122. Chapter 121 Reversing the reputation of Happy Coke
Chapter 121 Reversing the reputation of Happy Coke
Just when Director Gu Tai was worried, Director Hong of Red Star Daily Chemical had already stopped laughing.
"Chief Editor Jiang, listen to me," Yuan Jiefang called Jiang Hai during his busy schedule:
"Since this morning, my work unit has received a lot of long-distance calls from out of town. They are all here to inquire about Red Star Shampoo."
After listening for a long time, Jiang Hai was not most concerned about it: "Have they placed an order?"
Yuan Jiefang laughed and said: "After asking clearly, of course I will place the order."
It turned out that shopping mall leaders in many cities had seen the advertising wall of Red Star Shampoo on TV.
Although they did not see the specific content of the advertisement, the clear word "Red Star" made them immediately think of Pujiang's Red Star Daily Chemicals.
After all, it is an old state-owned enterprise.
These days, the sales volume of Red Star Shampoo in shopping malls is increasing day by day.
The original price is 2 yuan per bottle, which is only higher than that of "Chunlei" shampoo.
In the eyes of citizens of this era, price represents quality.
Think about it carefully, after all, it is a lotion essence and a precious Chinese herbal medicine.
With so much added, the price cannot be lowered.
However, the advertisement said: In order to thank the general public and friends for their support, the sale is at a 20% discount.
Looking at it again, "Red Star" shampoo, which is more advanced than "Chun Lei", is one dollar cheaper.
Where can I find such a good deal?
Lesbians who originally could only bring home a bottle of shampoo can carry an extra pound of pork home after choosing "Red Star".
As a result, the warehouse under Yuan Jiefang's supervision immediately became the busiest place of "Red Star" Daily Chemicals.
On the street outside Pujiang TV Station, Huang Hua was busy wiping his sweat while walking.
Every few steps he takes, he never forgets to look back and remind Jiang Shan: "Xiao Jiang, why are you walking slower than me?"
Jiang Shan shouted that he was wronged: "Brother, I'm almost running."
Huang Hua was a little embarrassed: "Oh, thank you for making this trip with me."
"What happened?"
After Jiang Shan was called out from the newspaper office by Huang Hua, he kept urging him to leave quickly and saw that he had already walked into Pujiang TV Station.
Huang Hua was reluctant to stop, but the next second, he could only say: "You will understand once you see Gutai."
Having said this, Jiang Shan became even more curious.
When they walked into Gu Zhengzheng's office one after another, Director Gu's head almost exploded.
"Gutai," Jiang Shan stepped forward and asked with concern, "What's wrong with you?"
Gu Zhengzheng looked up and looked at Jiangshan, and pointed at the other two people in the office.
But it seemed that he couldn't bear it, so he sighed and said: "The advertisement that Taili made for Pujiang Soda Drink Factory was smashed."
Zhang Lu blushed and stood aside without daring to say a word.
This celebrity endorsement advertisement was an idea he and Huang Hua came up with together.
Then, it is handed over to Pujiang Advertising and Decoration Company for production.
After it was aired, it received negative reviews from the outside world.
Most viewers thought it was a broadcast accident by the TV station.
Coca-Cola did not attract much attention, only the transformation of women into men.
Director Gu felt that his old face had completely lost its appearance.
"Oh, it's Happy Coke,"
Last night, Jiang Shan happened to see this advertisement: "I would say the concept of this advertisement is quite good."
In the early days when advertising first entered the public eye, it was possible to think of using celebrity effects.
If Jiang Shan guessed correctly, the well-informed Huang Hua should have planned this advertisement.
"It's quite good." Upon hearing what Jiang Shan said, Director Gu immediately judged: "Don't say anything nice for them."
Jiang Shan stood there, laughing.
He looked at Zhang Lu and Huang Hua in the office, who were also looking at him.
After thinking about it for a while, Huang Hua said slowly: "Actually, this cannot be blamed on Comrade Xiao Zhang. I blame me for thinking too simply."
I have always felt that Manager Huang is a steady comrade, and Director Gu is also relatively at ease with him.
It seems that after the reform, people's hearts became a lot more impetuous.
"Alas," Gu Tai sighed: "You don't want to be simple, but you want to be too beautiful. Why do you do this now? Customers have been blaming us."
"Pujiang Soda didn't read the advertising plan beforehand?" Jiang Shan asked.
"Of course you have to watch it," Gutai replied, "but the way they sing and talk together is so beautiful."
Huang Hua smiled sheepishly, while Zhang Lu remained stunned.
Jiang Shan felt that Director Gu had called him here today just for this matter: "Director Gu, how do you want to solve this matter?"
Now that Jiang Shan asked this question, Gu Zhengzheng was also in trouble:
"I was just thinking, if Happy Coke really encounters resistance from the public because of this advertisement, then who will dare to advertise on our TV station in the future?"
There was silence in the office. From the position of the station manager, Jiang Shan could completely understand what the other party was thinking.
Since the end of last year, Coca-Cola settled in Yanjing.
Although, the state stipulates that it can only be sold in specific friendship shopping malls or foreign-related hotels.
However, as long as it is Sunday, Coca-Cola will immediately organize a large number of people to go to the streets to send balloons.
Just to get acquainted first.
"That……"
Jiang Shan thought of Gutai's efforts for the newspaper and felt that he should repay the favor: "We just need to make Happy Coke sell well, and that's all."
Director Gu's eyes lit up. He was waiting for Jiang Shan's words: "You mean to paint Happy Coke on the animation wall?"
Jiang Shan didn't want to make the wall of the newspaper office too ordinary.
"Some creative ideas can be used repeatedly," Jiang Shan explained with a smile: "But if the secret advertisements are used too much, the citizens will not buy it."
Huang Hua also wanted to resolve the matter satisfactorily: "Xiao Jiang, just tell me if there is any way to resolve this matter, and I will discuss the cost."
Jiangshan doesn’t want to be preoccupied, but what needs to be made clear must be made clear.
"Gutai, you don't have to worry too much, advertising is advertising, promotion is promotion,"
Jiangshan first asked Director Gu to take control of the air: "What will be done at any price? Which media can guarantee the effectiveness of advertising?"
Only now did Director Gu realize this: That's right, the TV station's advertising contract did not promise this clause.
"If it's product promotion, that's a different matter," Jiang Shan continued to popularize advertising knowledge: "But the charges are also different."
Huang Hua nodded: "Indeed, the cost of some advertising planning abroad is much higher than the cost of advertising production and broadcasting."
"It's much higher," Jiang Shan emphasized again: "So, TV stations' advertising charging standards must include detailed rules."
Director Gu nodded slightly, feeling that this matter must be brought to the forefront.
But right now, what Director Gu wants to know more is:
"Xiaojiang, let's solve this problem first. Pujiang Soda is worth talking about. As long as the citizens can like Happy Coke as much as they like salty soda."
"I understand Gutai, let me help you solve this matter first." Jiang Shan waved to the other two.
So, everyone gathered at Director Gu's desk.
Jiang Shan wrote on a blank piece of paper and said: "Let's do this..."
On the blank paper, three soda bottle caps gradually appeared.
Then, different words appeared on each bottle cap: keep up the good work, another bottle, and another box.
"This is?" Gu Zhengzheng became more and more confused as he looked at it: "This is an advertisement?"
Suddenly, he felt that he didn't understand advertising so well.
Zhang Lu on the side was even more confused.
In his opinion, advertising should be like Shengui Health Wine, where you only boast about the product.
However, the continuous appearance of advertisements has caused citizens to lose the freshness they had at the beginning.
At this moment, Huang Hua, who had always thought he was well-informed, understood: "Comrade Xiao Jiang, are you encouraging citizens to buy more and get more gifts?"
In foreign countries, Huang Hua has seen such promotions, the more you buy, the more you get as a gift.
To his surprise, Jiang Shan shook his head in denial: "Didn't you realize that I painted it on the bottle cap?"
"I discovered it," Gu Zhengzheng saw it as soon as he came up: "But Xiaojiang, have you ever thought about a problem? The caps of these soda bottles are all buckled."
Huang Hua nodded: "Customers will only see the words inside the bottle cap after buying it and opening it."
Jiang Shan smiled and nodded: "If you buy a bottle of Happy Coke, open the bottle cap and look: Here's another bottle..."
Huang Hua: "Is this the prize?"
"Yes! With the bottle cap, you can go to the store and exchange it for a bottle of soda for free."
"Then? What if there is another box after opening it?"
"Then get a box for free."
"No loss?"
"The manufacturer has the final say on the number of prizes! The right is another kind of promotion fee."
Huang Hua understood: "In other words, more bottle caps are for persistent efforts?"
Jiang Shan nodded: "But the advertisement must reflect the effect of opening one bottle to exchange for a bottle of soda, and opening another bottle to exchange for a box of soda..."
The more Gu Zhengzheng listened, the more he thought it made sense: "Oh~ that's what it means."
Zhang Lu thought about the advertisement mentioned by Jiang Shan in his mind: "If I see such a good thing, I will probably go out and buy a bottle of soda right away."
Huang Hua finally laughed again: "The key seems to be quite fun!"
