Chapter 393 The Bet with the Godfather of Advertising
"What everyone sees now is the effect of McDonald's coffee pot street lights during the day,"
With one leg propped up on the floor and the other resting on a high chair, Orwig looked at the big screen and said, "This one shows the effect of this row of street lights at night. Isn't it more stunning?"
"Yes!"
The answers from Jiang Shan, Yu Sigui, and Huang Yongyu were each more crisp than the last.
There is a saying, when the design target turns from the drawing into the actual object, no one can feel the sense of accomplishment more than Jiangshan.
At this moment, looking at the cartoon paradise-like scene on the big screen, all the advertising elites present raised their cameras.
Click, click, click...
After a flash of light, the picture on the big screen returned to the top view of the intersection at the beginning.
"Now you see this photo," Oweg looked at the audience:
"The photos were taken at a crossroads in Xiangjiang. When the designers from Ogilvy & Mather's Xiangjiang Company sent these photos to me..."
Oweg pointed to the stairs: "My expression is exactly the same as yours now,
It is said that because of the McDonald's elements that can be seen everywhere on this road, local citizens gave it a very powerful road name - McDonald's Avenue."
Jiangshan sat steadily on the ladder, witnessing the historical turning point from reality to legend.
"According to Ogilvy's designers in Hong Kong, this is a set of outdoor advertisements carefully designed by McDonald's to celebrate the opening of the world's 1,000th franchise store in Hong Kong, spending huge sums of money to invite well-known advertising companies.
As a senior advertiser, I have to admit: McDonald's advertising fee this time is really worth it..."
"Xiaojiang,"
Huang Yongyu, who was looking forward, said in a voice that only Jiangshan could hear: "Did you hear that? Spend a huge amount of money."
"I heard it." Jiang Shan heard it seriously.
"Xiangjiang didn't treat you badly, did they?"
"It can't be said that we were treated badly. After all, it's not time for complete liquidation."
"It's not time yet?" Huang Yongyu pointed towards the stage:
"Now that everything has taken shape, why don't you settle the accounts? Don't be so talkative. Look at your teacher Congwen, don't let others use you as a cash cow."
"Just shake it,"
Who knows who will win in the end? Jiangshan always likes to play the long game:
"A relationship without mutual benefit cannot last long. Otherwise, what do you think Chen Zichao is trying to do these days?"
"Speaking of which, Chen Zichao is a man who knows how to repay his kindness." Huang Yongyu is also a transparent person:
"That's fine, otherwise we would still be uneasy! However, you can charge whatever you want for the fees in Xiangjiang, and don't hurt my face?"
"Uncle, actually I think so," Jiang Shan really thought so:
"Nowadays, most of the advertising companies in Xiangjiang have foreign surnames, and there are really few that can stand up locally."
"Do you want to help 'Huang Yulin' gain a foothold?"
"I don't want to lose a money tree."
"Oh," Huang Yongyu finally understood: "After a long time of doing this, you are the one who makes the money!"
An awards ceremony for print advertising and outdoor advertising finally came to an end with applause again and again.
…
The days passed like this, and the three-day New York Advertising Festival soon ushered in the grand closing ceremony.
Public service advertisements, brand maintenance, marketing strategies in various countries...
Not only did Wang Fulin and Zhang Lu scream in disbelief, but Yu Sigui and Huang Hua also seriously took out their small notebooks.
"Where are your meeting minutes?"
Wang Shixiang looked at Jiangshan who was only watching the excitement: "Why don't you hurry up and learn something."
"I'm learning," Jiang Shan pointed to his head and said, "It's all stored here!"
"This kid," Wang Shixiang smiled, "has a pretty good brain."
"It's better than you and me anyway," Huang Yongyu, crossing his arms, said with a smile:
"After following Jiangshan during this time, even I started to be interested in advertising."
"What?" Wang Shixiang: "You also want to find a job in another industry?"
Huang Yongyu: "My hands are itchy."
"Uncle," Jiang Shan smiled: "In the final analysis, advertising is a branch of art. If you really want to talk about it, you have already played it."
It won't be long before Ashima's cigarette labels are coming.
"Have you got fun with it?" Huang Yongyu suddenly thought of the handiwork he had done for Jiang Shan: "That doesn't count, it must be designed by myself."
"It's a pretty idea," Wang Shixiang said, "Where can I find business?"
Jiang Shan: “I’m still worried that I won’t be able to find any business if I’m here!”
Huang Yongyu: "That's right, isn't there Xiao Jiang?"
"Uncle," Jiang Shan said, "Just move forward boldly, and I will fight with you when the time comes."
…
The three-day New York Advertising Festival has finally come to an end.
On the night of the closing ceremony, the organizer, who did not include food and accommodation, was finally willing to hold a celebration banquet for the award-winning guests.
The Grand Hyatt Hotel, located at the core of Manhattan Avenue, ushered in the first buffet reception during its trial opening period.
Mr. Trump’s first hotel is indeed very luxurious.
The guests who were watching it all had to say a word or two of praise.
Halfway through the champagne party, the Chinese team’s pockets were already filled with business cards from various advertising teams.
Among them, Jiangshan’s pockets are the most full.
At this time, the seven comrades who were in the gap period finally had the opportunity to circle around the dining table.
Red gold gun, platinum gun, Australian lobster ball, king crab fillet...
Having said that, the buffet at the Grand Hyatt Hotel is quite impressive.
"What's on your plate?"
In front of so many fresh seafood, Wang Fulin looked at Jiangshan's dinner plate with special interest.
"Pizza."
"Where did you get it?"
Jiang Shan raised his left hand, "It's right next to the tiramisu."
Wang Fulin: "What to mention?"
"Let's go," Jiang Shan turned around and said, "Let's carry it together."
Just when Wang Fulin went to look for food in Jiangshan, Oweig led a tall and round man over.
"Jiang Shen,"
Oweg started waving from afar: "Please stay."
Although they only had a quick chat at the end of the advertising festival, Jiang Shan still remembered his voice.
But the moment he turned around, he was shocked by the person next to Oweg:
"Oh, it turns out to be Mr. Oweger. Nice to meet you."
"I should be the one who should say it was a pleasure to meet you."
The old gentleman who seemed to be in a good mood was obviously much more polite than the legend said.
"Jiang Shen, let me introduce it to you."
Oweg looked at the big man next to him with kind eyes:
"Donald Chuanpu, the owner of this hotel; Jiang Shan, an advertising designer from China."
"Oh," Chuanpu took the initiative to hold Jiang Shan's hand: "I like your work very much, it is as gorgeous as my hotel."
"Does this hotel belong to you?"
"How do you like it?"
Jiang Shan, who was pinching the opponent's mouth, almost didn't give Chuanpu a fortune: "It looks more luxurious than Waldorf Astoria."
"It seems you've fallen in love with it,"
Although Chuanpu still looks delicate at this moment, the taut smile on his face has begun to take shape:
"If I asked you to design an advertising slogan for my hotel, what would you say?"
"Mr. Chuanpu," Jiang Shan smiled: "Your question has entered the payment process. How about... let's talk at another time?"
"..." After Donald was stunned for a few seconds, he laughed loudly: "I like you young man. Like me, you have the greed to pursue wealth."
After Chuanpu left, Oweger and Jiang Shan, who were holding champagne, watched side by side.
"Jiang, before I came to see you, several friends and I had been chatting about your advertising design."
"Yeah," Jiang Shan said, "What's the result of the conversation?"
"Haha," Oweg laughed: "No matter how I explain it, a friend of mine always feels that you should have hired foreign aid for your design."
"Oh?" Jiang Shan looked at Oweig: "This friend of yours...how do you meet him?"
In fact, not only Oweg, but also many foreign advertising companies feel that the Chinese team's "double-sided advertising" must be guided by experienced foreign aid.
After all, this is a country that has just resumed its advertising industry. How can it reach the top as soon as it is launched?
If you don't accept it, if you don't accept it, you will live and die. There must be something fishy about this matter.
"According to my friend's knowledge," Ogilvy said, "Some time ago, a joint venture advertising company called Chunfengdu appeared in your country."
"Oh," Jiang Shan smiled: "So, do you think our creativity comes from Chunfengdu?"
Wang Fulin, who only understood "spring style", took a look at Jiangshan at the right time.
The old fox was caught at this glance. Ogilvy smiled slightly: "Jiang, my point of view is different from theirs. Anyway, I believe in you very much."
"Thank you so much."
"To express my position," Oweger said, "I have decided to invite you to join a planning project that Ogilvy Advertising has just started."
"That's good."
When it comes to acting skills, Jiang Shan is not weak in self-consciousness. At this time, his eyes already showed gratitude:
"Mr. Oweger, I wonder how different the advertising planning fees in the United States are from those in China?"
He knew clearly that the other party was testing his own power, but he was not angry at all.
Just kidding, Oweg has a net worth of 1.8 billion, how can he not harvest it if given the chance?
Besides, there are many rules for one person.
As long as the other party raises questions, he will answer them for a fee.
"..."
Like Donald before him, Oweg was stunned for a few seconds after hearing Jiang Shan's words. A few seconds later.
"Hahaha, that's really the best," Oweg thought for a moment: "Jiang, do you think this is good?
Three days later, your team and the design team of Ogilvy New York will submit an outdoor advertising design plan for the client.
If the other party accepts your plan, then the commission on the design fee... will all belong to you."
"Who is Party A?"
"I wonder Jiang, have you ever heard of the brand L'Oreal?"
“France’s L’Oréal?”
"Yes, that's it."
"Mr. Orwig, thank you very much for the invitation,"
Jiang Shan, who looked like a businessman just a second ago, now has an extremely sincere expression:
"But as usual, I have to ask my superior for instructions. Can I give you an answer tomorrow?"
"Why not,"
At this moment, Oweig also smiled very kindly: "I hope your leader can agree to this wonderful cooperation. Jiang, to be honest, I hope you are the one who wins this time."
"Actually, I'm not a person who cares about winning or losing,"
Little Fox Jiang looked at Old Fox Ao: "But since you speak to me like this, of course I can't let you down..."
…
In a small hotel in New York shrouded in darkness, Jiang Shan made a quick call to Yan Jing.
"It's Director Lu,"
As soon as he heard the voice of Tourism Director Lu Xuzhang, Jiang Shan directly reported the agreement that night: "...How do you think this will be done? Now I feel a little regretful."
"What do you regret?"
Lu Xuzhang's voice came across the ocean: "I want to ask you something right now, are you sure you can get this US dollar?"
"have!"
"That's fine," Lu Xuzhang said, "Who doesn't want U.S. dollars? If you have the ability, just go ahead and earn it.
I will exchange the RMB with you later...I will ask the comrades from the embassy to contact you shortly."
"Bureau Lu..." Jiang Shan confirmed again: "So you agree?"
"I agreed,"
Seeing that his team was being squeezed out, Lu Xuzhang directly made a decision:
"From now on, you don't have to worry about anything, just work on your design."