quality must also be maintained. Also, we must pay attention to the physical condition of employees and balance work with rest."
After a few words of advice and settling things in the factory, Cao Weidong asked Shi Man to stay and familiarize himself with the work of the Security Department, while he went straight to the county party committee compound.
When County Magistrate Ji saw Cao Weidong, he smiled and asked, "I haven't seen you in a few days. Where have you been?"
"I'm going out to get orders."
"How's the order going?"
County Magistrate Ji took a sip of tea and then asked with a smile.
It has only been about ten days since the last open recruitment.
No matter how talented Cao Weidong is, how many orders can he still get?
Cao Weidong counted with his fingers and said humbly: "Not much, about 80,000 to 90,000 orders."
"Poof!"
County Magistrate Ji spurted out a mouthful of tea!