Jiang Shan, whose expression did not change at all, still looked businesslike:
"Manager Ye knows some of my situation. Because of his achievements in advertising, he was hired as an advertising planner by Chunfengdu Advertising Company. Therefore, he drafted a one-year advertising planning service specifically for Happy Coke.
…”
"Chief Jiang, Manager Ye has already reported to me the situation you mentioned."
Director Xu Toyota also attends to business matters.
In 1978, Pujiang Soda Water Factory launched Happy Coke on the market, just in time to catch up with the spring breeze of reform.
The newly appointed leadership team dares to think and act.
As soon as the advertising ban was lifted in 1979, I immediately contacted Pujiang Decoration Company to shoot the first celebrity advertisement.
Since I didn’t have much experience, the placement of the commercial was too rigid.
Not only did the audience not notice Happy Coke, they complained to Pujiang TV station for intruding into the men's volleyball team during the women's volleyball match.
Fortunately, Director Gu, who was also in the limelight, came to help Happy Coke alleviate its urgent needs.
Unexpectedly, Jiang Shan hit Hu with one move.
Not only did he design a Coke commercial starring Pan Hong.
For Pujiang Soda Drink Factory, we planned an unlimited cycle of promotion activities for opening the lid and giving prizes.
In one fell swoop, the newly launched Happy Coke became the hottest drink in Pujiang and even the surrounding markets.
A series of successes also gave the leadership team headed by Xu Toyota the confidence to continue to expand its territory.
Therefore, when they were preparing to expand their business to Yanjing, the first thing they thought of was Jiangshan.
"Chief Jiang, this contract was drafted according to the terms we discussed on the phone."
Manager Ye took out the contract that he had already prepared.
They all know in their hearts that the other party will not let them see the advertising plan without signing the entrustment contract in advance.
"Let's see what else needs to be added,"
Factory Director Xu, who looks stable on the surface, is scratching his head and wants to see the overall plan in Jiangshankou.
Then look at the mountains and rivers opposite, holding a cigarette in one hand and turning the pages slowly with the other.
It’s interesting to see the rules and regulations.
Not bad, everything that needs to be noted is noted.
"There is no problem with the contract. Manager Ye took the trouble,"
After everything was confirmed, Jiang Shan smiled and stretched out his hand: "Director Xu, I wish the cooperation between Happy Coke and Chunfeng Du will go smoothly and be invincible."
"Okay, that's a good point about being invincible!"
Putting pen to paper, sealing the seal, and the first corporate brand promotion contract after the reform was born.
Later, Director Xu finally saw the advertising plan for Happy Coke.
The first one is to advance advertising fees and become the special broadcast manufacturer of the first domestic TV series "Eighteen Years in the Enemy Camp".
Well, he already knew this.
Article 2, huh?
Director Xu laughed directly: "Movie advertising placement?"
"Movie product placement is amazing." People all over the country applauded Happy Coke: "You don't know how much people today love watching movies, right?"
"It's so clear," said Xu Toyota, a movie fan himself: "I've watched the newly released "Gunshots from the Secret Service" twice."
"It's not easy to buy tickets for this movie." Manager Ye felt deeply.
This year, seven domestic mainstream film studios, Changying, Beijing Film, Bayi, Shanghai Film, Zhuying, Emei and Xi'an, released a total of more than 50 new movies.
A new movie every week, something I would never dare to think about in future generations.
But today, it’s still not enough.
There was no way around it. In an era when televisions were not yet widely available, ordinary people had almost no other entertainment options to choose from.
How can you watch a movie just once? You have to watch it a million times again!
After watching it 100 million times, the number of movie viewers in 1979 reached 29.3 billion.
It has become an unprecedented achievement in history.
Calculated, this means that every day in 1979, 80 million people watched movies at the same time.
Jiang Shan casually listed the movie attendance statistics for the first quarter, and immediately let Director Xu and Manager Ye know how much of a bargain he had gotten.
"As soon as the contract between our two companies is signed, you will be the Party A of our company," Jiang Shan typed the data and said, "Who am I to turn to if I don't turn to you? This is a once-in-a-lifetime opportunity."
The 1,000 yuan high-temperature fee will probably not be worth even a fraction of an advertisement next year.
"Very good," Director Xu said with joy when he saw it: "But? Can Liu Xiaoqing agree?"
I took two photos on the desktop.
"This photo is a still that I took at the scene yesterday,"
Upload the picture and lay out the data.
The desk at this time is Jiangshan's PPT: "Look, Comrade Xiaoqing smiles so happily."
"hiss,"
Green trees, lakes, boats, and Liu Xiaoqing holding a Happy Coke in his hand.
"Have you already let her drink it?"
"That's a must, this section is the most beautiful!"
"It is indeed beautiful!"
Director Xu nodded and looked at Jiang Shan with a smile.
Manager Ye on the side immediately said: "Chief Jiang, what did you mean by advertising spokesperson on the phone before?"
"It means choosing a famous person to be the exclusive advertiser of Happy Coke. In the 1930s, Ruan Lingyu was the advertising spokesperson of Coca-Cola."
"So you already have an advertising spokesperson?"
"There are many brands earlier than this, and the sales performance of the endorsed products are very good."
Advertising in that era was more competitive than in later generations.
Dare to show up anywhere, dare to invite anyone.
Hu Die endorses Lux, Wang Renmei endorses Omega, Chen Yanyan endorses Rolex...
Even Sun Wen became the spokesperson for Anzhu mosquito-repellent incense, and the advertisement even included the word "fraternity".
"Then...who should we invite to be the spokesperson of Happy Coke?" After careful consideration, Director Xu had already begun to struggle.
"I suggest asking actresses directly to speak for you."
"I agree with this, but who can I invite?"
Jiangshan has always felt that Keke and Pepsi’s advertisements have many merits:
"There is no need to stick to one actor, just use whoever is popular!"
"What do you mean?" Director Xu thought this was a good plan: "Are you planning to hire a few more actresses?"
"Yes," Jiang Shan nodded: "Your factory needs to negotiate with the film studio for the specific endorsement fee."
But it must be pitifully low. Liu Xiaoqing has made three movies in total this year, and still earns 50 yuan a month.
The male protagonist of "Eighteen Years in the Enemy Camp" received a fixed monthly salary of 105 yuan.
CCTV gave him three times the performance fee, but he didn't get much of it himself. Most of it was accounted for by the factory.
"Who are you going to invite to be the spokesperson?" After asking this, Jiang Shan quickly suggested: "I think Pan Hong and Liu Xiaoqing are good."
"What a coincidence," Director Xu immediately smiled: "We also have the same plan."
"Then let's take care of the advertising placement first. "Look at This Family" has a scene at Xinhua Bookstore in the afternoon. If we hurry up, we can still catch up."
"Is Liu Xiaoqing here too?"
"And Comrade Fang Shu."
"Then we have to hurry up."
Director Xu and Manager Ye looked at each other and smiled.
The atmosphere of the three-person square table meeting is getting better and better!
I flipped through every page of the planning book.
Each plan means a planning fee of 500 yuan.
Before watching, Xu Toyota was also prepared to eliminate some dispensable and worthless nonsense.
But after taking a closer look, I discovered that it was actually a thick stack of essence.
Advertising packaging for Happy Coke delivery truck, small red flag for free delivery on National Day.
When Director Xu saw this "refreshing benefit for college entrance examination students", he picked up the phone without saying a word.
"Go down immediately as I say, and be sure to deliver Happy Coke and salty soda to the entrances of each examination center before the college entrance examination ends in the afternoons tomorrow or two days later."
"Let them remember to hang up the banner." Jiang Shan reminded from the side.
After a phone call, the college entrance examination students in Pujiang City were blessed.
At one o'clock in the afternoon, Jiang Shan, who had just had lunch, led several people from Xingfu Coke Factory to Xinhua Bookstore in Xidan.
At this time, Xinhua Bookstore in Yanjing had not yet implemented open-shelf book sales like Pujiang did.
The book sales counters, which are separated by categories, are made up of multi-circle glass counters, which is the overall layout of the bookstore at the moment.
In the bookstore in July, the speed of the ceiling fan almost caught up with that of a helicopter.
But the sweltering heat is still lingering around.
A wooden box for selling popsicles, with a box full of ice cola inside.
"Director Wang," Jiang Shan said with a smile, "I've brought you something refreshing!"
"Ah, Reporter Jiang?"
"Hey, you're really here!"
When Jiang Shan and Manager Ye pushed this box of Happy Coke in front of the crew of "Look at This Family" at the same time.
The entire crew almost burst into applause.
After Jiang Shan’s introduction, Director Wang Haowei and Director Xu shook hands with a smile, and expressed his special thanks to Happy Coke for the refreshing subsidy sent to the crew.
As he spoke, a beautiful Coca-Cola implant plot was born.
"You'll be here in a minute," Liu Xiaoqing elbowed Jiang Shan: "Why don't you just go over and buy a book."
"That's right," Chen Peisi, who has a full head of hair, also encouraged: "Don't be nervous, I will take you through it in a while."
"Sure," Jiang Shan seemed to have made a strong determination: "I will do as you say."
"Look At This Family" is one of the few comedy movies of the year.
A very simple plot, but it brought a lot of laughter to the crowd.
The director of the woolen mill workshop, played by veteran artist Chen Qiang, decides to conduct an on-the-spot investigation when he learns that his son's target is a salesperson from Xinhua Bookstore.
However, by mistake, he recognized Liu Xiaoqing as his future daughter-in-law.
At this moment, what Xinhua Bookstore is about to stage is the plot of this field trip.
Director Wang said: Start.
The actors quickly took their places.
Liu Xiaoqing, who was joking with Jiang Shan a moment ago, immediately walked into the bookstore counter with a straight face.
Immediately afterwards, Chen Qiang, wearing a white shirt, walked over with a serious look and his hands behind his back.
As soon as I approached the counter, the phone inside rang.
"Hey, who is it?" Liu Xiaoqing answered the phone very politely.
The next second, he seemed to hear the voice of the incoming call clearly, and he immediately turned around and laughed:
"Is my voice really that beautiful? Hahaha, don't disgust me..."
Chen Qiang, who was standing outside the counter, frowned when he saw this.
After waiting for a few minutes, seeing that Liu Xiaoqing still did not come to receive the customer, he took the initiative and said: "Comrade."
Liu Xiaoqing was holding the phone and ignored it.
Chen Qiang: "Comrade."
"It's so annoying," Liu Xiaoqing rolled her eyes at him, turned away and continued to answer the phone while laughing.
"Comrade," Jiang Shan walked over leisurely at this moment, holding a bottle of Happy Coke in his hand: "Please get me an accounting book."
Snapped,
Liu Xiaoqing just threw a book away without even looking carefully.
Jiang Shan picked it up and looked at it, and said anxiously: "Hey, why is it family planning?"
"Annoying."
Liu Xiaoqing turned his back again, never willing to put down the phone in his hand.
"Alas," Jiang Shan, drinking Happy Coke, shook his head and walked away.
Seeing this, Chen Qiang became even more dissatisfied: "Comrade, why do you have such a service attitude?"
The plot followed the original direction, with the two actors quarreling with each other.
At this moment, Jiangshan's mission was completed.
"I didn't notice it, but you did a really good job."
Manager Ye whispered something to the side, feeling quite envious.
"It's a very simple job," Jiang Shan saw. "You should try it next time you have a chance."
"I'll forget it," Manager Ye smiled and waved his hand: "I get nervous when I see Liu Xiaoqing."
"Why are you nervous? You'll get used to it after a few times."
"Really?" Manager Ye became more and more delighted as he listened, but after thinking about it carefully: "Forget it, you'll be the one next time."
On the way to Yanjing TV Station, Jiang Shan and Xu Fengtian, who were sitting in the car, made some calculations.
"Cola will appear at least twice in this movie."
"Well," Xu Toyota also thought of it: "Once at Taoranting Lake, once at Xinhua Bookstore."
"When the movie comes out, Happy Coke will be popular."
"Will it really have such a big effect?" Director Xu really couldn't imagine it: "After all, it's not a formal advertisement."
"Don't think about anything anymore," Jiang Shan patted Factory Director Xu and said, "Hurry back and work overtime to produce Coke."
Jiang Shan's smile was gone for a moment. He really wanted to take his family to see him in the movie!
Compared with "Look at This Family", Yanjing TV's sponsorship contract is a bit more complicated to sign.
When Director Xu led Manager Ye to leave early, Wang Fulin, who was sitting in the office, flipped through the contract for a long time and refused to move his eyes.
Zhou Yeming glanced at Jiang Shan and said, "Fu Lin, can you feel at ease now?"
"Hey," Wang Fulin flicked the contract with his fingers: "I didn't expect that it would be so easy to settle the clothing fee."
"As long as you are willing to think about it, there will be a way," Jiang Shan on the side said with a smile: "Tomorrow, you can also customize costumes like in "The Guns of the Secret Service"."
"Xiao Jiang, let me tell you," Wang Fulin dug into his heart: "When I saw the authentic military uniforms in "The Gunshots of the Secret Bureau", and then I went back to the stage to look at those shabby clothes, I... I didn't feel the same way.
It’s beyond description.”
"The rags can't even fit together a whole body."
"Who says it isn't?"
The military cap is small and so are the clothes.
The main character, Zhang Lianwen, was not seen wearing a military cap in a single scene, and he did not even dare to make any major movements from the beginning to the end.
I'm afraid my uniform will tear and I won't be able to wear it anymore!
This was the financial strength of the country’s leading TV station back then!
"Teacher Wong,"
When he thought of this, Jiang Shan quickly said: "Please keep my contact number. If you need anything during the shooting, please feel free to contact me."
"ah?"
Wang Fulin was startled for a moment, looked at Jiang Shan who looked sincere, and then nodded slightly: "Reporter Jiang, tomorrow I will go to Yanjing Film Academy to select two assistant directors. Are you interested in going and taking a look?"
"So interested."
Wang Fulin smiled and nodded.
Now, this is all he can give Reporter Jiang.
"Let's not talk about tomorrow yet,"
Zhou Yeming stood up and walked to the video recorder: "Watch this TV series for me!"
While he was talking, a foreign TV series popped up on the TV.
With just one glance, Wang Fulin became excited: "Have the samples from Xiangjiang been delivered?"
"I've finished dubbing two episodes, let's see how it turns out first."
Zhou Yeming walked to Jiang Shan and sat down: "Xiao Jiang, I heard that you also worked in a translation studio."
Jiang Shan, who was staring at the TV intently, nodded: "I have been a translator for a few days."
"That's just right, you can also help us control our eyes."
Zhang Yan doesn’t dare to say it, but why do the voices in this TV series always sound like this?
After watching it for a few minutes, Jiang Shan couldn't help but frown!
