"Yellow & Forest" has a lot of tasks, ranging from outdoor advertising to radio and television.
To put it bluntly, it is a comprehensive promotion of McDonald's.
Even though Jiangshan’s offer this time was 100,000 yuan, the party that took advantage was definitely Party A.
If this were left to later generations, it would not even be enough to pay for the storyboarding fee for shooting a hamburger.
But since it seems that he has made a lot of money, Jiangshan has to organize a grand party for Party A's glory.
The purpose is to serve as a model for future advertising business.
In the dark night of No. 51, there are still three windows shining with light.
Relying on the illumination of a desk lamp, holding a pen in one hand and holding a cigarette in the other, Comrade Jiang Shan quickly drew a McDonald's restaurant on a large piece of paper.
As the brush continues to extend, another intersection appears not far from the McDonald's restaurant.
Next, sidewalks appeared.
Looking at Jiang Shan's drawing paper now, it seems that he is not drawing an outdoor advertisement, but a street scene map.
The ticking hour hand and the pen tip advance almost simultaneously.
The originally empty sidewalks were filled one by one by mountains and rivers.
Billboards, painting galleries, street lamps, bus stops... all appeared on the drawing paper.
After taking two sips of tea, Jiang Shan brought a large bucket of colored pencils to the table.
After some detail modification and coloring, a large outdoor promotional design centered on a McDonald's restaurant appeared in full glory.
"Eye-catching, interesting, fashionable... remember, it will definitely outshine Burger King."
Looking at the design draft in front of him, Jiang Shan remembered Huang Zhan's repeated instructions on the phone.
He understood that, just like in his previous life, McDonald's in this life was once again targeted by Burger King.
But Jiang Shan knew better that it was not time for him to appear in a blackmail advertisement yet.
A few years ago, in 1977, Burger King released a series of ads for its "fire-grilled, not fried" burgers.
Among the large number of comparison tests listed, none of them were directed at McDonald's.
Although the advertisement is not very gentlemanly, the effect is unexpectedly good.
After losing market share and reputation to each other, McDonald's filed a lawsuit against Burger King.
Soon, Burger King's first "rye ad" was urgently stopped.
In fact, for Burger King, this is not the first time it has taken action against McDonald's.
As early as 1973, Burger King filmed an ad attacking McDonald's.
The effect is also amazing.
However, the subsequent verdict forced Burger King to quickly withdraw its scolding attitude.
A few years later, Burger King, which had always been dominated by McDonald's, decided to roll up its sleeves again.
After spending a lot of money to recruit McDonald's third-in-command, the "Big Umbrella Plan" was fully launched.
To put it bluntly, it’s just homework (start breakfast and add fried chicken).
After confirming that it was useless, we invited marketing strategy masters Jack and Al.
With the unanimous suggestion of two consultants in the account, Burger King returned to the old road of "rye".
Later, in response to the children's playground launched in McDonald's restaurants, Burger King formulated a series of promotional slogans "When you grow up, go to Burger King to eat burgers."
The purpose is just to create an atmosphere where "adults should go to Burger King to dine".
With Burger King's arrival in Hong Kong in 1979, this series of advertisements was also launched in Hong Kong.
At first, when facing this new enemy, McDonald's, which was gaining momentum, did not take it seriously.
It was only after his performance was suppressed that he decided to fight back in full force.
"Eye-catching, interesting and fashionable", these advertising requirements, which McDonald's believed would surely outshine Burger King, were not taken seriously by Jiangshan.
In his opinion, instead of spending huge sums of money to install billboards all over the city, it is better to focus all the firepower on one point.
Attack it unexpectedly and unheard of.
Because only what is unheard can become news.
Luring various media outlets to join the publicity team for free has always been Jiangshan's favorite publicity method.
It's the same this time. This outdoor combination advertisement on the table will definitely help McDonald's win the attention of all Hong Kong media.
As for those diners in Xiangjiang, there is no need to mention it.
No matter whether you have been a customer of foreign fast food before or not, in front of Jiangshan's advertisement, you will at least look back and forth, left and right for a while.
Because Jiangshan’s design this time completely brought together all the outdoor advertising experience of later generations of McDonald’s.
After decades of hard work, plus an advertising fee of 4% of each store's turnover, McDonald's advertising cannot be compared to KFC and Burger King in terms of quantity and quality.
One of the most eye-catching outdoor advertising strategies is the headline that Jiangshan is writing: McDonald's Town.
"Um……?"
After thinking for a few seconds, the word "small town" was wiped clean by Jiang Shan.
"McDonald's Avenue sounds more friendly to the people."
In accordance with Xiangjiang City's "Avenue" plot, Jiangshan followed public opinion and changed the advertising theme to "McDonald's Avenue."
In fact, if you really want to talk about it, there is already a "McDonald's Avenue" in the market in Xiangjiang.
But just like there is no Queen on Queens Boulevard, there is no McDonald's on the former McDonald's Avenue.
The avenue designed by Jiangshan for McDonald's is completely an image endorsement place for McDonald's.
On the manuscript paper, a set of red and yellow French fries sidewalks extends to the entrance of McDonald's restaurant.
McDonald's coffee pot-shaped street lamps, hamburger billboards with several bites on them, hamburger-shaped hourglass bus stops...
As soon as you step onto this street, you will be greeted by the novel sight of "McDonald's" everywhere, which will lure visitors into the world of McDonald's.
Let alone 1980, even decades later.
New and new human beings who are used to seeing big winds and waves will also be subdued by this scene.
Following the opening of the first McDonald's in the mainland in 1990, the people of Shenzhen and Zhen welcomed the first McDonald's town in the mainland in 2023.
Burger Factory, French Fries Avenue, Cone Skate Park...the McDonald's-themed real-life scenes are delightful just looking at them.
"Have you heard that McDonald's Town is coming to Shenzhen?"
"As expected of Mai Mai, she almost killed me with her cuteness."
“The internet celebrity check-in spot has new products!”
As people from all walks of life visit the store one after another, the praise rate of McDonald's Town is also refreshing day by day.
However, just when they announced in unison that the cutest McDonald's restaurant is in Shenzhen, the people of Pujiang expressed different opinions.
In their opinion, the McDonald's small western-style building located in the Pujiang Baoshan Road Creative Park is the cutest thing.
For this McDonald's yellow building surrounded by greenery, fashionable people are either on the way to the check-in place or on the zebra crossing on the way to check-in.
And this set of McDonald's zebra crossings that even later generations were fascinated by now appears on Jiang Shan's drawings.
Not only that, Jiangshan also moved a set of McDonald's billboards on the streets of Paris in 2020.
Although the size of the billboard on the drawing paper is very short, McDonald's iconic food is clearly visible.
What’s even funnier is that these billboards with pictures of burgers, French fries, and cones were all bitten off.
All that remains on the streets are the lamps and lanterns that have been tasted one after another.
Because the painting was so realistic, Jiang Shan actually made himself hungry for the painting.
“Oh, Meituan’s life is still so good!”
After muttering something, Chen Peisi, who had already fallen asleep on the bed, actually started talking: "My mouth is full of doctrines, my heart is full of business."
country:"……"
After a few seconds of silence, the call started again.
Jiang Shan: "It turns out that I was talking in my sleep."
After getting dressed and lying down, the sleep talk from the other end came over again.
"As long as you can't kill me with one shot, we can still do business, as long as the price is fair."
Jiangshan in the darkness listened silently.
I guess the radio drama of "Latent" is almost coming to an end.
When I was planning my next schedule, my schedule suddenly disappeared.
Then, the snoring sounds in the darkness came and went one after another, incessantly.
In the night sky outside the window, small crystal white snowflakes began to fall with the wind.
It wasn't until daybreak that Xiao Xuehua, who had been busy for half a night, stopped working.
It happened that at this time, a pair of talented men and beautiful women (JFYF) from the south walked down the cabin with eyes full of surprise.
"Look, it's snow,"
Lin Yanni shouted excitedly and laughed: "We are so lucky, we saw snow as soon as we arrived in the mainland!"
"Is this snow?" Huang Zhan grabbed a ball of snow in his hand: "It seems to be similar to smoothie."
After carefully taking a few photos, Huang Zhan and Lin Yanni, who still felt very cold even though they had wrapped themselves up tightly in advance, decided that it would be best to go back to the hotel first.
On the way to the Peace Hotel, the two people sitting in the taxi admired the snowy scenery of the Pujiang River.
In the eyes of the people in the north, this scene is just a piece of light makeup, but in the eyes of the southerners, it is already precious.
…
At noon, Comrade Jiang Shan led Chen Peisi into the Peace Hotel.
As soon as he stepped into the Chinese restaurant on the ninth floor, he recognized his target at a glance.
Huang Zhan and Lin Yanni, who had been waiting here for a long time, didn't realize that this was the person they wanted to see until they saw the other person approaching.
Huang Zhan pushed up his glasses: "Excuse me...which of you is Mr. Jiang?"
"Hello, Mr. Huang, I am Jiang Shan!" Jiang Shan pointed to his side generously: "This is my friend, Chen Peisi."
Looking at the smiling face in front of him, who was nearly 40 years old, Jiang Shan couldn't believe that he had met Huang Zhan so quickly.
Similarly, Huang Zhan also had an expression of disbelief.
"Mr. Jiang is so young!"
Although he had heard about it for a long time, Huang Zhan still imagined Jiang Shan as a young and mature talent when looking at each of his excellent advertisements.
But when I saw a real person, I didn't see where the "old" was at all?
So young!
Were those advertisements in Xiangjiang written by him?
Is it time to reconsider the promise of handing over money and handing over manuscripts?
After a series of chemical reactions, Huang Zhan began to hesitate visibly.
Although he still kept a smile on his face, his heart was already beating a drum.
Looking at Jiangshan again, he still looked unhurried.
"Please take a seat, please," Huang Zhan made an inviting gesture: "This is Ms. Lin Yanni, the general manager of our Huang and Lin Advertising Company."
After greeting Jiang Shan one by one, Chen Peisi sat down next to Jiang Shan.
My face has been so tight that I have long forgotten why I came here!
Fortunately, both parties are trying their best to speak words that the other party can understand immediately.
After a friendly exchange with each other for a while, the topics between the two parties gradually got on the right track.
"Mr. Jiang, actually I also like to write and draw."
Lin Yanni, who has entered middle age, still looks very charming. A black waist-length coat adds a lot of mystery to herself: "Since I saw your hands painting advertisements, I also learned to draw."
I tried several paintings, but never succeeded."
"Yes," Huang Zhan, who was wearing a gray suit, asked: "Mr. Jiang, last time on the phone you introduced that the two-hand painting in the advertisement was your work. Can you let us see it?"
After listening to Lin Yanni's inquiry, Huang Zhan couldn't help but say hello in his heart.
Instead of wavering, let the other party show their strength.
As long as Jiang Shan really has this skill, his strength is still worthy of trust.
Counting the intrigues of the two people in front of him, Jiang Shan knew that he had to reveal his tricks.
"Actually, there's no secret to this thing," Jiang Shan said as he picked up his backpack: "Trust me, practice makes perfect."
Open your sketchbook and take out your drawing pen.
Jiang Shan, who was ready to put pen to paper, suddenly felt a little regretful.
Why do you ask me to paint and I have to paint?
Even if it’s for the sake of year-end performance, you can’t let the other party lead you by the nose!
As long as the other party has not successfully paid, it cannot be regarded as your own Party A.
Since he is not his client yet, there is no need for him to show off.
Thinking of this, Jiang Shan decided to change his hands to one hand and change his posture to continue performing.
For the sake of "one hundred thousand", he still had to give the other party some ideas.
Seeing Jiang Shan's sudden change of painting style, both Huang Zhan and Lin Yanni had a hint of joy in their eyes.
Look, it’s really revealed!
Fortunately, the transaction was not executed just now.
Otherwise, you still don’t know what kind of advertising plan you will get in exchange for your huge sum of money?
However, before they could rejoice for a while, the talented couple from Xiangjiang stood up and walked behind Jiang Shan.
As the paintbrush rotates from the center to the outer circle, a Mickey Mouse gradually becomes clearly visible.
Although it was not a two-hand operation, Huang Zhan and Lin Yanni, who watched this scene with their own eyes, couldn't help but shout in their hearts: Talent!
"Mr. Jiang, your skills are really..."
Just when Huang Zhan opened his mouth and was about to say a few words of praise, Jiang Shan's pen turned and continued to draw back from the outer circle inwards.
This time, faster than before!
Gradually, the Mickey among the circles turned into Minnie again!
Even though it only has one more bow than the previous pair, Jiang Shanlu’s hand is still invincible enough!
Looking at the changes on the drawing paper, Huang Zhan and Lin Yanni's thoughts also changed.
The moment Jiang Shan stopped painting, Lin Yanni, whose eyes had been opened to the limit, finally put down her hands that had been covering her mouth.
"Mr. Jiang is really young and promising. It seems that our company made the right bet this time!"
"Since ancient times, the waves behind have pushed the waves ahead," Huang Zhan, who withdrew his gaze, couldn't help but sigh when he looked at Jiangshan again: "I, Mr. Huang, am completely convinced this time!"
"Next..."
Looking at Jiang Shan who slowly closed the painting book, Lin Yanni smiled and stretched out a hand: "I wish our cooperation is happy!"
Compared with the two lines of the advertising song that they had already heard, they were more interested in the outdoor advertising design in Jiang Shan's hands.
Also interested in this were the Huimei Company and his party who were sitting not far away.
