Under the night cover on Nanjing Road, Pujiang TV Station was still in a "working" state.
Several people sitting in the director's office were staring silently at a color TV set in front of them.
Like the Korean “family planning” advertisement just played, the Japanese “family planning” advertisement also consists of a group of pictures and subtitles.
But in Jiangshan's eyes, these images that keep popping up on the screen feel a bit scary no matter how you look at them.
It seems that only the Japanese can do this creative technique of turning a "family planning" propaganda video into a horror film.
[Newborns with missing arms and legs, silly infants and young children, congenital genetic diseases...
When a group of pictures flashed on the screen, the final picture was fixed on the eight characters "Fewer births, fewer deaths, good upbringing".]
Anyone with a discerning eye will understand at a glance that this is Japan's own "family planning" slogan, emphasizing sufficient and necessary reasons.
In 1947, Japan, which experienced a small population explosion, immediately entered the era of family planning that lasted for 40 years.
During this period, Japan promulgated a "National Eugenics Law" in order to prevent its "bad descendants" from appearing on the market.
With the support of this law, Japan carried out a series of coercive means of eugenics and eugenics against a large number of people they deemed to be "inferior".
When the time came to 1980, Japan's "family planning" slogan had completely changed from "It is better to have only one child, it is more environmentally friendly to have no children" to: "Fewer births, fewer deaths, good education and good education."
Although this approach has attracted criticism from many developed countries, Japan still believes that its decision is the wisest civilization.
"I said, this is not what our country does, right?" Although this was not the first time he watched this short film, Comrade Zhang Lu still felt his scalp numb.
"How is it possible?" Gu Zhengzheng himself could speak for some representatives: "Only a small Japanese can do this."
It wasn't until this moment that Jiang Shan looked away from the screen.
In his memory, this Japanese regulation was not completely abolished until 1995.
Looking at the still picture on the screen, Gu Zhengzheng frowned: "This advertisement has no reference significance. I will delete it soon!"
Zhang Lu immediately nodded in agreement: "Okay Gutai."
"Xiaojiang,"
Director Gu said to Jiang Shan again: "Don't be influenced by such advertisements. What kind of stuff are they being photographed?"
"Indeed, it is completely inconsistent with our country's national conditions."
"I like to hear what you say," Director Gu pointed to his desk:
"The above requirements for our station this time actually mean the same thing. Don't be too heavy-handed with the previous advertising style. It must look like a big city."
Jiang Shan finally understood what Gu Tai meant by integrating with international standards.
"If you think about it carefully, none of the family planning advertisements last year seemed to be targeted at cities," Jiang Shan was also analyzing at this moment: "They were all targeted at the big brother farmers."
Zhang Lu felt that Jiangshan's analysis was very reasonable: "So, our advertising positioning this time should be based on the city."
"If this is true," Gu Zhengzheng thought far ahead: "This advertisement from Pujiang TV Station can fill a gap in family planning publicity work."
"Then this next advertisement," Zhang Lu looked at Jiangshan and said with a smile, "you have to take a good look at it."
"Let it go."
As soon as Jiang Shan finished speaking, the still picture moved again.
This time, what was playing on TV was a family planning advertisement in Hong Kong.
In a park with beautiful scenery, two families rowed boats in the lake.
There were two adults and two children on board a small boat, talking and laughing.
Another small boat carried two large and five small children, making a lot of noise.
At the end, the adults on both boats held out two fingers to the camera.
The subtitles "Two are enough to show off" also popped up.
…
Just as Jiang Shan was sitting at Pujiang TV station, helping Gu Zhengzheng plan the "family planning" advertisement.
The snowflakes in Dongjing City gradually became denser and denser.
In Dadi Advertising Company, a group of people were gathering together to analyze the plot of the advertisement in front of them.
And the commercial that was playing on the TV right now happened to be the Japanese family planning commercial that Jiang Shan had just watched, "Fewer Births and Better Education."
Yu Sigui, who originally had long hair, now had ear-length curly hair.
It is currently the most popular hairstyle in Tokyo.
"At this time last year, our company made a public service announcement for the TV station that cared about the growth of children,"
With her legs crossed, Yu Sigui assumed a difficult pose that was both serious and relaxed: "This year, the TV station has a new task."
A female colleague at the conference table looked at the screen in confusion: "I remember this public service announcement about childbirth and nurturing education. It didn't seem to have been aired for long."
"It is said that the general response from the audience was not good," an audience member had already done the investigation: "it was urgently stopped by the TV station."
"The impact of this advertisement is very bad. Many people are complaining to the TV Bureau," Yu Sigui knocked on the plan on the table:
"The reason why the TV station decided to conduct advertising recruitment is firstly to show its importance, and secondly to find a popular advertisement."
“It’s not easy for family planning ads to be popular.”
"Yeah, I haven't seen anyone like watching family planning advertisements!"
Listening to employees say "it's not easy" one after another.
The pen in Yu Sigui's hand tapped louder: "The two plans you submitted, of course, don't expect to be popular."
"Mr. Yu, this is not as easy as you think."
"We really tried our best."
"How about you ask your friend for help?"
"..."
At this point in the meeting, Yu Sigui's head began to hurt again: "Let's stop here for today's meeting. Thank you for your hard work."
"You have worked hard!"
"Thank you for your hard work!"
With the farewells one after another, the conference room of Dadi Advertising gradually returned to silence.
At this moment, Yu Sigui walked to the window and realized that there was already a vast white scene outside the window.
"When I first met you last year, it seemed like it was a snowy day like this, right?"
Miss Yu, who was murmuring in a low voice, smiled unconsciously: "Can't you take the initiative to call me?"
"Are you thinking about the country again?"
Suddenly, Yu Qinghan's voice rang from the side: "If you miss him, go back and have a look. Maybe you will like that kid after just looking at him."
"Dad, what are you talking about?" Yu Sigui was not happy to hear this: "I told you that we are just partners."
"Yes, yes, you two are partners."
"But speaking of which, I should go back and take a look,"
Yu Sigui, who had been struggling, finally found a reason for himself:
"I heard that the domestic family planning publicity work is also in full swing. Maybe the plan I have in hand can really help Jiangshan."
"This is a very good reason," Yu Qinghan said, knowing her daughter very well.
Yu Sigui's eyes lit up when he heard this: "You think so too?"
"Killing two birds with one stone," Yu Qinghan affirmed: "It's a good idea."
"Okay," after receiving his father's affirmation, Yu Sigui suddenly became a little impatient: "I'm going to make preparations and try to leave tomorrow."
"You are in such a hurry. A girl should take it easy."
"It's not that I'm in a hurry," Miss Yu ran to the second floor: "It's mainly because I can't wait for the advertising case in hand."
…
It was completely sunny in Pujiang City on Sunday!
Jiang Shan, who had taken a good nap, was sitting on the sofa in his room, brushing his teeth.
On the other side, Xiaoyu and Xiaobai were also huddled on a sofa and looking at their third uncle.
"Uncle Third, hurry up,"
Thinking of going to see a movie today, Jiang Xiaoyu opened his eyes early: "We won't be late, right?"
"Still early,"
If it weren't for the two little guys urging him so hard, Jiang Shan could still sleep a little longer: "Look at how anxious you two are, the door to the cinema hasn't opened yet."
"The third child,"
Father Jiang walked in with a bowl of soy milk: "Is this sofa comfortable to sit on?"
"It's so comfortable." Jiang Shan patted the two armrests vigorously: "These things given by the Light Industry Bureau really touched my heart."
"You really haven't mentioned it to the director?"
"Not a word was mentioned."
Jiang Shan stood up from the sofa as he spoke.
When I was gargling my mouth and face in and out, Dad Jiang was following me in and out: "Then it must be that you performed well this time."
"You guessed it right this time," Jiang Shan smiled and put on his coat: "The Light Industry Bureau gave me two problems this time, and your son solved them beautifully!"
"I'm just telling you, why did you get so many good things at once?"
"How many sightseeing boat tickets are there in total?"
"Ten pieces," Jiang Xiangnan gestured, "just enough for our whole family to eat together."
"When are you ready to go?"
"How about next Sunday?"
"Okay," Jiang Shan nodded: "That's it."
He had to leave now, otherwise he would really be afraid of delaying the movie time of the two little guys.
…
Today is the premiere day of the cartoon "Snow Child".
In this day and age, these short short films shot by American Film Studio are usually played in front of the main film.
After it has been shown for a period of time, it will be broadcast on the TV station.
At this moment, it was not just Xiaoyu and Xiaobai who were sitting with Jiangshan.
Pan Hong, Liu Xiaoqing and Chen Peisi also came with them.
After handing over the two children to the two lesbians, Jiang Shan and Chen Peisi sat together.
"Have you never seen the movie "Homecoming"?" Chen Peisi has watched it several times.
"I haven't seen it once." Jiang Shan didn't have time recently: "Have you seen it?"
"Nonsense," Chen Peisi narrowed her eyes: "This is a movie from Bayi Film Studio, why don't I watch it?"
"How was the shoot?"
"You'll know after a while after you see it!"
Jiang Shan turned and looked at Chen Peisi: "You're still showing off!"
At the moment when all the lights on the ceiling dimmed, the classic opening subtitles of the American Film Studio appeared on the big screen, accompanied by a string of tinkling music.
When the words "Snow Child" appeared, photographer Duan Xiaoxuan, composer Jin Fuzai, soloist Zhu Fengbo... a series of familiar names also jumped out.
Jiang Shan and Chen Peisi looked at each other happily in the darkness.
Compared with the previous life, seeing the world of "Snow Child" again now really adds a bit of an industry insider's filter.
After watching it again this time, I realized that the two longan-core eyes that Little White Rabbit put on Snow Child in the first half are the biggest foreshadowing of the whole film.
Sure enough, when the snow child turned into a puddle of water and only two black longan were left, the theater gradually heard the sound of crying.
[Look, look, the snow child bids farewell to us... la la la...]
When Zhu Fengbo's song filled the audience, Liu Xiaoqing and Pan Hong, who were just humming quietly, immediately burst into tears.
Even Chen Peisi, who was sitting aside, couldn't help but wipe the tears from the corners of her eyes.
"Stop crying," Jiang Shan raised his elbow and nudged Chen Peisi: "Your unit's movie is on stage."
"Who is crying? What a look!"
Accompanied by a burst of exciting music, a five-pointed star radiating light appeared on the screen.
Jiang Shan ignored him and just stared at the screen with bright eyes.
Speaking of which, he has never seen this movie.
"Homecoming" filmed by Bayi Film Studio is the first movie starring Siqin Gaowa.
It was precisely because of her outstanding performance in this movie that Siqingaowa was transferred to the Bayi Film Studio.
The plot described in the film "Homecoming" is said to be adapted from a real-life story.
It tells the true love story between a seriously injured Northeast Anti-Japanese War fighter and the woman from the mountain village who rescued him.
Not long after the movie started, there was a shocking scene of forcibly crossing a glacier in a world of ice and snow.
"While filming this scene in Northeast China,"
Chen Peisi whispered in Jiang Shan's ear: "On a day of minus 30 degrees, the actors were soaked in ice water one by one and almost froze to death."
"Really going down?"
"Isn't it true?"
Tsk tsk, Jiang Shan feels cold just thinking about it.
The actors of this era were all genuine, and they are really not comparable to those of later generations.
As the plot develops, compared to the ice and snow in the first half, the scenery in the second half of the film becomes more and more beautiful.
Blue sky, white clouds, red leaves and mountain springs... and then flying over two rows of geese returning south, it is a colorful and beautiful life.
Before Jiang Shan could be intoxicated for a few more seconds, a familiar voice suddenly appeared on the screen.
【"Police dog,"
"You bastard, keep an eye on me."
Following two yells from our soldiers, a bastard wearing a military hat crookedly jumped off his horse.
"I heard that you have made a lot of money these days, so I came here to congratulate you."
While speaking, this well-rounded bastard skillfully raised his fingers...]
"Um?"
Only then did Jiang Shan see clearly who was coming: "You are actually in this movie?"
"Hush, don't make such a fuss," Chen Peisi hissed proudly: "Which of our unit's movies can be without me?"
"That's right," Jiang Shan felt more and more happy the more he looked at it: "If you ask me, it would be more realistic for you to play the villain."
"Really?"
Chen Peisi stared at herself on the screen seriously: "What you said seems to make sense."
[Yannanfei, Yannanfei
The cry of wild geese is heartbreaking
Don't wait to go today
Already looking forward to the return of spring. Already looking forward to the return of spring...]
When the ending song of "The Wild Goose Flying South" played in the cinema where Jiang Shan was located, a taxi that Yu Sigui was riding in had slowly stopped on the roadside of No. 51 Courtyard.