Chapter 241 Xiao Jiang, we are in big trouble this time
Faced with the sudden visit from the publishing house, Shen Congwen's first thought was the business-to-business communication between units.
These days, there are quite a few cultural units who come to their Academy of Social Sciences to seek professional help.
Mr. Shen adjusted his glasses, still smiling as usual: "Are you comrades from the Commercial Publishing House?"
"Yes, Professor Shen,"
Seeing that Shen Congwen didn't have any pretensions to being a scholar, a female editor suddenly felt a lot more relaxed: "I'm taking the liberty of visiting, does it not delay your work?"
"It doesn't matter if it's delayed," Mr. Shen said with a smile: "Research is not something to be anxious about. Tell me, what part of the historical issues do you want to consult?"
He must first know whether he can answer the other party's questions.
If it doesn't work, please quickly recommend him to another department.
Both sides of the province are wasting time.
"We are not here to ask questions," the female editor said respectfully: "Professor Shen, why have you been unwilling to publish your book "Research on Ancient Costumes"?"
"Yes, Mr. Shen," another editor followed suit: "You have spent so much effort on this book, and more people should see the splendid history of ancient costumes in our country!"
The two people sang and talked, leaving Shen Congwen stunned.
He almost blurted out: Why don't I want to publish this book? Isn't it because there is no place that dares to publish this book?
However, no matter how honest a comrade is, after many years, he will know that he has to hide it a bit: "I can't take care of it yet!"
"Yes," the female editor suddenly remembered: "We saw in the newspaper that you were busy all the way from Dunhuang to Lanzhou for the musical "Flowers on the Silk Road" a while ago..."
Shen Congwen laughed and said nothing.
As soon as he heard what the other party said, he immediately understood that those were news reports written by that boy from Jiangshan.
Now, people all over the country know his whereabouts a while ago.
"So, do you have time now? Our publishing house is very optimistic about your "Research on Ancient Costumes" and would like to formally send you a publishing invitation..."
Twenty minutes later, when Mr. Shen sent the two editors out of the office, he immediately picked up the phone on the table:
"Yongyu," Shen Congwen took two deep breaths and pressed on his pounding heart: "Guess which unit just came to visit me?"
"I can't guess," Huang Yongyu on the other end of the phone said with a smile while biting his pipe: "There are so many people coming to your place now, I really can't guess."
"The publishing house is a comrade of the publishing house!"
Shen Congwen's excited voice came from the phone.
Huang Yongyu stood up for a moment: "Publishing house? Why are they looking for you?"
After asking this question, Huang Yongyu kept muttering silently: books, books...
"The Commercial Publishing House learned in the newspaper that I had written a book called "Research on Ancient Costumes." They were very interested and have plans to publish it!"
"Very good!"
Previously, what Huang Yongyu was most worried about was that his cousin did not wait for the release of this book: "Cousin, you have finally waited for it."
"It's not easy. More than ten years have passed and "Research on Ancient Costumes" has finally been put back on the publishing schedule."
Mr. Shen couldn't help but sigh: "Yong Yu, if you hadn't brought Xiao Jiang to me, my book might have gone with me."
If he hadn't known Jiang Shan, Shen Congwen would have joined the Academy of Social Sciences in one year.
The publication of his "Research on Ancient Costumes" will also be postponed to 1982.
At this moment, both Shen Congwen and Huang Yongyu remembered the scene when they first met Jiangshan.
"Cousin, when you mention it like that, I really miss that kid!"
"I miss him a little too!"
…
Compared with the sky full of snowflakes in Yanjing, the afternoon sunshine in Pujiang is nothing short of wonderful.
In Pujiang Advertising and Decoration Company, business manager Huang Hua rarely lost his smile.
Not only did his smile disappear, but there seemed to be a dark gray cloud floating above his head.
"Mr. Chen,"
Facing his immediate boss, Huang Hua endured his anger and said in a low voice:
"We've already agreed on the business scope. How can Zhou Zishen steal Pujiang's business?"
Since the ban on advertising business was lifted last year, Pujiang Advertising and Decoration has established branches in Yanjing and Guangzhou.
According to the agreement at that time, Beijing, Shanghai and Guangzhou correspond to the northern, central and southern regions of the country respectively.
Its purpose is to spread the business of Pujiang Advertising and Decoration Company nationwide.
"The regulations are unwritten," Mr. Chen comforted:
"Besides, we have lost a lot of local business in Pujiang. Didn't White Cat find an advertising company in Xiangjiang for its last advertisement?"
As advertising companies from Japan and Xiangjiang continue to compete, Pujiang Advertising and Decoration has also begun to have a sense of internal competition.
"I haven't given the final plan for White Rabbit's outer packaging design yet," Huang Hua refused to give in: "Why did you let Zhou Zishen start the design?
"Two versions have already been rejected? What if your final plan still fails to satisfy the manufacturer?" Mr. Chen is most worried about:
"I guess White Rabbit will have to change advertisers."
As an old employee, Huang Hua needs to have connections and experience, and Mr. Chen does not want to offend this old subordinate unless it is absolutely necessary.
However, if he wants the company to go far and steadily, he must increase the awareness of competition within the company.
Whoever has strong abilities will have more business.
If it doesn't work, it will be eliminated immediately.
In that decade, Pujiang Advertising and Decoration was forced to conduct business abroad.
I have long been familiar with the ways of capitalism.
Otherwise, they would not dare to submit the application report to ZN.
"As long as the final design is not rejected," Huang Hua insisted, "I will never let it go."
Once this head is opened, will he be able to sleep well in the future?
Therefore, Huang Hua will never let go easily.
If it's a bordering city in the central and southern parts, that's fine.
They even reached out to the Pujiang River. Huang Hua just seemed easy to talk to, so why not treat him as a cadre?
"Then what do you think we should do?" Mr. Chen sat on the single sofa: "From the company's perspective, as long as this business is still in the company's hands, it will be fine. Once it is lost..."
"Aren't you just worried about letting away big customers?" Huang Hua also knows the importance:
"Let's do this, let Guangzhou and I come up with a design plan at the same time, and whoever the Aimin Candy Factory chooses will be the winner. I have absolutely no problem with it."
"This is a good idea," Mr. Chen clapped his hands together: "It's fair and reasonable. No one should blame anyone who loses!"
"Yes, it's fair and reasonable," Huang Hua said with a half-smile, "In the future, if I go to Guangzhou to contact business, Zhou Zishen won't even think of stopping me!"
"Don't worry about this," Mr. Chen knew what Huang Hua meant: "As long as I am still in this position, no one will dare to talk nonsense to you."
"Thank you Mr. Chen for your support!"
"Don't worry about thanking you for now, just worry more about White Rabbit's new packaging!"
In the 1970s, the packaging of many time-honored brands in Hong Kong and Macao was obviously different from that in the mainland.
In order to improve their appearance, they will also launch new seasonal packaging based on the characteristics of the local city.
This time, Huang Hua proposed three new packaging plans in succession, but Kawaii Candy Factory didn’t take a fancy to any of them.
Not only is he anxious, but the head office is also anxious.
However, what Huang Hua never expected was that the Guangzhou branch actually started designing the outer packaging plan for "White Rabbit".
If someone hadn't leaked the news, he would still have been kept in the dark.
After walking out of the general manager's office, Huang Hua, who had been speaking eloquently just now, immediately lost his confidence.
Go downstairs and drive...
At this moment, he did not dare to delay at all, he stepped on the accelerator and went straight to the Oriental Metropolis Newspaper office.
Although he has been working in an advertising company for ten years, if he is asked to design a candy packaging box, it will definitely be no problem.
However, Huang Hua did not have the confidence to design a candy box that would win the competition.
Zhou Zishen from the Guangzhou branch knows it very well.
He is thick-skinned, has many ideas, and looks ugly when he eats.
The most important thing is that Zhou Zishen is a person who refuses to lose.
In order to come up with a perfect advertising plan, he can live in the office with his entire team.
If you don’t achieve your goal, you will never go home!
It is estimated that Mr. Chen has already told the other party about his date.
Maybe starting tonight, Zhou Zishen will have to pack up and go to work again.
Thick-skinned? Lots of ideas?
"Well," Huang Hua said to himself and smiled: "The only one who can deal with someone like him is Jiang Shan."
After a while, Huang Hua's car drove into the newspaper office.
As an old acquaintance here, the concierge Master Lu would naturally not stop him.
At this time, Jiang Shan, who was sitting in the office, hung up the phone with a confused look on his face.
Xujiahui, nine buildings... The Industrial and Commercial Bureau of that building actually has a share.
"Boss, are you okay?" Ding Lingling had been observing Jiang Shan's face: "What did Director Dai say to you?"
Why do you look like you have lost your soul!
Just as he was about to ask a few more questions, Huang Hua suddenly rushed in: "Xiao Jiang, I'm in big trouble this time!"
"Brother Huang?"
Jiang Shan came to his senses in a second, and when he saw Huang Hua's rare bravery, he had to put aside Dai Ju's proposal of temporary job assignments and housing allocation.
"Who is so bold and dares to cause trouble for you?" Jiang Shan pointed his hand: "Sit down and talk slowly."
"Do you know White Rabbit Milk Candy?"
"Who doesn't know this?"
"The task of designing their new packaging was originally my responsibility," Huang Hua sat down and elaborated:
"Unfortunately, it didn't go well. I was just about to sum up my experience and achieve great results again, but something unexpected happened... Xiaojiang, what should I do?"
Although Huang Hua's words were spoken in a leisurely manner, his eyes were full of grief and anger, and he almost burst into tears.
Jiang Zhuangzhuang and Ding Lingling began to grit their teeth after hearing this.
"I didn't say anything, fuck him!" Jiang Shan said decisively: "I hate this kind of gangster the most. Why doesn't he grab the advertising business of foreign companies?"
"If Zhou Zishen has that ability, I will accept it," Huang Hua said angrily:
"When Guangzhou first started to form a team, I gave them the talent they needed and the technology they needed... In just over half a year, they turned around and took my job."
"unacceptable."
"Even if he steals Nanjing's business, I can bear with it," Huang Hua said to Jiangshan with his heartfelt feelings:
"Start directly at Pujiang. If I don't even fart, how can I lead the team in the future?"
"Don't talk about Nanjing," Jiang Shan criticized: "Even Nanchang can't let go. Don't let the other party know that you have this idea."
"This is not your territory, and there are no outsiders," Huang Hua looked at Jiangshan: "Xiao Jiang, I am counting on you this time, are you sure?"
"Just feel at ease," Jiang Shan said sternly: "First tell me in detail, what exactly does the White Rabbit want?"
"OK!"
The time spent with Huang Hua has also shortened by a year.
Normally, both of them are in the advertising industry, but Jiang Shan has never helped Huang Hua Yi Er.
On the contrary, Huang Hua responded to Jiang Shan's requests and would even give Jiang Shan some new things from time to time.
When completing the advertising tasks assigned by the government, he also worked hard and without complaint.
This is really not an easy task for a business manager of an advertising company!
Huang Hua nodded and handed a piece of information to Jiang Shan:
"These are the two design plans that were rejected before... The difficulty with White Rabbit's packaging design this time is that they didn't have specific requirements at all. They only proposed a framework, hoping that customers would want to buy it as soon as they saw it.
outer packaging.”
"Huh?" This was the first time Jiang Shan heard such a request: "They really dare to think about it!"
"you do not say,"
Huang Hua smiled bitterly and shook his head, and took out two more photos: "These are the two candies with the best sales in the Xiangjiang market at present. The outer packaging is very unique, and it is indeed popular with everyone."
Jiang Shan lowered his head and saw that he recognized one of them, Meiji Candy from Japan.
The "Astro Boy" cartoon pattern all over the packaging box looks quite cute.
I have never seen the other one in Jiangshan, so it is probably a passing product of this era.
But the outer packaging design of the piggy bank is also very eye-catching.
When the content strength is about the same, external packaging is indeed a way out.
Many times, customers have to look good and don’t care what’s inside.
Since the story of buying a casket for a pearl actually exists, it proves the importance of outer packaging in history.
"These three photos," Huang Hua handed over three more, "are the current packaging of White Rabbit in Xiangjiang."
"It looks similar to Pujiang."
Jiang Shan looked at the square boxes, round boxes, and portable iron barrels in the photos. They were indeed not much different from those in the mainland.
Today's White Rabbit Milk Candy has not been merged into Pujiang Guanshengyuan.
From "ABC Mickey Mouse" to the state-owned "Aimin Candy Factory", White Rabbit has been able to reach this point because it still has a strong mass base.
"If you want me to choose?" Ding Lingling said: "I prefer the piggy bank."
"Are you buying candy or a piggy bank?" Jiang Zhuangzhuang glared at her.
"Xiao Jiang," Jiangshan said during the on-site training:
"This is the purchasing thinking of some lesbians. They don't focus on practicality, but only whether they are happy or not.
Even if you don’t plan to buy anything in the first place, as long as you see something cute and crystal clear, you will definitely pay for it.”
"In other words," Huang Hua concluded: "As long as the outer packaging is well designed, people will pay for it as soon as they see it?"
"That's right!"
"Such a package...can you help me design one?"
"With our relationship," Jiang Shan smiled and patted Huang Hua on the shoulder: "I can give you two!"
