Chapter 302 The work of fighting through the night
The winter in Pujiang is not as cold as in the north.
But just looking at the row of ice picks hanging under the eaves, you will know how low the temperature has dropped.
A coal stove and a few iron chimneys leading to the window became a practical small heater in this era.
puff--
The kettle started boiling on the stove. Chen Peisi picked up the kettle and brewed a cup of tea for herself and Jiang Shan.
Then, he quickly settled back on the sofa.
A few days ago, a batch of new magazines that Yu Sigui brought back from Tokyo were all firmly in the hands of Chen Peisi.
Only after he has seen enough can he fall into the hands of Liu Xiaoqing and Pan Hong.
Jiang Shan sat at his desk and looked through a large pile of McDonald's resumes sent by Huang Zhan.
Perhaps they are worried that the country bumpkins from the mainland are short-sighted and do not understand the depth of foreign fast food.
Even though Cha Liangyong had told Jiang Shan that he had not only been to Tokyo, but also to Hong Kong.
But I was still worried, so I sent Jiangshan a small box of McDonald's information.
However, the money matter was not mentioned at all.
Fortunately, Jiangshan is not in a hurry to withdraw money right now.
Looking at the familiar yet unfamiliar "M" in front of him, he really missed the taste of hot burgers and iced Coke.
Speaking of which, the original McDonald's was just a drive-in restaurant founded by the McDonald brothers in the United States in 1940.
The main dish sold in the store is hot dogs.
But after running the business for a while, the brothers discovered that the most popular item in the store was actually hamburgers.
So, I quickly adjusted the menu.
This adjustment caused the store's sales to take off immediately.
By 1954, McDonald's had developed into a chain of 10 restaurants.
It was also in this year that Kroc, the supplier of McDonald's milkshake machines, discovered its unlimited business opportunities.
While other fast food restaurants only have one or two milkshake machines, McDonald's restaurants have increased the number of milkshake machines to eight.
After some secret observation, Crocker decided to raise a large amount of money and bought McDonald's name and shop from the McDonald brothers.
After acquiring it, Crocker immediately redesigned and packaged the store.
It was only then that the classic big golden "M" logo appeared on the door of McDonald's.
A black and white photo appeared in Jiangshan's sight.
"What is this?" Chen Peisi's voice suddenly came from behind.
"Hamburger," Jiang Shantou replied without replying.
"What's a burger?"
"Place a beef patty between two slices of bread, put a vegetable leaf on top, and squeeze some mayonnaise on it."
"It sounds delicious," Chen Peisi looked at the hamburger in the photo: "But this thing looks too big."
"This is an enlarged hamburger model made by the store," Jiang Shan clicked on the photo:
"In 1975, Mak Kee from the United States opened a restaurant in Hong Kong. To promote it, they made a huge hamburger."
Jiang Shan held the cigarette in his hand and drew a big circle in the air: "Then, he put it on a small boat and transported it all the way from Xiangjiang Island to Kowloon, attracting countless people on the shore to watch."
Just this year, when a pineapple bun cost only HK$5, a Big Mac sold for HK$9.
Compared with KFC, which arrived in Hong Kong in 1973 and closed its stores in 1975, McDonald's development in Hong Kong can be said to have been smooth sailing.
The people of Xiangjiang pay more affection and money to Mak Kee than any other fast food brand.
In the movie "Sweetie," Maggie Cheung, a McDonald's waiter who teaches Dawn how to order, smiles like a clerk, making the McDonald's uniform instantly shine.
In "Golden Leaves", Anita Yuen taught Leslie Cheung to say: Madonna made an appointment with McDonald's to eat wheat bran and fish for angelica at the McDonald's Road.
In "The Dragon in the Boy", the Big Mac that Luo Jiaying took back on behalf of the Consumers Association...
Both are McDonald's earliest product placements in Hong Kong films.
After listening to Jiang Shan's introduction, Chen Peisi seemed to have opened a lookout: "So, putting a large model on the boat is also a kind of advertisement?"
"Of course," Jiang Shan nodded: "To put it bluntly, advertising means spreading it widely, regardless of method or location. However, the most effective way of publicity is the media, that is, radio, television and newspapers."
"I would say that this comrade is also stingy," Chen Peisi looked at the papers on the table: "What's the use of sending so many photos? I don't know what to send...then what?"
"hamburger."
"Yes, I don't know if you can send us some burgers or hamburgers to try."
"When I see them later, I will definitely criticize them for you."
"When will they arrive?"
"It should be almost the day after tomorrow."
"Jiang Shan, don't be nervous when the time comes," Chen Peisi patted her chest: "I will go with you."
"伱?" Jiang Shan turned around and looked at him: "You want to go too?"
"Aren't I worried that you can't speak Cantonese?"
Jiang Shan was happy and put his elbows on the back of the chair: "What? You can say it?"
"Of course, not many people know it, but it's better than not knowing it at all!"
"Well, then you go with me."
When he turned around again, Jiang Shan had already laid out a piece of drawing paper.
Tonight, it seems that he will stay up all night again.
…
Under the same starry sky, there are many people fighting all night long.
The staff of Yanjing Evening News and Yangcheng Evening News are preparing for the resumption of publication in February.
After being suspended for more than 10 years, Pujiang City's "Xinmin Evening News" finally received the notice of redress.
After receiving the news, the former editor-in-chief was notifying his old colleagues.
In addition, there were rumors that actors from various art troupes across the country were being streamlined and reorganized for the army, which kept them awake all night.
As soon as the 1970s ended, the heyday of art troupes also ended.
With the disbandment of the Railway Corps and the downgrade of the Engineering Corps, the Railway Art Troupe and the Engineering Corps Art Troupe have successively received notices of cancellation.
Other art troupes will be adapted and split into independent song and dance troupes, drama troupes, opera troupes...
The personnel changes involved will change everyone's destiny and future.
Compared with them, Su Xiaoming has no worries in this regard.
But this time she was lying on the bed, still turning over and over, unable to fall asleep.
"I don't know what kind of song the group will prepare for me?"
As a bel canto singer in Haizheng, Su Xiaoming has always been a thorn in the side.
When others were practicing their voices, she skipped class.
While others were taking a break, she practiced her voice.
The reason is, of course, because she doesn't like American singing at all.
In Haizheng, the first person to learn to sing Teresa Teng's songs was Su Xiaoming.
Not only does she sing in private, but she also sings during performances in the group.
While being criticized, the leaders also saw her shining points.
However, it also gave Su Xiaoming a lot of looks.
Even though Su Xiaoming has a mother who is a political commissar, she is not less crowded than others.
On the contrary, he suffered a lot of unfair treatment.
This time she was selected by the group to perform in Pujiang, and she was told that she would write a song specially for her.
She was really happy.
In the darkness, Su Xiaoming leaned sideways with his head on his head.
A pair of bright eyes penetrated the dark night, recalling his own dark night.
Su Xiaoming, one year younger than Jiangshan, was born in 1957.
Her mother is a "March 8"-style cadre, and her father is the first leader of the General Political Department Art Troupe.
In special times, my mother stuffed five notes written in advance into the lunch box.
The eldest daughter took the note and took the train to Shenyang.
A commander of the military region arranged for her to become a female soldier on the island.
The second daughter took the note and went to Shandong.
A chief of the military division asked her to serve as a soldier on the spot.
After the third daughter ran away to Heilongjiang, she was assigned to join the Construction Corps.
The fourth and fifth children, Su Xiaoming, are too young and can only stay at home and depend on each other.
It was not until 1974 that Su Xiaoming was admitted to the Hai Zheng Chorus.
But she always wanted to be a solo performer, but she never did.
It was not until the past year that Su Xiaoming found music that suited him in Teresa Teng's singing.
"I don't know, what kind of song will you write for me?"
The whole day, Su Xiaoming was thinking about the same problem.
Ma Jinxing, a professional lyricist from Hai Zheng, is also thinking about this issue at home.
After receiving the mission assigned by the regiment, he was sitting at his desk with his eyes closed, recalling the scenes when he was experiencing life in the army.
While following the battleship sailing on the vast sea, Ma Jinxing was so dizzy that she could not survive or die.
At this time, the soldiers gathered around him to take care of him.
"Just imagine yourself in a cradle."
As soon as he thought of this sentence, Ma Jinxing's writing immediately began to fly.
In less than two hours, a lyric titled "Night at the Military Port" was written eloquently.
Ma Jinxing was so excited that she sent the lyrics to the composer Liu Shizhao's home overnight.
At this time, Liu Shizhao was eavesdropping on Teresa Teng's "The Moon Represents My Heart" at home.
After seeing the lyrics sent by Ma Jinxing, a bold idea came to me.
"Lao Ma, how about we write something different this time?"
"Okay," Ma Jinxing said with a smile, "I am willing to stay with you until the end."
Long ago, Ma Jinxing was scolded by a leader for composing the song "Ding Dong Ring of Spring Water": a person who doesn't know how to live or die.
When Liu Shizhao heard this, he immediately thought of this.
The two songwriters looked at each other and smiled, and the song "Night at the Military Port" that sang throughout the 1980s was born overnight...
