121. Chapter 120 The first celebrity endorsement advertisement in China
Chapter 120 The first celebrity endorsement advertisement in China
Pujiang City Industrial and Commercial Bureau, Deputy Director Dai put down the "Renmin Daily" in his hand.
Perhaps, he is not a person who dares to charge forward in the wave of reform.
However, he is an excellent cadre who is good at discerning the wind and then steering the ship.
Since the last thorough investigation into Jianghai’s collection of publicity fees from Jiangning Toy Factory and the criticism.
Deputy Director Dai clearly realized the importance of two words: economy.
At this time, there was another newspaper "Pujiang Daily" lying on his desk.
Yesterday's "Pujiang Daily" published a photo of Wei Yuanxing and the director of Pujiang Daily Chemical Factory, which was intended to reflect the role of advertising in promoting productivity.
Deputy Director Dai also felt that this move was worth pursuing.
However, on the second page of today's "Pujiang Daily", there is an article like this:... Newspapers are not business, and there should be no advocating for foreigners...
After snapping the newspaper, Deputy Director Dai grabbed the phone on the table.
In Pujiang Daily, Wei Yuanxing, who had just put down the phone call from the Cultural Bureau, was sitting on an office chair wiping sweat.
Damn it, his plan was so well organized.
The merits are published first, and then criticism is made based on the merits to demonstrate the importance of "Pujiang Daily" in maintaining the glorious image of a news organization.
I never expected that "Renmin Daily" would publish an article with the opposite opinion on the same day as my own. What is the status of "Renmin Daily"?
With a bang, Wei Yuanxing also threw out the newspaper in his hand: "You couldn't have published this news a day earlier."
As soon as he finished speaking, the phone on the table rang again.
"Hey!" Wei Yuanxing said in a very impatient tone, finding an outlet for his anger: "What's the matter?"
"What's the matter?" Deputy Director Dai on the other end of the phone originally just wanted to remind the other party: "Chief Editor Wei, you can't explain this matter clearly in just a few words..."
Wei Yuanxing frowned: "Who are you...?"
Deputy Director Dai looked at a document in his hand and said slowly: "This is the Municipal Bureau of Industry and Commerce. I am now officially informing you that "Pujiang Daily" is not among the first batch of foreign advertising trial units in Pujiang City..."
Before notifying you, you can just keep your head down and rush in.
However, once it is clear that you do not have the scope of this business, will you try another one?
"Wha...what?" Wei Yuanxing never expected: "Dai Fengnian, how many years have we known each other? Why doesn't this trial unit have our newspaper?"
Deputy Director Dai laughed and said: "The number of places in the trial unit is limited, so you should wait for the next batch."
After saying that, Deputy Director Dai hung up the phone.
In the early stage of reform, pilot units, pilot cities, pilot routes...the introduction of any policy is all about feeling the stones before moving forward.
Under the same city sky, the dark clouds on the face of Editor-in-Chief Jiang of "Oriental Metropolis Daily" disappeared.
The promulgation of policies one after another has cultivated Jiang Hai to be more bold and thick-skinned.
After a while, when he looked at Jiang Shan in the editor-in-chief's office, he couldn't help but sigh: "Third brother, you are more adaptable to this market than me."
Jiang Shan felt that it was not easy to have Jiang Hai's courage: "Of course there is no pressure if you are not an official. How can I compare with you!"
"Let's not talk about this anymore," Jiang Hai waved his hand: "Let's talk about something serious!"
After saying that, he opened the desk drawer and took out two huge thick envelopes: "This is the salary you and Jiang He paid for drawing the animation wall."
"That's called the cultural wall," Jiang Shan took the envelope and said, "Have you already done it?"
Jiang Hai nodded: "I asked Editor Cai to do it himself. The comrades at the newspaper have worked hard these days. The bonuses have all been converted into overtime pay, and they will be paid together today."
"I asked why everyone was smiling so brightly," Jiang Shan didn't have the nerve to ask, "It turns out he saw the money."
Being able to create benefits for the newspaper is Jiang Hai's happiest thing: "It's still fun to receive advertisements from foreign companies. To say the least, editor Jiang deserves the most credit."
Jiang Shan smiled, and now he also saw the money: "How do my second brother and I calculate this money?"
Jiang Hai counted on his fingers and told him: "12 murals, each cost 100 yuan, your design fee is 500 yuan, Comrade Jiang He's floor painting fee is 500 yuan, it's clearly written on the list!"
Jiang Shan nodded: "Pujiang Advertising Company, has the money from Manager Huang been settled?"
"People are more positive than you,"
After saying that, Jiang Hai thought of one thing: "Uncle Li, what do you say about the money? Didn't you tell me that you wanted to pay it once a week?"
"I'll go to the supplement department right away to issue a settlement statement,"
Jiang Shan is thinking about this matter. If he doesn't take the initiative to bring it up, Uncle Li will definitely not ask.
Before the sun set, I returned to Jiangshan in the small courtyard and stood in front of Li Ruocheng's window.
"You came back early today." After hearing the footsteps, the old man opened the window early: "When will you take me to take a look at your row of walls?"
Recently, I keep hearing the legend of this wall, which makes Li Ruocheng feel a little itchy.
In all my years of life, I have never seen a street animation!
Jiang Shan felt that the old man should go out for a walk more often if he had nothing to do: "Uncle Li, I will ask my second brother to carry you on a bicycle."
"There's no need to go to such trouble," Li Ruocheng rolled his eyes at Jiang Shan: "There's still your Aunt Li, we can just take the bus ourselves."
Jiang Shan smiled and took out the envelope from the liberation bag: "You can go as you like. Please collect the royalties first, otherwise my brother will ask again later."
"You are so afraid of your brother," Li Ruocheng took it and took a look, somewhat embarrassed: "You really gave me so much."
It’s only 10 yuan for a thousand words, and everyone is trying to make it worthless for Uncle Li, but the highest translation remuneration in the current market is only 8 yuan for a thousand words.
"You helped us translate 3,000 words, which is 30 yuan," Jiang Shan felt a little embarrassed: "It's a little less, so take your time in the future!"
Li Ruocheng shook the envelope and said, "What's missing? It's almost as much as someone else's monthly salary."
"It's different." After completing the task, Jiang Shan turned around and walked home: "What you bring to readers is knowledge."
Li Ruocheng smiled.
At this moment, the old man felt a lot more at ease: indeed, he was still knowledgeable in Chinese and English.
In the Jiang family's hut, Jianghe and Jiangshan were lying on the upper bunk and the lower bunk.
"Second brother, you are now a household with a thousand yuan," Jiang Shan calculated and realized that he was not far from a household with a household worth ten thousand yuan.
After working overtime for several days, I looked at the thick pile in the envelope.
Jiang He couldn't help but laugh: "One thousand one hundred dollars, it's better not to go to work, come in with the handle of the knife."
When Jiang Shan, who was lying on the upper bunk, heard this, he took the initiative to take out a large black card.
When the little girl took the money from his hand, her smile was even more beautiful than the flowers.
The TV program that night was very exciting.
Citizen watches, the American Westinghouse.
After Yangshi played two foreign commercials in a row, it began to play "New Look of the City".
Soon, the latest city news from Pujiang appeared on the program.
The whole family almost jumped up after watching it. Oriental Metropolis Daily's animation wall slowly slid across the TV.
At this time, the "Red Star" shampoo that appeared in the camera again had been painted into a complete advertising pattern by Jiang Shan.
"Gutai is really interesting," Gu Zhengzheng told Jiangshan the news early this morning.
Although the words "Oriental Metropolis Daily" did not appear in Yang TV's program.
But just looking at that set of walls, Jiang Shan was already very satisfied.
After a while, Dad Jiang changed the TV to channel 8, and Pujiang TV happened to be broadcasting an exciting women's basketball game.
Jiang Shan, who was reading "Les Misérables", put down the book in his hand.
The women's basketball game on TV was just at the end of the first half.
Suddenly the screen flashed, and a gay man appeared in the rest area of the stadium.
Zhang Dawei, an athlete wearing a basketball uniform, was holding a bottle of "Happiness Coke" and blowing on it.
"Well," Father Jiang finally realized: "It wasn't a women's basketball game just now, why did it become a men's game again?"
Looking at the third child in a blink of an eye, Jiang Shan smiled like an old witch: "Dad, this is actually an advertisement."
"Advertisement?" Dad Jiang is very sensitive to this word now: "What is this advertising thing?"
"Coke!"
"Coke, I thought I put the wrong program on,"
Father Jiang shook his head: "You said this TV station can do a lot of work. If you show Coke, just show Coke, and there are so many tricks."
That night, there were many viewers who felt the same way as Dad Jiang.
The next day, many citizens called Pujiang TV station to ask if the wrong program had been broadcast.
What's even worse is that Pujiang Soda Drink Factory is also quite dissatisfied with the TV station's advertising plan.
Director Gu, who had been on the phone all day, had a head that was almost split.
This advertisement for Happy Coke is the first celebrity endorsement advertisement in China.
But its effect does not seem to be very satisfactory.
