Gu Zhengzheng put his hands on the edge of the table, recalling the previous wave of paintings.
"Tear the problem into pieces and show the results," he pointed to the colored pencil drawing in front of him: "Xiao Yu, have you ever seen such a family planning advertisement in Japan?"
"No," Yu Sigui shook his head firmly: "Most of the family planning public service advertisements on Japanese TV stations will display groups of research data and a large number of pictures."
"Pictures like this?"
"No, like those pictures that were torn up before." At this time, Yu Sigui had already remembered the advertisement that had just been removed by Tokyo TV:
"There are many photos that are even more outrageous than this, and many viewers have said they will never see them again."
"So I said," Gu Zhengzheng knocked at the drawing on the table: "We must not only present the problem, but also show the results of solving the problem. A design like Jiangshan is the most complete publicity."
"Um?"
Gu Zhengzheng tapped the drawing a few times, and then continued tapping a few more times: "Why do I feel like there is still something here?"
"You feel it?"
As soon as Jiang Shan finished speaking, he opened another piece of tissue paper with a swipe:
"Now that we have done it, we must do our best. Taking this opportunity, let us also let the people across the country see Pujiang TV's first public service announcement."
"Hey," Gu Zhengzheng looked at Zhang Lu fiercely: "If Xiaojiang hadn't said it, I really wouldn't have thought of it. This family planning advertisement is really our station's first public service announcement!"
Zhang Lu nodded quickly: "That's right!"
But the painting that appeared on the table now made him a little confused.
16 square grid photos of a society overpopulated, all connected into one piece.
"This time let's start together," Jiang Shan's hands were already pressed on the 16-square grid: "I have processed these pictures and pasted each one independently. I said start, let's start together."
The other three people in the office found it quite interesting.
Under the leadership of Director Gu, they all raised their hands and pressed the 16-square grid.
"Hiss~"
Jiang Shan gave an order, and eight hands immediately opened the skylight of the 16 small pictures one after another.
When the last small piece of paper was peeled off, a Tiananmen Square with red walls and gold tiles appeared in front of us.
"When Yanjing's landmark buildings appear in the camera, Yanjing's voiceover will also sound," Jiang Shanzi began to demonstrate in a serious tone: "Family planning benefits the country and the people."
"Next, representative buildings of some provinces and cities will appear on the screen one by one, and family planning slogans read in local dialects will also sound..."
Listening to Jiang Shan's eloquent explanation, Gu Zhengzheng seemed to have seen a set of surging pictures: "That is to say, this public service announcement will mobilize people across the country."
At this moment, Zhang Lu felt a little excited: "Even if I just think about it in my mind, I feel satisfied."
"Isn't there any painting underneath?"
Looking at Tiananmen, which had been resting on the drawing paper for a long time, Yu Sigui picked up the drawing paper curiously: "Jiang Shan, why don't you draw a few more pictures in the future?"
"Look at your tone," Jiang Shan pointed to the pile of waste paper he had just torn off: "Just to draw these, I didn't sleep a wink all night."
"Thank you for your hard work, Xiaojiang,"
Gu Zhengzheng is quite satisfied with Jiangshan's design: "To be honest, before I saw your plan, I never imagined that a family planning commercial could be so exciting."
"Right," Jiang Shan was also very satisfied with his efforts this time: "A promotional video that is too dogmatic and heavy is not conducive to promotion."
"You're right,"
Gu Zhengzheng's eyes also fell on the pile of waste paper: "Zhang Lu, you immediately follow Xiao Jiang's design ideas and shoot this family planning advertisement as soon as possible. Every step of advancement must be discussed with Xiao Jiang."
"I know Gutai."
This is not the first time we have cooperated with Jiangshan.
Not only was Comrade Zhang Lu not nervous, he also looked very excited: "Jiang Shan, if you have nothing to do these days, just stay at our station. You can just watch the rehearsal of "Spring on the Pujiang River"."
Before Jiang Shan nodded, Yu Sigui asked curiously: "What is "Spring on the Pujiang River"?"
""Spring on the Pujiang River" is a concert in our city," Zhang Lu tried hard to describe.
"Since its inception in the 1960s, the focus has been on selecting new talents with potential for new works, such as "The White-Haired Girl", "Butterfly Lovers", and "Sing a Folk Song for the Party", all of which began with "Spring on the Pujiang River"
of."
"This year's "Spring on the Pujiang River" is actually a concert of folk music, with both famous artists and rookies." Zhang Lu looked at Jiangshan and said with a smile, "However, I guess you are not interested either."
"The main thing is that I still don't understand." Comrade Jiang Shan was good at this and never pretended to understand: "A layman like me can only go and watch the fun."
"The station is also worried about this matter," Director Gu recalled TVB's "Happy Tonight" at this time:
"I don't know when Guangzhou Channel's "A Thousand Colors of Color" will be available to the audience. I always have a feeling that this program on their channel will definitely be very popular."
"I feel the same way," Jiang Shan said honestly: "Guangzhou TV Station has found the right direction this time."
The results that satisfy the audience will naturally be sought after by the audience.
However, in the future, life in Pujiangtai will be much easier than in Guangzhoutai.
After all, it does not have a close enemy like Xiangjiang.
"Gutai, what do you have to worry about?" Jiang Shan advised: "Your station only needs to continue to introduce some excellent overseas TV series, which will be enough to ensure ratings."
"You can't say that."
"It's not as simple as you think."
Gu Zhengzheng and Zhang Lu said almost in unison, which stunned Jiang Shan.
"Whether a TV station can produce a popular program is a criterion for measuring whether the TV station is excellent,"
It is this word 'popular' that makes station director Gu worry: "Speaking of which, our station has not had a well-received program for a long time."
"I heard what you mean," Jiang Shan finally understood: "You must have a good program produced by yourself?"
"Well," Gu Zhengzheng nodded slightly: "Why, Xiaojiang, do you know this too?"
"Where can I go?" Jiang Shan quickly waved his hand: "It's okay to plan an advertisement, but as for the TV program... you'd better hire someone else!"
"Oh, if I knew where the clever guy was, I wouldn't have invited him back earlier."
Gu Zhengzheng also knew that this matter was not easy: "Let's not mention this matter anymore. The most important task now is to quickly film the family planning advertisement."
"Xiao Jiang," Gu Zhengzheng looked at Jiangshan and said with a smile, "I must give you a credit today!"
"Hey, why are you so polite to me?"
Jiang Shan has not forgotten Gu Zhengzheng's kindness in helping him play the opening ceremony of the "Latent" radio drama on the station.
Although the broadcast of this program also made the audience in front of the TV shine.
But Director Gu’s original starting point was entirely to help Jiang Shan and Hu Xiao.
It wasn't until this moment that Jiang Shan deeply realized the importance of building a "relationship network."
Thinking of this, he took out a video tape from his backpack: "Gutai, would you like to know about the most popular variety show in Japan?"
"variety show?"
Gu Zhengzheng and Zhang Lu looked at Jiangshan together. This was the first time they heard the word: "What is a variety show?"
"The so-called variety show," Jiang Shan thought about how to answer: "As the name suggests, it is a comprehensive program, and any art form can be added to it."
"The Miss Xiangjiang beauty pageant," Jiang Shan explained as an example, "is also a type of variety show."
Zhang Ludao: "In that case, "Spring on the Pujiang River" can also be considered one?"
"certainly!"
"As long as it is a program that can make the audience relax, it counts!"
"I understand," Director Gu was only interested in the video tape in Jiang Shan's hand at the moment: "Why are you still standing there, let me see it quickly!"
Under the expectant gazes of Gu Zhengzheng and Zhang Lu, the color TV in the room quickly turned on.
With a burst of cheerful music, four bunny girls wearing black strapless swimsuits and black bunny ears appeared on the screen, clapping their hands.
When they collectively turned their backs to the camera, a white stuffed ball on their buttocks immediately flashed a trace of easily detectable embarrassment on the faces of Director Gu and Zhang Lu.
Gu Zhengzheng looked slightly at Jiangshan, whose eyes were full of light, and shook his head helplessly.
While handing out a cigarette, he also whispered to Jiang Shan: "Is this the variety show you are talking about?"
"If you read on, the custodian will like it."
"..."
Seeing Jiang Shan's determined expression, Gu Zhengzheng's eyes turned to the screen again.
At this moment, the only thing that could be heard on the TV was Japanese.
Although I didn't understand anything, fortunately there were two comrades sitting in the room who were proficient in Japanese.
"This is the host introducing the judges," Jiang Shan's eyes never left the screen: "You can understand the following program even if I don't translate it."
"Why?"
"You'll find out later."
After a burst of warm applause, a line of subtitles appeared on the screen: "Hagimoto Kinichi and Katori Shingo's All-Japanese Costume Awards"
Looking at this string of subtitles, Jiang Shan had to praise the domestic translation.
The translated name of "Super Transformation" completely explains the essence of this evergreen program.
"This is a TV show that just aired at the end of last year,"
Although he has watched it many times, Yu Sigui still enjoys it: "The final winner of the show will receive a bonus of 1 million yen."
"How much?" Zhang Lu thought he had misunderstood: "How much is the bonus?"
"One million," Jiang Shan only regretted that he didn't participate in this show: "The runner-up is 500,000."
Zhang Lu's mouth remained in an o-shaped state, and there was a buzzing sound in his head.
In order to comfort him, Yu Sigui quickly added: "It's Japanese yen."
"That's a lot," Gu Zhengzheng, who was also shocked, immediately remembered the popular Q&A event with prizes in the "Industrial and Commercial News":
"No wonder it's so popular. It's much better than the 17-inch TV set of the Industrial and Commercial Daily."
"That's right," Jiang Shan agreed: "The key is that this program not only gives out huge bonuses, but also has more exciting content."
"Um!"
Director Gu and Zhang Lu nodded at the same time.
They still don't know what will happen next. Just looking at the row of Miss Rabbits on the stage who are applauding, they already understand how extraordinary this show is.
As the time on the video recorder flashed, smiles appeared on the faces of several viewers.
The one on the left is three minutes, and the one on the right is three minutes.
The little performance, which was not clear until the end, firmly caught the attention of all comrades.
Although I couldn't understand what the judges were saying, the score pillars standing beside the stage clearly translated their opinions.
"This show is interesting,"
Looking at the performance teams appearing one after another on the stage, Director Gu couldn't believe it: "Are they really just ordinary citizens?"
"They are all ordinary people," Yu Sigui said with certainty: "None of them are actors. This program is designed to involve audiences across the country."
In 1979, in order to stimulate the creativity of the people, Japan decided to let the TV station develop a program that everyone could participate in.
Thus, "Super Transformation", which can be imitated by everything, was born.
At this time, the Japanese TV station did not realize that they had been broadcasting this for more than 40 years.
Except for the epidemic, no one can stop "Super Change", which is very popular not only in Japan but also in this country.
It has also been loved by audiences abroad.
The scoreboard in the show has remained unchanged for decades, the host has not changed for decades, the weird judges, the hard-working and beautiful bunny girl, and the men in black everywhere.
The most successful thing is the fantastic ideas and speechless expressions of the contestants...
"How is Gutai?" Jiang Shan asked in a low voice: "Is this show interesting?"
"It's so interesting," Gu Zhengzheng, who came into contact with "Super Transformation" for the first time, felt like he had seen a completely new perspective on the program:
"It's a pity. Although it is wonderful, our station will definitely not be able to learn from it."
Jiang Shan nodded regretfully: "There is really no way to learn this program." At least not yet.
"Hey, I don't know if Pujiang TV Station will be able to create a popular artistic program this year."
Jiang Shan also understood the reason why Gu Zhengzheng said this.
I heard Hu Xiao talk about this not long ago. The ticket sales of the "Spring on the Pujiang" folk music competition have not improved.
From this point, we can clearly predict the popularity of this program in the future.
But judging from the current national conditions, there really aren’t many tricks to play.
Thinking of this, Jiang Shan, who was helpless, could only comfort Gu Zhengzheng a few more words: "Don't be too anxious, good programs will appear sooner or later."
"Jiang Shan is right,"
Zhang Lu knows very well that everyone in Taiwan is worried about "Spring on the Pujiang River" recently: "Don't be afraid of being late for a good show. If it doesn't work this year, just wait until next year."
hiss?
This year?
Suddenly, a news report from the future jumped out in Jiang Shan's mind.
It turns out that this year in history, there was also a cultural program that caused a sensation across the country.
This program not only made a group of new talents famous, but also saved the loss-making Chinese record company.
…
While Jiang Shan was pondering the news in his mind, several leaders of the Pujiang Zhongsing Club appeared in front of the Xinhua Bookstore on Nanjing Road.
Looking at the dozens of meters long queue in front of him, one of the leaders asked in surprise: "Aren't all the people in this queue here to buy tapes?"
"That's right," another leader said with a wry smile: "It's also Zhu Fengbo's song, but they only want the tape instead of the record."
"It's not that only a small amount of tapes are supplied to the domestic market, why are there so many people queuing up?"
"It is because the quantity is scarce that people are more anxious, fearing that they will not be able to buy it if they arrive one day late."
"..."
The same scene is also happening in Yanjing, Tianjin, Hangcheng, Nanjing...
As newspapers and periodicals in major cities reprinted Shen Congwen and Cao Yu's articles about "buying tapes", more and more people rushed to join the wave of buying "Rose Blooms Everywhere".
