162. Chapter 160 An advertisement that saves the country through curves
Chapter 160 An advertisement that saves the country through curves
Pujiang City at 4:30 in the afternoon.
College entrance examination candidates from various major examination centers walked out of the examination rooms one after another.
The female classmates in the crowd were all wearing short-sleeved shirts and dresses.
It's easier for male students. If they can't stand the heat anymore, they just wear a sports sweat vest.
Compared with the tension and unfamiliarity on the first day, everyone who walked out of the examination room was obviously a lot more relaxed now.
Walking in small groups and chatting all the way.
"The exam will be over in one day. Let's go out and relax together the day after tomorrow."
"It's too hot. I don't want to go anywhere."
"I can't wait until the day after tomorrow. I will go out as soon as the exam is over tomorrow."
"How about we go skating in the park?"
"You are the most relaxed, Xie Pingan, I don't have the energy to go out."
"That's right, he did so well in chemistry."
"Hey, we can talk about anything, just don't mention chemistry."
"I was most unjust. I didn't buy Oriental Metropolis Daily for a while."
"What does this mean? My family buys it every day, but I just didn't study the chemistry questions above."
"Stop talking. The more you listen, the more annoying it becomes."
"That's right, I'm almost suffering from heat stroke."
"Hey, look what that is?"
A group of classmates suddenly stopped.
Next to the school gate, under the plane tree.
A banner with yellow characters on a red background comes right into view: Happy Coke wishes all candidates success in their studies and a bright future.
A group of students were delighted to see it.
Since the college entrance examination, apart from the encouragement and blessings from parents and teachers, I have never received such a formal blessing!
Then he looked down: "Why are there so many people around?"
"Oops, they're delivering soda!"
"quick!"
5 or 6 employees of Pujiang Soda Factory were busy delivering bottles of ice-cold Happy Coke to passing college entrance examination students.
Everyone immediately pushed forward and stood on their toes, stretching out their arms.
When the heat is unbearable, I accept bottles of cool and refreshing Happy Coke.
This feeling will probably be remembered for a lifetime.
The child who drank Coke gurgled loudly.
Children who have never drank before, take a sip first, take a look at it, and then slurp it up with a smile.
Including several classmates who were listless before, all of them smiled at this moment.
No matter what they have experienced, this group of college entrance examination students after the reform cannot deny that they have caught up with the golden age when knowledge is most likely to change their destiny.
Jiang Zhuangzhuang and Ding Lingling took the opportunity to press the shutter when their classmates were smiling brightest.
"I've taken more than 20 pictures," Jiang Zhuangzhuang looked at the numbers on the camera and said, "It's almost time to withdraw."
"Wait a little longer," Ding Lingling looked inside the school: "We will withdraw after this group is finished."
"I don't know when the boss will return to Pujiang."
"He's not in a hurry. If he doesn't come back, he won't delay us."
The TV station building in Yanjing City.
A heavy rain poured down on the glass window of the director's office.
The three people in the room looked out through the window.
A blurry curtain of water blocked their view of the embarrassed passers-by.
"This rain is so heavy," Wang Fulin shook his head: "No umbrella can stop it!"
"You'll have to cross the curb soon!" Zhou Yeming said with his hands behind his back, smacking his lips.
"Will the Forbidden City flood?" Jiang Shan joined the discussion in time.
"That's impossible," Wang Fulint said confidently, "It won't be possible in another hundred years!"
Beside the desk stood a lake-blue Great Wall floor-standing fan.
He hummed and shook his head back and forth.
As soon as he entered the house, Jiang Shan's eyes never left this high-end household appliance.
I don’t know if the second brother took the electric fan home at this moment.
"Xiao Jiang, where are you looking?" Zhou Yeming noticed Jiang Shan's gaze: "Like this? Take it away later."
"Don't," Jiang Shandu made him laugh: "I can't carry it that far."
"Then just watch TV honestly. How do you think it's worth it?"
"Did you send it to Xiangjiang for matching? Why bother so much?"
"Originally, it was the film source provided by Xiangjiang," Wang Fulin, who was sitting on the sofa with his legs crossed, explained helpfully:
"They offered to help with dubbing, and we couldn't refuse."
"Oh," Jiang Shan nodded: "I wonder why it sounds like TVB."
"TVB flavor?"
"Oh, it's the accent of Xiangjiang Wireless."
"Oh, hiss~" Zhou Yeming then frowned: "Does it sound weird?"
For the two residents of Yanjing, this accent is indeed unaccustomed.
After all, "Huo Yuanjia" and "The Legend of the Condor Heroes" haven't settled down yet.
"But listen," Jiang Shan had never watched this show before: "I'm a little more used to it than I was at the beginning."
"You don't have a choice if you're not used to it," Wang Fulin looked at him and said with a smile, "Pujiang Translation Factory can't even translate your local TV series, so how can it take over from Yanjing?"
"They are too busy," Jiang Shan's elbow always knew where to turn: "My second sister-in-law is the voice actor there. She is so busy every day that I can't see anyone."
"Really?" Zhou Yeming felt a lot more comfortable: "It's no wonder."
Wang Fulin nodded: "It's not surprising if you think about it. They can't leave China Film's mission to take over our job."
"Your TV station still has great reputation," Jiang Shan said with an envious look on his face: "If a unit can offer to dub, Director Gu is not so lucky."
"Haha, organize your own dubbing team," Zhou Yeming said with a smile, "It's also a kind of exercise for them."
"What did our station's translation team say?"
"We are already training. Once the master tapes of "Astro Boy" arrive, we will let them use them."
After a while, no one in the office spoke anymore.
The country at this moment is fascinating to watch.
The content on the TV gradually attracted him.
When I was getting into a good mood, I lit up a Xiaoyao cigarette with a click.
The flickering tobacco smoke bloomed between the three fingers.
"Not bad, I think it looks good."
"It's quite good."
"It's more than good," Jiang Shan concluded: "This drama can definitely be the king."
In 1979, people had never seen such a TV series.
The original film was titled "The Man from Atlantis" and was translated into "The Man from the Bottom of the Atlantic" by Xiangjiang.
Future generations will definitely choose the original name.
However, nowadays, the Atlantic Ocean is better, after all, ordinary people know this.
The plot of "The Man from the Bottom of the Atlantic" is as its name suggests.
It is said that the last man in Atlantis was washed up on the beach by the tsunami.
The heroine Dr. Elizabeth named him Mike.
Afterwards, Mike used his underwater superpowers to help Elizabeth fight against Shu Bo, a madman who tried to use marine resources to control the world.
Different from the old dubbed dramas introduced before, "The Man from the Bottom of the Atlantic" is a brand new science fiction film that was just broadcast by NBC in the United States in 1978.
When this drama was launched, it was created in the direction of a big IP.
During the same period, not only did four TV series novels be released, but Marvel also published seven comics of the same name.
A series of derivative products including lunch boxes, dolls, periscopes and drawing boards.
If all goes well, the male protagonist Mike will become a superhero on the same level as Superman and Batman.
Unfortunately, due to continuous overruns in production costs during the filming period, the original plan for four seasons was cut in half before the halfway mark.
However, this does not affect the domestic audience's love for it at all. The people will see many new things that they have never heard of in this drama.
What excites Jiangshan the most is that "The Man from the Bottom of the Atlantic" will set off another wave of sales.
Mike wears toad glasses, electronic watches, bell-bottom pants, electronic keyboards... and Frisbee, which will become a national sport next year.
They were all brought ashore for this Atlantis survivor.
"Xiao Jiang," Zhou Yeming looked surprised: "Why are you laughing?"
"Haha," Jiang Shan, who was thinking about the beauty, said nonsensically: "Xiang Jiang's dubbing is quite nice."
"What does it sound like?" Wang Fulin shook his head: "It's soft and boring."
Isn’t this boring? Have you ever seen Wanwan’s good temper?
However, every time he heard Miss Wanwan talking, Jiang Shan would think about it.
If you marry a girl like this and go home, you probably won't have any quarrels for the rest of your life.
"Xiao Jiang, let me show you the internal documents of our TV station,"
When the atmosphere in the office was the most relaxed, Zhou Yeming handed a document to Jiang Shan.
"Internal document?" Jiang Shan started to be cautious before reading it: "CCTV's trial notice on changing the full budget to... differential subsidy?"
Jiang Shan's voice became softer and quieter as he read, in order to match the heaviness of the notification content.
"This...?" No one who is supposed to come will be late: "Your TV station is also going to be reformed?"
Zhou Yeming nodded: "We will officially notify you next month."
"The number and content of TV programs," Wang Fulin on the side added, "let us all do it."
"But the funding is less," Jiang Shan said of their sore spot.
"The good news is that now we can open up to receive advertisements, unlike before where we could only play advertisements for more than 3 minutes a day."
"Three minutes is not a lot," Jiang Shan said with a smile, "After all, your TV station doesn't have much content to broadcast advertisements."
"Xiao Jiang," Zhou Yeming is most worried about this:
"Our TV station is different from Pujiang and Guangdong. I'm worried that if the number of advertisements increases sharply... the power of the people is no joke."
"That's true."
"They say you have a lot of clever ideas, why are they gone as soon as you come to my place?"
Zhou Yeming has always had a good personal relationship with Director Gu of Pujiang TV Station.
Zhou Yeming has always been envious of Jiangshan's saucy operations.
Coupled with his two consecutive excellent advertising plans for "Famous Paintings" and "Silk Road".
Zhou Yeming believed that this guy must be a rare advertising talent.
Upon hearing this, Jiang Shan quickly leaned back in his chair and said, "You can't blame me randomly."
"That's what it is."
Wang Fulin, who had been looking at him, shrugged his shoulders and suppressed laughter.
"Yes," Jiang Shan's brain actually didn't stop for a while: "Don't tell me, I really have a trick."
"Oh? Hurry up and tell me."
Zhou Yeming and Wang Fulin straightened their waists at the same time.
"Let's talk about it, don't tell anyone that it was my intention."
"You should say it first."
When he first received the reform notice, Zhou Yeming was stunned for a while.
This was much earlier than he had expected.
But after thinking about it carefully, I thought it might be an opportunity.
The superiors never let go, which made them always timid.
Today, taking advantage of the liberalization of commercial advertising, we introduce film sources with our left hand and solicit advertisements with our right hand.
During the cycle, there will definitely be a disposable production fund.
If everything goes smoothly, when there is a filming plan similar to "Eighteen Years in the Enemy Camp" again in the future, why worry about not having enough filming funds?
Thinking about it, it's not a bad thing.
But, if the audience doesn't buy it... then it's just a waste of time.
If the advertisement cannot be played smoothly, why should we talk about introducing film sources?
Then this reform notice is a hot potato.
"If you are afraid that the audience will not buy it, you can actually save the country by taking a curve."
Um?
Jiang Shan's words at this moment made Zhou Yeming's eyes light up. How come this boy seemed to know what I was thinking.
This guy didn't finish what he said: "Advertising is nothing more than letting the people know that there is such a product or such a brand, and that's the purpose."
Zhou Yeming nodded, and Wang Fulin also felt that this was the truth.
"If we are worried about the audience's resistance to advertising, then we will change the broadcast mode when promoting externally."
"Change the playback format?"
"Yes, you can create some new columns for this, such as... "On the list" or "Well-deserved reputation."
"Oh~"
"That sounds interesting,"
The people sitting here were all smart people. When Jiang Shan said the name of the program, they immediately understood the beauty of it.
"Then, put the products that need to be advertised in these two columns," Jiang Shan pointed out the most critical point:
"This is a national TV station, so you might as well post ten big characters in the business department."
"Posting words in the office? What to do?" Zhou Yeming didn't respond.
"Yeah," Wang Fulin was also thinking: "What words should I put on it?"
"Look," Jiang Shan pretended to frown: "You don't have any consciousness at all, and you still want to start up the advertising business in the station?"
"Speak directly if you have something to say."
“First let those businesses know the status of CCTV,” Jiang Shan emphasized:
"For a national TV station, the advertising fees are too low."
Today, CCTV’s 30-second advertising fee is only a few hundred yuan.
Next year, a cosmetics product called Xishilan will receive prime advertising time on CCTV for half a year, and it will only cost more than 100,000 yuan.
"Just put the ten characters on it, 'One platform will tell the world, and the stage will tell the world',"
Jiang Shan’s words are resounding: “Let customers who come and go see clearly.”
"One machine knows the world,"
Zhou Yeming and Wang Fulin muttered words at the same time: "On stage, the world will know..."
"My blood boiled a little when I heard these words,"
Wang Fulin couldn't help but stood up and paced back and forth in the office.
"The world will know when you go on stage, eh!" After pondering for a while, Zhou Yeming silently picked up the phone: "Notify me..."
Jiang Shan quietly lit up a cigarette, feeling quite annoyed.
Alas, I originally wanted to leave some room for myself to take advantage, but I didn't expect that I had to block this backdoor with my own hands.
"Xiao Jiang," Zhou Yeming felt relaxed after putting down the phone:
"You have a good idea. Film all the products that need to be promoted into documentary-style advertisements, and then put them all into the "Famous on the List" column."
"In this way, it will become a commendation product news." Wang Fulin also joined in the fun: "It is indeed a good idea."
Jiang Shan simply went all out: "Once the quantity and cost of advertising increase, then our TV station can produce better film and television works for the people."
Wang Fulin slapped his thigh: "Well said!"
"Comrade Jiangshan,"
Zhou Yeming walked to Jiang Shan's side, his eyes full of sincerity: "I haven't repaid the debt I owed you last time, but now I've added another one."
He remembered it very clearly, and of course Jiang Shan had not forgotten it: "What nonsense did you say? I have long forgotten about this matter."
"Hey," Zhou Yeming said sternly: "How can we forget what happened between us? I won't say more, everything is in my heart."
"Everything is in my heart." Jiang Shan followed with a serious look on his face.
The pattering of raindrops outside the window gradually became slower.
Jiang Shanshan walked out of the TV station with a hint of coolness.
"Reporter Jiang, Jiangshan."
At dusk, a familiar voice came from the side.
After Jiang Shan stopped, he turned around and looked: "Hey, why is it you?"
Next to a bicycle on the sidewalk, Chen Peisi and Liu Xiaoqing were looking at him with smiles on their faces.
