At this moment, Zhou Zishen, head of the Guangcheng branch of Pujiang Advertising Company, was sitting in the office with a gay man in his fifties.
This comrade's name is Lin Liang, and he also has another title: the father of the little yellow duck.
He is also the only senior businessman who can make Li Jiacheng bow down.
This person is a well-known figure in the toy industry.
If you really want to say it, Lin Liang can be regarded as a representative figure who does not bully young people who are poor.
Along the way, I kept switching between different temporary work types.
Until 1947, Lin Liang got an opportunity to work in a bookstore in Central.
Although this job with a monthly salary of only NT$60 is actually the most inconspicuous low-level salary in Hong Kong.
However, it gave Lin Liang the opportunity to read a lot of books.
His knowledge and vision suddenly broke through!
After charging was completed, Lin Liang went down the mountain.
Relying on his keen vision, he co-founded a plastic products factory.
By chance, when Lin Liang accidentally saw a duck toy made of celluloid (similar to a thin and brittle plastic) produced in Japan, he immediately went back to the factory to design and produce a soft plastic that was not easily broken.
"Little yellow duck".
Since then, Xiangjiang's "little yellow duck", born in 1948, has gradually replaced the "Made in Japan" duck.
By 1949, Boss Lin had already founded a plastic factory in Guangzhou.
This year, another toy factory was established in Dongguan.
Later, in 1987, "Hasbro's Transformers" was brought to the mainland.
At this moment, Zhou Zishen was really pleasantly surprised when Boss Lin came to the office in person.
But he also knew that Boss Lin's trip must be for his packaging design.
"Mr. Lin, you are an expert in this field," Zhou Zishen smiled and offered a cup of coffee: "Do you think my design plan is feasible?"
Lin Liang, who was wearing a pair of gold-rimmed glasses, smiled slightly: "That's cool, otherwise I wouldn't be here today."
After saying that, both of them laughed.
On the desktop, there is a design draft of the new White Rabbit's outer packaging, looking at the two people in front of it with a smile.
Zhou Zishen said slowly: "The only thing I'm worried about now is whether this single-source processing order can be placed with your company."
"Manager Zhou, don't worry," Boss Lin smiled and took a sip of coffee: "As long as Pujiang agrees with your design plan, I will naturally discuss cooperation."
Before today, Zhou Zishen consulted Boss Lin's toy factory on issues related to plastic production and processing.
At that time, the plan with the eye-catching title "White Rabbit Milk Candy Outer Packaging" successfully attracted the other party's attention.
Boss Lin immediately realized that this design drawing was a huge order.
This is also the shrewdness of Zhou Zishen.
After taking root in Guangcheng, he naturally wanted to get closer to the local organizations.
Whether they are local or foreign...all of them have become his potential customers.
If Jiang Shan knew his thoughts, he would definitely give him a big thumbs up.
This is also the key to Zhou Zishen being quickly appreciated by the head office.
"If that's the case, then it's no problem," Zhou Zi said with a deep smile, looking at his design drawings:
"The design drawings produced by our company headquarters have been rejected twice by the candy factory. And my design plan, I believe it will definitely..."
He is still very confident in his masterpiece.
Not to mention the inland, even in the entire Hong Kong and Macao regions, there is no similar product packaging.
"Well," Boss Lin nodded. He was also very optimistic about Zhou Zishen's design: "If it is as you said, it would be great!"
…
Sure enough, everything was just as Huang Hua thought.
The moment he left the general manager's office, the company branch in Guangzhou received a call from the headquarters:
The White Rabbit packaging design PK between the two cities will soon be decided.
At this moment, Huang Hua was still sitting in Jiangshan's office.
"Two?" Huang Hua raised his hand and said two.
"Yes," Jiang Shan nodded firmly: "I will help you design two sets of outer packaging plans."
"Are they the kind that make people pay for them at the first sight?"
"of course!"
If anyone else had said this to him, Huang Hua would have just laughed it off, treating it as a joke.
But when it comes from Jiang Shan's mouth, it's naturally different.
At this time, Huang Hua's heart was completely at ease.
He still knew how much the country was worth, not to mention that the other party agreed so happily this time.
Come to think of it, he really considered Huang Hua a friend.
"Xiao Jiang," Huang Hua couldn't help but said gratefully, "Brother didn't say anything anymore, I've recorded it all here."
He pointed to his chest, his meaning already obvious.
Seeing Huang Hua's eyes full of meaning, Jiang Shan smiled: "Brother, these are small things, you don't need to be like this."
"How is this a trivial matter?" Huang Hua exclaimed: "Previously, the plan our team racked their brains to come up with was directly rejected by Aimin Candy Factory, and it was rejected twice in a row..."
Upon hearing this, Jiang Shan stood up directly.
I walked to the blackboard in the office, raised my hand and started writing:
“The so-called outer packaging is to protect the product, and to let customers understand the product.
With the development of the times, outer packaging has also become a battlefield among similar manufacturers.
As long as it looks good, it will not only stand out among similar products, but also sell for a good price."
In 2016, Guanshengyuan, which had been striving for breakthroughs, spent heavily to invite famous French and French brand designers to design two new packages for "White Rabbit".
Euphemistically called the Collector's Edition "White Rabbit", the candy originally priced at more than 20 yuan per catty was sold to 265 yuan per catty.
You can't scold them, otherwise you will be immediately labeled as someone who doesn't love Chinese products.
However, when I think that the price was raised by foreign designers, it is really an indescribable feeling!
For a while, everyone on Weibo was talking about this:
【White Rabbit, you are swollen!】
[Is this still the 10-yuan-a-pound white rabbit I know?]
[Would you buy the white rabbit that costs 265 yuan per pound?]
【I can’t help but love my national toffee!】
Even back to the present, Jiang Shan still believes that Guanshengyuan's move was right.
At least it created a big wave of traffic, and also let many young people know that there is a time-honored domestic brand called "White Rabbit".
However, the French guy's design did not catch Jiangshan's attention.
In Jiangshan’s opinion, the oversized White Rabbit candy prototype is the most classic outer packaging design.
There is no nonsense, I am a legend myself.
As soon as this package came out, it was an instant winner!
The whole country applauded in unison.
Whether it is the older generation or the next generation, everyone wants to take home a big one.
At this moment, the big blackboard in the office was filled with Jiang Shan written all over it.
"Whether it is Japan or Hong Kong, there are only two types of popular packaging: celebrity cartoons are one type, and whimsical ideas are another type...
The whimsical ideas in this belong to the unique talents of the manufacturers.
Product manual type, multi-purpose type, purely good-looking type...it all depends on the manufacturer's preference..."
At this moment, the Advertising Department seems to have become Jiangshan’s impromptu classroom.
The three people in the office all listened with great interest.
Especially Huang Hua, he just felt that this was a knowledge point that could not be heard outside the world even with money.
"So I said that it is actually very interesting to design an outer packaging that appeals to both manufacturers and customers."
Looking at Jiangshan with a warm smile in front of the blackboard, Huang Hua suddenly felt that what was a difficult problem for him had become a kind of enjoyment for Jiangshan.
"Xiao Jiang," Huang Hua looked at Jiang Shan with a smile: "If I invite you to give a lecture in the company, will you agree?"
"..."
“Expert-level treatment.”
"..."
“The kind that invites you at a high price!”
"I will consider it," Jiang Shan nodded and said with a smile: "Brother Huang, these are small things. Go with me to handle a big thing first."
"Big thing?" Huang Hua asked curiously: "What big thing?"
Jiang Shan lowered his head and looked at his watch: "You also drove today?"
"You want to use the car?"
"If it's convenient, come with me."
"Walk!"
Without saying anything, Huang Hua raised his feet and started the car.
When the car stopped again, the two men had arrived at Xuhui New Village in Pujiang XH District.
This is also the current king of buildings in Pujiang.
When nine light green high-rise buildings stood proudly in front of Huang Hua, he asked in surprise:
"Dai Ju really said he would give you the house here?"
Jiang Shan is also looking up to the "high-rise building": "Well, he asked me to choose the apartment type first."
"Let you...choose the apartment type?"
Huang Hua looked at Jiangshan in disbelief. You must know that Xuhui New Village in 1979 was a mansion in Pujiang:
"Director Dai is really nice to you!"
Jiang Shan smiled and said nothing. He looked up at the numbers on the building.
Yes, this is what the phone call said.
Just as I was thinking about it, a voice suddenly floated from the distance.
A lesbian in her 30s jogged over and asked, "Are you Comrade Jiangshan?"
Jiang Shan immediately waved his hand: "It's me."
"I'm sorry," the lesbian who had already approached wiped her sweat with a handkerchief: "It's not easy to get on the bus here, so I kept you waiting for a long time."
At this time, the XH area is more biased than biased.
Along the way, farmland can be seen everywhere.
"It doesn't matter, we just arrived."
"Then..." The lesbian simply took out a bunch of keys and said, "I'll take you to see the house now."
Jiang Shan nodded, he also meant the same thing.
The moment I stepped out, my heartbeat was already picking up speed.
"This Xuhui New Village was completed in 1977. It is a high-rise residential building with a reinforced concrete structure," the female comrade introduced in a responsible manner:
“Although the location is not very good, ordinary people can’t live here...”
The nine high-rise buildings distributed along the street have become the landmark buildings of Shanghai within ten years.
As long as you are filming a film or television drama that reflects the urban construction and development of the magical city, you must come to Xuhui New Village for filming.
For a long time, this place has been said to be the first batch of export buildings.
In fact, this is not the case. Most of the first residents here were cadres and technicians in the aerospace, culture, health, industry and commerce, and postal and telecommunications systems.
Of course, there are also many Kochi cadres who returned to the city after the reform.
In other words, anyone who can stay here must have some background.
"There are not many units left. Let me show you the one on the 8th floor first."
As the elevator opened and closed, Jiang Shan learned that the man in front of him was a comrade from the Housing Management Section of the Municipal Industry and Commerce Bureau.
"How many sets will we watch today?" Jiang Shan was looking forward to it.
"How many sets?" the lesbian said with a smile: "There are only two sets left that meet your standards."
"Have they all been separated?" Huang Hua asked in surprise: "How long did it take for this house to be built?"
"Some people have already started to worry about it even before it was built," the female comrade said, "Not to mention individuals, various departments in the city almost started to quarrel over this house."
While they were talking, the three of them had already walked to the door of 805.
"This apartment is a three-bedroom apartment. Although it has one less room than the apartment downstairs, it is better because it is higher and has better sunlight."
Jiang Shan nodded. After all, he was a comrade in the housing management department, so he had experience.
As the door opened, Jiang Shan felt his eyes light up.
The unique smell of a new house made his mood suddenly brighten!
In a short time, he and Huang Hua had already looked around the entire room with great interest.
"The toilet is flushing," Huang Hua smiled and purred.
"Well, this thing is a good thing!"
Jiang Shan smiled and nodded, his mouth never closing since he walked into the house.
This three-bedroom apartment of more than 70 square meters has bright windows and a front view.
The walls of the kitchen and bathroom have been laid with white ceramic tiles in advance.
In the bathroom, in addition to the most promising toilet in the country, there is also a terrazzo bathtub and basin.
"How's it going," the lesbian from the housing management department asked with a smile, "Do you like this set?"
"very nice,"
Jiang Shan walked back and forth, and he was quite satisfied with his first house here.
"Where's the one downstairs?" Huang Hua asked curiously, "Is it as big as this one?"
"That apartment is on the second floor and is 3 square meters larger than this one," the lesbian said truthfully: "Although the floor is not very good, fortunately it is a four-bedroom apartment."
Here comes the classic multiple-choice question, a small four-bedroom apartment on a low floor, and a large three-bedroom apartment on a high floor.
Who to choose?
"Let's take a look first,"
Jiang Shan thought for a while and decided to go and have a look first.
After all, a four-bedroom apartment is more suitable for a large family with three generations living under one roof than a three-bedroom apartment.
After more than ten minutes, Jiang Shan frowned.
It's okay if I don't look at it, but I'm even more confused when I look at it.
As I thought before, except that the second floor is larger in area, the lighting and layout are not ideal.
"You can go back and think about it carefully." Seeing Jiang Shan's hesitation, the lesbian understood: "After all, a house is a lifetime event, so you should be careful about it."
It's a good thing she didn't say this. When Jiang Shan mentioned this, he immediately figured it out.
This thing is not a one-time deal.
There will be more opportunities in the future!
"No need to think about it," Jiang Shan said at this time, remembering the joyful look in his eyes when he first walked into 805:
"I want the one upstairs!"
"Room 805?"
"Yes," Jiang Shan nodded solemnly: "That's 805!"
"You really have a good sense," the female comrade smiled: "I would have chosen that suit, otherwise I wouldn't have taken you there in the first place."
"Thank you," Jiang Shan's heart began to beat loudly again: "Then...when can I get the key?"
"I can't give you the key now," the comrade from the housing management department said with a smile: "After the process in the bureau is completed, I will call you to pick up the key."
"Haha," Jiang Shan said a little embarrassed: "Actually, I'm not too anxious."
Huang Hua looked at him with a smile: "It's normal to be anxious. I was so happy that I didn't sleep for three nights when I got the room."
"You were just like me at that time," the lesbian said with a smile: "When you think about having your own house, you can't help but laugh out loud while riding in the car to work!"
Jiang Shan laughed along with them: "If it's convenient, can you go up and take a look?"
Somehow, it is also my first house, but the house in front of me looks more exciting than the one I will live in later generations.
Sure enough, it’s still delicious without spending your own money!
