On Manhattan's Eighth Avenue, a warehouse-type supermarket that has just been open for more than half a year opened its doors this morning and ushered in a lively scene comparable to Christmas.
In this era with neither 4G nor 5G, paper media exudes unparalleled power every moment.
Today's "New York Post" is like a positive shopping guide.
To Phoenix, Forever brand bicycles attracted wave after wave of customers.
When Jiang Shan and his party arrived at the parking lot, they saw brand-new Phoenix and Forever bicycles from a distance being pushed and ridden out of the supermarket by New Yorkers.
"It's really a hell,"
Huang Yongyu looked at the magical scene in front of him: "Why do I feel like I'm in Wangfujing?"
"It's still early to reach the scale of Wangfujing," Jiang Shante looked at him with satisfaction: "The people of the United States have to continue to work hard!"
Chen Zichao: "The president of the United States must continue to work hard!"
Huang Hua said: "This is really an unexpected surprise!"
Wang Fulin: "I must give verbal praise."
…
Seeing that good things come in pairs, a group of people walked into the supermarket while chatting.
Looking at the foreigners pushing bicycles in front of him, Jiang Shan felt that the temperament of each other was different.
When they arrived at the Phoenix and Permanent Display Area, if it weren't for the cartoon murals on the wall, they would have almost thought they were in the wrong place.
"Gone?"
Chen Zichao looked at the few manufacturer promoters who stayed behind: "All sold out?"
"Brother Chao," An Liangtang, who has a heavy responsibility, said, "If you had come two minutes earlier, you would have seen the wonderful scene of two foreigners fighting for a bicycle."
"If you don't have any goods, go to the warehouse to pick them up. Aren't we asking you to act according to the situation?"
"No more?" Brother Anliangtang said: "It's all empty."
"Did you hear that?"
Chen Zichao looked back at Jiangshan: "Everything is sold short."
Jiang Shanmu nodded blankly, but looked at another place.
In the promotion area of Phoenix and Forever, a display board is particularly eye-catching with four pages of New York Post newspapers.
There are not only lively and cute bicycle advertisements on the page, but also Bush and his wife riding bicycles.
"Sir Chen, did you do this?"
"How's it going? It looks good, doesn't it?"
"You are such a talent!"
"It's nothing," Chen Zichao gasped after boasting: "If the newspaper hadn't been too difficult to buy, I could have posted it all the way from the parking lot to the door..."
…
As a die-hard fan of Nixon, Bush Sr. came up with the idea of temporarily staying away from the hustle and bustle after the Watergate incident.
Ford, who took office directly without being elected, treated George H.W. Bush well.
When he asked Bush to choose between Britain and France, Bush Sr. chose China.
In 1974, Bush Sr. took his wife to China to take office.
In order to gain a deeper understanding of Yanjing and to get closer to the Chinese people, Bush decided to do as the locals do.
After buying two bicycles, I took my daughter-in-law Barbara with me and started walking around Yanjing City.
According to Barbara's recollection in her later years: The happiest time between Bush and I was during those days when we were stationed in Yanjing...
Today, in order to add some spice to my own newspaper, and also to add some fireworks to the popularity of Reagan.
Murdoch added a piece of firewood next to Phoenix Forever's advertisement.
With the help of this firewood, more than 4,000 Phoenix Forever brand bicycles suddenly became a hot commodity.
…
"Do you still have a bicycle? If you do, hurry up and get on."
The sudden reminder sound made Jiang Shan look at Chen Zichao.
"If the warehouse of this supermarket is gone," he and Huang Hua glanced at each other: "I guess the whole city's Phoenix and Forever stores will be almost sold out."
"Team Leader Jiang,"
At this time, Chen Zichao felt even more positive than Jiang Shan: "Hurry up and contact your comrades in China and ship the goods to New York as soon as possible."
"This matter is not something we can decide," Jiang Shan said, "this batch of bicycles is not a consignment sale, but a bilateral trade. It is not as simple as you think."
"..." Chen Zichao was silent for a few minutes: "So, do you have any plans to set up a domestic bicycle store in New York?"
"Not yet," Jiang Shan said, "What, do you want one?"
Not to mention, it would be a good idea to open a specialty store selling domestically produced bicycles in Chinatown.
"Just come," Chen Zichao said, "We at Anliang Club need people and land. We can still afford a bicycle store."
"Sir Chen, there are a lot of rules for doing business with us,"
When they walked out side by side, Jiang Shan gave the other party an injection first: "Are you sure you can accept it?"
"As long as you are a businessman, no one should follow the rules," Chen Zichao said, "If anyone dares to break your rules, he will not be able to pass my test."
"With your attitude, things will be easier," Jiang Shan began to feel his heart out: "As long as you are willing to behave yourself, are you afraid that you won't make any money?"
"That's right," Chen Zichao said sincerely, that's what I was planning.
"So, about opening a specialty store in Chinatown...?"
"When I get back," Jiang Shan said, "I will help you put in a few nice words to the higher-ups on this matter."
"What I've been waiting for is what you said, Team Leader Jiang,"
The project project has not yet been paid, but Chen Zichao's demeanor has changed: "Please rest assured that domestic leaders, we will do our best to maintain the glorious image of Phoenix and Forever Bicycle."
"In addition to bicycles, has Sir Chen ever considered opening a travel agency?"
"What about this?"
"How about the scenery in our food advertisement?" Jiang Shan continued to ask: "If I were you, I would just add a wall-mounted light box in the restaurant..."
It wasn't until they broke up at the door of the inn that Chen Zichao felt that he was not far away from becoming the richest man in New York.
On the way back, Chen Zichao kept asking himself: Do you really want to embark on this road?
"Brother Chao, look,"
At this moment, the driver reminded him to look forward: "It's not dark yet, and there is already a queue at Tanhualou."
"Let me take a look,"
When the black Lincoln slowly drove past his restaurant, Chen Zichao looked at the row of foreigners at the gate in surprise: "Is this still my Tanhua Restaurant?"
He almost didn't recognize it himself.
As the advertising effect gradually amplified, the Chinese restaurants in Chinatown saw their business become more and more popular day by day.
Seeing this, Sir Chen immediately made a decision: he must embrace Team Leader Jiang's thigh.
After all, he was the only one who could establish a connection with the mainland.
…
The next day, the advertising team from China was driven to the Lincoln Center for the Arts.
Since the theme of today's awards has changed, the award venue has also been changed to a large staircase-style lecture hall.
According to the habit of the New York Advertising Festival, they will always give you a case analysis at this juncture.
Of course, the organizers have put a lot of thought into giving classes to advertising elites from around the world.
At this moment, Jiang Shan quietly looked at David Ogilvy on the podium.
I was so excited in my heart that I breathed several times in a row before I could finally catch my breath!
In fact, it’s not just Jiangshan. Ever since Oweger, who is in his 60s, walked onto the stage waving his hands, the applause and whistles on the steps have not stopped.
It wasn't until the host finished his introduction and handed the microphone to Oweger that the venue finally calmed down.
Oweger, who was born in 1911, has always held the title of "Godfather of Advertising" in the industry.
When he was young, Oweger was kicked out of his beloved Oxford University because he failed too many subjects.
In 1948, after working as a chef, salesman, and farmer for a period of time, Orwig spent 6,000 to establish the "Ogilvy & Mather Advertising Agency" in New York.
In just ten years, Ogilvy Advertising, which has branches in 29 countries, has not only become one of the top five advertising companies in the world.
He also increased his company account from US$6,000 to US$800 million.
Look at this extraordinary speed of money production. It is a model for Jiangshan's entrepreneurship.
The reason why Orwig was able to create this miracle was not only because he seized the opportunity of the explosion in the marketing industry.
Another reason is Oweger's keen insight and his ability to turn this insight into action.
Although he has more than 10,000 employees, Oweger likes to do everything himself.
In 1938, after researching rival companies, he coined the term "box office poison."
Later, after taking a test ride in a Rolls-Royce, Orwig wrote the advertising slogan that made Rolls-Royce a god:
[Sitting in a Rolls-Royce, the loudest noise you can hear is the ticking of the clock.]
To help the Hathaway clothing factory, which had been unknown for 116 years, Orwig added $5 eye patches to their shirt mannequins.
Once this advertisement appeared in the newspaper, all readers immediately saw a big red flower full of personality in a forest of advertisements...
Now, standing at the New York Advertising Festival, Oweger resigned from his position as chairman 15 years ago in order to concentrate on creative design.
But the legend about him still continues.
"The customer is not an idiot, she is your lover."
"There are no boring products, only boring advertising."
These two mottos of Oweig coincide with Jiangshan's saying, "Party A's interests are everything."
So for Jiangshan, looking at Oweger at this moment was like meeting his industry idol.
With the adjustment of the lighting, another project link in the advertising festival has arrived.
According to the program list, after analyzing several classic print advertising cases, the organizer will announce the winners of print advertising and outdoor advertising on the spot.
At this moment, when a picture was displayed on the big screen, Oweger, who was standing on the side of the screen, laughed together with the advertising people present.
At the same time, some guests on the field looked in the direction of the Chinese team.
At this time, Oweig lowered his hands and began to speak: "Before explaining this case, let us first applaud our advertising colleagues from China..."
After a burst of applause, Oweger looked in the direction of the Chinese team:
"Thank you for bringing us a visual feast, and thank you for teaching us the application of double-sided advertising."
At this moment, the 2-in-1 advertising picture of Phoenix and Forever Bicycle was displayed on the podium full of technology.
"Just yesterday, I contacted an old friend of mine,"
Before analyzing the other party’s case, Oweger wanted to say something to the Chinese advertising team:
"We all agree that the double-sided advertisement you designed should be included in the teaching plan of the Advertising and Media Department of New York University...
I'm sorry that I chose your design as today's first advertising case without notifying me in advance.
However, if you feel offended, I will stop this case analysis immediately."
When he said this, the old gentleman on the stage kept looking in the direction of the Chinese team.
Not only him, everyone in the venue was looking at the Chinese team.
"please,"
After Jiang Shan stood up and made a polite gesture, a smiling Oweger finally began to teach and answer questions.
"...So in my opinion, the emergence of double-sided see-through advertising is not only a new design direction for the advertising industry,"
Sitting on a high chair, Orwig concluded: "It is still a milestone in print advertising..."
After some in-depth analysis, Jiang Shan realized that his advertisement had so many design considerations.
"So that's what you thought at first," Yu Sigui came over and whispered, "I wouldn't have known if he hadn't told me!"
"If he didn't tell me," Jiang Shan said, "I wouldn't know it myself."
How could Yu Sigui believe Jiang Shan: "Just try your best to pretend to be confused."
Just when Huang Yongyu quietly leaned over, ready to listen to what they were talking about.
With a swipe of the screen, a brand new print advertisement appeared.
As soon as this picture appeared, there was a lot of murmurs in the venue.
Compared with the double-sided advertisements that we were familiar with before, what is displayed on the big screen now is an outdoor advertisement that everyone has never heard of.
"Same as the previous double-sided ad," Orwig laughed:
“The owner of this outdoor advertisement did not submit an application to the organizer of the advertising festival.
However, I still want to share this advertising case with you here because it is so outstanding.
As the founder of an advertising agency, I can say that this ad you have seen is the most interesting outdoor ad ever created."
Amid the discussion in the audience, Jiang Shan, Yu Sigui, and Huang Yongyu stared at the pictures on the screen in stunned silence.
After a few seconds, the three comrades retracted their heads together.
Jiang Shan: "How could it be it?"
"Don't you mean it's not fully completed yet?" Yu Sigui asked, "How come it's all spread to New York?"
"What are you three talking about?" Wang Shixiang leaned over curiously: "Have you seen this advertisement?"
"This is an advertisement," Wang Fulin looked hard at the big screen: "Why doesn't it look like it to me?"
"Actually, I don't need to say it,"
At this time, Oweger's voice sounded again: "Everyone must have guessed who it is representing!"
As soon as this question came out, the whole place was filled with answers - McDonald's.
At this moment, what was displayed on the big screen of the advertising festival was the McDonald's French fries sidewalk designed by Er Bao Jiangshan Gang "Huang Yulin".
"Look what happened,"
Seeing this, Jiang Shan, who was shaking his legs, put on an indescribable smile:
"I originally wanted to learn about the advertising design of advanced countries, but I didn't expect that the people who came up... were all myself!"
