Ju Jin, the vice president of Huimei Advertising Company, has boarded the flight to Tokyo with his two assistants.
Different from the water route chosen by "Huang Yulin", "Huimei" and his party will transfer to Feipu River via Tokyo.
In this way, they will definitely reach their destination before "Huang Yulin".
Before boarding the plane, the "Huimei" advertising company also contacted the relevant departments of the Pujiang Municipal Government in advance.
He expressed his expectation to invest in the mainland and establish an advertising branch in Pujiang.
After learning of this situation, the relevant departments in Pujiang immediately extended a warm welcome to "Huimei" and promised to do a good job in reception.
On the second day, this reception task was assigned to Xu Muchun.
Looking at the flight time and company member list on the notice, Director Xu felt more and more familiar.
"Xiangjiang? Huimei Advertisement?"
After thinking for a while, Director Xu finally remembered: "Oh, isn't this the same advertising company that made a huge profit from the 'White Rabbit' advertisement last year!"
Section Chief Han next to him nodded: "It's this 'Huimei' company. Not long ago, when Aimin Candy Factory was about to renew its contract with them, they actually raised the price again."
"Ha," Director Xu sneered, "Fortunately they stepped up the game, otherwise, how could we have seen the 'White Rabbit' New Year advertisement designed by Jiangshan!"
…
In the cabin of the "Pujiang" that had been sailing at sea for a day, Huang Zhan and Lin Yanni were looking through all the outdoor advertising pictures of McDonald's so far.
The "Pujiang", which can carry 460 passengers, has eight classes of cabins ranging from special to ordinary.
At the same time, it is also my country’s first maritime advertising ship.
At present, most of the advertisements we undertake are foreign brands.
Looking at the pictures in her hand, Lin Yanni suddenly came up with an idea: "I can guarantee that even if we design an outdoor advertisement that is similar to these standards, we may not be able to get an advertising contract from Mak Kee."
At this moment, Huang Zhan had already written several sentences of promotional copy on the paper, but he crossed them all out.
"It's because we are not completely sure that we can only look for foreign aid,"
Huang Zhan really couldn’t think of any advertising design that would hit the mark: “Although I make less money, it’s still better than the sliding mark!”
"I don't know what kind of evil is possessed," Lin Yanni pursed her lips and smiled: "We actually believe the words of a stranger."
"Yes," Huang Zhan also felt that something was wrong: "Not only did he believe it, but he also sent money to him all the way."
During several calls with Jiangshan, Huang Zhan and Lin Yanni respectively emphasized the requirements and difficulties of McDonald's advertising.
Jiang Shan also analyzed McDonald's advertising positioning and market expectations with them on the phone.
After a lot of back and forth, Huang Zhan and Lin Yanni discovered that Mr. Jiang, who lives in Pujiang, spoke only in advertising jargon.
Some of them were actually the first time they had heard of them.
What makes them even more surprised is that Mr. Jiang seems to be polite when he speaks, but in fact he is filled with a touch of calm confidence.
"As a qualified Party B," Jiang Shan's original words on the phone were:
"My mission is to help Party A achieve its goals. If you become my Party A, then I will definitely help you win the McDonald's advertising contract. Of course, I also have conditions..."
This condition is that "Huang Yulin" must pay Jiangshan a design fee of 100,000 yuan in advance.
Only payment in advance is accepted, no bargaining is accepted.
Of course, if the plan fails to win the bid, "Chunfengdu" will refund all the fees and all design plans will be withdrawn at the same time.
When Jiang Shan first asked for cooperation, Huang Zhan almost cursed.
After hanging up the phone with a cold snort, Lin Yanni showed an attitude completely opposite to his.
"The genius designer is different after all. He can propose such harsh conditions for cooperation. It seems that he is very confident in his own ability!"
Jiang Shan's "love will come or not" expression is indeed very attractive.
After Huang Zhan heard this, he still looked disapproving: "Genius designer? I can't see it, right? You want to take 100,000 yuan without seeing anything?"
"Why do you think he is not worthy?" Lin Yanni believed in her own vision too much: "Let me ask you, which of Mr. Jiang's four advertisements is a repetitive design technique? And which one is not a classic?"
"this……"
"Let me ask you Huang Sheng again, if you were to choose among these advertising companies in Xiangjiang, could you choose an advertising work that is more sophisticated than his?"
At this moment, Huang Zhan remembered the time when he was hit by a Chinese pencil advertisement.
"You're not really going to meet him with money, are you?"
"Otherwise, what should I do? I already said on the phone that the design drawings are different. Even revealing only half of them is equivalent to leaking the design inspiration, so we only accept one-hand payment and one-hand delivery."
"This is the first time I have encountered this kind of cooperation!"
"I think it's worth it," Lin Yanni made up her mind: "As long as his design this time remains at the same level as before, he will definitely win McDonald's."
After Huang Zhan thought about it for a moment, he said: "That's right. We definitely can't come up with a winning plan anyway, so we might as well ask him to go on an expedition for us."
"You're right to think so," Lin Yanni felt that although Jiang Shan's proposal was tough, it was not unreasonable: "They also said that if the bid fails, a full refund will be given."
"If he didn't have this condition, we wouldn't agree to it."
"Then don't say anything. I'm going to leave immediately."
"It's not you, it's us."
"You want to go to Pujiang too?"
"Of course," Huang Zhan smiled: "Langben, Langliang, this time I not only want to see the Huangpu River with my own eyes, but also meet the Mad Men from the mainland."
…
There is still one day left until the delivery time for overseas orders.
The landscape in front of the desk is depicting Benxian Capital all the time.
As for the operation method of paying the full amount in advance, most of them exist with well-known designers or well-known luxury brands.
That's a lot of confidence.
Of course, in order to prevent the other party from returning the goods, Jiangshan will do its best to help Party A win the McDonald's advertising contract in one fell swoop.
In order to give his outdoor advertising debut a good start, Jiangshan decided to let McDonald's take advantage.
Give it an outdoor advertising package.
Compared with online advertising that passes by in a flash, offline advertising has its unique time advantage.
But in terms of success, eye-catching outdoor advertising is definitely more effective than billboards that are forced into the eyes.
When the second season of the American TV series "Jack Ryan" was released, Amazon Advertising planned a set of whimsical outdoor ads for it.
Passengers taking off from Los Angeles Airport can see a set of outdoor advertisements printed on the roof through the porthole windows.
Using the rooftops around the airport as a communication carrier, Amazon produced a set of large text-only outdoor advertisements for "Jack Ryan".
With an area of more than 4,600 square meters, passengers in the air can see clearly.
It has to be said that this set of advertising ideas from a God’s perspective is both bold and economical.
Compared with the large screens in the city center where every inch of land is expensive and pay by the hour, the roofs of the buildings around the airport are simply used as waste.
Los Angeles Airport is a well-known international airport, with thousands of passengers taking off and landing here every day.
And when passengers on these planes look out, they usually see only bare roofs.
The magical operation of "Amazon", which is shown to the people in the sky, has firmly caught the attention of this group of people.
After all, in this group of ordinary buildings, the sudden appearance of large advertisements is definitely the only scenery.
After the appearance of this set of advertisements, it was not only reported by many media, but also immediately became a shooting target that everyone rushed to photograph.
Many people went so far as to buy a plane ticket and fly to see it.
Its amazing publicity effect definitely exceeds the advertising fee paid by the producer.
Compared with its huge appeal, many outdoor advertisements that cost a lot of money can only end up with the ending of "seems like I have seen it somewhere".
Baijiu Liang Daxia, who calls himself "Jiang Xiaobai in the south and Liang Daxia in the north," aims to implant the concept of baijiu into rejuvenating people.
Since its launch, the large-scale outdoor advertising has never stopped.
Not only that, the propaganda route formulated by "Liang Daxia" has gradually become wider and wider.
In addition to outdoor advertising, CCTV advertising, satellite TV columns, film and television placements, celebrity recommendations...
Wherever there is exposure, it doesn't want to let anyone go.
Before the release of the movie "River Red", in order to consolidate his status in the world, Liang Daxia spent a lot of money to ask for a photo.
Liang Daxia can also be seen in the posters of the movies "Hello, Li Huanying", "Di Renjie", "The Wandering Earth", "Nezha: The Devil Boy Comes to the World"...
In addition, he also received praise from many celebrities including Guo Degang, Xiao Yang, Bao Beier...
But it is a pity that although the advertisement of "Liang Daxia" has been pervasive.
But the people still don't seem to have much impression of it.
Looking at the root cause, it is because among the overwhelming advertisements, none of them can make people shine and call them wonderful!
In the eyes of Jiangshan, this kind of advertisement can at best be regarded as a sign of loyalty from the employer.
No matter the cost, no return is expected.
Naturally, Jiangshan will look down upon operations like this.
As a qualified Party B, his task is to help Party A make money.
Therefore, the McDonald’s advertisement on the drawing paper began to look more and more fragrant at this time!
